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About Shopify

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.

Learn more about Shopify

Pros:

Shopify provides the simplicity and support that’s necessary for smaller e-commerce businesses. The best part of Shopify is the fantastic support to address questions along the way.

Cons:

Each time I close this software, I'll have to re-login typing my email and password and it freezes sometimes, I'll have to logout and login again to see my sales stats.

Shopify ratings

Average score

Ease of Use
4.5
Customer Service
4.4
Features
4.4
Value for Money
4.3

Likelihood to recommend

8.4/10

Shopify has an overall rating of 4.5 out 5 stars based on 6,235 user reviews on Capterra.

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Filter reviews (6,235)

Maruf
Maruf
Financial Accountant in Türkiye
Verified LinkedIn User
Financial Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

eCommerce For Shopify

5.0 2 months ago

Pros:

Shopify has made my e-commerce business so much easier. It's user-friendly and offers a wide range of customization options, with excellent customer support

Cons:

Shopify's monthly fee is high, which can be costly for small businesses. Some features may also require additional fees

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Small Business Owner's best friend

5.0 last month New

Pros:

Ease of use, robust security, feature rich, clean interface, the app ecosystem.Drag and drop feature. Easy set up of the store by a non technical person. No learning curve. Reliability. The support team is also very helpful.

Cons:

The additional transactional charges above the monthly subscription charge. When we use a bunch of apps, the subscription charges tend to pile up. Costlier as compared to Wordpress. But makes up for it in the ease of use and reliability.

Youcef
Marketer in Algeria
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

A User-Friendly E-Commerce Solution

3.0 last month New

Pros:

What I liked most about Shopify is its user-friendly interface. It simplifies the process of setting up and managing an online store, making it accessible to users of all technical backgrounds. The wide variety of customizable templates, which are also mobile-responsive, allowed me to create an attractive website that looks great on various devices. Shopify's secure hosting, support for multiple payment options, and a vast app store added to its appeal by providing flexibility and additional functionality. Their robust SEO tools improved my store's visibility, and the availability of 24/7 customer support, scalability, and tools like analytics and abandoned cart recovery make Shopify a versatile and growth-oriented e-commerce solution

Cons:

One potential drawback I encountered with Shopify is the transaction fees on some payment gateways, which can add to the overall cost of running the store. While the platform is generally user-friendly, there can be limitations in customizing certain aspects of the website, particularly for users with more complex design or functionality requirements. Additionally, while Shopify's basic pricing is reasonable, the cost can increase as you add more features and apps, which may not be ideal for users on a tight budget

Beth
Legal Assistant in Canada
Law Practice, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Shopify- Small Business Necessity

4.0 last month New

Comments: Overall, i really enjoyed using shopify as it worked well for us. It is very inovative, and we always had access to information that we needed. Customers appreciated how easy it was for transactions, e-receipts etc.

Pros:

we used shopify at my previous work-place. When we initially made the switch from a different system, we were so relieved by how easy shopify was to navigate. It cut check-out time in half and made it simple to access information, show customers product inventory, images of products etc. Shopify kept track of everything and we never had any issues.

Cons:

I do not have anything negative to say about shopify.

Kelly
owner in US
Arts & Crafts, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Shopify for E-Comm

5.0 last month New

Comments: Have been thoroughly enjoying Shopify for my e-comm store.

Pros:

I love that I was able to set up my e-comm store to look how I wanted, with lots of templates to choose from. Many apps to help us. Shipping discounts are great. The payment plans are a nice options.

Cons:

Took a little bit to get things set up but support team were very helpful.

Hany
Owner in United Arab Emirates
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Easy to attach but you need to pay for the service later

5.0 last month New

Comments: I am happy to use shopify with some of its free tools

Pros:

Shopify gives you the chance to try it and begin before you pay for the service

Cons:

Reduce the monthly cost and extend the trial per

yendouban
yendouban
Student in Togo
Verified LinkedIn User
Banking, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Online Shopping software

5.0 last month New

Comments: It is very good and lovely software for online shopping

Pros:

It is one of the famous shopping software in the world and many of friends are using it. The software is very great in the field of ecommerce and it is not difficult use it to create a boutique online. It usable to deal with many orders management online and their online payements sytems works well too.

