HubSpot CRM Reviews

User-Friendly Interface

Pros:

I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options. It also offers useful automation, reporting, and support, making it easy to manage and scale customer relationships.

Cons:

The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization.

HubSpot is the go-to CRM for simplicity and for all the bells and whistles

Comments: HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.

Pros:

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons:

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered: ClickUp

Reasons for Choosing HubSpot CRM: A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From: ClickUp

Reasons for Switching to HubSpot CRM: A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Unreliable Chat Support - Misleading Advertising

Comments: Terrible when it comes to support.
I wouldn't count on their live chat as it's extremely unreliable.

Pros:

CRM features such as contacts and deals.

Cons:

The support is terrible and oversold. You are told if you upgrade to a paid plan you get access to 24/7 around the clock chat support - unless they are not avilable. They may not be available due to simple reasons such as not working on weekends, holidays, or just too many enquiries.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: User Interface and the Sales Pipeline being user friendly.

King of CTMs for a Reason

Comments: Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.

Pros:

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Cons:

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Hubspot is the essential all-in-one system.

Comments: Professional. The whole experience is very proper with the integration team that teaches you how to use the system. We love Hubspot, it is our main core of our business now. It is where we track everything, get reports, and see how we can further track our leads, customers, and improve sales.

Pros:

Hubspot is an all-in-one type of system. It not only connects to basically all programs and apps that you operate on, but it is very customizable for any business structure. It is simple to use & gives structure to our entire company - marketing, sales, and customer support.

Cons:

It was a bit trucky to set up at first, to migrate everything across from our previous CRM. You have to do some custom mapping of fields, and we lost some customer notes, but the support team was very patient & helpful.

Best CRM to manage your contacts

Comments: We use as the entry point for all new customers. We created a contact form on HubSpot and use this form in our tablet to record all new customers. From that we manage the relationship inside HubSpot with Outlook.

Pros:

Its a great system to capture contact information and have all the records in one place.

Cons:

The connection with Outlook is not great, it keeps logging out. If you do not check daily, you may miss information logged in that contact.

Alternatives Considered: Trello

Reasons for Switching to HubSpot CRM: Much easier to use and the Dashboard and features were more attractive.

Hubspot is the best all in one CRM on the market!

Comments: I love Hubspot and can't recommend it enough! They are very helpful and you can do so many things from one place.

Pros:

Hubspot has drastically changed our business allowing us to be very organized and keep all our contacts, leads, deals, and customers in one place!

Cons:

The cost is very pricey for the Pro plan and up

The difference between Salesforce and HubSpot is Night and Day

Pros:

Coming from Salesforce, HubSpot is like night and day.

Cons:

There are so many beta features I can't keep up. You basically have to have an agency on retainer to use HubSpot.

The 6/10 review

Comments: I have enjoyed learning more about Hubspot as I use it day to day. I would rate my experience a 6/10.

Pros:

The fluid-like customization abilities within the app.

Cons:

A good bit of other CRM integration tools seems to have a hard time connecting with Hubspot.

Expensive yet worth it.

Comments: Hubspot offers a comprehensive solution to complete the sales cycle. From data enrichment to renewals you can do everything within the same tool.

Pros:

We are able to set custom content for each of our campaigns and connect them to our sales team territories all with a simple workflow.

Cons:

Some of the usage limits are irreversible. Seasonal or time-bound actions are risky.

Using it for more than 2 years

Comments: - Overall experience is better than any other CRM available in the market. if you are a small scale company than the works better than Salesforce.

Pros:

- Easy to implement - Automated our sales process - You can customize the fields as per your requirements - The system is not that buggy except for last month couple of issues for the software

Cons:

- Marketing automation is a little faulty as you can not get accurate data from Hubspot. Hubspot data and google analytics data shows the difference. - Customer Services is not that trained, most of the time I ended up with finding a solution with my self

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: - The functionality and user interface is better here.

Switched From: Zoho CRM

Reasons for Switching to HubSpot CRM: -Easy to implement and easy to use. Not much change management is required.

Best CRM Hands Down

Comments: HubSpot CRM is the absolute best sales tool on the market....and it's not particularly close. I've, unfortunately, worked for companies that use other, clunky CRMs, making it so much harder to do my job. Whether it's reporting, pipeline management, or simply contacting a client or prospect, HubSpot gives you all the tools, and then some, to crush your sales goals.

Pros:

The ease of use is fantastic, making for a simple, hit-the-ground-running kind of user experience. I also really enjoy the use of reporting dashboards and report builder. This helps me evaluate deal activity on a detailed, property based level that helps improve our sales abilities.

