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An easy to integrate BI tool
Comments: I would suggest that BIRT spend more money on marketing as it has not gained as much as name as Crystal Reports did even though, I think BIRT is better than Crystal Reports.
BIRT did not get enough recognition in the industry like Crystal Reports did. As a result, if you are trying to sell your system and BIRT is advertised, I would strongly suggest that you showcase the functionalities and what you can achieve with this so that your product doesn't get negatively rated by a possible customer.