18 years helping Australian businesses
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About Frazer

Software designed for the independent used car dealer. Frazer makes it easier and more profitable to run your used car dealership.

Learn more about Frazer

Pros:

The ability to add repairs to customer accounts and its ability to integrate with outside software.

Cons:

Sync with quick books, dealer proposal form, no square sheet.

Frazer ratings

Average score

Ease of Use
4.7
Customer Service
4.6
Features
4.6
Value for Money
4.7

Likelihood to recommend

8.9/ 10

Frazer has an overall rating of 4.7 out 5 stars based on 150 user reviews on Capterra.

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Filter reviews (150)

Sammi
Sammi
Co-Owner in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

BEST COMPANY EVER

5.0 6 years ago

Comments: The best experience I've had from being sold the product to dealing with their 24/7 tech support. you won't find a more dedicated company. if you're thinking about this product do yourself a favor. Just do it already. I promise you won't regret the purchase.

Pros:

ease of use is a plus. I can train old school sales guys that are stuck on pen and paper to use the easy contracts here in less than a day. shortened the time for sales to an easy 30-45 min process (includes F&I). the friendly staff is a huge help for those of us that don't have computers 100% down yet.

Cons:

no cons. They are open to suggestions to improve their product and usually add them to the next update.

MICHAEL
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Why I have used Frazer DMS software for over 20 years

5.0 4 years ago

Comments: I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk.

Pros:

Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront.

Cons:

That [SENSITIVE CONTENT HIDDEN] moved from Atlanta to New York state

Frazer Computing Response

4 years ago

Hi Michael, We appreciate your feedback and thank you for the great review! Here's to another 20+ years of working together to help provide the quality software and customer service that independent dealers should come to expect!

Chip
Sales Professional in US
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

A Full-Featured Package for Small Independent Dealers

3.0 2 years ago

Comments: Despite the frustrations I experienced while using Frazer, I have to admit that for the price you pay, you get more than an excellent value. With that said, I would gladly pay more for snappier responsiveness, true web/cloud based services, and a bit more simplicity for the important things... like selecting a slate of forms and just letting them print with the defaults unless I specify otherwise. The hosting business is for the birds it needs to be web-based and responsive. We're out of the stoneage!!

Pros:

There are some areas where Frazer punches way above its weight and delivers unbelievable value for the price you pay. For example, the integration of FinanceExpress to rate VSC, GAP, and other ancillary products is terrific (if you're working in an environment lacking true menu platform. It makes canceling a VSC or GAP contract (flat cancellation -- not for repo or cust request) a breeze. Frazer's integration with DealerTrack for RegUSA & ELT are a bit clunky, but the info was there and I didn't have to retype it, and for that I will always be grateful. There's also a [probably] little-used feature called FETCH that lets you shop insurance for a customer once you've entered all their information into the deal. It has provided a way to go for insurance for customers on a number of occasions that I wouldn't have otherwise found. The nice people who work in the forms department are beyond amazing and quickly get forms added and properly programmed so they print with the proper data in the proper spots. They do a great job in a short turn-around time.

Cons:

Every PC I wanted to work on with Hosted Frazer, I had to go through. rather laborious and finicky installation process that would create all kinds of whacky folders. And the "hosted" part is no joke... it creates a virtual machine with it's own file structure. While its faster than the old client-server system, its still frustratingly slow in comparison to fully web-based DMS solutions. It could take several minutes if I wanted to adjust a deal to a max amount to finance or a max payment for Frazer to calculate that out. THAT'S OUTRAGEOUS!! And we had blazing fast internet!!! I like the idea of having form packs... but I still have to click through prompt after prompt to get my docs to print. And PRINTING... IT is SLOW! I cannot tell you how many times I spoke ill of this DMS because of the difficulties I had printing documents. I was at the point of just going to a system of hash marks on index cards to keep track of things than deal with Frazer again when I called support and they walked me through setting my printers and making changes when I went to another of our locations. I made an infographic hand out for our all of our teams across all locations because that help tool isn't a Frazer thing. OH, and when you go to save a document, say on your desktop, you have to navigate through a confusing tree of unfamiliar drives and directories to save the document where you want it because your Desktop isn't really where your desktop normally is when you use hosted Frazer.

Michael
OWNER in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

FRAZER IS MY RIGHT HAND

5.0 5 years ago

Comments: FRAZERS SIDEKICK DOESNT PROPERLY UPLOAD THE PICTURES TO MY WEBSITE

Pros:

THE INTEGRATION BETWEEN FRAZER AND ALTS OR ETAPS IS SO HELPFUL, AND OFFERING OUTSIDE FINANCING THROUGH THE PLATFORM HELPS CREATE AN INCREASE IN SALES BECAUSE OUR CUSTOMERS CAN LEAVE FINDING THE FINANCING TO US.

