---
description: Learn more about Wix price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Wix Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Headless eCommerce Platforms](/directory/32175/headless-ecommerce-platform/software) > [Wix](/software/169007/wix)

# Wix

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> Wix is a leading AI website platform for SMBs and individuals to build and manage websites without coding.
> 
> Verdict: Rated **4.4/5** by 10795 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Wix?

Wix is used by SMBs, individuals, and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers to build and manage their online presence.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 10795 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Wix
- **Location**: Tel Aviv-Yafo, Israel
- **Founded**: 2006

## Commercial Context

- **Starting Price**: USD 17.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Chinese, Czech, Danish, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- API
- Activity Dashboard
- Availability Management
- Booking Management
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Catalog Creation
- Categorisation/Grouping
- Communication Management
- Confirmations/Reminders
- Content Management
- Content Publishing Options
- Custom Domains
- Customer Support
- Customisable Forms
- Dashboard
- Data Discovery
- Data Security
- Data Visualization
- Document Management
- Drag & Drop
- Event Calendar
- Event Management
- Event Scheduling
- For Small Businesses
- Full Text Search
- Graphical User Interface
- Keyword Tracking
- Knowledge Base Management
- Landing Pages/Web Forms
- Mobile Access
- Multi-Channel Campaigns
- Online Booking
- Online Payments
- Order Management
- Payment Options
- Payment Processing
- Pre-built Templates
- Real Time Editing
- Real-time Scheduling
- Recurring Appointments
- Registration Management
- Reporting/Analytics
- Scheduling
- Search/Filter
- Shopping Cart
- Social Media Integration
- Ticketing
- Website Integration

... and 44 more features

## Integrations (71 total)

- 123FormBuilder
- ActiveCampaign
- AdScale
- Bablic
- Bling
- CakeMail
- Cloudinary
- ConveyThis
- Crowdin
- Dropbox
- Elfsight
- Envia.com
- Eventbrite
- Formilla.com
- GitHub

... and 56 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Headless eCommerce Platforms](https://www.capterra.com.au/directory/32175/headless-ecommerce-platform/software)

## Related Categories

- [Headless eCommerce Platforms](https://www.capterra.com.au/directory/32175/headless-ecommerce-platform/software)
- [eCommerce Software](https://www.capterra.com.au/directory/3/ecommerce/software)
- [Landing Page Software](https://www.capterra.com.au/directory/30844/landing-page/software)
- [SEO Software](https://www.capterra.com.au/directory/30931/seo/software)
- [Blog Software](https://www.capterra.com.au/directory/30898/blog/software)

## Alternatives

1. [WordPress](https://www.capterra.com.au/software/131687/wordpress) — 4.6/5 (14999 reviews)
2. [Squarespace](https://www.capterra.com.au/software/143461/squarespace) — 4.6/5 (3430 reviews)
3. [Pixpa](https://www.capterra.com.au/software/152263/pixpa) — 4.7/5 (631 reviews)
4. [GoDaddy Website Builder](https://www.capterra.com.au/software/182500/godaddy-website-builder) — 4.2/5 (1381 reviews)
5. [Webnode](https://www.capterra.com.au/software/167799/webnode) — 4.6/5 (762 reviews)

## Reviews

### "Read this and choose another website platform ...not Wix for sure" — 1.0/5

> **Jodie** | *30 September 2026* | Health, Wellness & Fitness | Recommendation rating: 0.0/10
> 
> **Pros**: Nothing...my website is useless...Wix have been of zero help over an issue that is soley their fault. Despite paying for a premium subscription, they have not provided any help for 4 days now to have it back up. I have called 8 times and about to call a 9th.
> 
> **Cons**: Lack of tech support totally. My website is still not re-instated even though a fully paid for premium plan plus extras has been paid for. My business has not been able to operate at all for 4 days and counting. You get nice non-expert people who are scripted to care yet nothing gets done and you cannot get them to do anything except say sorry. After 8 phone calls, the sorry completely wears off.
> 
> If I could supply a zero out of 5 I would\!\!\! I have a fully paid for premium subscription for my business that relies on a website for income, including email address, domain, email campaign monthly subscriptions etc. Wix disconnected my domain for no reason and after 8 phone calls, I still have not had any contact back from them or a reason why my FULLY PAID FOR SUBSCRIPTION doesn't warrant a reason for WHY\!\! As a small business owner with staff who depend on consumers having access to a website to book services, this is UNACCEPTABLE\! It's been 4 days of my website being down and no explanation, no case file notes, AND NO RESOLVE so far and NO communication from the escalation team either\! I have a fully paid for PREMIUM SUBSCRIPTION and all you receive are tier one lacky's who say they will escalate it. They are trained to provide empathy and repeat your frustrations yet are not experts that they say they are in the help section, and are totally unable to help. I also put in a separate case for a refund due to lost business over 4 days and my time for 45 mins on the phone for each of my 8 phone calls, and got a reply within 1 DAY saying NO. I haven't even got a reply from the tech department in the 4 days my website has been down, yet the refund department can easily respond within 24 hours\!\!\! I have never in my online business life of 7 years EVER experienced such disgusting POOR service. If I were considering a WIX platform business/website, I would totally TOTALLY look elsewhere...I have not had my website restored thus far. I also informed WIX that I would be reviewing them to this effect and they did not seem to care. So when any of you get this kind of experience, it's important to go to this level and review it as such and also email the Better Business Bureau (BBB) to report a complaint.

