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Salesforce Marketing Cloud Reviews

About Salesforce Marketing Cloud

Reach the right subscriber at the right time — every time. Build personalized emails, from basic newsletters to complex campaigns.

Learn more about Salesforce Marketing Cloud

Pros:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

Cons:

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Salesforce Marketing Cloud ratings

Average score

Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Likelihood to recommend

7.7/ 10

Salesforce Marketing Cloud has an overall rating of 4.2 out 5 stars based on 520 user reviews on Capterra.

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Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Top Sales Management Software

4.0 last year

Comments: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Pros:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Cons:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

Verified Reviewer
Verified LinkedIn User
Financial Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

SFMC is a great tool!

5.0 last year

Comments: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Pros:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Cons:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Sarah
Content Marketing Manager in Ireland
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful tool but a steep learning curve

3.0 5 months ago

Pros:

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Cons:

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Sarah
Assistant Head of Company in US
Events Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Salesforce Recommendation

5.0 3 months ago

Comments: I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.

Pros:

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

Cons:

I like lest that at times it can be hard to log in to for employees.

Jana
Jana
Senior Director Of Marketing in US
Verified LinkedIn User
Computer Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Incredibly Powerful Cloud-Based Marketing Automation Platform

5.0 2 years ago

Comments: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Pros:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Cons:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Gamze
Gamze
Data Scientist in Türkiye
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Data Sets Made Easy

5.0 9 months ago

Comments: Overall, one of the greatest tools to manage our leads.

Pros:

I like to go over every data points very easily

Cons:

I do not like the limits on the reports, it's up to 4.

Iyer
Iyer
National Sales Manager in US
Verified LinkedIn User
Transportation/Trucking/Railroad, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Salesforce Marketing Cloud - The best in the game!

5.0 5 months ago

Comments: Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Pros:

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Cons:

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Ipek Nil
Ipek Nil
Sales Marketing Specialits in Türkiye
Verified LinkedIn User
Environmental Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Tool Though Costly

4.0 9 months ago

Pros:

Single most amazing CRM system available for email campaigns.

Cons:

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

Angela
Angela
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Sales force has changed everything for the better!

5.0 9 months ago

Comments: My over experience was way more than I expected! I plan to stay with SalesForce Marketing Cloud for a long time!

Pros:

With salesforce I’m able to understand my customers unique needs.

Cons:

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Wasif
Student worker in US
Education Management, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Great application for wide usage

5.0 2 months ago

Pros:

It's user friendly, easy to use, and minimal effort required.

Cons:

I don't have much complaint about it. It's a good software overall.

Marco
IT Expert in US
Consumer Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Salesforce Marketing Cloud Has Quality Features

5.0 10 months ago

Pros:

Salesforce Marketing Cloud has brilliant features and a friendly customer support team. Salesforce Marketing Cloud has been so amazing.

Cons:

I do not dislike Salesforce Marketing Cloud at all.

Hollie
Communications Coordinator in US
Education Management, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Needs work, but very helpful!

4.0 10 months ago

Pros:

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Cons:

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Renly
Director Marketing in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

An Amzing Marketing Analytics Solution

4.0 last year

Pros:

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy

Cons:

No issues with Salesforce Marketing Cloud as it meets the need

Mark
Founder and CEO in US
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Salesforce review

4.0 5 months ago

Pros:

Great storage of data. Able to look at analytics and properly guage information.

Cons:

Doesn't have any automation. Have to take time to put in data

Chad
General Manager in US
Building Materials, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great marketing tool

4.0 8 months ago

Pros:

The ease of using the software and ease of going back on old customers

Cons:

The spam some days is little much. At first a little glitchy with our system

Yurii
Marketing Director in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool if you can build large audiences

4.0 12 months ago

Pros:

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Cons:

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Tareq
Sales Engineer in Jordan
Building Materials, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Effective in boosting consumer confidence and gaining new clients and closing more deals.

5.0 2 years ago

Comments: Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Pros:

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Cons:

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Richard
Richard
Communication and Media Analyst in Argentina
Verified LinkedIn User
Telecommunications, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Knowledge of customer and company information

4.0 2 years ago

Comments: It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Pros:

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Cons:

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Kellen
Marketing Coordinator in US
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Salesforce Review

5.0 last year

Pros:

I love how easy the platform is to understand

Cons:

Nothing negative really stood out to me as a big factor.

Imran
Imran
Team Coordinator in Bangladesh
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Comprehensive Marketing Automation Tool with Powerful Features

5.0 2 years ago

Comments: Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

Pros:

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Cons:

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Łukasz
IT Specialist in Poland
Philanthropy, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

assistance in working with the client

5.0 2 years ago

Pros:

assistance in managing the customer base, improving contacts and processes

Cons:

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

Verified Reviewer
Verified LinkedIn User
Real Estate, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best CRM for startups. SF

5.0 2 years ago

Comments: For the first time user this is very easy to understand no need of any special training only demo video is enough for any user to start working on it.

Pros:

Experience and user friendly easy to login and easy to install.

Cons:

lease like about is like we have to take login every day that to with OTP authentication.

Layne
Prospect Research Analyst in US
Higher Education, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great software

5.0 last year

Pros:

Allows us to send the same email to multiple people at once

Cons:

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

Vishal
inside sales evangelist in India
Education Management, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent lead management CRM

5.0 2 years ago

Comments: overall experience to salesforce is excellent and i have been using this from last 1.5 years and before i used to work on leadsqured

Pros:

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

Cons:

sometimes for new user it is difficult to manage and it takes time to apply the filters

Limuel
Limuel
Senior Data Analyst in Philippines
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent Digital Marketing Instrument

5.0 2 years ago

Pros:

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

Cons:

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.