--- description: Learn more about Marin Software price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marin Software Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Marin Software](/software/99653/marin-search-marketer) # Marin Software Canonical: https://www.capterra.com.au/software/99653/marin-search-marketer Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/99653/marin-search-marketer?page=2) > AI-powered marketing management and analytics platform that unifies your cross-channel campaigns to sell more and save time. > > Verdict: Rated **4.1/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Marin Software? Businesses with cross-channel marketing campaigns in retail, e-commerce, B2B, tech, travel, and finance. Marin has trafficked over $42 Billion in media spend for the world's largest brands. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 20 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Marin Software ## Commercial Context - **Starting Price**: USD 500.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: MarinOne Enterprise: Marin fee--Greater of Min Fee or % of Publisher Spend Linked to the Application. Minimum $2000/month - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese - **Available Countries**: Australia, Canada, Denmark, Finland, Germany, Netherlands, Norway, Sweden, United Kingdom, United States ## Features - A/B Testing - Account Alerts - Activity Dashboard - Advertising Management - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Tracking - Channel Management - Click Tracking - Contact Database - Conversion Tracking - Customizable Reports - Customizable Templates - Dashboard - Data Import/Export - Data Visualization - Engagement Tracking - Event Triggered Actions - KPI Monitoring - Keyword Research Tools - Keyword Tracking - Lead Management - Multi-Account Management - Multi-Campaign - Multi-Channel Attribution - Multi-Channel Data Collection - Performance Metrics - ROI Tracking - Search/Filter - Social Media Integration - Social Media Monitoring ## Integrations (69 total) - AdRoll - Adform Ad Server - Adjust - Adobe Analytics - Adverity - Ahrefs - Amazon DSP - AppsFlyer - Basis - Branch - CTM - CallRail - Citrus - Criteo - Delacon ... and 54 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) - [PPC Software](https://www.capterra.com.au/directory/30967/ppc/software) - [Marketing Attribution Software](https://www.capterra.com.au/directory/31081/marketing-attribution/software) - [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software) - [Mobile Marketing Software](https://www.capterra.com.au/directory/31308/mobile-marketing/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Omnisend](https://www.capterra.com.au/software/153508/omnisend) — 4.7/5 (836 reviews) 3. [Google Analytics 360](https://www.capterra.com.au/software/177042/google-analytics) — 4.7/5 (8089 reviews) 4. [Similarweb](https://www.capterra.com.au/software/148472/similarweb-pro) — 4.6/5 (251 reviews) 5. [Jungle Scout](https://www.capterra.com.au/software/210662/jungle-scout) — 4.7/5 (280 reviews) ## Reviews ### "Marin Review" — 4.0/5 > **Nick** | *25 July 2024* | Real Estate | Recommendation rating: 7.0/10 > > **Pros**: The data integration with our data lake and getting accurate reports within the dashboard. > > **Cons**: Bidding portfolios have not been as good as Googles. ----- ### "Good For Program Management" — 5.0/5 > **Chris** | *5 March 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform. > > **Cons**: Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster. ----- ### "A Critical Review of Marin Software's Solutions" — 4.0/5 > **Ameena** | *5 March 2024* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10 > > **Pros**: Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms > > **Cons**: Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult. ----- ### "User friendly product but need more tailored functionality" — 4.0/5 > **Andrey** | *30 April 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads. > > **Cons**: Sometimes graphs don’t correspondent to the chosen filters which is very irritating. > > Marin helps us to track and handle advanced keyword bidding. ----- ### "Better at collecting payment that helping setting up the software." — 3.0/5 > **Casper** | *26 May 2021* | Sporting Goods | Recommendation rating: 3.0/10 > > **Pros**: The bidding algorithm which we have used for 6 years, anything else is not worth mentioning. > > **Cons**: Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface. > > I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/99653/marin-search-marketer?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/99653/marin-search-marketer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | sv | | ----- ## Structured Data