Airtable Reviews

Airtable Streamlines Client/Agency Collaboration

Comments: We have also used Airtable as a database for clients -- it's a great collaborative tool and has more flexibility than Google Sheets/Excel.

Pros:

Airtable makes it easy for our agency to collaborate with clients on content management. Previously, we used Asana but the client could see too much into our internal back-end and collaboration. Airtable allows clients to see the front end, as well as submit revision request. This creates a cleaner, more professional experience for our clients.

Cons:

It has come with a slight learning curve, but if you take the time upfront to determine the most efficient ways to set up your bases; the time it takes to set it up/learn is minimal compared to how much time it will save you long-term!

Excellent application integration and fast database creation

Comments: Using Airtable, we are able to consolidate data for teams working in different locations, ensuring that everyone always has access to the most up-to-date information. I can organize and analyze seemingly impossible data on a spreadsheet with the help of Airtable, and I can even perform some really deep reasoning without knowing how to code.

Pros:

I appreciate the adaptability. With the help of drop-down menus, department-specific colors, and the ability to sort data by any number of criteria, I can easily organize my data into useful chunks. Though I'm only just getting started with Airtable, I'm enjoying my time with it and am looking forward to learning all there is to know about it.

Cons:

It can be cumbersome to keep track of which users have access to certain databases and tables, therefore you may prefer to use a different platform when communicating with stakeholders.

Downhill

Pros:

I have been an Airtable user for years, and have always been impressed with its ease of use and the pace of improvements to the product itself.

Cons:

Airtable has recently suffered from a lack of customer support while simultaneously (in my experience) a higher rate of usability issues/bugs. Now, they've changed their pricing structure to revoke email support from the lowest priced tier. They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there was a robust library of documentation, this might be acceptable, but there is not. We might consider upgrading to the higher tier of service, but I have submitted at least 5 contact forms to speak with a salesperson, but have not received any outreach from their sales team. I suspect we will have no choice but to abandon Airtable, since we use it for critical business operations and cannot risk having it break without any customer support to troubleshoot, but also we have been unable to get in touch with any salesperson to upgrade to the higher-level accounts that come with email support.

Seamless Organization and Automation

Comments: Airtable has transformed our workflow. It lets us organize, manage, and automate our projects and tasks in a way that's tailored to our unique needs. The customization options are endless, and we've created the perfect interface for every project. We plan to continue to expand our use of Airtable and are actually now hiring a new team member to look after data, which I suspect will further our use of Airtable.

Pros:

We love Airtable's outstanding automation and linking features. Automating repetitive tasks and connecting our data to other platforms has been a breeze, saving us a lot of manual work. The interface is so user-friendly that it hardly feels like we're dealing with a database. We can easily create custom views for different projects, and it's great to be able to adjust the interface to meet our specific needs. I personally really like the calendar and kanban views, and the easy to build dashboards and highly flexible interfaces. These have allowed us to modernize old processes.

Cons:

Initially, there was a bit of a learning curve with Airtable. But once we got the hang of it, the possibilities seemed endless and we want to integrate it even further into our work. The only real con we’ve encountered has to do with the need to add collaborators to a base, and accordingly the cost associated with this.

Airtable- A need for Project Management

Comments: AMAZING! cannot stress how useful Airtable was within our recruitment department. We needed it every day to track our open roles/where candidates were in the process as well as overall project management. THIS IS AN AMAZING PROJECT MANAGEMENT TOOL FOR THOSE IN NEED! Keeps projects very organized, as well as great for collaboration between teams/departments, and tracks progress/ what needs to be done very well!

Pros:

LOVED AIRTABLE AND WOULD 10/10 RECCOMEND. Soooo useful for project management to see where you are in the project, what needs to be done, and when things are due. AMAZING for collaboration! We used it for our recruitment team for our candidate tracking database. We used it every day to track where they were in the process if they were advancing to the next step, or if we needed to reject them. We linked their GH and LI pages for easy contact as well. Additionally, we used Airtable for our 2023 project tracker and were able to easily organize tasks within groups such as GH management, DEI initiatives, and CRM. It was easy to see what our team was working on, completing or planning to complete.

Cons:

It is pretty tricky to figure out how to use it at first but there are many trainings to watch to learn. This is probably my only concern with Airtable, everything else is great.

