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Google Analytics 360 Reviews

4.7 (8,094) Write a Review!

About Google Analytics 360

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Learn more about Google Analytics 360

Pros:

The customer service guidance is pretty solid from Google - guiding through set-up of both search and display ads and helping you understand some performance questions for ads and keywords.

Cons:

It would almost feel wrong to complain or list any dislikes I have about something that is free.

Google Analytics 360 ratings

Average score

Ease of Use
4.2
Customer Service
4.2
Features
4.6
Value for Money
4.7

Likelihood to recommend

8.9/10

Google Analytics 360 has an overall rating of 4.7 out 5 stars based on 8,094 user reviews on Capterra.

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Rishav
Rishav
Data Analyst in India
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360 In brief

4.0 8 months ago

Pros:

integration with in-house products, work efficiently on large datasets, and various options.

Cons:

complexity level is high,depends on in-house products

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A thorough but overwhelming web analytics platform

4.0 4 months ago

Pros:

What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.

Cons:

What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.

David
CEO in US
Pharmaceuticals, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good analytics platform for cheap

3.0 7 months ago

Comments: My overall experience has been good and I’ll continue with them considering the value

Pros:

I like most that the pricing is good and amount of data available is huge

Cons:

What I like least is that some of the data isn’t valuable since it can’t be tracked by third party cookies

Joao
Spinning Instructor in Portugal
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360 superpower in data analytics makes it a reliable source of truth.

5.0 4 months ago

Comments: We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown.

Pros:

Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis.

Cons:

No cons whatsoever, there could never be any issue with Google Analytics 360.

Paul
Project Manager in US
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

“Google Analytics 360: Advanced Insights for Enterprise Growth”

5.0 9 months ago

Comments: I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.

Pros:

It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.

Cons:

The 360 is more expensive and more complex and it also lacks some features.

Oluyemi
Administrator in Nigeria
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Google analytics: The ultimate tool to understanding your website traffic for understanding

5.0 10 months ago

Comments: Google Analytics is solving the problem of understanding website traffic and user behavior.

Pros:

One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.

Cons:

One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.

ROB
Operations Manager in US
Restaurants, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Immediate impact from Dashboards

5.0 9 months ago

Comments: We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.

Pros:

Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!

Cons:

That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.

Celine
Celine
E-commerce Manager in France
Verified LinkedIn User
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Best analytical software

4.0 9 months ago

Comments: With Google analytic 360, conversions are easy to set up and track.

Pros:

Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.

Cons:

The set-up time and the time it takes for the data to be ready for analysis are relatively long.

Keith
Project Manager in US
E-Learning, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great software for analyzing the market for your product

5.0 7 months ago

Comments: I have been able to analyze my products and how to find the market.

Pros:

The tool simplifies almost everything in its user-friendly dashboard. It is so easy to learn and use. The price is cost-effective compared to its ROI

Cons:

So far so good. No issues at all when using this software.

Gabbe
Server in Sweden
Verified LinkedIn User
Food & Beverages, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easily the best Web Analytics and Tracking platform.

5.0 5 months ago

Comments: My overall experience with Google Analytics 360 was really good and easy to use.

Pros:

That is was really easy to use and The best Analytics platform without a doubt.

Cons:

That is was pretty poor customer support but it did a job.

Ryan
Head Of Integrated Search And Data Performance in Mexico
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

For Enterprizes Of Exceptional Size

5.0 last year

Comments: We've had the opportunity to support companies already using GA360 and set up new instances for companies looking to get started. The data, details, and customization built on a a platform similar enough to other Google products makes getting started and adopting this software easy.

Pros:

For massive data driven and digital first businesses - Google 360 is a boon. The most important part of it's platform isn't it's data but the familiarity new staff have with Google's other products - which makes staffing and training much easier than competitors.

Cons:

The price is extreme and should only be considered when Google's other tools completely and no longer meet the needs of the business. For many C-suite staff the granularity and complexity won't be required.

Monica
Monica
Dott.ssa in Italy
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and full of tools

5.0 6 months ago

Comments: i find using google analytics very helpful and i usually connect my clients account to it as viewers, so they can enjoy the clear dashboard and the statistics too.

Pros:

is free, is google - so can "speak" easily with any other product by google, and google

Cons:

don't have a real seo optimization tool in it, like keywords value or comparison, competitors statistics and similar options.

Akif
Digital Marketing Manager in United Arab Emirates
Hospitality, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

"Data Powerhouse: GA 360"

5.0 9 months ago

Comments: Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making.

Pros:

I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making.

Cons:

The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation.

Dave William
Beauty Advisor in Philippines
Cosmetics, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

A Very Advanced Google Analytics

5.0 9 months ago

Comments: A very comprehensive and powerful analytics solution that provides valuable insights into user behavior, website performance, and marketing effectiveness. Like advance analytics capabilities, allowing business to delve deep into their data and gain actionable insights.

Pros:

First it offers advanced analytics features with deeper insights into their data and It provides dedicated support and service level agreements to its customer. This ensures that business receive timely assistance and support from google team experts. It prioritize privacy and data security, providing business with peace of mind when it comes to handling sensitive customer data.

Cons:

Although it offers higher data limits to minimize data sampling, there may still be instances where data sampling occurs, particularly when dealing with very large data sets.

marwah
Project Manager in Egypt
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google analytics 360 helps understand how customers engage with your business

4.0 9 months ago

Comments: Overall, Google Analytics is seamlessly integrated with Google email and Google Search Console, offering convenient connectivity. The visual aids like charts and maps prove to be highly beneficial for data interpretation.The platform is not the most user-friendly, lacking in sufficient training materials like video tutorials. Additionally, specifying the time period for reports is somewhat inconvenient. Some reports can be challenging to comprehend, and there are occasional inaccuracies in the insights provided, such as attributing sessions to paid search when no corresponding campaign exists. But overall, i will continue to use.

