17 years helping Australian businesses
choose better software

About Buffer

Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.

Learn more about Buffer

Pros:

Easily schedule posts on various social media platforms and forget it, let Buffer takes care of it. Useful browser integrations such as Chrome extensions.

Cons:

Scheduling with IG can be difficult and it will unlink your account with no warning.

Buffer ratings

Average score

Ease of Use
4.6
Customer Service
4.4
Features
4.3
Value for Money
4.4

Likelihood to recommend

8.4/ 10

Buffer has an overall rating of 4.5 out 5 stars based on 1,485 user reviews on Capterra.

Have you used Buffer before?

Share your experiences with other software buyers.

Filter reviews (1,485)

Divaldo
Divaldo
CEO in Portugal
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Fantastic tool for social media management

5.0 last year

Comments: With several social networks to manage with posts, buffer monitoring solves the need for duplicated and repetitive work.

Pros:

Being able to manage several social networks in one place with the possibility of scheduling posts and monitoring engagement is one of the features that caught my attention.

Cons:

In itself the tool is excellent, however, with the emergence of other tools on the market and with more attractive prices I had to stop using it, however, I recommend it as it does its job perfectly.

Verified Reviewer
Verified LinkedIn User
Higher Education, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Perfect for Big Teams

5.0 last year

Comments: Over it has been great. I really appreciate the customer service

Pros:

That we can incporate our whole team without being overcharged for each team member! I also appreciate how easy it is to use and that they have an app. This is great for onboarding new users.

Cons:

I wish it notified admins faster when a post is drafted for approval and alternatively I wish it notified the person who submitted the post for approval when there post is approved and what time it is approved for.

Verified Reviewer
Verified LinkedIn User
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

User-friendly but sometimes a bit clumsy

3.0 last year

Comments: Overall Buffer fits quite alright with the small businesses, but is definitely not a good choice for bigger companies.

Pros:

Buffer offers an intuitive and user-friendly interface, making it accessible even for beginners. I also liked the fact the platform provides content suggestions and ideas to help you create engaging social media posts. There is even a free plan option that is efficient for very small businesses and individuals.

Cons:

The free plan has limited features and restrictions, so I went for the paid plan. It's still a bit clumsy sometimes, with recurrent bugs and tech issues. For example, it's very hard to post on LinkedIn (no tagging available). It's also not possible to post on Instagram.

Stefan
Team Leader in Romania
Luxury Goods & Jewelry, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Just ok, nothing great

3.0 4 months ago

Pros:

Nice and clean interface for desktop, easy to use.

Cons:

Beeds better support fot diffrent image formats.

Chris
Chris
Assistant Director in US
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy and Powerful!

5.0 last year

Comments: Excellent tool that doesn't hinder workflow and is easy to use.

Pros:

A powerful tool that helps keep all our social media content organized and easy to schedule.

Cons:

I liked everything about Buffer. It was super easy to use and it was effective

Damien
Damien
Social Media Manager in Canada
Verified LinkedIn User
Wholesale, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Buffer is amazing for managing 3 accounts

5.0 last year

Pros:

I love how easy it is to setup your posts and just launch them with very little hassle.

Cons:

The 10 post cap on the free plan. Also, when posting to multiple accounts, it can get a bit confusing if you're not watching what you're doing.

Ebonie
Ebonie
Marketing Manager in US
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Buffer is worth the money

5.0 last year

Pros:

I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics.

Cons:

The interface is pretty dull but simple.

James
James
Chief Investment Officer in US
Verified LinkedIn User
Financial Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Solid social media management platform with reasonable price.

4.0 2 years ago

Comments: Good platform for solid social media connections and publishing features. It would be nice if the interactive features were included for the base price.

Pros:

I like their logo and their multi platform functionality.

Cons:

I dislike having to pay more for the interactive inbound connectivity.

Max
Director of Marketing in US
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Time Saver for Social Media

4.0 8 months ago

Comments: Overall my experience was positive. Buffer is a competitive offering in the social media management space.

Pros:

I like the clean and easy to use layout of the software. The setup is easy to create social campaigns.

Cons:

Overall the price is competitive , but it increased over time which I was not expecting.

Luke
Luke
Marketing Director in US
Verified LinkedIn User
Real Estate, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great Product in a Crowded Market

4.0 2 years ago

Pros:

The price and different tiers allow you to pay a lower cost if you are looking for more basic needs. If you only manage a few accounts, this can be a great low-cost solution.

Cons:

The amount of accounts you can have on low cost options is not many, and I wish it had integration with Google Business.

Priya
Senior Data Analyst in US
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

It is a basic but essential tool for social network programming

5.0 last year

Comments: We utilize Buffer to coordinate our company's presence across numerous social media platforms. We can upload all of our content by using it to schedule the publication calendar. Content is reviewed and approved by the user's permission level. Using Buffer, we can see at a glance whether or not we have scheduled too much or too little material across all of our social media channels. I have used Buffer for about three years, and it has helped me a lot in my work; also, its cost could be a lot higher, and being a very intuitive tool, it represents a good investment. It is very suitable for anyone, whether a professional or a beginner; it works very well for small, medium, or large companies; it is ideal for people who want to edit an image for a publication on social networks.

Pros:

It's a fantastic platform for social media management with many helpful features (including adding text to images before posting them on social media) and helpful customer service (including the possibility to schedule posts in advance across multiple channels). It has a straightforward design that makes it easy to get up and running. And let's remember its review system, enabling us to check articles for coherence well before publication.

Cons:

Fixing the problems you have when you try to contact users and when users try to respond would be a big step in the right direction.

Verified Reviewer
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

User friendly social media scheduler

5.0 6 months ago

Comments: Time saver, user-friendly scheduler. I really like it.