Airtable is great for data, project, and inventory management

Comments: We were having trouble organizing and delegating tasks, but Airtable fixed that. This helps us because we now have an efficient tool with which to label team members and define who is responsible for what.

Pros:

Using Airtable to organize our team's activities and material has been fantastic. It works wonderfully, and it's a breeze to pass along to my coworkers. It's a great tool for organizing our thoughts and making plans.

Cons:

The only part of the interface I'm not crazy about is the part where you add things like Partners and Places. There are, in my opinion, a couple too many tabs.

Such a time-saver!

Comments: I've previously been a loyal Google Sheets user, but Airtable is just so much higher-powered. It makes my work look instantly more streamlined and professional, and it allows me to do so much more with my data.

Pros:

I started using Airtable for its data visualization capabilities—the ease of turning entries into Kanban displays or cards, or filtering views—but the best feature by far has actually been the Web Clipper app, which allows me to easily scrape data from elsewhere on the web to add it to my sheets. This is such an incredible time-saver that I actually recommend Airtable to all of my clients now for note-taking!

Cons:

Airtable has increasingly been moving toward focusing on large corporate users, and while that's of course an understandable shift, as a solopreneur, I worry that I'll cease to be part of the target market over time. The pricing is already high, and I'd love to see a lower pricing tier that allowed access to perhaps extensions, a lower number of automations, and Gant and timeline view.

The first real improvement for Spreadsheets in years!

Pros:

Airtable was a pioneer as they brought an expanded view of the Spreadsheets, maybe the first major innovation in 20+ years. Nowadays it has competitors, but they did an awesome job and are continue to brin new features.

Cons:

As they are the leading brand, the free plan had been downgraded and the paid options can become expensive; similar alternatives offer more for less, even on their free tiers.

Amazing! The best App you can find!

Comments: Love it. Massive tools have been built on the platform that save us hours daily and give us the tools to do our jobs.

Pros:

Endless customizations, their interfaces, automations, and the Zapier connection. Once you understand the platform, you can organize your data and build interfaces for staff to work within that data for just about anything. If you deal with data and you want an amazing way to view your data, look no further.

Cons:

The basics are easy to understand the higher level knowledge takes time to wrap your head around. However, this isn't specific to Airtable, you have to rethink the way you store and access data. This isn't Excel, it's a relational databases. Keep that in mind and you'll be on the right direction.

Personalize pretty much everything inside your tables

Pros:

It is one of the most versatile tools you can have.It can be a huge database for you that you can build automations on top.Or even you can personalize it to be an Experimentation Framework where you catalog all of your ideias and tasks for the week.

Cons:

It can be a little tricky to onboard people to it. People are very used with Sheets and this is not as intuititive as G.Sheets or Excel can be

Airtable is our daily driver and trusted data keeper

Comments: Overall Airtable is a great product that we will continue to use because the alternative, competitive products simply do not have the feature set, and are even more difficult to learn. We find that with Airtable we can be as productive as possible in a reasonable amount of time, and feel secure that our data is safe.

Pros:

Airtable, once learned, is simple to use for data collection, data management, and reporting. We like being able to build custom forms, quickly, to add data to records and it makes our employee's jobs easier. The mobile features are strong and allow us to get work done on the road by phone, and we feel like our data is safe and accessible.

Cons:

Airtable has a learning curve for admin and users. Not to say this is Airtable's fault, but to say Airtble is "plug and play" would be false. This learning curve has proven time consuming and creates delays when onboarding new employees who's strength is not data management platforms.

Literally Use It For Everything - And LOVE It!

Pros:

I own 3 different businesses, an instrument manufacturing business, marketing agency, and automotive wheel repair business - very different I know haha. Airtable is completely vital for every single one AND for all the clients I manage in there as well on top of personal use. I literally use Airtable for everything from lead management to production management and tracking to home projects. Here are a few key things I love, 1. How easy it is to use. I can create a custom database/spreadsheet/whatever so incredibly fast even on my phone! 2. The capability of Airtable is amazing. The fact that I can use it for a simple to do list with some more advanced ability all the way to tracking inventory for thousands of items, building quotes, tracking where different drum kits are in the production process and what still needs to be done or ordered then creating a purchase order from that all within 1 table - for FREE - is absolutely amazing to me. 3. The referral credits and program is awesome! 4. Collaboration is very easy and I love how you can have a conversation with the team even on each record. it makes creating new advertising campaigns or taking with my team about a specific drum kit etc. so easy. 5. It updates everywhere so fast so I can keep tabs on my different teams in real time and see if they need anything. I can't say enough good things about Airtable.