Cons:

The ecommerce field is not a game and need some experience. I think they can train youth to take more advantages from the field.

John
John
CEO in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Couldn't Sell Books Without it

5.0 last month New

Pros:

I like that I can sell online in my sleep. Once it is set up, it works seamlessly. I like that I can use it to sell through social media as well.

Cons:

It can get a little pricey. Perhaps they can create a better tiered membership.

Verified Reviewer
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best e-commerce platform.

4.0 last month New

Pros:

It's very very easy to use and it costs nothing

Cons:

It would be cooler if we could pay with PayPal with Shopify i manage my online store and it works well

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Shopify - Get your business off the ground

4.0 last month New

Pros:

It's an excellent tool to build an ecommerce platform for your business and take it online. It's pretty straightforward to use and doesn't cost as much.

Cons:

When your business starts to expand, the bigger packages can get a little pricey and you will have no option but to bite into it.

Shari
CEO, Marketing and Public Relations Professional in US
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

DO NOT HESITATE TO USE SHOPIFY!!!

5.0 3 years ago

Comments: My overall experience with Shopify is that I will not be deleting my Shopify website! I love the platform, love the themes, love the many ways you can customize the themes, and love the thought that SO many huge companies are actually using Shopify as well! Fashion Nova, Steve Madden, Staples, etc. all use Shopify for their websites! Amazing to know someone small can create a website like the big companies and become successful all on their own! It’s definitely worth the time to give a try!

Pros:

I liked that Shopify’s platform is very easy to use, even for a web-developing beginner! You need absolutely no skills to build a Shopify store that will amaze your website visitors! Simply select a theme that fits well with your store’s niche and go from there. There are so many app add-ons that you can download to your Shopify store to make it POP. And the best part? You can utilize their free-trial to build your website with no restrictions so that possibly at the end of your trial (like me) you are already ready to launch your store with the $30/month subscription!

Cons:

I definitely do not like that most app add-ons are additional fees. Once you realize there are other apps you want/need, the cost adds up to where you will find yourself needing nearly a $100/month budget (unless you select a higher costing Shopify subscription, that can run you up to nearly a $200/month budget). More free (not just free-trial) apps need to be available because not everyone can afford to keep paying monthly for everything, ESPECIALLY during this pandemic. A reduced monthly subscription fee during this pandemic would have been super considerate!

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Quick and Easy to Use

4.0 3 years ago

Comments: A few years ago we were having issues with the security implementation on our WooCommerce site. We switched to Shopify and to be honest, it is much easier for our customer service people to use. Although, editing the code may be a little more difficult, it is not anything that anyone should really be afraid of. There is a pretty active community forum for help as well as the help desk has answered my questions when I have had them as well.

Pros:

I find that it is pretty easy to create products and make them go live. Further, the fact that Shopify provides the hosting and therefore, the security for the site is quite amazing. I also like that Shopify is a major player in the marketplace. So many times I have had to go for knock offs and Shopify is not that.

Cons:

Having been a guy that had never edited liquid files before, that was new to me, but finding what I need to edit and adjust in the code is really not that difficult. There is a lot of help available for this too. I do find that there are not as many apps to connect to your site as there is with WooCommerce. That is also connected to the security aspect as well though as sometimes having too many apps allows for more opportunities for things to go wrong.

Verified Reviewer
Verified LinkedIn User
Music, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Shopify is an amazing solution for e-commerce and selling directly to customers

5.0 2 years ago

Comments: Overall, the experience with Shopify has been positive. It allows amazing functionality for direct-to-consumer purchase that is lacking on most platforms. The social media and marketing integrations are the best in the industry. Shopify automates sales with ease, and makes it easy for anyone to start a business and make their dreams into a reality.

Pros:

Shopify is the best software I have found for selling and marketing directly to customers and fans. It takes a very hands on approach, but the integrations with social media, marketing, ads and the e-commerce capabilities are truly world class. I love how you can manage everything from the dashboard, and use apps to print on demand directly to customers, or sell your own products using the shipping integrations and automatic processing.