Pros:

User-friendly and great for posting and scheduling content across social media. Saves me time! The free version which I use allows you to post to three accounts which is great.

Cons:

There isn't much to dislike about the free version.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It does it better than others!

5.0 last year

Comments: I schedule my posts on multiple social media platforms with automated settings, ensuring they are consistently punctual and never delayed. This streamlined approach not only saves me time but also helps maintain a consistent online presence, which is crucial for engaging with my audience and growing my online brand.

Pros:

It efficiently accomplishes tasks, saving you time and allowing you to allocate more time to other activities. This productivity boost enhances your overall efficiency and enables a better work-life balance.

Cons:

I'm still enjoying it right now so I don't think I have any issues with it

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Gives You a Piece of Mind for SMM

4.0 last year

Comments: Overall, it streamlines all the social media post that we plan to share, and that's great.

Pros:

It makes it quite easy to streamline social media posts and automate all the process including scraping post analytics on a frequent basis.

Cons:

For companies that do not operate on GMT, the timezone differences can be considered more carefully.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not a Big Fan!

4.0 8 months ago

Comments: It is fine if you want to go for scheduling. but if you want to go in advance and use a lot of features i suggest you to explore other tools much cheaper and better option than buffer.

Pros:

Well I was using Buffer earlier when there were not many options available. I like it buffer that time because of its features as compared to Hootsuite

Cons:

They have very few features and channel integration available.

Andy
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Social Media Planning Tool

5.0 6 months ago

Comments: Buffer is a great product. I enjoy using it.

Pros:

Buffer has a great UI, its easy to navigate. I also like the Ai assistant it generates the text for social media posts for you.

Cons:

Not much bad to say about it to be honest if I had to pick something it would be that sometimes it takes a while to load after logging in.

AADIL
GERANT in Morocco
Construction, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

The best aplication

5.0 last year

Pros:

A useful program in scientific and practical life, in addition to ease of use at a lower cost

Cons:

A useful program in scientific and practical life, in addition to ease of use at a lower cost

Heejin
social media content in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Manage multiple accounts in one!

5.0 last year

Comments: You will also need to monitor your scheduled posts to ensure that they actually post because every few months, social media accounts will disconnect from your Buffer account and require you to sign in again before scheduling any more posts.

Pros:

Buffer allows you to schedule posts to multiple social media accounts in advance. This is critical for anyone to save time while planning content. The app was self explanatory and easy to use.

Cons:

Depending on how many social media accounts you’d like to connect to Buffer, you may be able to find a better deal somewhere else. There are different tiers of paid plans that allow you to connect more social media accounts for more money. Depending on how many social media accounts you plan to connect, Buffer or Hootsuite May offer you a better deal.

Jonathan
Director in Czechia
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Nice tool for starters, not suitable for enterprise

3.0 last year

Comments: Buffer is a good tool for small companies or freelancers, but is too clumsy for having a real scalability path, and is not suitable for enterprise or mid-market companies.

Pros:

Buffer has quite a short learning curve and is easy to learn and use even for non-techie people.

Cons:

Sometimes a bit clumsy, especially when it comes to scheduling posting - it's quite impossible for example to tag people correctly on LinkedIn, and you often have to let your posts as a draft and go to the platform.

Paul
Paul
Owner in UK
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

My Buffer experience

4.0 last year

Pros:

Easy to use, schedule and publish social media posts.

Cons:

Copying settings between social media accounts could be better

marwan
team leader in Egypt
Food & Beverages, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

I really liked the buffer experience a lot

4.0 2 years ago

Comments: One of the best apps I own

Pros:

I liked it very much in scheduling publications on platforms without having to spend a lot of time

Cons:

It is easy to use and plays an important role in increasing access to content through continuous publishing at appropriate times

Ali
Ali
pharmacist in Egypt
Verified LinkedIn User
Hospital & Health Care, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Buffer is the all you need social medial toolkit

5.0 2 years ago

Comments: buffer is the best app in social media for its simplisty and it is inexpensive for users who want to grow their buisiness

Pros:

Buffer make small buisinesses grow up fastly and save your time and let you focus on doing what you love for your business

Cons:

all features are very simple to use and easier tools in this app

Daniela
eCommerce Translator and Copywriter in US
Verified LinkedIn User
Translation & Localization, Self Employed
Used the Software for: 1+ year
Reviewer Source

Perfect for Streamlining

5.0 last year

Pros:

Buffer.com has revolutionized the way I handle my social media presence. Its seamless scheduling and publishing tools have saved me countless hours, allowing me to effortlessly plan and execute a cohesive social media strategy. The intuitive interface makes it simple to manage multiple accounts and track performance analytics in one place, providing valuable insights for refining my content strategy. Highly recommended for anyone seeking to optimize their online presence

Cons:

The analytical tools aren’t as in depth as some other options. If you run a large-scale campaign, you might need more detailed or specialized insights.

Nicolas
CEO in France
Information Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great social media scheduling tool

4.0 last year

Pros:

Buffer helps me a lot with all my social media scheduling. Thanks to Buffer, I schedule all my posts for the month and the posts are then flowing in my accounts. With Buffer, I buy peace of mind!

Cons:

The calendar view could be improved, and the statistics section too.

Brandi
owner in US
Cosmetics, Self Employed
Used the Software for: Free Trial
Reviewer Source

Buffer

5.0 2 years ago

Comments: My overall experience with Buffer was fantastic. I love it.

Pros:

I liked the post scheduling and automation features the best. I used them the most and continue to use them still.

Cons:

I don't think there was anything that I didn't like about Buffer. I continue to use it today and will use it in the future.