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Pros:

The customer service was easy to access and willing to go the extra mile to help out.

Cons:

It essentially has no (easy) pipeline management. Cancellation and rude customer service experience.

Keap ratings

Average score

Ease of Use
3.5
Customer Service
4.1
Features
4.1
Value for Money
3.8

Likelihood to recommend

7.4/10

Keap has an overall rating of 4.1 out 5 stars based on 1,289 user reviews on Capterra.

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Filter reviews (1,289)

Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

The best CRM for email marketing in all sectors

4.0 last year

Comments: Built-in support for email marketing was a big assist. The automation released me from the mental burden of keeping track of where people were in the pipeline and what they needed to do next based on the results of customer-facing tasks.

Pros:

The level of automation is unparalleled. A common feature of CRMS is the lack of a "if/then" configuration option. If I tell Keap yes or no to a task, the program reacts differently depending on my answer. If you require robust automation that can do a wide variety of actions based on results, look no further. It's yours, Keap.

Cons:

There was a lack of functionality in the mobile app. So that I could access Keap from my mobile device, I bookmarked the website. This method was effective, although it lacked caller ID.

Keap Response

last year

Hello Jennifer, We appreciate you for taking the time to leave us a review. We're happy to hear that you find our level of automation unparalleled and that Keap makes it simple to automation processes. Thank you for your feedback regarding the mobile app.

Millicent
Procurement Officer in US
Public Relations & Communications, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Exemplary customization with far-reaching implications

4.0 7 months ago

Comments: Easy to use. Streamlining service delivery, marketing and sales processes all in one.

Pros:

Customization gives this tool the capability to adapt and integrate with existing software. It incorporates desktop productivity tools. Sales forecasting and automation saves us time and energy on repetitive tasks. Keap has raised our metric for success by matching our efforts with digital forecasting. Brings great Sales analytics skills. Reporting and dashboard have helped us view statistics in a highly visual and engaging perspective.

Cons:

On top of being a little expensive, the support team is quite slow. Something should be done on the cost and reliability of the customer support team.

Keap Response

5 months ago

Hello Millicent, Thank you for your review! We're thrilled to hear that Keap positively impacted your workflow and that you find our sales forecasting, reporting, and dashboard tools helpful. Thanks again for choosing Keap!

Todd
Owner in US
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Keap Falls Well Short of Expectations

1.0 11 months ago

Pros:

I had high hopes for Keap, considering its promising concept, but my experience with the software has been far from satisfactory. The numerous bugs plaguing the system make it a frustrating and unreliable tool for managing contacts and communication. The most glaring issue lies in the phone and text features, which seem to have a mind of their own. More often than not, they simply don't work at all, leaving me in the dark when it comes to crucial communications. This inconsistency is not only inconvenient but also undermines the very purpose of the software. To add insult to injury, the mobile app performance is even worse than the desktop version, making on-the-go management a nightmare. It's disheartening to see such a lack of attention to the mobile user experience, especially in an era where mobile functionality is essential.

Cons:

Customer service is another major letdown. My attempts to seek help have been met with abysmal response times, and when I do finally hear back, the quality of support leaves much to be desired. I've resorted to contacting my assigned representative, [sensitive content hidden], and his manager, [sensitive content hidden], but their responsiveness has been shockingly slow. Waiting weeks for a reply is simply unacceptable, and when I do get a response, it's clear that the customer service team is still grappling with the basics. In conclusion, while Keap may have a promising concept, the execution falls flat due to persistent bugs, unreliable communication features, a poorly designed mobile app, and a customer service experience that can only be described as abysmal. I would strongly caution anyone considering this software to explore alternative options with a more reliable track record and a commitment to customer satisfaction.

Keap Response

11 months ago

Hello Todd, Your feedback is immensely appreciated. We sincerely apologize for the challenges you've faced with Keap. Your experience does not reflect the standards we strive to maintain. Your input is invaluable in our journey toward providing a seamless and satisfying experience for all our users. Please accept our apologies for the inconvenience caused. If you are open to it, please reach out to [email protected] so that we can look into your concerns further. Thank you.

Jasmine
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Platform & Tool!!!

