17 years helping Australian businesses
choose better software
About Google Analytics 360
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
The customer service guidance is pretty solid from Google - guiding through set-up of both search and display ads and helping you understand some performance questions for ads and keywords.
It would almost feel wrong to complain or list any dislikes I have about something that is free.
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Filter reviews (8,094)
Google Analytics 360 In brief
Pros:
integration with in-house products, work efficiently on large datasets, and various options.
Cons:
complexity level is high,depends on in-house products
A thorough but overwhelming web analytics platform
Pros:
What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.
Cons:
What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.
Alternatives Considered:
Good analytics platform for cheap
Comments: My overall experience has been good and I’ll continue with them considering the value
Pros:
I like most that the pricing is good and amount of data available is huge
Cons:
What I like least is that some of the data isn’t valuable since it can’t be tracked by third party cookies
Google Analytics 360 superpower in data analytics makes it a reliable source of truth.
Comments: We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown.
Pros:
Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis.
Cons:
No cons whatsoever, there could never be any issue with Google Analytics 360.
“Google Analytics 360: Advanced Insights for Enterprise Growth”
Comments: I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.
Pros:
It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.
Cons:
The 360 is more expensive and more complex and it also lacks some features.
Google analytics: The ultimate tool to understanding your website traffic for understanding
Comments: Google Analytics is solving the problem of understanding website traffic and user behavior.
Pros:
One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.
Cons:
One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.
Immediate impact from Dashboards
Comments: We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.
Pros:
Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!
Cons:
That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.
Alternatives Considered:
Best analytical software
Comments: With Google analytic 360, conversions are easy to set up and track.
Pros:
Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.
Cons:
The set-up time and the time it takes for the data to be ready for analysis are relatively long.
Great software for analyzing the market for your product
Comments: I have been able to analyze my products and how to find the market.
Pros:
The tool simplifies almost everything in its user-friendly dashboard. It is so easy to learn and use. The price is cost-effective compared to its ROI
Cons:
So far so good. No issues at all when using this software.
Easily the best Web Analytics and Tracking platform.
Comments: My overall experience with Google Analytics 360 was really good and easy to use.
Pros:
That is was really easy to use and The best Analytics platform without a doubt.
Cons:
That is was pretty poor customer support but it did a job.
Alternatives Considered:
For Enterprizes Of Exceptional Size
Comments: We've had the opportunity to support companies already using GA360 and set up new instances for companies looking to get started. The data, details, and customization built on a a platform similar enough to other Google products makes getting started and adopting this software easy.
Pros:
For massive data driven and digital first businesses - Google 360 is a boon. The most important part of it's platform isn't it's data but the familiarity new staff have with Google's other products - which makes staffing and training much easier than competitors.
Cons:
The price is extreme and should only be considered when Google's other tools completely and no longer meet the needs of the business. For many C-suite staff the granularity and complexity won't be required.
Easy to use and full of tools
Comments: i find using google analytics very helpful and i usually connect my clients account to it as viewers, so they can enjoy the clear dashboard and the statistics too.
Pros:
is free, is google - so can "speak" easily with any other product by google, and google
Cons:
don't have a real seo optimization tool in it, like keywords value or comparison, competitors statistics and similar options.
"Data Powerhouse: GA 360"
Comments: Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making.
Pros:
I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making.
Cons:
The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation.
A Very Advanced Google Analytics
Comments: A very comprehensive and powerful analytics solution that provides valuable insights into user behavior, website performance, and marketing effectiveness. Like advance analytics capabilities, allowing business to delve deep into their data and gain actionable insights.
Pros:
First it offers advanced analytics features with deeper insights into their data and It provides dedicated support and service level agreements to its customer. This ensures that business receive timely assistance and support from google team experts. It prioritize privacy and data security, providing business with peace of mind when it comes to handling sensitive customer data.
Cons:
Although it offers higher data limits to minimize data sampling, there may still be instances where data sampling occurs, particularly when dealing with very large data sets.
Google analytics 360 helps understand how customers engage with your business
Comments: Overall, Google Analytics is seamlessly integrated with Google email and Google Search Console, offering convenient connectivity. The visual aids like charts and maps prove to be highly beneficial for data interpretation.The platform is not the most user-friendly, lacking in sufficient training materials like video tutorials. Additionally, specifying the time period for reports is somewhat inconvenient. Some reports can be challenging to comprehend, and there are occasional inaccuracies in the insights provided, such as attributing sessions to paid search when no corresponding campaign exists. But overall, i will continue to use.