Cons:

The only con for me is the price. Once you move to paid forms its not expensive at first but once you add team members and add more bases it can get out of hand very fast. I have been able to run everything for free for years but I do wish we could utilize things like their app market or different colors etc. but I just cant justify the price.

Airtable enables to keep track of the entire project management process

Comments: Airtable is my favourite project management platform that provide extensive features about project management and covers all our needs during development process.

Pros:

Airtable connects our team to each other during the project development process and makes it possible to work in syncronization. Project manager can define the roles and the permission of each particular team member in a very flexible way.

Cons:

Customer support is late to respond to the cases that we have created in support center and pricing plans are not flexible, 4 static pricing plans are not sufficient for this kind of a feature rich platform. User should be able to select the limits in a more flexible way.

Airtable for the win!

Comments: Airtable allows our team to easily search for jobs and communicate with each other through the system.

Pros:

I love how versatile and moldable Airtable is. You can customize it to fit your business needs. We use forms to capture new customer inquiries and store all of our project management data within it. We use automations to reduce human error and stress on employees so they can focus on customer service and problem solving.

Cons:

We needed to build out a customer portal and at the time, we were not able to do it all in Airtable so added on a couple of other products to make it happen but were still happy when it began to work.

Why I use Airtable to store my data

Comments: I run a site called Wikihospitals, and display international health technology services. This data all needs to be linked together, so I can see information like country of origin, founder's details, technology used and medical specialty covered. Airtable was a great discovery for me. I can shared my data easily, embedded it into my website and am now transforming it into a fully fledged directory site.

Pros:

Before Airtable, pre formatted databases were costly platforms to subscribe to, and extremely difficult to create from scratch (for the non coder). Airtable is just dead easy to use. It looks like a spreadsheet but behaves like a database. You can import or export data as a CSV file. You can share a link or embed a view into you website using iframe code. It is also lightning fast. You can link any number of different 'sheets' together. You can selecting different types of 'fields' ie numerical, date, multiple select, calculations, upload document etc. You can also display your data in a range of 'views' from maps to calendars to gallery views of pie and bar charts.

Cons:

When using the embed code option, it doesn't show that well on a mobile device. Apart from that, it's really the perfect software for people with a large amount of data and no code skills.

Data collection powerhouse & beautiful intuitive forms

Comments: I love everything about Airtable and it’s an invaluable part of my business operations. I use it daily. I have created so many forms and I used multiple other software‘s in the past to collect data from my students. I found that every single other software that I used had limitations and costs associated with it that just continue to go up the more forms I created. The thing I love the most about Airtable is that it has a beautiful interface, it’s free to use, and I don’t ever lose access to my data.

Pros:

I love everything about the forms in Airtable. They are completely customizable. They populate the data in an easy-to-read spreadsheet. It sends me automatic notifications every time that someone fills out a form. It keeps all of my systems and my school organized because I have a form for everything and there are no limits on how many forms I can have it really has allowed me to create a beautiful system of collecting data.

Cons:

There’s a ton of features in Airtable that I don’t use. I think when I first started I spent a long time trying to figure out how I can use their other features. However, I don’t think that every feature that they have is worth using. However, since there is no cost to Airtable that doesn’t matter.

Only limited by your time and creativity

Comments: We have about 10 different business processes that we track in Airtable. It's amazing how flexible it is, and the overall experience has been extremely smooth. It's especially easy to get new users up to speed quickly because of how intuitive the Airtable is, which is an especially difficult feat given how extensively you can customize everything. They have a great online help and video training as well.

Pros:

Airtable brings actual structure to our working environment. We use for a team of 15 to track tasks, projects, and even for lightweight documentation of work done or where stuff is. I really like the flexibility and the ability to create just about anything with it and still make the finished product look nice. The UI is what people first comment on when I invite them to our shared set of bases--either "it looks great" or "this is easy" or something like that. I especially love the integration with Zapier so that if you need to go outside an Airtable base, you probably won't have to do manual entry--it can sync with your other app.

Cons:

With the free version, you will hit the record limit will pretty easily. I wish they had a lower-priced plan that was above the free version, but below their much more expensive tiers. A second huge miss is that there was really no way to do rich text. That severely limits the usefulness for using Airtable as any kind of repository for content or anything like that. Basically you convert everything to HTML markup and store it as plain text in Airtable, but like I said they have promised to fix this . . .