5.0 4 months ago

Comments: My overall experience has been great with this tool! I use it heavily for my business

Pros:

I love how premium this tool feels for my clients

Cons:

I actually dont have any thing I do like like about this program

Keap Response

4 months ago

Hello Jasmine, Thank you for taking the time to leave us a review! We're happy to hear that you use Keap heavily and that your experience has been great!

Amanda
Administrator customer service tech support etc in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Keap: A difficult app with lots of potential

4.0 last year

Comments: We have used it for over ten years now and stay because it does work however, there are a lot of features that are missing or are just dated. Luckily, we have found work around for most but it is discouraging that they haven't updated these.

Pros:

The campaign management element of Keap is absolutely fantastic and one of the main reasons we have kept it over the years. It also integrates with A LOT which is really useful for us.

Cons:

They don't update very frequently and don't give features that their customers want. Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst builders I have ever used. Their customer service is also a joke.

Keap Response

last year

Hello Amanda, Thank your for taking the time to leave us a review! We're happy to hear that you find the campaign management tool to be fantastic! It's one of our favorite features as well. Regarding updates to the products, we do have some exciting new things coming out very soon. Here's a link to our product update page to keep an eye out: https://keap.com/product-updates We're sorry to hear that you've had some poor experiences with our support team. If you ever have a bad experience with support, we do send out customer surveys after each case. If you'd like to discuss a past bad experience, please feel free to reach out. We're happy to look into things further on your behalf.

Saskia
Saskia
Senior Director Sales Marketing in US
Verified LinkedIn User
Restaurants, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

All the finest at one convenient location.

5.0 last year

Comments: Keap helps us streamline our CRM procedures, thus it's in regular use here. Keap aids us in solving company issues including lead management, marketing campaign automation, and client communication management. We want to use Keap to improve productivity and patron happiness by collecting and following up on leads, monitoring sales activity, and keeping in touch with patrons on an individual basis.

Pros:

You may program your advertising push with keap. The system automatically stores the produced leads where users may access them. The administrator may monitor every aspect of the delivered emails, from when they were opened to which links were clicked and for how long. The information provided here will allow users to adjust their campaign accordingly.

Cons:

There are per-customer and per-subscriber costs for integrating keap with other applications. In exchange for a restricted number of users and page views, it offers free data movement.

Keap Response

last year

Hello Saskia! We're so happy to hear that Keap has been helpful to you and your business! Thank you for taking the time to leave us a review.

Verified Reviewer
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very good workflow automation but lacks many basic features

3.0 last year

Pros:

The campaign builder is incredible. If you're creative enough and know how to use the software (takes time) you can automate ANYTHING for your marketing strategies. One thing that doesn't get much attention is the Actionsets module. It's a legacy tool in the system but man does it do a lot! Actionsets expand all possibilities but are very hard to manage.It requires a lot of third-party softwares for most campaigns, especially the integration ones such as PlusThis, Zapier, LeadsBridge.

Cons:

The Email Broadcasts interface should offer more options to customize the marketing emails. Right now it does enough but there's so much more it needs. I often have to add my own code to the email to make things look a certain way.The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use it.

Keap Response

last year

Thank you for taking the time to leave us a review. We're glad you enjoy the Campaign Builder and Action Sets. We appreciate your feedback regarding our Email Broadcast interface. We are working to add more updates to it, some of which should be out soon!

Rachel
Rachel
System Engineer in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

It's great that KEAP can keep track of my clients' information

4.0 last year

Comments: Keap is our primary customer relationship management tool, and it stores not only marketing and sales data but also details on our customers' accounts, such as their plans, employees, invoices, subscriptions, and more.

Pros:

The most profitable methods of reporting can be extensively tailored with the entirety of custom fields, saved, and reused over and over again. Some reports may long for additional features common to all reports, but overall the feature set is quite enough.

Cons:

It might be difficult to keep track of the background of changes made to corporate paperwork, client paperwork, subscription paperwork, etc. While this is not unprecedented, there are situations when knowing who changed a subscription or configuration is essential but cannot be identified in Keap.

Keap Response

last year

Hello Rachel, We appreciate you taking the time to share your experience with Keap! We're glad to hear that using Keap has helped reduce the amount of time and effort spent on follow-up. Thank you for the feedback regarding being able to see more User actions. We went ahead and submitted that as feedback on your behalf.

