--- description: Learn more about Braze price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.com.au/software/155423/appboy Page: 1 / 8\ Next: [Next page](https://www.capterra.com.au/software/155423/appboy?page=2) > Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Braze? Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, Japanese, Korean, Spanish - **Available Countries**: Australia, Germany, Hong Kong SAR China, Indonesia, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Thailand, United Arab Emirates, United Kingdom, United States ## Features - A/B Testing - App Notifications - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Communication Management - Contact Management - Content Management - Customer Engagement - Customer History - Customer Journey Mapping - Customer Segmentation - Customizable Templates - Drip Campaigns - Email Management - Email Marketing - Event Triggered Actions - Landing Pages/Web Forms - Marketing Automation - Mobile Optimization - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Personalization - Push Notifications - ROI Tracking - Reporting/Analytics - SMS Notifications - Segmentation - Subscriber Management - Template Management - WYSIWYG Editor - Web Notifications ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.com.au/directory/31308/mobile-marketing/software) - [Customer Engagement Software](https://www.capterra.com.au/directory/30906/customer-engagement/software) - [Push Notifications Software](https://www.capterra.com.au/directory/30969/push-notifications/software) ## Alternatives 1. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3414 reviews) 2. [Gmail](https://www.capterra.com.au/software/202338/gmail) — 4.8/5 (13353 reviews) 3. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17580 reviews) 4. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2257 reviews) ## Reviews ### "I love Braze" — 5.0/5 > **Meg** | *20 August 2025* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. > > **Cons**: Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. > > Great\! The staff are great, product is amazing, and its great to be using a platform that is so innovative. ----- ### "Braze review" — 4.0/5 > **Raghava** | *22 July 2025* | Information Services | Recommendation rating: 8.0/10 > > **Pros**: Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. > > **Cons**: The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience. > > My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain limitations like the content card size cap can be frustrating. Still, it's a reliable tool for marketing automation. ----- ### "Limited experience but looking forward to using all features" — 4.0/5 > **Sarah** | *19 July 2025* | Insurance | Recommendation rating: 8.0/10 > > **Pros**: Drag and drop functionality and the canvas setup. Reporting seems great. Click tracking has allowed us to run click to enter promos easily. > > **Cons**: Some teething issues with drag and drop modules eg. no holding. Some issues with importing data points that are quite basic to us (navigating email as identifier). > > Limited experience to date but looking forward to using push and content cards. I love the click to enter functionality for promotions and look forward to more analytics. ----- ### "Abrazing\! This platform makes things a breeze" — 4.0/5 > **Alex** | *21 May 2025* | Airlines/Aviation | Recommendation rating: 8.0/10 > > **Pros**: Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time. > > **Cons**: The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work > > Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier. ----- ### "Your One-stop Omni-shop." — 5.0/5 > **Daniel** | *3 March 2025* | Hospitality | Recommendation rating: 10.0/10 > > **Pros**: Braze is a perfect blend of out-of-the-box functionality with complete customisability. > > **Cons**: The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device. > > Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate. ----- Page: 1 / 8\ Next: [Next page](https://www.capterra.com.au/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data