Cons:

Shopify is amazing overall, but has some drawbacks. The interface is a bit clunky compared to other e-commerce platforms, and does not allow bulk edits. It is not ideal for businesses with massive product catalogs, as each product needs to be edited individually. The price can get high very fast, since a more expensive plan is required to get third party calculated shipping rates. The somewhat limited functionality of Shopify itself, requires additional apps, each with monthly subscriptions and higher costs. Shopify no longer refunds transaction fees when an item is returned, and this can be a deal-breaker for merchants with higher priced items. The software and apps like Shopify digital downloads also requires the disabling of the normal internet settings, to allow for cross website tracking in order to work properly, which is not typical of most e-commerce apps and raises some privacy concerns. Overall Shopify is great, but it is missing some basic key features and the issues above make it a questionable choice for some merchants.

Patrick
IT Director in US
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Shopify Fit Our Needs Perfectly And Continues To Impress

5.0 2 years ago

Comments: Until the end of 2020 we had a legal forms business, selling paper and electronic forms both in a storefront retail setting and via our website. We had to close the retail space and substantially streamline and simplify our website as it had been custom-coded and was complicated and expensive to maintain. Shopify offered a turnkey solution at a fraction of what we'd been paying – pretty much a no-brainer.

Pros:

Setting up our company and its shop was very easy, as well as finding a visual theme that suited us and meshed well with our existing branding. There's a wealth of free themes, and countless additional paid ones, so it's hard to imagine anyone not finding what they need. Shopify's core functions are quite complete and comprehensive, but if you find there's something they don't do for you out of the box, chances are good that there's a third-party app that will answer the need, and usually for not very much additional expense.

Cons:

Importing existing products into the store was a pretty big project (although of course, not all new store creators have 200-300 products they need to start up with like we did), and editing and/or customizing those products can be time-consuming and sometimes awkward. There are times when I'd really like to multiple-select several products and modify the same attribute for all of them, but the system doesn't support this. I have a feeling they'll add support for this kind of thing somewhere down the line.

Rachit
Rachit
Business Analyst in India
Verified LinkedIn User
E-Learning, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Shopify Review

4.0 2 years ago

Comments: Shopify is a great E-commerce Website for any level or type of E-commerce business. It is very easy to integrate with any Website (not custom bases), like Woocommerce, Magento, or your Amazon or Flipkart seller accounts, it has a hassle-free onboarding process, pay the charges, and start using it right away, it is quite Scaleable product, as one doesn't have to worry about Traffic, Shopify servers handle everything just fine and also it Connects to a lot of third Party Logistics like Shiprocket, Shyplite and Pickrr so one doesn't have to worry about Logistics. Also for beginner D2C brands, it's a boom as one doesn't have to worry about building tech and hiring a team to maintain it or enhance it is also a fact that as your business grows using Shopify will become a pain because of the high charges of the platform which depends upon your Daily volume so it's great until your volume is low or medium.

Pros:

Pros:- >> Very easy to integrate with any Website (not custom bases), like Woocommerce, Magento, or your Amazon or Flipkart seller accounts. >> Hassle-free onboarding process, pay the charges, and start using it right away. >> Scaleable product, as one doesn't have to worry about Traffic, Shopify servers handle everything just fine. >> Custome integration is also possible via Shopify Developer's community. >> All features of an E-commerce platform are fulfilled through it, one doesn't have to move anywhere >> Connects to a lot of third Party Logistics like Shiprocket, Shyplite and Pickrr so one doesn't have to worry about Logistics.

Cons:

Cons:- >> Pricing is just too high for large scale D2C Brands >> Customization is not possible easily >> To get into touch with Shopify sales or tech team is a pain in itself.

Rhiannon
Owner in Canada
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

They promise the moon and provide a crumbling chunk of space rock

1.0 3 years ago

Comments: I couldn't move away from this platform fast enough.
I lost 7 months of effort and about $3000 cash dealing with this shifty company that promises the moon and provides a crumbling chunk of space rock. Steer clear of this place if you want a long-term site that won't bleed you dry. It's a band-aid solution I would have expected in the 90s with Web 1.0, but it simply cannot perform in the 2020s in a global marketplace.