Verified Reviewer
Verified LinkedIn User
Arts & Crafts, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Real hit or miss

3.0 2 years ago

Comments: Great software but really lacking on the customer support end. Towards the end when the bills increased and began to add up, we were told by customer service that we could be put on a special payment plan. This was great news, but unfortunately the sales team did not communicate with the tech team, who permanently deleted our data off their systems before the financial arrangement could be setup. Fortunately we backed up most of our data, but that lack of communication could have been disastrous for any other business.

Pros:

They were able to customize the software so that it met our needs as a database for managing subscribers. There was virtually no downtime in the years we were with this company. Once users were trained on certain tasks, it was very easy for employees to pick up the software and become comfortable with it.

Cons:

The pricing structure charges by the amount of contacts you have. We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each month for a database of users who were not active. The underlying system also seems to be geared towards companies who are interested in cold calls and commission-type sales jobs. While they did customize their software to fit our needs we were still warned that we were required to send communications through their specialized tracking system in order to measure engagement and leads. Our regular email blasts were not considered good enough.

Keap Response

last year

Hello, Thank you for taking the time to leave us a review. We're glad to hear that once trained, your employees easily picked up Keap and became comfortable with their assigned tasks. We're sorry to hear that you didn't leave on good terms. If you'd like to reach out to our team, we're happy to look further into your payment plan situation.

Sai
Sai
Client Project Manager in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Perfect for streamlining operations

5.0 last year

Comments: The experience has been very positive and productive

Pros:

Keap is an amazing platform for simplifying and effectively managing customers, leads, and prospects. The support team is exceptional to help you scale and grow your processes.

Cons:

There haven’t been too many factors or features to dislike about Keap

Keap Response

last year

Hello Sai, We appreciate you taking the time to leave us a review! We're glad to hear that your experience has been very positive and productive. We'll be sure to pass along that you have found our support team to be exceptional.

Sarah
Sarah
System Administrator in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

It is easy to use and effective for automating campaigns

4.0 2 years ago

Comments: For tiny, high-tech businesses, we leverage Keap's automatic lead follow-up features. It's an excellent method to keep track of leads and customers, stay organized, and know who to reach first thing in the morning. It can also be used to promote and follow up after trade shows, webinars, and the combination of text and email message marketing.

Pros:

For times when I need to take a break from work, it's helpful to have a system in place that automatically follows up with leads. I really like the automated email and text message sending, lead scoring, and reports on who is signing up for webinars.

Cons:

Keap is missing crucial functionality and customer support that are essential for any expanding firm. As soon as they left the CRM, all outgoing emails were flagged as spam. The interfaces for their template makers were equally unattractive.

Keap Response

2 years ago

Hello Sarah, We're glad to hear that you're pleased with Keap! Thank you for taking the time to share your experience. We love hearing from users who use automation to give themselves time back.

Joseph
Joseph
Project Manager in US
Verified LinkedIn User
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

"Very complete program I highly recommend."

4.0 2 years ago

Comments: I have mastered it to the point of obsession and thoroughly enjoy it. It has helped me organize and maintain thousands of data while allowing me to create and send out countless unique marketing campaigns. It's been a long process, and it might be challenging to keep everyone who has to be involved in it well-trained. However, it serves its purpose as a sophisticated customer relationship management system.

Pros:

Keap is a great tool for innovative marketing and commercial strategies due to its many compatible connectors. Keap not only meets but also makes it simple to integrate beyond our immediate needs, including lead management, email campaigns, VOIP, and Gmail.

Cons:

There isn't anything I don't like, however it would save time if you could import numerous emails into a campaign instead of having to write each email from scratch. Also, a simplified contact view would be helpful for basic users who only need access to contact records. Lower-level Keap users get access to a very beautiful basic view, but individuals who need the full suite of features offered by the Keap/Infusionsoft integration will not be able to use it.

Keap Response

2 years ago

Hello Joseph! We appreciate the review. We love hearing about how people use Keap to better their businesses. We are working to further simplify the contact view for Max Classic, be sure to keep an eye out for it in the coming months!

Nzole
Junior researcher in US
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Scalable marketing solution

5.0 8 months ago

Pros:

I like the scalability that comes with the tool which makes it possible to automate marketing campaigns.

