---
description: Learn more about Google Marketing Platform price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Marketing Platform Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/30736/advertising-agency/software) > [Google Marketing Platform](/software/213341/google-marketing-platform)

# Google Marketing Platform

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> Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns \& understand customers.
> 
> Verdict: Rated **4.5/5** by 25 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 25 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 3.8/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Google directly for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Customer Segmentation
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Data Connectors
- Data Management
- Data Visualization
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Distribution
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Visual Analytics
- Website Analytics

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Advertising Agency Software](https://www.capterra.com.au/directory/30736/advertising-agency/software)

## Related Categories

- [Advertising Agency Software](https://www.capterra.com.au/directory/30736/advertising-agency/software)
- [Demand Side Platform (DSP) Software](https://www.capterra.com.au/directory/32756/demand-side-platform-%28dsp%29/software)
- [Reporting Tools](https://www.capterra.com.au/directory/30053/reporting/software)
- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)
- [Data Visualisation Tools](https://www.capterra.com.au/directory/30696/data-visualization/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Google Ads](https://www.capterra.com.au/software/213339/google-ads) — 4.4/5 (1006 reviews)
3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3408 reviews)
4. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Have to market to get seen" — 5.0/5

> **Adam** | *14 October 2024* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: We use this software to market and promote our company and happy with the results
> 
> **Cons**: Can be expensive to run and operate but does produce leads
> 
> Costly software to function but does work

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### "Spend Money to Make Money" — 5.0/5

> **ANDREY** | *22 October 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: If you're not using google for ads you're missing out on traffic that is already looking for you. Google provides solid free training and the dashboards provide a lot of valuable analytics. Have to spend money to make money.
> 
> **Cons**: Steeper learning curve and takes time to set up properly, but well forth it in order to scale up any business.

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### "Useful tool when you have a deep understanding of what you are doing" — 4.0/5

> **Anna** | *6 May 2025* | Design | Recommendation rating: 6.0/10
> 
> **Pros**: There are a lot of options available for people with a deep understanding of digital marketing and how campaigns work.
> 
> **Cons**: The complexity and constant changes make it a bit hard to use for beginners. Almost impossible to understand what some options are there for, and support could be better.
> 
> Overall experience is a bit painful. A lot of options, however, they change constantly, especially annoying if you create campaigns every now and then. Some instructions are too old to make sens (instruction says one thing and what you see says something different because something has changes in a meantime)

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### "Went to 3rd party services to manage the quality of leads" — 2.0/5

> **Andrew** | *9 March 2026* | Farming | Recommendation rating: 3.0/10
> 
> **Pros**: Google's Marketing Platform is easy to access and set up. The interface is easy to navigate and access from any device. Analytics are easy to set up.
> 
> **Cons**: The pricing is confusingly expensive. Customer Support to understand why each lead costs what it does is not helpful. As a Marketing tool, this product will get you calls, though many will be dead air and you will be charged for the blank calls with not support for the issues.
> 
> This is a product that I tried for 3 days before stopping completely. The cost of running the service versus the value just isn't there. It is easy to get started, and will produce some leads, though they are low quality and many time borderline fraudulent.

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### "Google Marketing Platform lives up to the task." — 5.0/5

> **Craig** | *8 January 2026* | Information Technology & Services | Recommendation rating: 6.0/10
> 
> **Pros**: Integration with the Google Suite and it's easy to learn and use for a fast-moving agency - they want to improve the platform with great updates.
> 
> **Cons**: Support for the platform takes time to get responses for, so when things go wrong, it can take time to resolve.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/213341/google-marketing-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/213341/Google-Marketing-Platform/> |
| en-AE | <https://www.capterra.ae/software/213341/google-marketing-platform> |
| en-AU | <https://www.capterra.com.au/software/213341/google-marketing-platform> |
| en-CA | <https://www.capterra.ca/software/213341/google-marketing-platform> |
| en-GB | <https://www.capterra.co.uk/software/213341/google-marketing-platform> |
| en-IE | <https://www.capterra.ie/software/213341/google-marketing-platform> |
| en-IL | <https://www.capterra.co.il/software/213341/google-marketing-platform> |
| en-IN | <https://www.capterra.in/software/213341/google-marketing-platform> |
| en-NZ | <https://www.capterra.co.nz/software/213341/google-marketing-platform> |
| en-SG | <https://www.capterra.com.sg/software/213341/google-marketing-platform> |
| en-ZA | <https://www.capterra.co.za/software/213341/google-marketing-platform> |

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