Cons:

No cons really. In my 3.5 years of using HubSpot, I've yet to hit a speed bump or find something that impedes my ability to manage and sell.

Alternatives Considered: Neon CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: I switched companies, and the new companies I've worked for have gone to HubSpot. It's the best CRM out there.

Switched From: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: HubSPot was chosen because it had all of the tools we needed, as well as a plethora of integrations that it allow it to connect to all other software and services we use. It's the best, plain and simple.

HubSpot nails the basics of CRM

Comments: Email Marketing (5x growth in influenced customers in year 1)
Lead Management (built scalable process for lead management with complex sales channel)
Pipeline Management (increased pipeline process adoption)

Pros:

CRM software is generally cumbersome for sales reps. HubSpot software focused on UX and adoption over being able to be customized to handle every possible use case. Mobile app is also solid. Workflows are easy to use and powerful.

Cons:

-Reporting capabilities are very limited (easy to get data in, difficult to summarize well to drive process adherence) -Company to customer relationship hierarchy lacks ability to support more complex business models - and B2B companies.

Alternatives Considered: Zoho CRM, Dynamics 365 and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: better UX, speed and mobile capabilities

Switched From: Zoho CRM, Dynamics 365 and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: Price / Value. HubSpot better match our current needs and organizational maturity. Also the benefits of running Marketing Automation and CRM from single platform.

Best Free CRM

Comments: Overall it gets the job done and not too bad. I'd love to have all our email campaigns in the same ecosphere with HubSpot, but we do it for free on MailChimp and get more features. The organization of the Contacts, Companies, and Deals is great, you can even add a service ticket which is awesome.
We tried the paid version for the sales for a while and liked the automation, just don't think we're using all the features to justify using it, currently went back to free and working just fine. We are using the deals section as a sales pipeline with a built-in project pipeline to track our jobs wich works okay, for now, just a workaround till we find a better process. If Google purchases Salesforce though, we would be looking into that very seriously.

Pros:

Free. Great tools that connect with your website, seeing data on what's being viewed. Deals pipeline. Forms that connect to your website. Connects Contacts, Companies, and Deals amazingly.

Cons:

Once you get into the paid version, it's spendy, especially if you don't use all the features. The products section isn't really feature-rich doesn't work the best with Google, including drive. Gmail add on isn't good. The free forms don't give you the option to center your form on your website, so it's off-centered and has the HubSpot badge on it.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Even though we loved the google integration, Hubspot had more features and was free.

Switched From: Copper

Reasons for Switching to HubSpot CRM: Free. Though we may re-look at them here soon.

Easy, adaptable and scalable

Comments: Overall love it. I have used various CRM's (Sales Force, Netsuite, ActiveCampaign, Piper Drive and Cooper) and hands down I love HubSpot the best.

Pros:

Bottom line it can work for a solopreneur all the way to a global enterprise. The ability for it to scale with you as your business grows is a big plus. Don't all CRM's do this? Some do but the difference with HubSpot CRM is it is made simple and built in away that you can use it out of the box without overwhelm but can also scale it to complex scenarios that work for your organization. Many CRM's I personally find are too complex initially and don't enable the user to get the most out of the features they should be using. As my title says "easy, adaptable and scale." HubSpot delivers on these and are the key aspects of what I like the most about the software.

Cons:

Let's be clear there is no perfect product out there and they all have their pros and cons. Some of least favorite parts about HubSpot CRM: - Contacts vs. Company data and not being able to sync information across all properties (I have written many complex workflows to try and solve for this its just a lot of work and you have extra properties that don't make sense to have). - Not being able to sync data to a dropdown property from a single-text field or vice versa. Here is an example you have an individual that you don't know there Country. You have set up the country property to be a dropdown to use in forms on your site to keep it clean and the naming accurate as you can pull in HubSpot preloaded country list. An individual comes into your database where you don't know the individuals country but based on their domain HubSpot populates their company country. You can cross reference this with the IP country code as well. You can't copy the Company country to the Contact country because they are not the same property type. You go to create a list of contacts from the United States and it becomes a difficult process to keep up to date. The easiest solution is export import which shouldn't be the solution. - Opt-in and subscriptions for GDPR is a little clunky and could use more work for simplicity

Alternatives Considered: ActiveCampaign, NetSuite, Salesforce Sales Cloud and Keap

Reasons for Choosing HubSpot CRM: Clunky and didn't integrate well with our marketing and sales processes connected to our website.

