---
description: Learn more about Apollo.io price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
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title: Apollo.io Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io](/software/158696/apollo)

# Apollo.io

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> Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies.
> 
> Verdict: Rated **4.5/5** by 387 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Apollo.io?

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 387 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Apollo.io
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 0.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing&#10;&#10;Free: $0/month - always Free&#10;Basic: $49/month&#10;Professional: $99/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Israel, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates and 2 more

## Features

- AI/Machine Learning
- Activity Dashboard
- Alerts/Notifications
- Auto-Dialer
- B2B Lead Generation
- CRM
- Calendar Management
- Call List Management
- Call Monitoring
- Call Recording
- Campaign Management
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Contact Management
- Conversation Intelligence
- Customer History
- Customer Profiles
- Customer Segmentation
- Dashboard
- Data Enrichment
- Data Import/Export
- Demographic/Firmographic Data
- Email Management
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Intent Data
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Notifications
- Lead Scoring
- Lead Segmentation
- Meeting Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Predictive Analytics
- Prioritization
- Process/Workflow Automation
- Reporting & Statistics
- Reporting/Analytics
- Sales Reports
- Target Account Identification
- Task Management
- Third-Party Integrations
- Workflow Management

... and 4 more features

## Integrations (23 total)

- Census
- Gmail
- Google Chrome
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Koncert
- Lavender
- LinkedIn for Business
- Mailgun
- Marketo Engage
- Microsoft Outlook
- Nooks
- Nylas
- Orum

... and 8 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Inside Sales Software](https://www.capterra.com.au/directory/30680/inside-sales/software)

## Related Categories

- [Inside Sales Software](https://www.capterra.com.au/directory/30680/inside-sales/software)
- [Sales Enablement Software](https://www.capterra.com.au/directory/30798/sales-enablement/software)
- [Lead Management Software](https://www.capterra.com.au/directory/30017/lead-management/software)
- [Customer Engagement Software](https://www.capterra.com.au/directory/30906/customer-engagement/software)
- [Account Based Marketing Software](https://www.capterra.com.au/directory/31125/account-based-marketing/software)

## Alternatives

1. [Seamless](https://www.capterra.com.au/software/207295/seamless-ai) — 4.5/5 (487 reviews)
2. [Dripify](https://www.capterra.com.au/software/215082/dripify) — 4.7/5 (476 reviews)
3. [useArtemis](https://www.capterra.com.au/software/1035603/useartemis) — 4.7/5 (171 reviews)
4. [Cognism](https://www.capterra.com.au/software/169083/cognism) — 4.7/5 (255 reviews)
5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Apollo is good for enrichment but lacks maturity for sales engagement" — 4.0/5

> **Alex** | *1 March 2025* | Information Technology & Services | Recommendation rating: 6.0/10
> 
> **Pros**: It has a strong database of Companies and Contacts to enrich your CRM.
> 
> **Cons**: It's not intuitive and is hard for early users to navigate. It's also trying to be a CRM and a Sales Engagement tool. It is hard to know what to do when starting up.
> 
> We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various different options it provides eg. Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to manage.

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### "Legacy that needs a polish" — 3.0/5

> **Jerguz** | *25 March 2026* | Information Services | Recommendation rating: 7.0/10
> 
> **Pros**: I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually.
> 
> **Cons**: Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts.
> 
> Overall I love using Apollo as a search enging however they need to work on their credits for contacts model

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### "Great product for contact data." — 4.0/5

> **Eric** | *15 December 2025* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free.
> 
> **Cons**: The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency.
> 
> Great tool, super helpful to get data on leads/prospects \&amp; the free use is amazing for any startups or side hustles.

-----

### "Power Platform With Excellent Community" — 5.0/5

> **Shane** | *12 June 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows.
> 
> **Cons**: The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome.
> 
> Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring.

-----

### "Solid tool for Business Development." — 5.0/5

> **Dylan** | *3 September 2025* | Human Resources | Recommendation rating: 8.0/10
> 
> **Pros**: Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM.
> 
> **Cons**: Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/158696/apollo)

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| de-CH | <https://www.capterra.ch/software/158696/apollo> |
| en | <https://www.capterra.com/p/158696/Apollo/> |
| en-AE | <https://www.capterra.ae/software/158696/apollo> |
| en-AU | <https://www.capterra.com.au/software/158696/apollo> |
| en-CA | <https://www.capterra.ca/software/158696/apollo> |
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