--- description: Learn more about Persona price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Persona Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [AML Software](/directory/31084/aml/software) > [Persona](/software/199701/persona) # Persona Canonical: https://www.capterra.com.au/software/199701/persona Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/199701/persona?page=2) > Persona provides companies with configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more. > > Verdict: Rated **4.8/5** by 26 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Persona? Startups and large enterprises across a variety of businesses spanning fintech to marketplaces and crypto to hospitality who need help managing the balance between customer acquisition and fraud. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 26 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Persona Identities ## Commercial Context - **Starting Price**: USD 250.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: We provide simple and scalable pricing models that fit your needs, designed to support organizations of any size, industry, or use case. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Brazilian Portuguese, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Lithuanian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AML Compliance - Access Certification - Access Controls/Permissions - Address Validation - Alerts/Notifications - Archiving & Retention - Audit Management - Authentication - Background Screening - Biometrics - Compliance Management - Compliance Tracking - Custom Fraud Rules - Data Capture and Transfer - Data Extraction - Data Verification - Document Management - Fraud Detection - ID Scanning - Identity Verification - KYC Compliance - Monitoring - Multi-Factor Authentication - Multiple Authentication Methods - Onboarding - Optical Character Recognition - PEP Screening - Real-Time Monitoring - Records Management - Reporting & Statistics - Reporting/Analytics - Risk Management - Single Sign On - Transaction Monitoring - User Management - User Onboarding - Version Control - Watch List - Workflow Management ## Integrations (37 total) - Asana - Ashby - Attio - Auth0 - BambooHR - Basecamp - Breeze - CRS - Chainalysis KYT - Cisco Duo - Cloudflare - Coinbase - Fountain - Freshdesk - FullContact ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [AML Software](https://www.capterra.com.au/directory/31084/aml/software) ## Related Categories - [AML Software](https://www.capterra.com.au/directory/31084/aml/software) - [Authentication Software](https://www.capterra.com.au/directory/31218/authentication/software) - [Identity Management Software](https://www.capterra.com.au/directory/30777/identity-management/software) - [Compliance Software](https://www.capterra.com.au/directory/30110/compliance/software) - [Fraud Management Software](https://www.capterra.com.au/directory/10058/financial-fraud-detection/software) ## Alternatives 1. [Entrust IDV](https://www.capterra.com.au/software/200047/onfido) — 4.6/5 (30 reviews) 2. [YouVerify](https://www.capterra.com.au/software/1046218/youverify) — 4.5/5 (22 reviews) 3. [Recognito](https://www.capterra.com.au/software/1066783/recognito) — 4.9/5 (23 reviews) 4. [Plaid](https://www.capterra.com.au/software/174384/plaid) — 4.4/5 (95 reviews) 5. [Didit](https://www.capterra.com.au/software/1070408/Didit) — 5.0/5 (8 reviews) ## Reviews ### "Certifiably rock solid" — 5.0/5 > **Luke** | *29 June 2025* | Music | Recommendation rating: 10.0/10 > > **Pros**: Persona verifications are the best in the business - compared to competitors, personas verifications have been seamless. > > **Cons**: Customer support can take some time, but thankfully these requests are few and far between. Onboarding as a persona customer was also cumbersome, but once onboarded, it’s smooth sailing. > > After onboarding and initial teething problems, personas verification system has made competitors look like child’s play. We found persona after huge problems with Stripe Identity, and couldn’t be happier. ----- ### "Great support from Persona" — 4.0/5 > **Tim** | *26 December 2025* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: Startup program and access to free sandbox environment for pre-purchase testing. This is a great differentiator to some competitive offerings. > > **Cons**: Some of the workflows are a bit complex and difficult to navigate. The knowledge base was helpful, but nI used my preferred LLM to troubleshoot some issues. > > Excellent, great support from \[sensitive content hidden\] the Community Lead on Slack. He's been really easy to access and get assistance from. ----- ### "Safety as a Differentiator: Persona Powers Trust at The Qspace" — 5.0/5 > **John** | *20 August 2025* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about Persona is the peace of mind it provides—both for us as a platform and for our users, who know their identities are secure. The startup program has been a tremendous benefit, giving us access to enterprise-grade safety solutions at a startup-friendly scale. Even the Persona name itself conveys trust and security, which reassures our community from the moment they engage. > > **Cons**: There isn’t much to dislike about Persona, but as a startup we are always mindful of resources. While the platform is powerful, some of the more advanced features feel designed with larger enterprises in mind. We’d love to see more a la carte options tailored for startups, so we can adopt what we need now and grow into the rest over time. > > As the Founder of The Qspace, a digital-first platform transforming Queer event discovery, I knew from the start that safety had to be more than just a feature—it had to be our differentiator. For queer communities, trust is everything, and integrating Persona has allowed us to deliver on that promise with secure verification, privacy controls, and peace of mind for our users. The value for money has been extraordinary, giving us access to enterprise-grade solutions through the startup program at a price point that works for a young company. The onboarding process was seamless, with clear documentation and responsive guidance that made it easy to get started quickly. The system itself is intuitive, both for our team to manage and for our users to navigate, ensuring verification feels simple and frictionless. What has impressed me most, however, is the customer support—fast, thoughtful, and deeply invested in our success. The startup program team has been especially responsive, making us feel like a priority even as an early-stage company. Persona has been more than a vendor; they’ve been a true partner in helping us build a safer, more authentic community. Safety—backed by their tools and team—is at the very core of how we’re building the future of queer connection. ----- ### "Customizable Identity Verification that Works" — 4.0/5 > **Abhishek** | *11 December 2025* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Persona is very easy to use for startups like ours and has extensive customization options. Verification is sound which ensures that the users are really vetted. Process of setting it up was straightforward. User access management is granular which allows specific access according to verification status. It is good value for money for the features provided. > > **Cons**: The cost can be on higher side if you do not need extensive identity verification. Customer service can take some time to review the request. > > Overall the experience has been very positive due to the ease of use and detailed and quick identity verification capabilities. ----- ### "Great Service\!\! Highly Recommend" — 5.0/5 > **Danielle** | *10 December 2025* | Telecommunications | Recommendation rating: 3.0/10 > > **Pros**: Very simple and easy to use onboarding process was simple. The process to integrate persona into my app was actually fun and again very simple. > > **Cons**: Time it took to reach someone was a bit frustrating and finding a time to connect persona team with my developers was very challenging. > > Overall experience has been very fluid. Questions were answered. There were some gaps in communication that really could have helped resolve things sooner but it eventually was resolved, ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/199701/persona?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/199701/persona) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | ----- ## Structured Data