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About Act!

Act! Premium empowers today's small and midsize businesses to market better, sell more, and create customers for life.

Learn more about Act!

Pros:

This definitely makes it easier for remote teams. Integrated email marketing helps drive necessary demand visibility.

Cons:

Very difficult to integrate with email server. Complicated email attachment.

Act! ratings

Average score

Ease of Use
3.8
Customer Service
3.5
Features
3.8
Value for Money
3.8

Likelihood to recommend

7.0/ 10

Act! has an overall rating of <span class="">3.8</span> out 5 stars based on <span class="">809</span> user reviews on Capterra.

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Filter reviews (809)

Thomas
Thomas
President in US
Verified LinkedIn User
Computer & Network Security, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act and old and reliable friend.

5.0 last year

Comments: I have looked at other CRM packages and find they offer no great benefits.

Pros:

It is easy to understand and use. You can add fields on any screen and it's user friendly.

Cons:

Integration with exchange is unreliable. Support is spotty at best.

Act! Response

last year

Thank you, Thomas - we value your feedback and enjoy hearing that you find Act! intuitive and easy to use! We're sorry to hear that you've had some inferior support experiences and hope you'll give our team another try. We want to help and continually strive to improve our support and training resources.

Tracy
Program Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

ACT cloud for Marketing

5.0 7 months ago

Comments: ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

Pros:

We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.

Cons:

ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.

Act! Response

7 months ago

Thanks for letting us know, Tracy, that Act! Premium Cloud is meeting your CRM and marketing needs. We appreciate you taking the time to let us know.

Frank
Owner in US
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Using Act for a long, long time.

4.0 2 weeks ago New

Comments: I've been using it since the 1980's... It was a DOS application! I've added thousands of contacts and used it for mail merge purposes.

Pros:

It has a lot of CRM features at a reasonable price.

Cons:

There's no integration between it, and Google Contacts, or the integration is not comprehensive...

Act! Response

last week

Thanks for taking the time to leave this review, Frank. Please reach out to our Support team at [email protected] for assistance with the integration issues you mentioned. That said, we're happy to hear that Act! is helping you manage your large number of contacts and your communications to keep them engaged with your business

Veronica
Managing Director in US
Executive Office, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

ACT! User Since 1999

3.0 7 months ago

Comments: Overall I still enjoy using ACT!. The only comparable products that I am aware of are Maximizer and Goldmine. I do not know if they are still supported, however, I believe ACT! still has a stronger user base. I would expland my use of ACT! if I felt comfortable that the PC-based product will continue to be supported cost effectively.

Pros:

I like that I can still use a PC-based product that I control and provide security necessary to product our client and internal information. I like that my customized version fits my basic needs to manage contacts and periodically send email messages and letters.

Cons:

I need ACT support to fix problems with email merge too often. The time required to send routine communications annually has increased at least 10 fold due to time needed to fix problems. Most of the problems seem to be keeping up with Microsoft.

Act! Response

7 months ago

We value our long-time users and love hearing from you! We are happy to hear that you like the benefits of Act! Premium Desktop, but are sorry to learn that you are experiencing issues with the email merge. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.

Lance
Owner in US
Entertainment, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

To The Rescue once again!

5.0 4 months ago

Comments: I have been an ACT user for many years and as a contact manager and word processor it is at the core of our Wedding Photography business other than our photography tools.
As with any electronic program, for time to time there are hick-ups and in most cases a call to the technical support department fixes or corrects the issue. However, on occasion something more difficult to rectify occurs. In two such cases, on in early 2022, which pretty much shut us down and currently one less serious, but bothersome currently.
In the 1st situation, candidly we were very perplexed as none of the standard technical community, could aid in resolving the issue. My frustration was so high that I started contacting members of the ACT management team, up to including the [sensitive content hidden] and staff. Shortly thereafter I was contacted by members of that team and directed to one portion of the technical organization in The United Kingdom. They were aware of the issue and worked tirelessly to develop a work around for our Company. Awesome job, which I sang their praises about back up the management chain.
Currently, between a new laptop and an upgrade to my ACT system I was having an issue accessing my account in a timely manner. During that time frame and technicians tried to assist me, so even helped streamline other portions of the ACT system, but no relief in the issue at hand. Finally, I turned back to the team in The United Kingdom. Surprisingly my 1st contact remembered our situation and indicated that he would have someone investigate it, which was done expeditiously. After much research my technical contact determined that is issue was not that of the ACT software but probably that of another existing program that was interfering with ACT because of the transfer from my previous laptop to the present and to further assist provided a document for my support IT department to consider.
Once again, this organization went over and above, which based on my experience is their norm – another 5 Stars in my book – thanks again!
Lance W Ek
Owner/Photographer
Reflections Creative Photography LLC
www.ReflectionsCreativePhotography.com

Pros:

There to explain and assist, wherever I have needed them to be.