Pros:

It is a google product so it is easily connected to google email, google search console and google ads. The charts and maps are very useful. The acquisition insights are very useful. The user behaviour is very useful.

Cons:

It is not easy to use. They don't provide enough training video for the product. You'll need to specify the time period for the report you want to view which is not convenient. The reports are sometimes difficult to understand. Occasionally, I've noticed inaccuracies in the insights provided by Google Analytics. For instance, a report might indicate that there were six sessions acquired from paid search, even though there hasn't been any ongoing or past campaign for this website.

Verified Reviewer
Verified LinkedIn User
Fund-Raising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360

4.0 6 months ago

Comments: Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms.

Pros:

Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads.

Cons:

Sometimes the reports aren't visually appealing to my customers.

Verified Reviewer
Verified LinkedIn User
Hospitality, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Operating model measures

5.0 8 months ago

Comments: Inventory control flow charting and queueing theory can be achieved at the target performance threshold for validation and number crunching when doing bill outs and exceptions reports

Pros:

Hiring managers use Google Analytics for talent retention, rewards and recognition ,nurture and enable culture in risk mitigation

Cons:

Text to speech pattern recognition,prediction model reliability on increasing datapoints

Ziva
Ziva
Sales Services Manager in Portugal
Verified LinkedIn User
Retail, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A great tool that helps understand customer better.

5.0 7 months ago

Comments: Our experience with Google Analytics 360 has been super great. It has been giving us access to all the insights we need to get to understand our customers which has allowed us to take actions to meet their expectations and to improve our sales.

Pros:

Google Analytics 360 easy to use interface gives us very simple experience when analyzing our customers data. It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers. Provides very insightful and easy to read reports which gives us a transparent overview about all our customers behaviors.

Cons:

Google Analytics 360 offers us all we ever needed and nothing about it has been off the mark. There has been genuinely nothing not to like about it.

Dragos
Director in UK
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360

5.0 5 months ago

Comments: The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used.

Pros:

When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it.

Cons:

I would say is not the easiest app to navigate.

SAI KRISHNA
Senior Growth Manager in India
Information Technology & Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360: Enhanced Insights with Cost Considerations

4.0 11 months ago

Pros:

Google Analytics 360's expanded data capacity offers in-depth user behavior insights. Its advanced reporting tools allow for customizable, sophisticated reports. The platform's seamless integration and customization options cater to diverse business needs. Dedicated support and service level agreements ensure reliable assistance. Cross-device tracking enhances understanding of the user journey for informed decisions.

Cons:

While it offers enhanced features and capabilities, the premium pricing might be a limiting factor for smaller or mid-sized businesses. Additionally, the learning curve associated with fully leveraging the platform's advanced functionalities might pose a challenge initially, requiring time and resources for teams to grasp and utilize its full potential effectively. Lastly, despite the expanded data processing capabilities, there might still be instances where users face limitations in handling extremely large or complex datasets.

Verified Reviewer
Verified LinkedIn User
Computer Games, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Make the best decision based on data

5.0 last year

Comments: is the best decision based on data for me

Pros:

Processes and analyzes data faster, reducing the possibility of data sampling. This ensures more accurate and detailed insights, especially for high traffic websites

Cons:

The negative thing, in my opinion, is the price of the service is a bit high

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360 user experience

5.0 6 months ago

Comments: My overall experience with the software is good and very user-friendly. I have been using it for a while now, and I find it very convenient and highly informative.

Pros:

The data provided by Google Analytics 360 is very detailed and explanatory. All the information provided by Google Analytics is very useful for tracking our overall website performance.

Cons:

The overall experience with Google Analytics is very good. However, the main drawback I found in the interface is that everything is quite complicated to find as a new user. For instance, you have to edit every single metric and create a specific report template to compare or learn more about that metric. But with time, it becomes much easier to use.

Andrei
Account Manager in UK
Financial Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Complete analytics

5.0 8 months ago

Comments: Everything works perfect and easy to use. Analytics, reports and data give is complete, is a "must use tool" for every one who has a website.

Pros:

I have been using Analytics for years now. Every year is getting better and better. Adding the website to the account is quite easy. The reporting data is incredible, from live visitors to demographics to devices you have it all. , just think about one.

Cons:

I cant say I have anything to write about it, years of complete data on the website I manage.

Lee
Manager in UK
Civil Engineering, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360

5.0 5 months ago

Comments: When it comes to reports on website activity Analytics is just what you need.

Pros:

Google Analytics 360 is essential for every company that owns a website. Connecting Analytics with the website is very easy, just add a piece of code. Reporting is at another level, from demographic to time and device, Analytics gives you every piece of information about your users. The app is very intuitive and easy to navigate. Reports are easy to export.

Cons:

Nothing I can say against Analytics, just works great.

Sai Rushita
IT in India
Education Management, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360: Suited for Big Websites

4.0 10 months ago

Comments: It was a excellent for big data websites and It will become better if it gives accurate data.

Pros:

It offers Insights 360 extremely sophisticated tracking and analyzing capabilities, as the name implies. It is better suited for big websites with massive data volumes because of its significantly larger data restrictions provides excellent customizing options.

Cons:

For certain users, using GA360 can be challenging due to its requirement for more technical expertise in setup and operation compared to the standard GA version. Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business decisions.