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About lemlist

lemlist is the go-to tool for cold outreach, enabling direct inbox access and get replies.

Learn more about lemlist

Pros:

The Liquid Syntax then randomizes those snippets for each outgoing message, thus creating a new variant of the message so that no two outreach prospects receive the same message.

Cons:

The only thing about this software which was not to rate five stars was the design (UI). Used light-grey and white elements were sometimes hard to find.

lemlist ratings

Average score

Ease of Use
4.5
Customer Service
4.6
Features
4.4
Value for Money
4.6

Likelihood to recommend

8.5/10

lemlist has an overall rating of 4.6 out 5 stars based on 382 user reviews on Capterra.

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Filter reviews (382)

Brent
Brent
Owner in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Lemlist makes cold emailing into a personal and fluid experience

5.0 7 years ago

Comments: I have been able to save time on my cold email outreach because of the streamlined process that Lemlist offers. It does everything needed for cold emails, and doesn't try to be everything to everyone. Instead of finding a "jack of all trades" tool, Lemlist has been my "Master of cold email" tool.

Pros:

I love the simplicity. The "dashboard" is broken down into sections, and each section isn't littered with menus and filters. It's just organized easy from the beginning so the need for the extra complexities is eliminated. That doesn't mean Lemlist is basic in functionality. It just means they have thought it through so you don't have to "figure out" how to use it. The support has also been very responsive, and features have been added regularly since I have been using Lemlist. You can tell that Lemlist is a love for them, which is awesome. I love that you can personalize your emails, and they even let you personalize meme images to include. Though this isn't a feature I'll be using much, it's a great new way of interacting with certain types of contacts. And it adds some personality to cold emails, which are usually, well, pretty cold feeling. Ultimately, Lemlist simplifies and personalizes the cold email process, and doesn't bog you down with the process. It's the easiest cold email outreach tool I've seen, and while it doesn't have every feature in the book, it benefits from having the specifically targeted and streamlined features it does contain.

Cons:

I would like to see the ability to connect to an SMTP server instead of just Gmail, but with Gmail aliases, I can use any email I want. So I can get around it. But would love to see direct support for SMTP My only wish would be that I wish there were more options for sending followup drip emails. Right now, you can choose a time period to lapse between emails, and you can select whether to end a campaign if somebody clicks. But I would like the ability to send a different email if they click on a link, and a different email if they do nothing. So some branching would be good to see. Or only end a campaign if they click a specific link, or visit a specific page on my site, etc. But other than that, Lemlist does exactly what it is supposed to.

Jessy
Jessy
CMO in France
Verified LinkedIn User
E-Learning, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

One of the best solutions for cold maling

4.0 last year

Pros:

Lemlist is good at simple cold mailing scenarios.

Cons:

When it comes to automation and complex scenarios, Lemlist is not so easy to adopt.

lempire Response

last year

Thank you for sharing your insights on your experience with Lemlist. We appreciate both your positive remarks on its effectiveness in simple cold mailing scenarios and your constructive feedback about its adaptability to more complex needs. Your input is vital in driving our ongoing improvements. We're glad to have contributed to kickstarting your new business and we'll share your positive experience with our team. Rest assured, we're committed to refining Lemlist's capabilities to better address diverse scenarios, including automation and complexity. If you have any further suggestions or require assistance, feel free to reach out. Your feedback guides us toward serving you better.

Eli
Head of Marketing in UK
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great outreach platform but lacks integrations

3.0 2 years ago

Comments: Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no integrations apart of salesforce and Hubspot which is very annoying. The reporting was not great and you couldn't build custom reports for your needs

Pros:

The focus on deliverability and avoiding spam filters, lemwarm

Cons:

No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and that is the reason we stopped using it.

