18 years helping Australian businesses
choose better software
About Semrush
Semrush is a leading online visibility management software-as-a-service platform.
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
Filter reviews (2,275)
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Filter reviews (2,275)

Best keyword and seo audit tool for me.
Comments:
Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.
Pros:
Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.
Cons:
I did not fins any lacking in this software. In this price range it gives a lot.
Best in class SEO tools
Comments: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.
Pros:
SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.
Cons:
Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.
Keywords finder
Comments: Delivers a powerful set of tools for SEO, content, advertising, and social media
Pros:
A wide range of features paired with detailed data makes it a strong contender
Cons:
The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users
Do you like micro-transactions and predatory billing? SEM RUSH is for you.
Comments: AWFUL. It's a great product but being nickeled and dimed gets old.
Pros:
It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.
Cons:
Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.
Loved the reports and analytics!
Comments: I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.
Pros:
So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.
Cons:
The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.
You get what you pay for
Comments: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.
Pros:
The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.
Cons:
The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.
Good tool if you use it 100%: Good writers marketplace and keyword discovery
Comments: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.
Pros:
The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.
Cons:
The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking
No Semrush No SEO
Comments: We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.
Pros:
There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.
Cons:
We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches
Essential tool for SEO agencies
Comments: Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for
Pros:
All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc
Cons:
Lots of tools get deprecated or moved to a higher subscription level
Alternatives Considered: Moz Pro
Reasons for Choosing Semrush: More powerful options on Semrush for our advanced requirements
Switched From: Hike SEO
Reasons for Switching to Semrush: Better user interface and reviews compared to competition
Underwhelmed
Comments: Mutual experience. It worked well, but a bit pricey
Pros:
Useful tool for managing multiple SEO projects
Cons:
A bit advanced for a novice. Seems to have opportunities to simplify
Alternatives Considered: Yoast SEO
Reasons for Switching to Semrush: I wanted to save money and time but it took more time which ultimately cost more money
Keyword research
Pros:
SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.
Cons:
PRICING According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.
Good Product with No Support
Comments: The bottom line is that the people you call cannot help(sounds familiar) and when I said I would like to cancel my service they simply said okay I will send you a form.
Pros:
Lots of data available. Identified weaknesses and strengths in our system.
Cons:
Originally I had a team leader who would send me updates and I scheduled Zoom meetings for questions related to my reports. Apparently they did away with that concept and all of a sudden I no longer had any support except screen shots through e-mail. Then they would have to research the question and it began to be ridiculous. When I called for help they said someone would reach out but all I got was the e-mail question and we cannot make outgoing calls. Without customer support and good service this product becomes overly expensive and frustrating.
Semrush Response
8 months ago
Hi Robin, we're sorry to hear about your experience and it doesn't sound right. We've requested more information on Trustpilot and received your details. Your Account Manager will get in touch with you soon.
Honest opinion about semrush
Comments: the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit
Pros:
Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.
Cons:
It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush
Semrush Response
last year
Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.
Solid solution for SEO and SEM
Comments: I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.
Pros:
Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.
Cons:
Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Useful tool for digital marketing professionals
Pros:
It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.
Cons:
At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Good Tool for Advanced SEO Work
Comments: Semrush is a amazing SEO tool that offers in-depth keyword research, site audits, and competitive insights. It's really beneficial, specially for a digital marketing person.
Pros:
The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website. We can select from a large selection of keywords, including phrase match, broad match, and many others. Also the competitive analysis can be done through semrush which makes it even better tool.
Cons:
Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.
SEMrush: My Daily Go-To for Unparalleled Traffic Insights Over Ahrefs.
Comments: In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me ahead in the online game and has greatly enhanced my digital strategies.
Pros:
For me, Semrush stands out because of its priceless features. It's my SEO Swiss Army knife; it's more than simply a tool. Semrush is my top choice for enhancing my digital presence and strategies because of its superior accuracy in traffic analysis to Ahrefs, as well as its powerful keyword research, competitive analysis, and content optimization capabilities.
Cons:
One drawback of Semrush is that its pricing can be relatively high for smaller businesses or individual users on a tight budget.

a solid SEM platform
Comments: considered to be one of the premier SEM tools to improve performance
Pros:
good platform for getting SEM insights and optimizations
Cons:
could be tricky to push updates from platforms into Google Ads
One of the coolest, but... expensive!
Pros:
SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put.
Cons:
Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot.
how to benefits from Semrush
Pros:
many of SEO around the world use Semrush in keywords and backlinks and disavow it but I think best thing can Semrush do there academy and blogs in SEO I learnt all of this field until get my first job from Semrush academy
Cons:
its easy to get accounts with un legal way
Best for Digital Marketing Work
Pros:
Semrush is easy to use and give almost accurate results when we talk about checking website issues and audits.
Cons:
I don't think there is anything to mention here because I don't face any issues till now.
Semrush for SEO
Comments: Easy to sign up for, it helped with keyword research and that was the main thing I was working for. I would like to have a better guide on the other features as there were many more ideas that I didn't get to take full advantage of.
Pros:
I really like that it is already on Wix. The way it provides similar keywords along with data such as traffic per months, how hard it is to rank on google, give you ideas for how to structure blogs to rank on google. The website has an easy to use navigation systems.
Cons:
The price was too much for me to continue, it s worth the money but it isn't cheap. Another thing is a little better simplified explanation of all the features. A lot of features I wasn't really sure how to take full advantage of.
The Best SEO Tool for Content and Market Research
Comments: My overall experience with Semrush has been amazing and elevating for my career, especially as a freelance writer and virtual assistant.
Pros:
What I liked the most about Semrush is the opportunity to effectively conduct content and market research. This has been crucial and effective in optimizing my content and elevating its ranking on search engines. Semrush has also helped me a lot in terms of digital marketing and brand building, especially with the SEO and PPC campaign insights.
Cons:
So far, I love everything about Semrush. However, I wish the tool was a little more accommodating and less complex especially for beginners without much experience with such a tool.
A little expensive but very useful
Pros:
What I like most about semrush is the competitor tracking, which is very clear, with all the necessary content.
Cons:
Not really any less appreciated but if they can revise the price a bit. Not everyone can afford it. On the other hand, it's worth pointing out that there's a free version. It doesn't give you access to everything, but it does the trick.
Boosting Online Visibility with Comprehensive SEO Insights
Pros:
Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis, and site audits. The user-friendly interface and actionable insights have empowered us to optimize our content, improve search engine rankings, and ultimately drive more organic traffic to our website.
Cons:
Semrush's extensive features can be a bit overwhelming to someone unfamiliar with SEO, take advantage of their extensive training resources.