15 years helping Australian businesses
choose better software

What Is SendGrid?

Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program.

In addition to our award-winning API, Twilio SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics.

Who Uses SendGrid?

Twilio SendGrid serves everyone from independent developers to enterprise level corporations. Anyone who needs to reliably send email from their application can use Twilio SendGrid.

Where can SendGrid be deployed?

Cloud-based
On-premises

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid pricing

Starting Price:

USD 14.95/month
  • Yes, has free trial
  • Yes, has free version

SendGrid has a free version and offers a free trial. SendGrid paid version starts at USD 14.95/month.

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid videos and images

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Features of SendGrid

  • AB Testing
  • API
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Catch-all Server Detection
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Customer History
  • Customer Segmentation
  • Customizable Fields
  • Dashboard
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Email Campaign Management
  • Email Filtering
  • Email Management
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • Forms Creation & Design
  • Landing Pages/Web Forms
  • List Management
  • Message Personalization
  • Mobile Optimized Emails
  • Real Time Notifications
  • Reporting/Analytics
  • Response Management
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Spam Blocker
  • Subscriber Management
  • Syntax Check
  • Team Management
  • Template Management
  • Threat Protection
  • Threat Response
  • WYSIWYG Editor

Alternatives to SendGrid

MailUp is a simple and scalable solution to create, automate and customize Email, SMS Messaging Apps marketing campaigns.
Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.
Amazon Simple Storage Service (Amazon S3) is a cloud-based object storage that allows users to store and retrieve data from anywhere.
Unite your sales and marketing data and prioritize your leads. Learn more about Outfunnel
Twilio is a trusted and reliable partner for businesses looking to improve their communication capabilities.
The next generation in lead generation and conversion - email marketing, CRM and more.
Sales engagement software for modern salespeople. Build omni-channel sales cadences with email, phone, and social, all on one dashboard
Reply is the AI-powered sales engagement platform that helps SDR teams create new opportunities at scale – automatically.
Higher Logic Thrive is a powerful yet simple member experience solution, improving interactions across the member lifecycle.

Reviews of SendGrid

Average score

Overall
4.2
Ease of Use
4.1
Customer Service
3.8
Features
4.1
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Divaldo
Divaldo
CEO in Portugal
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Fantastic solution for transactional emails

5.0 2 months ago New

Pros:

SendGrid is one of the best solutions for me in the transactional email service because it's easy to start using, the free version is generous and the more affordable paid version isn't bad.

Cons:

I stopped using it simply because I found another even simpler solution, with lower prices and excellent support. Other than that I would continue to use it.

Orianne
Orianne
Specialist Marketing in Spain
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Sending SaaS emails through the service is the best option.

4.0 last year

Comments: Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible. MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control.

Pros:

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons:

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Fernando
CTO and General Manager in Mexico
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great transactional email platform, very decent for email marketing

5.0 4 weeks ago New

Comments: By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high.

Pros:

It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users.

Cons:

Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers.

Alternatives Considered: Mailgun and Mailjet

Reasons for Switching to SendGrid: Better value at the time, better customer service, and our developers liked the API better-

Nik
Director in Australia
Program Development, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

If you want your sanity, Stay away from Sendgrid!!

1.0 2 months ago New

Comments: Zero customer service, I am currently migrating our emails off Sendgrid as we speak. 27 Hours of no communication on their support ticket that suspended our account. No reason was given. We send an average of 30,000 transaction emails per day, all of which are time sensitive (Receipts of payments, password resets, booking confirmations etc). Unforgivable behaviour.

Pros:

Was working reasonably well for us for the last 5 years

Cons:

After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails while the routinely check for spam activity.

Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Sendgrid'e Email API has solved our problems in email campaigns

4.0 3 months ago

Comments: In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API.

Pros:

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons:

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.