-----

### "I'm Learning\!" — 5.0/5

> **Rachelle** | *18 October 2025* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: I am happy with how WIX is constantly improving their platform with new AI assistants as I am not that computer literate and need to be able to design my own website, do updates and changes. Things that it doesn't do can be voted for which is good too.
> 
> **Cons**: I do find it a little difficult to work with - like for example deciding something isn't what I want seems to have to be implemented first and then when I see it and think oh no thats not what I want and then sometimes its not so easy to undo or delete it again I would like better previews of some elements and design features so that I do not have to put them on my website to see if I want them - I can see an example clearly of what it will do BEFORE I drop it on my website and change everything. I find some of the menu's a little confusing and can't find things often and have to ask the AI Assistants where these functions are so that I can click on them and go to where I need to go to do things.  Some things are actually complicated unless going through them with someone who knows what they are doing too, I've just spent an hour on chat support now with someone who was brilliant but at the end of it - its no wonder I couldn't do it myself - it was complicated and difficult to setup.  But I know it was something many WIX stores outside America would want and will also need to setup now that tariffs are introduced to the USA.  So you will get a lot of people wanting to do what I just did today. (Set up a function for US deliveries to charge tariffs on subtotals for orders). I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on opening I want my website to show a video that works across all devices and resizes that I can change and upload periodically to keep my website changing with the seasons and update myself, with a slideshow of images and things that can also be put up so I can have a video, click left or right to slide to a photo or 10 slides etc but I can't see options for this - I have slideshow on my website home page currently now but it doesn't really work properly - it doesn't resize on all devices as it should and on mobile phone its very problematic\!\!  I'm constantly deleting things and layouts to try and make it work on the mobile view - which as we all know is majority of how people are shopping these days not on the computer but on the mobile phone - so really important\!
> 
> Most help is good from support staff and if its possible to do it on the WIX platform I find that the customer support is able to help me. There are things that it can not do, and often my answers are this is not possible at this time, but I'm hopeful these things will be implemented as often some features can be voted for. I can't compare WIX to any other platforms as its the only one I've used. The very recent new AI Assistants have been great for me personally and really changed my experience with WIX altogether for the better. I would love better design options - for people who are not so computer savvy as templates can be a little boring with themes - I see all these design aspects being advertised on WIX adverts but can't see how to update my own WIX website to incorporate them and I'm scared to lose things by trying.

-----

### "WIX frequently gives me a sense of productivity and achievement when using their products." — 5.0/5

> **Claire** | *17 May 2026* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Today \[sensitive content hidden\] was prompt and thorough in resolving all my issues. In addition to this I was able to learn some new problem-solving skills and understand further how to improve my business.
> 
> **Cons**: Nothing I dislike about WIX. It is a delight to create with their programs and unlike the lack of accessibility and approachability of other companies, WIX delivers in a timely and responsive manner.
> 
> Their customer service has always been exceptional. My personal experience using WIX has only been confirmed by the similar feedback I have received from others who either use or have used it, or have heard good things about it.

-----

### "Simple, Flexible, and Beginner‑Friendly Website Builder" — 5.0/5

> **kelvin** | *8 May 2026* | Arts & Crafts | Recommendation rating: 7.0/10
> 
> **Pros**: Wix’s biggest strengths are its easy drag‑and‑drop editor, which lets anyone build a site quickly, and its design flexibility that allows precise control without coding. Users also love its 900+ templates, strong built‑in business tools like bookings and e‑commerce, and the wide App Market for adding features. Wix’s AI website builder helps beginners launch a site fast, and the free plan makes it easy to experiment before upgrading.
> 
> **Cons**: Wix’s biggest drawbacks are its template limitations — once your site is published, you can’t switch to a new design without rebuilding. Its editor can feel overwhelming because total design freedom sometimes leads to messy layouts. Wix sites may also have slower load speeds compared to more structured builders. Pricing can climb quickly when adding apps and advanced features. Finally, migrating your site away from Wix is difficult due to limited export options, which can lock you into the platform.
> 
> super easy to use, just my boss, nMy overall experience with Wix has been positive, especially because it makes building a website feel simple and creative. The drag‑and‑drop editor gives a lot of freedom, and the templates help you start with something polished. I found it easy to add features like bookings and forms without technical skills. At times the editor felt a bit cluttered, and the template lock‑in was limiting, but overall it’s a smooth, beginner‑friendly platform that lets you create a professional site quickly.o investing me to keep this any longer

-----

### "Easy Beginner Website" — 4.0/5

> **Chelsea** | *10 January 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: Wix is easy to use with drag and drop design tools. Templates look modern, customisation is flexible, and it is quick to build and publish a professional website.
> 
> **Cons**: Advanced features can be limited without upgrades. Page speed and SEO controls are not as strong as other platforms, especially for larger or growing websites.
> 
> Wix is a beginner friendly website builder that suits small businesses and creatives. It is fast to set up but may feel restrictive as website needs become more complex.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/169007/wix)

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