Pros:

It's braindead easy for anyone with a modest set of technical skills to setup a store. (If you can use Facebook, you can use Shipify). Uploading files is a breeze and most menus seem to make some logical sense. The easy of initial setup is why so many scam sites use this platform-- anyone, even fraudsters love it. But that doesn't make it a good platform!

Cons:

The platform is quite costly compared to other options. It doesn't come with enough features to work on its own so users are stuck having to pay for add-on modules. And these are not a straight-up purchase but come with a monthly fee. I calculated the modules I would need and it was going to run me $500-$800 USD/month! It has been cheaper to build a Magento site and pay cash up front, one time, for modules I will use for the lifetime of my site. The service at Shopify was appalling. I contacted support with a problem on their server that the tech couldn't help resolve but refused to patch me through to someone else. This happened every time I called in (4 times with similar issues on their end). Payout is offered in one currency and once a week. Not at all flexible or professional. The final dealbreaker was when they sold me a 3rd party theme that was replaced 2 days later by the vendor with a better theme, and the vendor would have refunded me but said it was up to Shopify to refund. Shopify refused and the Vendor was very apologetic and said they heard all the time from customers how unprofessional Shopify's policies were. I have since noticed how many fly-by-night scammer sites and sites selling counterfeit goods are on the Shopify platform. Though these are rarely shut down, honest sites sometimes are. I feel much safer hosting my site on my terms and without worry they, under their user agreement, can terminate my site whenever they choose.

Abdellatif
Abdellatif
Freelancer in France
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Shopify is the best way to start ecommerce

5.0 2 years ago

Comments: I ought to say this is the stage that I might want to use for my online business clients. Presumably that they are working really hard structure. I trust Shopify start a respectable client assistance that we can call and allow us to pose inquiries as a paying client.

Pros:

So natural to simply import all my client's items and the day after that large number of items where on Google's most memorable page that astounded me. Extremely simple to arrangement and use. I use it for my client's internet based shop.

Cons:

Where do I started? - Only a couple of free site topic! truly?? indeed, even we're burning through $30/month we need to pay like $300 to get a respectable subject! - Although the vast majority (counting myself) thought there was such countless instructional exercises on web however there isn't sufficient. A large portion of them are being made by the more established rendition and doesn't match the new look. - Google's page speed test is continuously showing lower speed contrasting with different stages like Wordpress. - No client assistance which isn't adequate

Paulo
CTO in Spain
Wholesale, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Best way to save time and money in e-com while still having a complete experience

5.0 4 years ago

Comments: Excellent alternative that saves us a lot of headache and time, and provides our two stores with complete easy-to-install, no-middlemen solutions to convert more.

Pros:

First of all, Shopify saves you a lot of time – specially if you're starting your e-com site by yourself and don't have a lot of technical expertise – as it is hugely flexible while being simple to use. Need a theme? There are hundreds of free and paid ones on themes.shopify.com. Multilingual features? Upsell features? All sorts of different marketing and client retention techniques? The Shopify App Store has hundreds of amazing apps. Automation to save you time while fulfilling orders with AliExpress? Oberlo has your back. POD? Printify connects to it. A free logo? hatchful.shopify.com Expert help? experts.shopify.com (plus numerous tutorials on YouTube). Tips? Oberlo's 101. Anyway, it is complete. You don't get that sort of stuff with Magento or WooCommerce.

Cons:

The product editor is quite annoying. Sometimes you edit product variations, save it, then seconds/minutes later it goes back to where it was. So you have to keep saving and updating the page depending on what you work. Plus, the Text/HTML editor is not so "rich" as it seems. Constantly having trouble. I recommend using a free alternative HTML editor online and then pasting the code there.