Pros:
It is a google product so it is easily connected to google email, google search console and google ads. The charts and maps are very useful. The acquisition insights are very useful. The user behaviour is very useful.
Cons:
It is not easy to use. They don't provide enough training video for the product. You'll need to specify the time period for the report you want to view which is not convenient. The reports are sometimes difficult to understand. Occasionally, I've noticed inaccuracies in the insights provided by Google Analytics. For instance, a report might indicate that there were six sessions acquired from paid search, even though there hasn't been any ongoing or past campaign for this website.
Google Analytics 360
Comments: Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms.
Pros:
Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads.
Cons:
Sometimes the reports aren't visually appealing to my customers.
Operating model measures
Comments: Inventory control flow charting and queueing theory can be achieved at the target performance threshold for validation and number crunching when doing bill outs and exceptions reports
Pros:
Hiring managers use Google Analytics for talent retention, rewards and recognition ,nurture and enable culture in risk mitigation
Cons:
Text to speech pattern recognition,prediction model reliability on increasing datapoints
A great tool that helps understand customer better.
Comments: Our experience with Google Analytics 360 has been super great. It has been giving us access to all the insights we need to get to understand our customers which has allowed us to take actions to meet their expectations and to improve our sales.
Pros:
Google Analytics 360 easy to use interface gives us very simple experience when analyzing our customers data. It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers. Provides very insightful and easy to read reports which gives us a transparent overview about all our customers behaviors.
Cons:
Google Analytics 360 offers us all we ever needed and nothing about it has been off the mark. There has been genuinely nothing not to like about it.
Google Analytics 360
Comments: The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used.
Pros:
When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it.
Cons:
I would say is not the easiest app to navigate.
Google Analytics 360: Enhanced Insights with Cost Considerations
Pros:
Google Analytics 360's expanded data capacity offers in-depth user behavior insights. Its advanced reporting tools allow for customizable, sophisticated reports. The platform's seamless integration and customization options cater to diverse business needs. Dedicated support and service level agreements ensure reliable assistance. Cross-device tracking enhances understanding of the user journey for informed decisions.
Cons:
While it offers enhanced features and capabilities, the premium pricing might be a limiting factor for smaller or mid-sized businesses. Additionally, the learning curve associated with fully leveraging the platform's advanced functionalities might pose a challenge initially, requiring time and resources for teams to grasp and utilize its full potential effectively. Lastly, despite the expanded data processing capabilities, there might still be instances where users face limitations in handling extremely large or complex datasets.
Make the best decision based on data
Comments: is the best decision based on data for me
Pros:
Processes and analyzes data faster, reducing the possibility of data sampling. This ensures more accurate and detailed insights, especially for high traffic websites
Cons:
The negative thing, in my opinion, is the price of the service is a bit high
Google Analytics 360 user experience
Comments: My overall experience with the software is good and very user-friendly. I have been using it for a while now, and I find it very convenient and highly informative.
Pros:
The data provided by Google Analytics 360 is very detailed and explanatory. All the information provided by Google Analytics is very useful for tracking our overall website performance.
Cons:
The overall experience with Google Analytics is very good. However, the main drawback I found in the interface is that everything is quite complicated to find as a new user. For instance, you have to edit every single metric and create a specific report template to compare or learn more about that metric. But with time, it becomes much easier to use.
Alternatives Considered:
Complete analytics
Comments: Everything works perfect and easy to use. Analytics, reports and data give is complete, is a "must use tool" for every one who has a website.
Pros:
I have been using Analytics for years now. Every year is getting better and better. Adding the website to the account is quite easy. The reporting data is incredible, from live visitors to demographics to devices you have it all. , just think about one.
Cons:
I cant say I have anything to write about it, years of complete data on the website I manage.
Google Analytics 360
Comments: When it comes to reports on website activity Analytics is just what you need.
Pros:
Google Analytics 360 is essential for every company that owns a website. Connecting Analytics with the website is very easy, just add a piece of code. Reporting is at another level, from demographic to time and device, Analytics gives you every piece of information about your users. The app is very intuitive and easy to navigate. Reports are easy to export.
Cons:
Nothing I can say against Analytics, just works great.
Google Analytics 360: Suited for Big Websites
Comments: It was a excellent for big data websites and It will become better if it gives accurate data.
Pros:
It offers Insights 360 extremely sophisticated tracking and analyzing capabilities, as the name implies. It is better suited for big websites with massive data volumes because of its significantly larger data restrictions provides excellent customizing options.
Cons:
For certain users, using GA360 can be challenging due to its requirement for more technical expertise in setup and operation compared to the standard GA version. Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business decisions.