--- description: Learn more about Semrush price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.com.au/software/151962/semrush Page: 1 / 94\ Next: [Next page](https://www.capterra.com.au/software/151962/semrush?page=2) > Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact. > > Verdict: Rated **4.6/5** by 2316 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Semrush? From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2316 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Semrush - **Location**: Trevose, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: USD 139.95 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Audit Management - Backlink Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Collaboration Tools - Competitor Monitoring - Content Management - Conversion Tracking - Customer Engagement - Customizable Reports - Dashboard - Data Import/Export - Data Visualization - Engagement Tracking - Geotargeting - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Analytics - Listing Management - Marketing Management - Monitoring - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Data Collection - Multi-Channel Distribution - Performance Metrics - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - Social Marketing - Social Media Monitoring - Task Management - Template Management - Third-Party Integrations - Time on Site Tracking - URL Shortener - User Interaction Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 12 more features ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Competitive Intelligence Software](https://www.capterra.com.au/directory/30539/competitive-intelligence/software) ## Related Categories - [Competitive Intelligence Software](https://www.capterra.com.au/directory/30539/competitive-intelligence/software) - [SEO Software](https://www.capterra.com.au/directory/30931/seo/software) - [AI Marketing Tools](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) ## Alternatives 1. 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[SE Ranking](https://www.capterra.com.au/software/142169/se-ranking) — 4.7/5 (297 reviews) ## Reviews ### "Powerful marketing software" — 5.0/5 > **Andrew** | *10 April 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Semrush is the largest SEO tool available - quite useful if you've got the budget > > **Cons**: The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive ----- ### "The version doesn't even allow minimal usage" — 4.0/5 > **Tenai** | *10 April 2025* | Internet | Recommendation rating: 9.0/10 > > **Pros**: It provides detailed features for analysis search and keywords for the content creation process > > **Cons**: It can be confusing for beginners and the free version allows absolutely nothing > > I find Semrush's analysis features very helpful for my content research ----- ### "Semrush are now just a bunch of scammers." — 1.0/5 > **Alp** | *16 December 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: When it worked a few years ago. It was not bad. But now their support is terrible. No rectification of a clear fault. Replying with there is no error when there is a clear error. > > **Cons**: We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. ----- ### "Might not be the best fit for copywriters" — 3.0/5 > **Kirsty** | *2 November 2024* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: SEMrush has some handy features for content analysis and keyword research. I use it to find topic ideas and analyze me competitors, which is pretty cool. > > **Cons**: It's a bit pricey and more geared towards SEO than copywriting, though. Could be a bit overwhelming for those who aren't familiar with all the marketing jargon. > > Overall, I reckon SEMrush is a pretty good tool for marketing stuff, but it's not really a game-changer for copywriting, mate. ----- ### "Great at the price" — 5.0/5 > **Oliver** | *29 July 2019* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: This is as complete an SEO solution you can get for Enterprise without investing an additional $30-40k. It covers all the basis you need and can power a website all the way to multi-millions in revenue. > > **Cons**: The cost of the rank tracking is quite high compared to other rank trackers. Also, the suite could be better integrated and more user friendly. ----- Page: 1 / 94\ Next: [Next page](https://www.capterra.com.au/software/151962/semrush?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/151962/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data