Cons:

My only comment is about a design change in 2022, but as indicated, with the help of this organization it was resolved.

Act! Response

3 months ago

We are happy to hear that your technical issues were identified and resolved and we appreciate you taking the time to share your support experience with us. We really appreciate the feedback, it made our day, Lance!

Debbie
Legal Nurse Consultant in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Act! customer since 2006

4.0 5 months ago

Comments: I'm very satisfied with the system. It's so easy to add notes of each encounter with a client and/or vendor into the system.

Pros:

It's easy to set up and use. Support staff answer questions and show the user new things that varied from previous versions of the database.

Cons:

Making changes to personalize the contact screens were a tad bit tricky at first. However, once I completed that process, everything else was a breeze.

Act! Response

4 months ago

We're happy to hear that Act! is helping you manage your client and vendor information, Debbie, and that you're enjoying the value of our full-featured software. Thank you so much for taking the time to leave us this review!

Claire
Director in UK
Public Relations & Communications, Self Employed
Used the Software for: 2+ years
Reviewer Source

Feels like home

5.0 9 months ago

Comments: Loving it so far - feels like coming home.

Pros:

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons:

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Act! Response

8 months ago

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

Paul
President in US
Food Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Act is Better than Other PIMs

5.0 5 months ago

Comments: With Act, I always believed I was a step ahead of my competition.

Pros:

I have been using ACT since 1995. It has been a central part of my business. Act allows one to keep the essential data on contacts and has easy many methods for looking up customers or information that might be elusive when one has several thousand contacts..

Cons:

Over the years updates were often sketchy. Today those issues have been solved.

Act! Response

5 months ago

Paul, we really appreciate you as a long-time customer and are excited to hear that Act! is still meeting your business's needs after 28 years! Thank you for letting us know.

John
Sales Director in US
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT review

4.0 last month New

Comments: Many years of reliable data preservation. When I need tech help, people will reach in and make needed changes - decent customer service.

Pros:

ACT keeps my D-Base and does so very well.

Cons:

I have trouble using much beyond basic features.

Act! Response

last month

Hi John, We appreciate your review. It's great to hear that Act! is helping to keep your data organized.

Maggi
Office Manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Thank you ACT!

5.0 last month New

Comments: Overall we are very happy with the program.

Pros:

Able to keep all customer information in one place & do emails to specific customers.

Cons:

Sometimes it glitches and had no support from until recently.

Act! Response

last month

We appreciate your review, Maggi, and love hearing that Act! is helping you manage information and send customer-specific communications to keep your customers engaged.

Tonya
President in US
Oil & Energy, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act! lets me focus on all of my customers at once instead of one at a time

5.0 10 months ago

Comments: We rely on Act! daily. Without Act! I would not be able to stay on top of all of the activities in my daily workload. Its effective management of complex sales operations and its user-friendly interface make it an invaluable asset.

Pros:

Act! keeps me organized, despite all of the people I work with each day. It helps me keep track of all the quotes, orders and to-dos so I don’t miss important deadlines.

Cons:

I really don’t have any. Honestly if I did not have Act!, I would not be able to stay on top of all the activity going on in my daily workload. I would end up losing contacts as well as missing many of my customer needs.

Act! Response

10 months ago

We are happy to hear that Act! is really helping you stay on top of all of the details of your business, Tonya. We appreciate your review!

Richard
Business development in UK
Design, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Meda Int'l Review

5.0 9 months ago

Comments: Having used Act! in previous businesses as well as other solutions, Act! is probably the easier of solutions to use without having to tick endless boxes for information that would be surplus to our needs,

Pros:

Easy and simplicity of use that we've customised for our business.

Cons:

We possibly aren't maximising the use of our solution, but it does a great job for what we ant out of it.

Act! Response

9 months ago

Thank you Richard for your review. It's great to hear that you've customised Act! to fit your business needs and are enjoying its ease of use. We appreciate you letting us know!

Terryl
Vice President in US
Music, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use

5.0 7 months ago

Pros:

We have been using Act Desktop for years. We recently converted to the online program to allow for easy coordination between partners. I was able to instruct an 80 year old man-set in his ways- how to use the new version within 30 minutes with very few questions. That in itself is worth the price!

Cons:

So far, I haven’t seen anything that I don’t like.

Act! Response

7 months ago

Hi Terryl, We are happy to hear that Act! is helping you grow your business and it is accommodating your changing needs. We appreciate you leaving this review! Thank you!

Ed
President in US
Education Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

A Powerful Means to Organize Une's Day and One's Work.

5.0 7 months ago

Comments: ACT! sat turned on on my desk at all times that I was in the office. It was the information source by which i lived.

Pros:

Act's is a powerful organization tool. For example, one can talk to an individual on the telephone, hang-up, record in ACT a brief of the discussion, than later (on a defined date) talk to that individual again.

Cons:

If your ACT goes down, you're now very likely in a quite difficult situation.