Randi
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Shopify is Go To for Building Any eCommerce Physical Product Store

5.0 4 years ago

Comments: Shopify is amazing. Building an e-commerce website on your own or with a developer is ultimately complex. Shopify has made this a simple experience. Building your own eCommerce site typically would require you to pay for a lot of things in all different places such as hosting with GoDaddy and a URL and then you need to buy all this different plugins from different developers. It becomes a headache. Your site can also crash and get buggy as a result. Shopify is an all-in-one solution and will usually never crash unless all of Shopify is under maintenance. It's just a really great software and a must use if you're building an eCommerce website for the first time. You can start with Shopify and most likely find all the features you need to keep your site there for the long haul.

Pros:

Shopify allows even a beginner to build a really nice looking, responsive eCommerce site. You offer templates that you know help store owners be more successful. They are already designed really well and someone just needs to switch out elements to make the store their own. You made it easy to buy a domain, a template and hosting all in one place. You also have it easy to setup your sales tax which on platforms like Magento and Wordpress can requires additional plugins that can be a headache. You connect well with distribution channels such as Amazon and eBay and I can manage my inventory quantities all in one place.

Cons:

Cons is of course with any DIY software limitations within the software. You also to customize this need to work with developer who really knows Shopify and deep coding experience, versus building a website on Wordpress, millions of developers know wordpress, Shopify has less true experts to choose from.

Adam
Adam
Chief Executive Officer in Morocco
Verified LinkedIn User
Import & Export, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The EASIEST Ecom platform all around the globe

5.0 3 years ago

Comments: No more struggling to create an eCom website. I started creating websites and promoting my products a little bit late than others, but I was speechless once I started with Shopify the ease of use they give you to kickstart your project is astonishing.
With Shopify you are limitless and you are always motivated to go further and further building your business and getting it to the next level.
Thank you for having great software that makes everything easy.

Pros:

Free themes: A friendly dashboard to complete your website in a blink of an eye Real cheap: With only $29 you can design, track your product, manage your clients, and so on... High secured platform: It gives you the power of creating your website and never ever worry about getting hacked or struggle with the server downtime. Unlimited plugins and APPS: Yes it's like having an iPhone and you want to download an app for it, the Shopify app store is limitless any kind of app and plugins is available, and easy to install. Customer service is available 24h/7 by email/Online Chat/ FAQ Community: Huge community and video explanatory contents. YOU NEVER STRUGGLE.

Cons:

Sometimes downloading a lot of APPs might make your website slow on loading, just need to be careful about what app you're integrating and just work with the MOST HAVE APPS.

Lola
Creative Director in UK
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The best for e-commerce

5.0 10 months ago

Comments: Impressive e-commerce facilities. The best choice to build an online store.

Pros:

Of the big 3 website builders (Shopify, Squarespace, Wix), Shopify is hands down the best for e-commerce. The other platforms simply don't have the same level of e-commerce support - from advanced shipping options to the wide range of discounts you can create for your online store. The extensive App Store also offers easy-to-install plugins to enhance your website's functionality. If you're serious about growing your online store, Shopify is the way to go.

Cons:

It has to be said that Shopify is not as pretty as Squarespace or Wix, both of which being more design-led platforms. Shopify 2.0 was a major upgrade, in that you can now add design blocks to every page. But unless you know how to do custom coding, the design features are still somewhat limited. The email campaign feature is buggy - Wix is much better for that, but then Wix isn't really suited to run an online store.

Sarah
Marketing Coordinator in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

If you run a shop, you need to use Shopify!

5.0 4 years ago

Comments: Overall Shopify can be an extremely helpful platform for a company that is running an online store. It makes both the front and back end seamless for everyone. Once I took the time to learn my way around the website I realized that there is so much that Shopify can do, and it makes us running our company a lot easier than if we tried to build an online shop ourselves. Our whole team now utilizes Shopify on a daily basis and we love everything about it, from the retail functions right down to the design.

Pros:

I love that we can provide an easy-to-use online store for our customers and seamlessly connect it to everything on the backend. I love the customization that the apps in Shopify provide, and we are utilizing things like shipping & inventory, bundle discounts, upselling, random coupons, email collection, and much more. The number of apps provided makes it easy to find the right one for your store. Our backend support team can easily view and fulfill orders and we can handle customer service right from our site. It's easy to set up and constantly update. I love that Shopify has made running an online store easy for both our management team and customer base.