Switched From: NetSuite

Reasons for Switching to HubSpot CRM: We choose HubSpot for the full ecosystem and scalability. We purchased it as a small company and moved our website, marketing and sales software and CRM to HubSpot to have all the tools integrated effectively. The thing to remember is this might cost more in visible dollars spent but once you start spending significant man hours integrating and connecting more systems the time and resources add up for that.

The go-to-CRM for startups growing from small to medium fast

Comments: An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Pros:

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Cons:

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Hubspot was more known. It integrated better with Google suite

Switched From: Zoho CRM

Reasons for Switching to HubSpot CRM: Hubspot was cheaper

HubSpot is Awesome!

Comments: Bad things aside, I genuinely love this product, so much that it is a running joke at my work. It is such a powerful tool that can do so much. I could write about everything it does and can do, but I don't think there is enough space here. So in short... I highly recommend HubSpot.

Pros:

It is an incredibly powerful CRM, Marketing, Sales and Service tool. It can integrate easily with many platforms including Mailchimp, Shopify and WordPress from its extensive app marketplace. The software is also incredibly easy to use and it gives you a clear overview of your leads and clients as well as allowing you to store quotes, files, emails... basically, everything about your lead/client in one easy to access place. The workflows is another amazing tool as it allows you to easily set up an automated marketing funnel for each new lead. I prefer their workflow creation tool, to that of Salesforce, whose automations takes a while for my brain to understand. The HubSpot Academy is another amazing feature that teaches you about almost any aspect of growing your business.

Cons:

I only have a few issues with the program. 1) As of date there is no recurring task option yet, so you can't for example set up a reminder to call a client every week for example. I do know that they are busy working on this though. 2) The pricing model is a bit steep, you can either go with the "cheap" plan, which gives you limited features or the "expensive" plans which allow you access to all the awesome features. There is no mid-tier plan for a company that finds the starter plan to limiting and who cannot yet afford the professional or enterprise plans. an example at the time of writing: the marketing hub costs $20 per month for the starter plan and then jumps to $800 per month for the professional plan.

Alternatives Considered: Salesforce for Automotive

Reasons for Switching to HubSpot CRM: Because of their free tier which gives you access to so many great tools already. To my knowledge, there aren't many other platforms out there that are that easy to use that come with a free plan.

HubSpot: A Swiss army knife that costs less than an arm and a leg, initially

Comments: My experience has been great with HubSpot. The Free and Starter plans offers excellent values and functionalities. Instead of piecing numerous SaaS bits together, HubSpot is a one-stop shop that is backed up by a reputable company and a lively ecosystem. Its knowledge base is vast and I can usually find solutions on its FAQs or HubSpot Certified Group on Facebook. You cannot reliably claim that about other niche platforms.

Pros:

I got introduced to HubSpot via its Academy, which truly has excellent educational content. HubSpot brilliantly uses its extensive knowledge base to attract prospects. As part of the InBound Sales certification course, I started using its CRM and gradually expanded to other service offerings, such as the self-service scheduling and chatbot services. What HubSpot does better than its competitors is the seamless integration between the mega modules (Marketing, Sales, Customer Service, CMS and Operations). You can start with as few/many modules as your organization needs.

Cons:

The Starter Plans are cost-effective ($0 to $45/month) but shoot up astronomically as you scale up to Professional and Enterprise tiers ($360+/month). A more economical tier between Starter and Professional would better serve the SMBs.

Free Version is great, but when you pay you really pay

Pros:

I got the starter pack for all, CSM, Marketing, Sales, etc. for a low price but you pay out the nose for marketing contacts and the value added isn't actually a whole lot. You could use an emailing service like ConstantContact or even a cold email service and get better value for monthly cost for marketing contacts.

Cons:

I originally set it up to be an all-in-one location for all my contact management but that hasn't been the case, though it HAS replaced A LOT of my platforms, it still hasn't yet replaced Monday.com. Also, there isn't an easy way yo separate out the CRM, like compartmentalize people who are receiving marketing compared to clients that are specifically sales. This means having two HubSpot accounts, one for marketing and one for sales and it's just a hastle. If they only made a user-level experience where you could effectively hide all the marketing contacts from sales until they become sales contacts, it would fix the issue. The main thing we use Monday for is because it's a light platform we can push all our sales cycles through for task management. Where as HubSpot still has a poor sales pipeline management system with updates that should have been done YEARS ago. I've seen people complaining about the "NEW DEAL" tag with all new sales deals since 2018 and it's still there! Crazy to me this pipeline system need aa revamp and it's not getting enough attention

Alternatives Considered: monday.com

Reasons for Choosing HubSpot CRM: HubSpot seemed to be an all-in-one solution, but didn't pan out that way. Though it definitely replaced Pipedrive, couldn't replace Monday.