lempire Response

last year

Thank you for sharing your experience with lemwarm and lemlist, outlining both the positive aspects and areas of concern. We genuinely appreciate your feedback as it helps us identify areas for improvement. We're thrilled to hear that our focus on deliverability and avoiding spam filters has aligned with your outreach needs. Our commitment to ensuring your messages reach their intended recipients while maintaining high quality standards is at the core of what we do. Regarding integrations, we understand the importance of seamless CRM integration to streamline your workflow. We're constantly evaluating and expanding our integration offerings to cater to a wider range of CRM platforms, including Zoho CRM. While we currently support integrations with Salesforce and HubSpot, your feedback highlights the need for us to prioritize expanding our compatibility further. Additionally, we acknowledge your concerns about reporting and custom reports. We are dedicated to enhancing our reporting capabilities and providing you with more flexibility in tailoring reports to your specific requirements. Your insights are invaluable, and we will definitely share your feedback with our team. We're committed to continuously improving our offerings to provide a more comprehensive and user-friendly experience. Thank you again for taking the time to share your thoughts. Your feedback is an essential part of our journey to deliver the best possible solutions to our users. If you have any further suggestions or questions, please don't hesitate to reach out.

Dave
Director in US
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Fantastic outreach tool with the power of personalized images

4.0 5 years ago

Comments: I picked Lemlist up via Lifetime deal site, and wasn’t expecting to use it much. I have been pleasantly surprised on how useful it is and how the product is developing.

Pros:

The email outreach space is filled with half baked products, but Lemlist really stands out. They were the first that I know of to implement image templates that could be personalized at scale. A few other features that I really love about Lemlist: - Very active in sharing tips with their community. - Rapidly developing the platform and have added some impressive features including personalized landing pages. - Great collection of premade templates. - Zapier access - Calendly integration Highly recommend!

Cons:

Not much that I don’t like. Lemlist does its job and does it well. My main complaint is a lack of native integrations. I would to have a direct connection with my CRM. Right now Lemlist does offer Zapier access, but that can get expensive quickly.

Royan
Founder & CEO in Philippines
Outsourcing/Offshoring, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Customer service at it's finest

5.0 2 years ago

Comments: Lemlist is my go to cold email outreach software

Pros:

It's simplicity to help you generate leads through cold email outreach

Cons:

The inconvenience caused when lemwarm and lemlist was separated

Ezekiel
President and CEO in Canada
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Lemlist Reviw

5.0 3 years ago

Comments: Lemlist has been a very effective and essential tool for our business

Pros:

Integrating Lemlist and adding it to the list of tools we use help us warm our email inbox to run run various email marketing campaigns - we found it essential and helpful.

Cons:

Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it doesn't take long for the total cost to add up and becomes quite an expensive tool to use.

Joris
Director of Marketing & CS in Belgium
Food & Beverages, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Next level outreach!

5.0 4 years ago

Pros:

There are so many outreach tools on the market, yet Lemlist is able to differentiate from all the other offers out there. They have built an amazing outreach product, and continue to deliver new exciting features week after week.

Cons:

Sometimes adding the personalisation in pictures isn't the easiest for our team, but once you did it a few times you get the hang out of it.

Edwyn
Edwyn
Affiliate Marketer in Mexico
Verified LinkedIn User
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Awesome platform for cold emails!

5.0 4 years ago

Comments: I can easily reach out via email to people interested in the products I offer on my site, I love how I can track and analyze the status of my emails the domain for tracking email activity can be customized by your own subdomain so these helps even more to not get flagged as a spammer. Of course, there's always important to not abuse and always respect you contacts desires whenever they won't want you to continue sending them emails to them.

Pros:

I'm really loving the new user interface! I particularly love how I can easily change from one section to another via keyboard shortcuts, but I would say that what I love the most of this platform is the email warmer functionality it works great! it helps you to warm up your email address so it doesn't arrive in Spam or Categories section but in the Primary section instead, where users focus their attention, I also love the team, they've always been helpful to me and the support is great!

Cons:

Well, I don't really dislike anything, time before there was a non customizable limit of emails to send daily (I believe it was 100) but in the most recent versions I have seen this number can be customized by the user which is something that I really appreciate!

Jimmy
Jimmy
Director in Singapore
Verified LinkedIn User
Management Consulting, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Sales automation

5.0 4 years ago

Comments: Overall a great tool, automates a lot of our SDR tasks. the Facebook community is a grat additional resource for tips and tricks and to connect with other lemlisters.

Pros:

I like how easy it is to use, which makes it easy to onboard new members of my sales team with not so much effort. The dynamic templates are a killer. The integration with Phantombuster makes life pretty sweet!

Cons:

Not sure how it integrates with Salesforce, although I have set it up. Would be great to be able to link campaigns.