Wonderful solution to spreadsheets, needs more restrictive access, tech support needs improvement.

Comments: We can have many views of the same data in one place without duplicating the data. Each person can have their own view based on the data they need to see. The biggest benefit we've had is time saving and the ability to access this data anywhere, at any time.

Pros:

Last year I was on the search for a solution to replace XLS and found Airtable. Previously we were using microsoft xls, as we found even GoogleDocs didn't work for our purpose. We produce hundreds and up to thousands of products for one event and previously used xls to keep track of production and for by line item invoicing purposes. The ability to have all the data in one spreadsheet but then filter things out in a specific view that allows you to see only what you want is useful and makes it so you don't have to have multiple spreadsheets with the same data. For example we have an invoicing view, that's filtered easily to show costs. Then a post event inventory view where clients can see what they can use for next event. We also have a QC view where our team members can easily QC the product without all the unnecessary data in their view/way. We also use filters to easily show us what still needs to be approved and what is left to be produced for the event. It's a been a great way for us to manage large scale projects and our clients love it. Also, the fact that it has a phone app is helpful to us since we work events, we are constantly on the road traveling and not always at a computer. The ability to download the spreadsheets is simple also, so when I need to create an XLS file to accompany our invoice, this is simple and easy for me to do.

Cons:

The #1 priority for improvement that every Airtable user complains about is the lack of restrictive access. Access is "all or nothing" so if I give my clients "Read" access, they're only limited to one view and can't edit or note anything. If we give them "Edit" access they are able to edit anything in our entire database, including our pricing, so that doesn't work. We want, for example, a customer to be able to go and note/change info for one column and not be able to add/remove anything. For example they could go in and put "approved" for a line item that they approve for production, but can't change any cells not in that column. I'm not confident in their tech support at this time . Recently we had some data loss issues that created mass concern. We added data to specific cells in an existing spreadsheet, and the next day the data was gone. Airtable keeps record of any change in a cell and there was no record of us ever entering the data, like it never happened. We provided specific examples and their explanation of "packet loss" on our end makes zero sense. Based on data that we entered that day, we added a photo, then added a date, photo, then date... all the photos stuck, the dates did not, so it would mean that every other second a packet data loss happened? They still haven't given a suitable answer to this, and if you can't rely on the data you enter being there, that's made us think twice about moving to the paid version, which we were about to.

A robust, flexible tool for organizing just about anything

Comments: I have built web-based apps to manage content for membership sites in the past, and first explored Airtable as a way to shorten and simplify the development process. This was a real success. I found it easy and quick to set up equivalent databases, storing content that could be customized on the fly for individual users, and controlling availability of assets by subscription level, by embedding views of an Airtable base on my own site. I have also used Airtable to build apps for managing simple manufacturing and order fulfillment workflows, and for agricultural herd and asset management. Airtable makes it far simpler and faster to set up a productive app than by building and coding a custom solution.

Pros:

I found it very easy to get started building useful bases. There are a lot of features and the possibilities are almost limitless, but the basics are fairly easy to understand, and very flexible, so once you get used to the way the tools work you can modify things and build out your bases quickly. A key feature is the library of example bases. You can install a clone of any of them into your own account and use it as a starting point for your own project, or just explore how it's built to learn how everything works. I really appreciate how easy it is to move existing data into Airtable bases, and to export them. Again, very flexible. I find the app quite intuitive, and the help docs are excellent when questions come up. It's a huge time saver when compared to what would be required to build a database and web app interface from scratch.

Cons:

I haven't find much to dislike. Early on I did hit the limits for the number of records available in a free account, but since it's free it's not really a complaint, just a limitation to be aware of. I have found it a bit challenging to set up some more complex field relationships, for example calculations based on summaries of grouped records, but the newer add on functionalities allowing scripted manipulation of data in fields and conditional operations make it possible to do just about anything you can think of, so if you're ready for a paid account you can find a way to do most anything.

Airtable is one to watch in the future

Comments: Airtable has very specific uses that would be hard to replicate anywhere else with another piece of software. It has many flaws and drawbacks, but once you accept them (and find ways to circumvent them) it can be quite a handy and interesting piece of software.