Cons:

I WOULD ONLY ASK HOW TO GET SIDEKICK TO WORK

Frazer Computing Response

5 years ago

Hello Michael, Thank you for taking the time to give us such great feedback. We would love to return the favor by helping make sure your Sidekick app is working properly. Please feel free to call one of our helpful support techs at 888-963-5369 and we will be certain to get Sidekick and your uploads sorted in short order.

Amy
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Every Dealer needs Frazer!

5.0 5 years ago

Comments: appreciate the fast support and very user friendly and affordable!

Pros:

the ease of understanding each screen and the reporting

Cons:

since it's based on one computer in our office, the other users have a slight lag-time when communicating with the main computer

Deanna
manager in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Frazer Auto Dealer is the best bang for your buck if you run a car dealership!

5.0 5 years ago

Comments: My problem that Frazer fixed was having one organized software that we could have our sales, sales tax reports and even some basic repair/recon bills. Frazer did the job!

Pros:

The pros are the value, amazing price! While the competitors charge two times the amount! Amazing product!

Cons:

Only "con" Please note, Frazer Auto dealer software does not have any options to run a service center.

Forrest
President in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

What a great value for a car dealership

5.0 9 months ago

Comments: We have been using Frazer for almost 10 years now and will continue for many years to come.

Pros:

Frazer has been there at every corner to make sure things go smoothly. Very easy to use and quickly prints the forms.

Cons:

They didn't buy me a cup of coffee, other than that nothing wrong.

Brenda
Owner in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best customer service out there!

5.0 6 years ago

Comments: I downloaded the demo a few months before we were able to get our dealer license, so I could learn the software. I've had it from the very beginning. I have done all my accounting for the dealership on this software and I actually prefer it to other accounting software like QuickBooks as all the accounts are already set up properly and I can just run my dealership instead of trying to play accountant. I've added the payment processing integration (as I also do a few BHPH deals); I can pull credit reports from within the app, and all of my forms are updated for me. I don't have to keep track of what forms need to be replaced.

Pros:

The software is affordable for my tiny car lot. Any additional services are integrated through the software seamlessly and Ala Carte, so the software grows with my business. This has been the most cost effective item for my business being that we are just over a year old. What is really priceless and you can't get this with any other DMS out there, is the customer service. Today I had a small issue so I emailed customer service with my problem and they called right away and were able to connect to my computer to resolve the problem. I had to step away from the call and I literally was able to sit back and concentrate on other things while the customer service rep fixed a missing file in the software. When I came back to my desk, there was a note on the screen that everything was resolved and he was disconnected from my computer. I have used their customer service support several times and I can't possibly say enough good things about these people.

Cons:

This is a pro but also a con. It's not internet based, so it is saved to a network. Which means it can be somewhat difficult to gain information when not right in front of the computer. It does have a phone app that can be downloaded, but this is still very basic information. However the app is great for inputting new inventory.

Jerry
Jerry
Internet Sales Manager in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Cloud based is a game changer

5.0 5 years ago

Pros:

The software is simple and easy to use. The price is a great value and those are some reasons why I stuck with Frazer over the years. I was recently looking into another inventory program mainly because I want it cloud based and to be able to check my inventory from my phone or iPad. Once they came out with the cloud based Frazer and app, I knew I was staying with them.

Cons:

For some reason the app doesn't update as often as I would like it to from when I make changes on Frazer itself.

Jason
Jason
Sales Manager in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Easy to use

5.0 7 years ago

Pros:

Very easy to use CRM software. Easy for both sales and service. Not super pricey compared to others

Cons:

Just some little bugs such as crashing which doesnt happen often and couple be on our end here at the dealership.

kevin
owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Software Manager

5.0 last year

Comments: Overall best investment for our dealership. I have told mulitple dealers to get frazer and their add ons!

Pros:

It makes doing paper work take half of the time then it used to. You type in their information once and then click all the forms you need and they print right off and all you need to do is sign! I also love the fact you can have the app and check what is in yout inventory from your phone.

Cons:

I have no cons on Frazer! It is a great price and you can call and quickly get any issues resolved.

Frazer Computing Response

last year

Hello Kevin, Thank you for taking a moment to post a review for Frazer. We appreciate your acknowledging the ease of use of Frazer products and the support being provided. Thank you for being a Frazer customer.