Brenden
CTO in Belgium
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

A level email campaign tool

5.0 5 months ago

Pros:

We found everything that we needed for our mail campaigns in Lemlist. The flexibility in creating workflows is a game changer.

Cons:

The time investment to understand how to setup workflows is quite high.

Mei
Marketing in Singapore
Internet, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Good for Email Marketing but Pricey

4.0 2 years ago

Comments: Have an average experience using Lemlist

Pros:

Lemlist is an excellent email marketing tool due to its user-friendly interface. The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message. Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless.

Cons:

Although the tool enables users to create a sequence and move contacts through an email flow, it lacks complex automation features. Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or inactions becomes slightly more challenging.

lempire Response

last year

Thanks for sharing your insights about lemlist! We're glad you appreciate our user-friendly interface and personalized touch options. We're constantly working on refining our platform. While we focus on simplicity, we understand that some users might require more intricate automation workflows. Your feedback helps us improve. Feel free to reach out to our support team directly if you have more suggestions in the future!

Chris
Marketing Director in UK
Telecommunications, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great platform, great support

5.0 last year

Comments: The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences we've previously found difficult to connect with. But their real asset is the support and guidance, continuously providing ideas and ways to improve. This have been really valuable.

Pros:

Application is really easy to use. Easy to personalise email messages and create follow ups to generate leads. Thery're continuously improving the platform and it's now easy to message linkedin contacts within each campaign. Data can imported directly from Linkedin or other sources and have features to ensure email addresses don't bounce.

Cons:

After an import, reviewing contacts can be time consuming especially in multi touch campaigns. I end up deleting emails deemed risky or undeliverable one by one as I haven't worked out how to filter them and skip a predefined batch.

Victor
COO in France
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome

5.0 last year

Pros:

Team support did a awesome job thanks for all

Cons:

nothing all is perfect for us thanks a lot to the team

lempire Response

last year

Thank you for taking the time to share your experience with us! 🙌 We're thrilled to hear that you found our team's support to be awesome. At lempire, we're dedicated to providing top-notch service, and it's always rewarding to know that our efforts have made a positive impact on your experience. Your feedback fuels our motivation to continue delivering excellence. If you ever have any more thoughts or suggestions in the future, please don't hesitate to reach out. We're here to ensure your journey with us remains exceptional. Thanks once again for choosing lempire, and we look forward to serving you with perfection in the future! 🚀

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Good for a small subscriber list

4.0 2 years ago

Pros:

I quite like the way it took only minutes to setup.

Cons:

It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign on same list in different tool, it worked fine.

Jug
Jug
Senior Sales Manager in Serbia
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product with a VERY dedicated team

4.0 2 years ago

Comments: It is refreshing to have a tool which is not a burden but an actual tool that helps me do my job.

Pros:

First of all, the product does everything it says on the box and does it without any hiccups. It is also very clear that the team is working hard on it, improving it every day. I also have to mention the customer support which is the best I've seen in my life, personable, helpful.

Cons:

There are some minor improvements that could be made (and a major one (in my opinion)). I've shared this with their product manager so I'm sure they're on top of it. I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :)).

Jessie
Founder in Belgium
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Use personalized images to catch the attention of prospects in email outreach

4.0 2 years ago

Pros:

The use of personalized images in email outreach enables you to catch the attention when doing cold outreach. Next to this the platform also enables personalized landing pages and other interesting features.

Cons:

I am on an LTD account and upgrading can't be done without losing the LTD account. It would be nice if there would be more love to those who supported lemlist from the getgo by buying an LTD.

John
John
Owner in US
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

We probably don't reach this software's full potential.

3.0 3 years ago

Comments: Overall Lemlist serves a specific purpose in our funnel design and we enjoy that feature. This was a lifetime deal and we do not regret the purchase.

Pros:

We only use Lemlist to customize sales funnel emails. The customization features are better than any product I have ever used.

Cons:

We wish they would do more/ better documentation or instruction on using the product. There is probably more we could probably do with the product but we just don't know how or have not seen the potential.