Pros:

When I first started to use Airtable, I came away deeply frustrated with it's usability. It's sometimes slow, straightly obtuse to use and has many "pending features" that would be extremely helpful for some of the simplest of tasks. However, there came a time when I had to organise a league table for a tournament over the internet, and all of sudden, Airtable clicked. What Airtable is good at is creating a database of entries for a specific use, so for example, making an internet registration form where a user can enter data and "register" their interest in a particular thing is so quick and easy to do. I created an application form which auto stored the data into a highly organised table that I could then use however I wanted (I created a league table from the registered users with ease and shared the results of the league as the scoring progressed) - all via the internet, I don't know of a way that I could have achieved this without AirTable, Google Docs would have been a possible solution, but Airtable allows you to add attachments easily (so images, etc) as well as allowing you to manipulate (And hide) data in any way you can think of using Rollups and Lookups - two of it's most powerful features. Once you get used to it, Airtable becomes useful, and I can see myself using it again and again when I want to organise a very specific and distributed task on the internet.

Cons:

Don't think this is Excel in a different disguise, it's not, it's not as adaptable and not as powerful as Excel. You couldn't use it to track a project or manage a holiday system or anything like that, but creating a full customer list for a newsletter? Yep, easy, that's the kind of thing it DOES do really well. It could use a few more features on the free tier of the software (the paid tier unlocks "blocks" - which is a strange name for plugins, which allow you to view the data in different visual ways but ultimately it's not as well integrated as it should be and therefore has a limited use) Another thing is that Airtables mobile interface is woeful compared to it's desktop version, and for some reason you can't access the desktop website via mobile. I have no idea what compelled them to make this decision but it's something they need to address in the future. The mobile layout is next to useless.

Most powerful and flexible project management tool ever

Comments: Airtable became my one stop shop for managing data / projetcs / processes - no more spreadsheets.

Pros:

Most pleople start Google Sheets or Excel when they need to "control" something (a projetct, to-do list, CRM, content calender, inventory, etc). Airtable is a perfect tool to replace this: it has the "spreadsheet" feel, making it so easy to start, but it can go much further than a spreadsheet, both in terms of the amount of dimensions you are able to control and reports you can easily generate. You can scale it to a full ERP and CRM system, step by step, customized exacly the way you want.

Cons:

The inability to link data from multiple bases . So you either have to build a giant base or you have to duplicate data in different bases. There has been some positive developments on this front, though.

A Comprehensive Review of Airtable: Key Features, Common Critiques, and Overall Recommendation

Comments: Overall, I've found Airtable to be a powerful and flexible platform that has greatly improved my productivity as a small business owner. Its customizable fields and views, integration with other tools, and collaboration features have all been invaluable in helping me manage my work and stay organized.

Pros:

As a small business owner, there are several key features of Airtable that I have found particularly helpful in managing my work and staying organized.One of the standout features for me has been the ability to create custom fields and views. With Airtable, it's easy to create a database that is tailored to my specific needs, and the views feature allows me to see and interact with my data in a variety of different ways. This has been especially helpful in keeping track of important information, such as client details, project milestones, and team schedules.Another key feature that has been helpful is the integration with a wide range of other tools and platforms. I've been able to easily connect Airtable with my other work tools, such as my email client and project management software, which has made it much easier to manage my workload and stay organized.The collaboration features have also been very useful, as I've been able to share my databases with my team and work together on projects in real-time. This has greatly improved our efficiency and has allowed us to stay on top of our work even when we're not all in the same location.

Cons:

I have mixed feelings about Airtable. On the one hand, I have found the platform to be extremely helpful in organizing and managing my work. The customizable fields and views, integration with other tools, and collaboration features have all been invaluable in helping me stay on top of my workload and stay organized.However, there are a few common critiques that I have encountered as a user of the platform. One issue I've had is the limited free plan. While I appreciate that Airtable offers a free version of the platform, the limitations on the number of records and attachments can be a drawback for small businesses like mine that need to store a large amount of data.Another issue I've encountered is the complexity of the platform. While Airtable does offer a wide range of features, I've found it to be somewhat difficult to learn and use, especially for someone like me who is new to database management. The learning curve has been steep, and I've had to spend a lot of time trying to figure out how to use the various features and tools.Finally, I've been disappointed with the price of Airtable. It's a premium product, and it can be expensive compared to other database management tools on the market. As a small business owner, I have to be careful with my budget, and the cost of Airtable is a significant investment.