Katie
Finance Manager in US
Automotive, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Inexpensive and good customer service

5.0 2 years ago

Pros:

The software is pretty straightforward and easy to understand, especially in the context of putting customer information in and printing out documents for a deal. Their tech support team is great and is always quick to fix any problems we are having, we would keep Frazer for the excellent customer service alone.

Cons:

The reporting system could be better. It would be nice if getting an excel spreadsheet of customer emails was easier than the current system.

KEVIN
OWNER in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Frazer Keen Review

5.0 4 years ago

Comments: Great software, easy to use, good price point for small car lots and buy here pay here car lots.

Pros:

I would say best part if the uploading of photos to the advertising companies with ease. This is probably the best part about the software. The forms that come with it are also user friendly.

Cons:

The software itself is a little antiquated as far as the interface. It does get the job done but it will look like software from the 90s.

Frazer Computing Response

4 years ago

Hi Kevin, Thank you kindly for the great review. We appreciate that you are making good use of our various vehicle uploads to help make managing your inventory easier. There are more vendors and partners being added all the time and we welcome you to give us a call at 888-963-5369 if you want to hear more about some of our other integrations for things such as inventory valuation guides, credit checks, text messaging, customer financing, and even free subscriptions to satellite radio for you and your customers!

Paul
Owner in US
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Hard to believe!

5.0 8 years ago

Comments: After being in the car business for 25 years and working with a number of DMS companies I can honestly say that Frazer is unbelievable. I want to start by saying that the customer service they offer is not just industry leading but world class! They are always available, friendly, knowledgeable and get the job done right now. Frazer keeps common forms on hand which allows dealers to immediately add them and use them for no extra charge or wait. Frazer does an amazing job with integrating with all the major players in the automotive software business. Frazer is a complete DMS package and includes accounting software making it all you need to run your car store. Really I could go on and on about my satisfaction with the product and company. Oh and did I mention it's also thousands less than most of the major competitors, that doesn't even make sense!
Thanks Frazer and the people of Frazer
Paul Duke-Duke Motor Co.

Pros:

I am most impressed with the level of customer support and the good people you have in your support center.

Cons:

I don't like that you need to save a working deal as a prospect or cancel a sale if there was something that needed to be changed. I like to save deals along the way and then have a function to finalize the deal once all the particulars have been settled. I want there to be an easier access to know what the profit is on a deal without having to pull a recap sheet. I like to have the profit or at least the front end gross available to me when working the deal. That is super frustrating when you are trying to quickly make a deal work.

Kenneth
dealer in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Top Shelf, tried many other software products !!!

5.0 4 years ago

Comments: Frazer makes putting a deal together simple. It also make tracking inventory and costs simple. The reports and daily paperwork are by far better than anything we’ve used.

Pros:

We’ve used this software soon after they were approved in Texas. We bought it, trained ourselves and have been using it since. It was and still is that simple to use. We have had questions, but the support is there when needed

Cons:

Frazer serves the majority of our needs, we have had some small problems exporting pictures to other sites, but they have always been resolved.

Frazer Computing Response

4 years ago

Hi Kenneth, We appreciate your great review and are glad to hear you find our software simple to use! It's also nice to find we've been able to resolve any issues you may have had in the past since we take great pride in our customer service and welcome you to let us know if there are any further needs we might be able to help you fulfill in the future.

Naomi
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Not User-friendly but great price

3.0 6 years ago

Comments: It was nice to have a software to enter all sales and purchases, however,all the necessary information I felt was needed wasn't available. There ended up having to be lots of notes taken on the deal jacket to make sure all details were recorded.

Pros:

Great price, especially when we were first starting out and didn't have much extra funds available.

Cons:

It wasn't user friendly. It didn't have fields where we could enter how the customer paid (cash, credit card, cashier's check, etc.) and when. I could access it remotely if I was at home, however, if one of my employees was in the software I had to wait until he was done.

Frazer Computing Response

6 years ago

Hi Naomi, thanks for the feedback! If you'd like to learn how to enter customer payment types (or anything else), please reach out to our support team by phone, chat, or email. If your employees have the need to access Frazer from outside the office, you may be a candidate for online Hosted Frazer, which would eliminate that remote sharing. I hope that helps!

arec
president in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

pass month lots of problem

1.0 5 years ago

Pros:

almost noting , lots of problem we do need to call every day to run diagnostic on our computer

Cons:

some of people on customer service so nice and talk to us realy helpful and some of them like [SENSITIVE CONTENT HIDDEN] just want to go and live , no pation to resolve our problem, i keep ask for problem he do not tell me a clear answer , its been over a month we need to contact customer service every sigel day , some time 2 time a day and our work station geting disconnect from main computer , i need someone to contact me and we figure out what is wrong so we could resolve this matter

Frazer Computing Response

5 years ago

Hello Arec, thank you for letting us know you're having trouble! I'll have someone from our tech support team reach out to you, to see if they can better pinpoint the computer issues you're having.