Verified Reviewer
Verified LinkedIn User
Management Consulting, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Completely amazing

5.0 5 years ago

Pros:

Lemlist is actually amazing. I've tried 4-5 email platforms before, such as quickmail and others. And... they all do the same thing. But before actually starting to use lemlist, I didn't realize how much of a difference there can be in "how" they do it. This is a short list of lemlist's pros: - Amazing support. They're lightning fast, human, and actually helpful. - Amazing stuff within the app that you wouldn't have thought of, like built-in "idiot proof" features that make stuff automatically without you worrying about it. - The whole experience is FLUID. It's fun. Nothing is clunky about lemlist, as it was in every other app I've used. - Personalization options are good. - It's got top-of-the market capabilities, but is priced very reasonably, below many alternatives

Cons:

None, really, that I have come across. I love this product.

Volkan
Volkan
CEO and Founder in Türkiye
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great tool for cold emailing and sequence emails

4.0 6 years ago

Pros:

It's very simple to use. It has an easily understandable UI. You can add dynamic text to any images that give you an opportunity to use personalised images.

Cons:

You have one unsubscribe list for all your campaigns. It would be nice to have unsubscribe list for every campaign besides the global one. If you use an automation tool and the tool adds a contact, you can't change the contact's email address. You have to delete the contact and add it manually.

Benjamin
Marketing Director in Poland
Telecommunications, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Lemlist & Lemwarm - Email Marketing to Inboxes

5.0 3 years ago

Comments: From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If you're trying to scale email marketing from zero, start with their lemwarm for a few weeks and you'll be ready to go.

Pros:

lemlist is great for emailing. If you're trying to connect and speak with an audience who might know about your brand - this is one of the best options. Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with personalized campaigns.

Cons:

Sometimes support turnaround can take a few hours, but usually they are giving all the answers and suggestions on how to fix your problem. Also, the color update was a big change and really hard to get used to, trying to find where they put new items.

Rohin
Rohin
Lead Consultant in India
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Limlist is super powerful saas application which can skyrocket our overall cold emailing & outreach

5.0 7 years ago

Comments: I have taken my SEO Outreach to complete new level and its so much helpful too. You can literally see what has clicked, auto follow up etc features are really powerful and interesting.

Pros:

Pros include that we can drip feed emails, custom tags, reporting and specially tracking. This is so much powerful features every marketer want to get successful in their emailing marketing. Their Zapier integration has taken their platform to the next level now. SUPER POWERFUL STUFF i say. Lastly is the image personalization which can convert things really well.

Cons:

Well I want to see more features and a little better dashboard where I can add all my emails as like mailshake rather than login via particular email. I mean mailshake UI is little easy to understand in that case.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect tool for sales!

5.0 7 years ago

Pros:

I love the simplicity of the product. It's very useful and get a lot of response thanks to lemlist.

Cons:

I don't really really like the interface of the design we could have a better user interface and more tools.

Jim
Jim
CEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great product that keeps getting better

5.0 4 years ago

Comments: Great support, great and ever expanding feature set.

Pros:

The founders post a lot of great content on how to use the software in your business for best results. I feel like they really understand the user's side of this and how we run our business. They have been continuously developing this for years and it keeps getting better.

Cons:

Honestly, so far I have found it very easy to use as a small business owner.

Francesco
CEO & Co-founder in Italy
Industrial Automation, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

User-friendly & captivating product for cold outreach

5.0 2 years ago

Pros:

Great community, customer support and functionalities

Cons:

Had experienced a few bugs from time to time, however response from customer support was fast

lempire Response

last year

It's awesome to know that you've found our product to be user-friendly and captivating for cold outreach. We're dedicated to providing a top-notch experience that makes your outreach efforts effective and engaging. Our community, customer support, and functionalities are all vital aspects we prioritize. Your positive experience is a reflection of our commitment to excellence. We're excited to share your feedback with our team, as it energizes us to keep pushing for the best. If you ever have more suggestions or thoughts, we're all ears. Thanks for being part of our journey!

Nate
Ops Director in US
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Some Great, Some Frustrating

3.0 6 years ago

Pros:

This is really good for split testing emails. Once you get the hang of it and how the interface works, then it works really nicely, however the learning curve is kinda high. We are currently using to test out subject line conversions and offer responses.

Cons:

This only works for closed lists - once you upload you list you can add to it, but not really edit it, which is kind of annoying. You also can't add attachments to the campaigns which somewhat limits how much we can test.