Powerful software to organize our workflow and manage projects and tasks.

Comments: We can keep all of the information from many platforms together and constantly up to date, which cuts down on the time it takes to search Google or Outlook because it's already in Airtable. He has been an amazing performer in my field of work in tracking our workflow, allowing us to handle project information more efficiently and construct easy programs for our clients and ourselves without coding, nothing complicated. We can configure access levels for different users and build custom views in Airtable, which has helped us keep track of our equipment, calibrations, supporting papers, and manuals.

Pros:

The capacity you have got to speed up work and open potential with effective apps that interface your information, workflows and groups, makes collaboration more effective and makes a difference keep a great record of all exercises performed during work . What I just like the most around Airtable is its client interface since it takes after that of a spreadsheet; it has made it simpler to get it, I like its effortlessness and the wide assortment of apparatuses it offers; permits you to effortlessly make basic programs and custom databases in minutes without coding. It's a awesome out-of-the-box arrangement for those looking to upgrade from Exceed expectations and Google Docs, my company was seeking out for a stage to store and oversee numerous of our information sets and workflows.

Cons:

Some tools or settings are still in the Beta phase, which might cause some confusion; although being straightforward and simple to use, some features impose a tiny learning curve, and the mobile application interface is not that simple. We began utilizing Airtable for a single solution but it was incredibly expensive; as we worked out how to utilize it for many more applications, the expense became justified.

Professional Services Company use Airtable for "Smarketing" (Smart Marketing)

Comments: Our Marketing Team decided to move our overall planning from Excel to Airtable in early 2020. Our main issue with Excel was that it made collaboration difficult and clumsy. We wanted a solution that provided an easy way for our team to plan both our Marketing Calendar as a whole and individual events. Airtable has streamlined both. For our overall Marketing Calendar, Airtable has provided a solution that shows us all our upcoming events, projects, publications, etc. in an easy to visualize calendar. Our team members can add and move events as they are added and expand the records to include more detailed information. We can easily see what each team member is working on and when their projects are due. For our events, Airtable created a single source of truth for speakers, attendees, parties, etc. The ability to store documents such as contracts, PowerPoint documents, etc. within Airtable means that no one is searching their email for related documents. Airtable has saved us both time and effort and made collaboration a breeze.

Pros:

Airtable has made our Marketing planning efforts smarter. We love how easy it is to collaborate using this software. Each member of our team is able to easily add, update and expand on events and content they are working and everyone has a view of the team's goals as a whole. We also love now expanding and linking records gives us the ability to dive deeper into any one event / piece of content and learn more about the status. Finally, we love how easy it is to report on our activities from a bird's eye view or on a deeper level by exporting any of our tables and sharing with our executive team.

Cons:

The only con of this software is that we had a bit of learning curve when we got started. We had a few customizations on our old Excel model that we lacked, but we've since been able to get all our functionality back and more. We also struggled a bit with linking records and getting our tables to sort in a way that made the most since for us. Again, we've since solved all these issues and don't miss our old Excel model at all!

Game changer

Comments: Our team uses Airtable as a centralized location to track our project progress. We've even hacked it as a CRM on occasion, and used it for event planning, reporting--anything that requires you to organize lots of information in a standardized way. The resistance to using yet another platform was strong at first, but once we got into it, everyone has become an Airtable advocate.

Pros:

When a co-worker recommended Airtable, I was predictably skeptical. Who needs yet another spreadsheet software I said, with an internal (ok, maybe external) eye roll. But this is no mere spreadsheet platform. It is the only one you will ever need. Ever. Again. The functionality that make it worth it to switch from Excel or Google Sheets might seem insignificant when you look at them on a features list. Colored labels, grouping, filtering, view options, etc. But you have no idea what a big difference they make! Airtable makes it possible to put in all the data you have, but the key to its success is it lets you filter it down to only the essential information you need to see to make the decisions in front of you. It's the database that actually helps with decision-making. And the more I use it, the more uses I find for it!

Cons:

There are very few cons to Airtable. It's simple to use, and the potential is limitless. Once you start putting bases together, you just don't want to stop! One thing that is slightly non-intuitive is the relationship (or lack thereof) between different "tabs" of data. Read up on those before you go that route. You can also start getting out of hand pretty quickly with creating lots of different views, but nothing a little intentionality can't address. We trained our entire team on using Airtable for project management, and it's been the best decision we ever made.