--- description: Learn more about WhatsApp price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WhatsApp Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Customer Communications Management Software](/directory/31002/customer-communications-management/software) > [WhatsApp](/software/180345/whatsapp) # WhatsApp Canonical: https://www.capterra.com.au/software/180345/whatsapp Page: 1 / 653\ Next: [Next page](https://www.capterra.com.au/software/180345/whatsapp?page=2) > WhatsApp helps businesses engage customers, boost sales, and enhance service through direct communication. > > Verdict: Rated **4.7/5** by 16297 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses WhatsApp? WhatsApp is used by customer service departments, marketing teams, sales organizations, e-commerce companies, banks, retailers, and businesses seeking to engage customers at scale. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 16297 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WhatsApp - **Location**: Menlo Park, US ## Commercial Context - **Pricing model**: Per Feature (Free version available) - **Pricing Details**: WhatsApp is available free of cost. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Audio Calls - Autoresponders - CRM - Chat/Messaging - Collaboration Tools - Interaction Tracking - Mobile Access - Multi-Channel Communication - Personalization - Real-time Consumer-facing Chat - Search/Filter - Third-Party Integrations - Video Conferencing ## Integrations (13 total) - Bitrix24 - Facebook Apps and Tabs - Freshdesk - Hootsuite - HubSpot CRM - Instagram - Meta for Business - MightyCall - Odoo - Shopify - Telegram - Twilio - Zendesk Suite ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Customer Communications Management Software](https://www.capterra.com.au/directory/31002/customer-communications-management/software) ## Related Categories - [Customer Communications Management Software](https://www.capterra.com.au/directory/31002/customer-communications-management/software) - [Team Communication Software](https://www.capterra.com.au/directory/31033/team-communication/software) - [Live Chat Software](https://www.capterra.com.au/directory/30797/live-chat/software) ## Alternatives 1. [LiveAgent](https://www.capterra.com.au/software/102188/liveagent) — 4.7/5 (1753 reviews) 2. [Zoho Desk](https://www.capterra.com.au/software/169505/zoho-desk) — 4.5/5 (2211 reviews) 3. [Slack](https://www.capterra.com.au/software/135003/slack) — 4.7/5 (24046 reviews) 4. [Text Request](https://www.capterra.com.au/software/167015/text-request) — 4.6/5 (1193 reviews) 5. [LiveChat](https://www.capterra.com.au/software/62194/livechat) — 4.6/5 (1715 reviews) ## Reviews ### "WhatsApp Review" — 5.0/5 > **Bien** | *23 May 2025* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: The Whatspp application is easy to navigate, making it accessible for users of all ages may it be adults or teens. > > **Cons**: Despite end-to-end encryption, there are worries about data sharing with Facebook and potential unauthorized access > > The Whatsapp application is intuitive and easy to navigate, making it accessible for a wide range of users. ----- ### "WhatsApp is reliable and easy" — 5.0/5 > **Saisha** | *22 November 2025* | Law Practice | Recommendation rating: 7.0/10 > > **Pros**: The ability to communicate with my family and friends, even those that live internationally. This can be done through video calls, audio calls and messages which are very easy to use even for those from that are not technologically advanced. > > **Cons**: When you are low on storage, WhatsApp can fail to open whilst other similar applications don't have that problem. I also don't like the 'forwarded many times' caption for content shared as it makes the forwarded content feel a lot less personal. > > My overall experience with WhatsApp has been really positive. It provides a reliable channel for communication and is widely used enough to facillitate communication with many different people. ----- ### "The best way to communicate in today's modern world" — 5.0/5 > **Andonis** | *31 May 2025* | Facilities Services | Recommendation rating: 10.0/10 > > **Pros**: I travel a lot so it make communicating with friends around so easy and without the worry of expensive roaming/international call rates. Voice \& Video calling, messaging and sharing photos, files and videos is so easy no matter what whether you are a Apple or Android user. The web \& windows apps are also fantastic for easy access from your computer, especially when you want to save shared photos. Lastly, group messaging is an amazing and time saving way of keeping in touch with various friend and family groups conveniently all in the one spot\! > > **Cons**: The lack of an official iPad/tablet app is a let down as it would fill a gap for syncing across all my devices ----- ### "A great app what does exactly as advertised" — 5.0/5 > **Chris** | *7 July 2025* | Construction | Recommendation rating: 10.0/10 > > **Pros**: The security of encryption is very comforting. The easy of use of the app. The layout is simple easy to navigate. > > **Cons**: Some more options would be good to have. Using items such as GIF's can be a little glitchy to use. When typing a long message on the app it can be hard scrolling back through the text. > > A very good experience using the WhatsApp app. I don't get any crashes or errors which is reassuring. ----- ### "Secure online messaging" — 4.0/5 > **Erin** | *3 May 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Easy to message (as well as send photos and videos) and call online -- especially with long-distance communication. Free to use. > > **Cons**: I keep getting my number added to scam groups like investment groups, and it's not intuitive how to remove myself from them and delete the group -- I had to Google how to. I also dislike how images and chat history is lost if you don't back up - those this might be a security thing? It's just -- no matter how many times I log out FB Messenger, I always have shared convos and photos with my \\ ----- Page: 1 / 653\ Next: [Next page](https://www.capterra.com.au/software/180345/whatsapp?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/180345/whatsapp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data