Switched From: Pipedrive and monday.com

Reasons for Switching to HubSpot CRM: Ease of use, contact updating is easy and their support is great.

Worth the price if you need it all

Comments: It has been good, it was a smooth transition from Keap.

Pros:

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons:

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives Considered: ActiveCampaign

Reasons for Choosing HubSpot CRM: The email sending capabilities at Keap had become limited and the general customer service was not great.

Switched From: Keap

Reasons for Switching to HubSpot CRM: HubSpot had more sales and calendar booking options than ActiveCampaign.

A complete marketing and sales solution

Comments: Overall experience has been positive for us, we were in the process of setting up our sales and marketing vertical and this tool helped us sort three mail pain points 1) sales pipeline management - we were able to set up our entire sales workflow with this tool 2) Communication and Engagement - Maintain effective and continuous communication with existing customers and leads 3) Increase conversion - few automation processes did help us increase conversions rate by a bit

Pros:

1) We initially went ahead with free plan of HubSpot CRM, before going forward with paid one to ensure that the tools fits our use case. The free version includes all core functionalities and can be a good option for startups and small businesses with small budgets 2) UI and UX of the tool is very intuitive, we were able the team was able to onboard onto the tool very easily, with some training3) The tool helps us to create workflows and automate Automation lot of redundant tasks, this saves lot of time. We have also lately integrated a HubSpot based chatbot on our website for direct lead generation

Cons:

1) Not all features are available in free plan, for e.g. there is an automation limit on free plan, we tried setting up automation of workflows on free plan initially but were not able to set up automated emails. Also, there is no chat or phone support for free plan2) Marketing hub, sales hub or servicing hub, each one comes with its own cost, that is over and above its subscription cost 3) It takes users some time to get accustomed to advanced features, basic ones are easy to get used to

Alternatives Considered: Zoho CRM, Dynamics 365 and Salesforce Platform

Reasons for Switching to HubSpot CRM: Free plan and reasonable pricing was the main reason, it helped us test the key features of the tool before going ahead and buying the paid version

A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos

Comments: Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years. HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster. Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Pros:

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Cons:

Buggy and unreliable Extremely confusing interface Ineffective and unusable for sales teams Constant upsells to access essential features Bloated and dysfunctional system Significant financial investment with minimal return Lost opportunities due to operational inefficiencies Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

A must have for any business!

Comments: Overall, I would definitely recommend Hubspot to any business who wants to keep records of client data and communication.

Pros:

This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days. Hubspot has also been updated to comply with GDPR standards. A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.

Cons:

It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan. Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like. I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.

A user-friendly and efficient CRM

Comments: Having been in both an admin and sales role in this tool, HubSpot really is a great product overall. As mentioned, when comparing with Salesforce (it's hard not to), HubSpot misses some functionality that is more powerful. This being said, the efficiency gains from such a clean UI for sales are probably worth it over Salesforce. When evaluating this platform, keep in mind if your team has complex process needs or integrations with ERP systems for finance. If so, it might be worth looking elsewhere. This being said, HubSpot can TOTALLY handle being an enterprise level CRM, but you're going to want to configure appropriately and keep in mind some very minor platform limits.

Pros:

The UI HubSpot's worked on here is incredibly intuitive, which can't be said for most CRMs. They've made huge strides in the past few years on the functionality as well. The fact that the CRM is tied so closely with their marketing automation platform makes sales enablement a breeze. Sales automation features like meetings links and email integrations built right in are super convenient.

Cons:

HubSpot CRM still has some work to do in order to get to the granularity of reporting that is expected for enterprise-level customers. It's the only reason I didn't give 5 stars to the functionality piece. There are some basic SDR type reporting needs that take a little bit of finessing in HubSpot CRM, and nuances from an admin perspective like comparing date fields can be tricky. At times, the user friendliness may have come at a cost of greater complexity, but sometimes it's better to keep it simple anyway.

User friendly and comprehensive CRM

Pros:

HubSpot stands out as a user-friendly and budget-friendly solution that covers the customer journey effectively. With a diverse range of functionalities and integration options, it provides a comprehensive platform without the need for a substantial technical team. HubSpot is an attractive choice for businesses aiming for accessibility, affordability, and a holistic approach to managing the customer lifecycle.

Cons:

While HubSpot may not boast the same level of flexibility as certain competitors, it offers substantial functionality that can be harnessed effectively with some workarounds.

Alternatives Considered: Salesforce Sales Cloud

Switched From: Zoho CRM and Freshsales