--- description: Learn more about SendGrid price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: SendGrid Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [SendGrid](/software/1004681/sendgrid) # SendGrid Canonical: https://www.capterra.com.au/software/1004681/sendgrid Page: 1 / 31\ Next: [Next page](https://www.capterra.com.au/software/1004681/sendgrid?page=2) > SendGrid is a cloud-based email API, delivery and marketing platform that helps businesses manage email communication needs. > > Verdict: Rated **4.2/5** by 753 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses SendGrid? SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 753 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Twilio - **Location**: San Francisco, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: USD 15.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Free Plan: up to 100 emails per day. Paid plans available beginning at $14.95/mo. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, France, Germany, Hong Kong SAR China, India, Ireland, Israel, Japan, Mexico, New Zealand, Singapore, Switzerland, Taiwan and 2 more ## Features - A/B Testing - API - Alerts/Notifications - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Scheduling - Catch-all Server Detection - Click Tracking - Communication Management - Contact Management - Customer History - Customer Segmentation - Customizable Fields - Disposable Email Detection - Domain Check - Drag & Drop - Email Management - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Creation & Design - Landing Pages/Web Forms - List Management - Message Personalization - Mobile Optimization - Real-Time Notifications - Reporting/Analytics - Signature Management - Simple Mail Transfer Protocol (SMTP) - Spam Blocker - Subscriber Management - Syntax Check - Team Management - Template Management - WYSIWYG Editor - Workflow Automation ## Integrations (6 total) - Google Analytics 360 - Google Cloud - Heroku - IBM Cloud - Microsoft Azure - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Email Management Software](https://www.capterra.com.au/directory/30553/email-management/software) - [Email Validation Tools](https://www.capterra.com.au/directory/31341/email-verification-tools/software) - [Email Tracking Software](https://www.capterra.com.au/directory/31325/email-tracking/software) - [Transactional Email Software](https://www.capterra.com.au/directory/31564/transactional-email/software) ## Alternatives 1. 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[MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2273 reviews) ## Reviews ### "A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice" — 1.0/5 > **John** | *8 April 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: Nothing now, 7 days later I an still waiting for a call back, You cannot run a business with support like that. > > **Cons**: They have got to big to care about customers > > A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice Let me paint you a picture of the absurdity that is SENDGRID’s latest “feature.” Imagine a world where you can \*control the IP addresses\* that log into your account. Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked from accessing your own account. Brilliant, isn’t it? Now, let me share my personal experience with this stroke of genius. SENDGRID, in all its wisdom, decided to activate this new feature, effectively locking me, my admin, and my tech team out of our accounts. And what was the solution offered by this beacon of customer support? "Take a ticket and wait." Yes, wait. For seven excruciating days. When they \*finally\* deigned to call me—at the oh-so-convenient hour of 12 midnight, no less—what followed was an exercise in sheer absurdity. The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature. Yes, you read that right: log in to an account from which I was explicitly locked out. Now, I don’t throw around the word “idiot” lightly, but in this case, it feels inadequate. After multiple emails to their elusive “customer service,” I explicitly explained that the IP block feature prevented access. And yet, the response I received? A resounding non sequitur that makes one question whether anyone at SENDGRID actually reads emails—or possesses basic comprehension skills. As a direct result of this farcical chain of incompetence, I have now lost two major advertising accounts worth $12,000 AUD annually. And what was the response from SENDGRID? A tone-deaf “Sorry, I understand your frustration, but we were busy.” Busy. Of course. Too busy to care about their customers or even pretend to provide support. Here’s the bottom line: if you value your time, money, or sanity, I urge you to \*avoid SENDGRID at all costs\*. They’ve clearly become too big to bother with pesky things like customer service, and their disdain for their users is palpable. ----- ### "Send it with SendGrid" — 4.0/5 > **Darren** | *16 March 2026* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy. > > **Cons**: While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition. > > SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. ----- ### "Trusted SMTP service" — 5.0/5 > **Milton** | *12 August 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies. > > **Cons**: Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints. > > My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools. ----- ### "A Powerful Email Sending Platform." — 5.0/5 > **Verified Reviewer** | *4 January 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: 1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users. > > **Cons**: 1- Sometimes customer support response times can be slower. > > My experience with sendgrid is very much satisfied. It provides a lot email customization. ----- ### "Good platform, but deliverability holds it back" — 4.0/5 > **Martina** | *20 April 2026* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder > > **Cons**: Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve > > It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability. It’s a platform that can work, but you need to keep a close eye on performance and not assume everything is reaching the inbox as intended. ----- Page: 1 / 31\ Next: [Next page](https://www.capterra.com.au/software/1004681/sendgrid?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/1004681/sendgrid) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data