--- description: Learn more about Adthena price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adthena Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Adthena](/software/176878/adthena) # Adthena Canonical: https://www.capterra.com.au/software/176878/adthena Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/176878/adthena?page=2) > Adthena revolutionizes search marketing by giving advertisers unrivaled competitive clarity across their entire search landscape. > > Verdict: Rated **4.5/5** by 13 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Adthena? Adthena services medium and enterprise size search advertisers and agencies in 14 different business sectors including retail, finance, travel and automotive, across the UK, US and Australia markets. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 13 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 3.7/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adthena - **Location**: London, UK ## Commercial Context - **Pricing model**: Per User - **Pricing Details**: For pricing options, contact us at: https://www.adthena.com/request-a-demo/ - **Target Audience**: 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - API - Alerts/Notifications - Keyword Tracking - Trend Analysis ## Support Options - Chat ## Category - [Competitive Intelligence Software](https://www.capterra.com.au/directory/30539/competitive-intelligence/software) ## Alternatives 1. [PriceGrid](https://www.capterra.com.au/software/213738/pricegrid) — 4.0/5 (2 reviews) 2. [Sponsorship Intelligence](https://www.capterra.com.au/software/215618/sponsorship-intelligence) — 4.5/5 (13 reviews) 3. [Appbooster](https://www.capterra.com.au/software/1013833/appbooster) — 5.0/5 (1 reviews) 4. [Brand Navigator](https://www.capterra.com.au/software/1021383/brand-navigator) — 5.0/5 (2 reviews) 5. [Intellizence](https://www.capterra.com.au/software/1011058/intellizence) (0 reviews) ## Reviews ### "Adthena review for Dyson PPC" — 4.0/5 > **Calvin** | *16 July 2020* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Access to data that cannot be found through other platforms > > **Cons**: There is a lack of recommendations in the software - it would be great to build in some actionable recommendations based on data. > > I am aware of how much additional insight it has brought to our clients directly. I do not use the tool very often but would like to use it more frequently ----- ### "Really useful tool, great support" — 5.0/5 > **Verified Reviewer** | *27 February 2020* | Internet | Recommendation rating: 9.0/10 > > **Pros**: I love the ease of the platform and the usefulness of the data. I especially like being able to see average position metrics since Google sunsetted it themselves. I also love the Smart Monitor feature which gives you easy actionable insights into competitor activity and now has email notification to help keep you in the loop. The launch of which was well communicated by our account manager. > > **Cons**: It would be great to have the tool link to our actual Google/Bing Ads accounts to be able to pull in some actual data and to mirror keyword lists so we don't have to update them in Adthena each time we make a change in Google. > > Although I think the platform could be even better, it's very useful and helps give us peace of mind that we're closely monitoring our competitor's activity on our brand and generic terms. The support we've had from \[SENSITIVE CONTENT HIDDEN\] has also been great and no additional task is too much to ask, as well as being kept up to date with the status of said task. ----- ### "Betfred Digital Marketing Review" — 3.0/5 > **Matthew** | *27 February 2020* | Gambling & Casinos | Recommendation rating: 6.0/10 > > **Pros**: The Smart Monitor has been a positive addition to the tool, giving a quick daily view of what's been happening in the market. Top ads are also good for benchmarking and writing our own ad copy. I personally use the tool as a member of the Brand and use it to challenge on Agency decision making in ad words. > > **Cons**: Sometimes the functionality to ad search terms is prolonged, requiring us to input every individual search term to view performance. This could be an issue on our end with the upload process for terms, but this could be smoother. > > Our experience has been great, our account manager \[SENSITIVE CONTENT HIDDEN\] has been on hand every step of the way to help us with large scale campaigns and also on how to ensure spend is used efficiently to keep us competitive against competitors with larger budgets. ----- ### "Great for Paid, but there is a learning curve." — 4.0/5 > **Verified Reviewer** | *3 March 2020* | Education Management | Recommendation rating: 6.0/10 > > **Pros**: The customer service and support team are great. They offer hands-on training with you on a monthly basis. There is a bit of a learning curve as there are with many platforms. There are also some features like average position that aren't able on other platforms. > > **Cons**: Automated and custom reporting features could be improved. Also, there aren't enough customizable views for reports ( bar charts pie etc. I feel as if reports are very bland and I have to export and customize reports myself. > > It's been decent. We don't look to it as our go-to tool for Organic research, but it has come in has for certain use cases. ----- ### "Adthena Review - BF" — 5.0/5 > **Joseph** | *3 March 2020* | Gambling & Casinos | Recommendation rating: 8.0/10 > > **Pros**: Ad copy visibility helps greatly with competitor analysis and competitor strategy (based on strength of copy/offers). Visuals are a strength of the product to understand at a snapshot who is active in the action and their respective trends. > > **Cons**: Sometimes feel that applying filters or going more granular can result in the data not being as great visually. Unsure what to suggest in terms of layout but this is something I feel could be improved. > > The general support and guidance is superb and is actually one of the main strengths of the product. This is something we didn't expect to be as strong but it's been a huge plus from \[SENSITIVE CONTENT HIDDEN\] ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/176878/adthena?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/176878/adthena) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data