Cons:

The tool is a bit costly compared to other tools with the same capability

Keap Response

8 months ago

Hello Nzole, Thank you for taking the time to leave a review. We love to hear that you find Keap to be scaleable and are using it to automate marketing campaigns. We appreciate your feedback on cost. Our team is always working to add more value to the software.

Jeremy
Sales in US
Construction, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Using Keap for almost a year for our Landscaping Company

5.0 last year

Comments: It has worked well with our small landscaping company, giving us better management of marketing, automations we didn't have before, and better lead capturing and appointment managing.Keap has been pretty good with customer service as well, and that's obviously critical.

Pros:

We really like the ability to have contact and lead management, group texting, email marketing, and automations all housed under one software roof for an affordable price point. Many other softwares have a really strong service offering, but competely lack other services.Oftentimes they try to accomodate that by stacking softwares, which can work, but creates a silo effect that can be time-consuming to setup and maintain, as well as being pricier than expected.Keap does a pretty good job of covering a lot of bases with one in-house software system. They do have some weaknesses, but overall they've got a good system that could easily be built out even further.

Cons:

Our least favorite things about Keap would be the lack of a menu option for the business phone line. It does not work well if you have more than one person answering or making calls, and sending messages. We would also like to see more flexibility in terms of Zapier integrations. Zapier integration works pretty well, but there are fields such as contact status, removing a deal from the pipeline, and other fields/operations we would like to see available to Zapier.Lastly, their method of labeling phone numbers needs updated. Currently the "work" type is the option you want to choose for text marketing.

Keap Response

last year

Hi Jeremy, Thank you for taking the time to share your experience. Wen understand the importance of having and all-in-one solution and are happy to hear that Keap has covered a lot of your bases. Your feedback on the Keap Business Line and Zapier has been duly noted and will be communicated to our team.

Lloyd
Director of Operations in Canada
E-Learning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Keap Max Classic: Painfully powerful

3.0 last year

Comments: Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.

Pros:

Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.

Cons:

Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.

Keap Response

last year

Hello Lloyd, Thank you for sharing your thoughts on Keap Max Classic! We appreciate your feedback on both the pros and cons. It's great to hear that you find the software to be powerful and that it has a lot of features to support businesses as they scale up. Our team is working to update Max Classic further to add more powerful features and improve ease of use across the board. We also offer free courses from our Keap Academy team, which may prove useful to your team members if they need extra knowledge on the software to make their day to day easier. We encourage you to reach out to support so that we can get you in touch with your account manager. They should be able to get you some help and resources. Thank you again for the feedback!

Steve
Lead Software Engineer in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Probably the best CRM and marketing automation tool you'll find

5.0 last year

Comments: Keap is an exceptional tool that we have greatly benefited from. It allows us to do many things that make our daily work within the organization easier; it allows us to very easily and accurately store our customer information, have efficient handling of email marketing and automations, create landing pages and funnels that help us attract leads and guide them on their journey from first interaction to conversion, and more. It has helped us automate our business and is excellent value for money for us.

Pros:

In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for active engagement and tracking of all our marketing. It is a very versatile tool that allows us a great variety of actions; it allows any activity related to audience segmentation, communication control, and marketing automation, among others, to be done with ease thanks to all the features and functions it integrates. The marketing automation it provides has been one of the strongest points of this tool. It has saved us a lot of time and money.

Cons:

There is a learning curve when starting to use the product, which is normal for a tool so rich in CRM and marketing functionalities. In terms of analytics, there is room for improvement. Finally, it could be more flexible to integrate with third-party tools, but that is more limited.

Keap Response

last year

Hello Steve, We're glad to hear that Keap has saved you time and money! We love hearing about businesses that take advantage of a wide variety of our features. We appreciate your feedback on the learning curve and potential improvements in analytics and third-party integrations. Overall, we're thrilled that Keap has proven to be an exceptional tool, streamlining your daily operations and providing excellent value for your organization.

Mirko
Social Media Marketer in US
Hospital & Health Care, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Improved Marketing With Keap

5.0 7 months ago

Pros:

With Keap, managing campaigns and handling our CRM needs has been smooth

Cons:

Keap has been an all round solution and no hurdles.