Cons:

Unfortunately since there are so many apps offered, it does take some time to sort through and find the right one for you. Some of them are not as customizable than others, and it can be tough to learn your way around the building platform but luckily Shopify and the app developers have awesome support teams. I'm also not a fan that you can't physically drag and drop widgets on your website like Wix can, and sometimes you need to teach yourself a bit of HTML to edit things (although again, their support team is great for helping with this). However, these are small inconveniences compared to the vast functionality of Shopify.

Brenten
Co-Founder in US
Industrial Automation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great E-Commerce Software!

5.0 2 years ago

Comments: Overall, I recommend this software for anyone looking for an e-commerce software with a lot of great features and functionality for a reasonable price. I have had very few issues with this software over the years, and I am overall satisfied with how well it has worked on our website.

Pros:

We have been using this at my company for years and it has lots of features that make e-commerce very simple. This is how we facilitate and track sales on our website, and it’s always gone very smooth with this software.

Cons:

Customer service could be a bit quicker to respond.

Yiğit
Junior Software Developer in US
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Servis is good

5.0 last year

Comments: Although I have listed the minuses quite a bit, it is recommended for a quick start to e-commerce.It speeds up your work, it doesn't let you down.

Pros:

It's really impressive. The plugins are expensive and they charge a monthly fee. Service is of good quality. it is detailed but not complicated . The most well-known payment systems for turkey are guarantee virtual pos (no installments), payu and iyzico. iyzico integration is newer . -Easy to define the discount. It is very easy to follow the orders thanks to the mobile application. There are many themes available at affordable prices on sites such as themeforest.com etc. Do not buy themes from their site, very expensive and simple themes. The template system works with a language called liquid. It's easy to set up once you get used to it. It does most of the SEO. their api is extensive and their documentation is good. The blog system is a bit weak. It did not go to shopify even though it was paid several times. In general, it can be said that it is quite easy to use compared to its competitors.

Cons:

It limits the site in many ways. You cannot customize the checkout page. If you give thousands of dollars, they'll let you. urls have to take prefixes like pages/ collections/. It's frustrating not being able to remove them. In order to do real customization, it is necessary to learn the liquid language. It is a bit difficult to develop on it, there is no test environment. However, development can be done by putting the theme in preview mode and making changes on it.

Judah
Judah
Senior Account Executive - Commercial Print in US
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

OK but MUCH room for improvement

4.0 5 years ago

Comments: 2014 = great
2018 = terrible
I would encourage rep. to contact me.

Pros:

When I first signed up for Shopify 4-5 years ago I thought it was the best thing to happen to ecommerce. Gurus were knowledgeable and accessible (via phone!), the product worked beautifully and it met my needs. Now that my business has grown and I'm finding that Shopify is not set up to handle a business of high growth. Shopify has grown so fast that the average conversation with a Guru has dropped from outstanding to barely acceptable. Most of the time, the I know more than the Gurus. Follow up from the gurus is also terrible. You can still reach them by phone but if you need to speak to someome in the company with more experience, you can only access them via email and they take FOREVER to get to you. So you can forget about getting any help from someone with real knowledge of the product. The native functionality is also only good for very basic businesses. For example, if you need to ship a single item in multiple boxes, you can forget about doing that natively in the app or taking advantage of their discounted shipping rates. If you want to get a custom app built, you can forget about getting any support on the API from the gurus because they don't know anything about API. Again, there is no escalation point for customers who have a higher level of needs. Want help from the Shopify Expert community? You can forget about being called and speaking to someone local. Most won't do it, I've tried. If you get a response, the best you'll get is an email that reads something alo

Cons:

ng the lines of "I can do this for you." and it's from someone on the other side of the world that has no clue about you, your business, your country or it's customs. I could go on and on but in summary, I am HIGHLY disappointed with the level of support and in 4 years have gone from a loyal, enthusiastic customer to a highly disgruntled customer looking for new options.