Bob
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Frazer auto management

5.0 3 years ago

Pros:

I use this program every day. I love the ease of it . You cannot beat the price.

Cons:

I have no fault with this program. Are used in daily basis. The price can’t be beat.

Marybrigid
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Frazer automotive software

5.0 4 years ago

Comments: Doing tax work is very easy
If you want something specific there are
Hundreds of reports you can run
Always positive. Been a customer for over 20 years. Good company to do business with

Pros:

Ease of use. Cost is excellent. Problems solved very quickly. Good employee attitudes

Cons:

I don’t dislike anything with the software

Frazer Computing Response

4 years ago

Hi Marybrigid, Thank you kindly for the generous review and we are happy to hear you find value in using Frazer to help manage your business. We look forward to the honor of providing you with 20 more years of the quality services your dealership deserves!

Tammy
VP in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great product

5.0 4 years ago

Comments: Customer support is always easy to access. Improvements to the software are constantly being done to keep you in compliance.

Pros:

Frazer understands the needs of used car dealers. Improvements are constantly being made to keep up to date.

Cons:

Nothing. It is exactly what we need. There really is nothing negative to say.

Frazer Computing Response

4 years ago

Hi Tammy, Thank you kindly for taking a moment to share your fantastic feedback! We look forward to continuing to provide you with the tools and services that can help your business grow and prosper!

Joan
Office & Sales in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good basic platform

4.0 4 years ago

Pros:

It is easy to add inventory. The system updates nightly.

Cons:

Searchable criteria is minimal. Basic reports are easy to create, but if you are looking to report specific information, it's next to impossible to modify.

Frazer Computing Response

4 years ago

Hi Joan, Thank you kindly for taking the time to share your thoughts about Frazer. We've received similar feedback regarding some of the search functions and are actively working on multiple improvements to address this concern. With regards to the reports, we do have an Export Data feature, that allows you to create customized reports for use in Excel or similar programs. Please feel free to contact one of our knowledgeable techs at 888-963-5369 if you'd like to know more or have any questions and we will be glad to lend a helping hand!

DONALD
OWNER in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

FRAZER SOFTWARE

5.0 4 years ago

Pros:

This company has the best support of any company that I have ever dealt with, I have used this program for many many years and have never had any problems.

Cons:

Never had a problem in all the years that I have used it.

Frazer Computing Response

4 years ago

Hi Donald, It's great to hear that you appreciate our customer support since this is something we truly pride ourselves on as a company. Thank you for taking a moment to share your thoughts and we look forward to many many more years of helping you seat folks in the classic cars we all love!

Stephani
Office manager in US
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing customer service & great product!

5.0 7 years ago

Comments: Allot

Pros:

We LOVE this software, it's very user friendly and if you get stuck on something or need them to create a report for you they are always helpful & always come through. We have been using this for 5+ years & love it!

Cons:

That it doesn't have a mobile app or mobile option for when not in office. It would be great if they would create an app and be current with technology of mobile phone use.

Frazer Computing Response

7 years ago

Thank you for the great review, Stephani! And soon all Frazer dealers will have access to our Sidekick mobile app, coming soon to your state! Sidekick is already available to dealers in GA, KY, and FL. Keep an eye on our blog for announcements of our state-by-state rollout here: https://www.frazer.biz/news

Karen
Secretary in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great bang for your buck

5.0 4 years ago

Comments: Frazer is always a pleasure to work with. They have a very friendly and knowledgeable staff to help with any questions.

Pros:

Love how easy it is to use Frazer. And love how easy it is for support to help out with any questions especially if they need to log in.

Cons:

Actually there is nothing I dislike about the program it does everything we need it to do and then some.

Alex
GM in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best Automotive DMS Software on the Market for Independent Dealers!

5.0 8 years ago

Comments: Time and Cost Savings to manage and operate the dealership. Great accounting and reporting functions as well! When I first saw the home screen, I though I was looking at a windows 95 application, but DON'T LET THAT FOOL YOU! Under the hood this software does more than it's next 10 competitors combined! Very intuitive and easy to use! I wish they offered DocuSign

Pros:

EVERYTHING! WE have used 2 other big name software providers that charge BIG. This software not only does MORE, it is easier to use, and for A LOT Less. I would recommend this to any dealership from start up to 150 vehicles in stock. Great BHPH module, Great integration with payment processors, and route one.