Keap Response

7 months ago

Hello Mirko, We appreciate the review and are happy to hear that Keap has been a smooth solution for you and your business.

Erick
Content Strategist in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Keap is great but it could be better

5.0 last year

Comments: My overall experience with Keap its in the mid-level. Been using for over 5 years since it was named Infusionsoft and it's been a good tool to have in our email marketing campaign

Pros:

What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile.

Cons:

Not so great on the flow of their website management. Its hard to understand how to organize contacts, tag emails and the automated email marketing its great but again you have to dig in to learn how it works.

Keap Response

last year

Hello Erick, Thank you for taking the time to leave us a review and for being a long-time customer of ours! We appreciate the feedback regarding ease of use on some of our features. We are working to release more resources and extend our help articles and Keap Academy Courses to help new Users get up to speed more quickly.

Tiffany
Tiffany
Founder in US
Verified LinkedIn User
Professional Training & Coaching, Self Employed
Used the Software for: 1+ year
Reviewer Source

Worth the money

5.0 last year

Comments: If you can afford it, GET IT. Period. You will not regret it.

Pros:

Literally almost everything! I won a year subscription from participating in a conference and it was literally everything I needed in one place. The customer support team was SOOOOO helpful. I mean literally you can get someone on the phone to talk to EASILY! As you can imaging this is very important when you are new to using such a large and robust platform!

Cons:

The only thing was the price. Now, do not get me wrong it was totally worth it. But at the time I was just starting my business and could not afford to continue.

Keap Response

last year

Hello Tiffany, Thank you for taking the time to leave us a review. We're glad to hear that you enjoyed your time with Keap. We wish you and your business the best!

Erica
LCSW in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

CRM for beginners

3.0 last year

Pros:

It has a lot of features at a cost effective basis. It is definitely a beginner CRM. The coaching sessions were helpful

Cons:

It could offer a better way to organize information and format it.

Keap Response

last year

Hi Erica, We're glad to hear that our coaching sessions were helpful! Thank you for the feedback on information organization and formatting. We actually have some exciting updates coming out this year pertaining to that!

Abel
Abel
Agent in Benin
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Avis keap

5.0 last year

Pros:

I like its speed and simplicity, allowed me to follow my sales more closely, customer service management

Cons:

the beginning of using this software was difficult for me but after perseverance I got through it

Keap Response

last year

Thank you for leaving us a review! We're glad to hear you're in a good place with Keap and that you enjoy it's speed and simplicity.

Verified Reviewer
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Keap is worth keeping

2.0 5 months ago

Pros:

It was easy enough to adapt to, however some elements take some time to learn. Will take time to onboard your staff, but may be worth it.

Cons:

Not an intuitive design. There are cleaner alternatives.

Keap Response

4 months ago

We're happy to hear you find Keap worth keeping! We appreciate the feedback on design, we have some exciting updates planned and can't wait to show everyone. Keep an eye on our events page to check out our Product Update Livestream: https://keap.com/resources/small-business-events

Parham
Attorney in US
Law Practice, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Amazing product

5.0 last year

Pros:

Use them for email marketing and crm. It’s easy to use and has helped me organized

Cons:

Pricing could be more affordable for access by more

Keap Response

last year

Hello Parham, Thank you for calling out that Keap is an amazing product! We appreciate the review.

Alyssa
Manager in US
Hospital & Health Care, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Small business marketing made easy!

5.0 2 years ago

Pros:

So easy for small/new businesses to start marketing and engaging with customers

Cons:

no issues at all the automation process is so simple it does the work for you

Keap Response

2 years ago

Hello Alyssa, Thank you for the review! We're glad to hear that Keap has made small business marketing easier for you.

Aurora
Financial consulting in Spain
Consumer Electronics, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing CRM solution

4.0 2 years ago

Pros:

It’s a good all-in-one solution, especially for small business. It also offers comprehensive features, such as lead capture, appointment scheduling, invoicing, and customer management. In this way, it’s easy to keep track of everything.

Cons:

It can be overwhelming for new users with enough knowledge in CRM software. In addition, it can be a bit expensive for small businesses.

Keap Response

2 years ago

Hi Aurora, We appreciate you taking the time to leave us a review. We are glad to hear that you've enjoyed Keap! We are working to further extend out our resources and events to make it easier for new users.