---
description: Learn more about Omnisend price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend)

# Omnisend

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> Omnisend is an email marketing tool for eCommerce brands to boost revenue with automation, SMS features, and integrations.
> 
> Verdict: Rated **4.7/5** by 836 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Omnisend?

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 836 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Omnisend
- **Location**: Western Gateway, UK
- **Founded**: 2014

## Commercial Context

- **Starting Price**: USD 16.00
- **Pricing model**: Usage Based (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more

## Features

- 2-Way Messaging
- API
- Activity Dashboard
- Automated Responses
- Behavioral Targeting
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customizable Templates
- Dashboard
- Email Templates
- Email Tracking
- Event Triggered Actions
- Forms Creation & Design
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Segmentation
- Marketing Automation
- Mass Texting
- Message Personalization
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Campaigns
- Performance Metrics
- Personalization
- ROI Tracking
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Scheduled Messaging
- Search/Filter
- Social Marketing
- Social Media Integration
- Subscriber Management
- Template Management
- WYSIWYG Editor
- Workflow Management

... and 21 more features

## Integrations (102 total)

- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Alloy
- Appy Pie
- Argoid
- BigCommerce
- CartHook
- ConvertFlow
- Digioh
- EComposer
- Easyship
- Ekoma
- Elink.io

... and 87 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [SMS Marketing Software](https://www.capterra.com.au/directory/30842/sms-marketing/software)
- [Content Marketing Software](https://www.capterra.com.au/directory/30796/content-marketing/software)
- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)

## Alternatives

1. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3414 reviews)
2. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17580 reviews)
3. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2257 reviews)
4. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2915 reviews)
5. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Omnisend is the most cost effective system that is fully featured" — 5.0/5

> **Sarah** | *4 October 2024* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: Omnisend is such an amazing email system. It is cost effective and also has all the features you need for running your ecommerce business.
> 
> **Cons**: I would love to see AI incorporated more into the platform in terms of insights and reporting.
> 
> I have been with Omnisend for over 5 years now and I have tried numerous platforms. I am happy with their pricing that is fit for SMBs and also the support who is always online to assist. The features are more than enough to generate high revenue and ROI.

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### "Best decision for our small business" — 5.0/5

> **Eve** | *17 October 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Easy creating email and workflow, the company also keep improving their service very quick\!
> 
> **Cons**: The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price
> 
> Customer service is always amazing, they never leave you stranded. QUestions got answered quick\!

-----

### "Easiest CRM software" — 5.0/5

> **Verified Reviewer** | *17 October 2024* | Luxury Goods & Jewelry | Recommendation rating: 8.0/10
> 
> **Pros**: Incredibly easy to format, plenty of customisable templates and features available.
> 
> **Cons**: Tricky to embed into Shopify website and analytics data is often incorrect.
> 
> Great team and easy to use interface. The UI is great but additional work is needed to make integration into ecommerce stores and platforms.

-----

### "Easy marketing automation with great customer support." — 5.0/5

> **Duncan** | *27 September 2024* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Excellent. Cost-effective, easy-to-use, they have really good customer support.
> 
> **Cons**: Some of the template duplications are a little annoying.
> 
> It was very easy to get set up. It's remained very well-priced for the number of emails I send and the size of my list. All in all, a very good service and I have no thoughts of switching.

-----

### "Omnisend For The Win" — 5.0/5

> **Olivia** | *17 October 2024* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.
> 
> **Cons**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.
> 
> Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

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## Links

- [View on Capterra](https://www.capterra.com.au/software/153508/omnisend)

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