Act! Response

7 months ago

Thank you, Ed, for letting us know that Act! is helping you stay organized and has become your single source of information. We love it!

Ash
General Manager in UK
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great system

5.0 10 months ago

Comments: Great customer service and very knowledgeable. Easy transition from localised platform to online.

Pros:

We have used the system for year and it is a fantastic way to manage our customer database. You can keep things very simple or you can integrate the system to run your complete business.

Cons:

The initial setup modifying the fields can be a little confusing at first but once you get into a rhythm it doesn't take too long.

Act! Response

10 months ago

Hi Ash, it's so good to hear that Act! is helping you manage your customers and that you are able to leverage its rich feature stack. We really appreciate your review!

Scott Andrew
Principal Agent, Member. in US
Insurance, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT is AWESOME!

5.0 3 months ago

Comments: I my overall experience with ACT has been very good over the last 30+ years.

Pros:

I have been using ACT since early 1990's and is still my "Go To" for contact management.

Cons:

I wish the iPhone app would interact with the native app and not have to use a 3rd party interface.

Act! Response

3 months ago

Thank you, Scott, for your review! We are thrilled to hear you're a long-time Act! user and that Act! is helping you manage your contacts. And, if you're using Act! Premium Cloud, we've recently launched a new fully integrated mobile app called Act! Premium Cloud Mobile. We hope you'll try it out!

Steven
Managing Director in US
Financial Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

ACT is a great product

5.0 5 months ago

Comments: Over the last 30+ years of using ACT I have been totally satisfied, and I have found nothing better.

Pros:

I have been using ACT for over 30 years, it is easy to use, comprehensive, works great either on my PC or with the Cloud. ACT's customer support is the best I have ever used.

Cons:

Actually, nothing!

Act! Response

4 months ago

We are happy to hear that Act! continues to help you and your business, Steven. After 30+ years! Woo-hoo! And thanks for the feedback about our Support team. We take supporting our customers' success seriously and strive to provide an exemplary experience. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Scott
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT - Excellent Customer Support

5.0 2 months ago

Comments: always a great experience using ACT and always excellent support

Pros:

always outstanding customer support. ALWAYS

Cons:

nothing. Everything is awesome and nothing I like "least" about ACT

Act! Response

2 months ago

You made our day, Scott! Thanks for sharing your great experiences with Act!. We know we only succeed when our customers do so we work hard to provide top-notch support. :)

John
Business owner in UK
Legal Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT! and my business

5.0 4 months ago

Comments: It's the bedrock of my business. has been for over 20 years. Very reliable. Good customer support.

Pros:

One stop location for all necessary client details and records

Cons:

I don't use it to it's full capability. My problem, not theprogram

Act! Response

4 months ago

Thank you, John, for your review! What an honor it is for us to be such a fundamental part of your business for over 20 years! Thank you for your partnership and trust!

Patty
Realtor in US
Real Estate, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

ACT review

3.0 4 months ago

Pros:

comfortable to use. dependable and accurate

Cons:

unable to transfer history to another database

Act! Response

4 months ago

Patty – Very sorry to hear you’re having trouble with transferring history data. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Keith
President in US
Real Estate, Self Employed
Used the Software for: 1+ year
Reviewer Source

I have used Act! for 20 years and still love it

5.0 3 months ago

Comments: I have used Act! for 20 years and it has always been what I needed and easy to use! I could not have gotten this far without it.

Pros:

It has always been what I needed to keep my real estate business growing. It constantly has been updated and easy to use.

Cons:

The switch to the Cloud was a pain in the ass for me at first but I love it now.

Act! Response

3 months ago

It's always wonderful hearing from our long-time customers, Keith and we thank you for taking the time to let us know that you love Act! Premium Cloud and it's helping you grow your real estate business. Awesome!

Jo
Office Adminstrator in UK
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Thank You Support Team

5.0 5 months ago

Comments: I have to say that without the amazing support team at ACT we would be lost - the assistance and support is the best I have experienced. Always come away with a solution to the challenge you are facing.
[sensitive content hidden] this morning has really provided amazing assistance and potentially made life alot easier now.

Pros:

User friendly and has alot of functions that we still have not hit on

Cons:

I don't find there is anything not to like, the functionalities are vast and we as a business have not hit on them by far.

Act! Response

5 months ago

We're happy to hear that you're leveraging our Support team and beginning to explore Act!'s feature-rich capabilities. We understand how important customer support is as it's a core fundamental to our overarching customer-centric focus and mission. Thank you for taking the time, Jo, to provide this feedback!

William
Vice President of Operations in US
Environmental Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Class Act by BH

5.0 10 months ago

Comments: I was introduced to Act by a manager who insisted I use this all the time and would check out my usage
It was really helpful and could not have done my job if I didn’t have the Act set up

Pros:

Ease of looking up customers by company name

Cons:

Had no issues with using the Act database so really nothing bad to say

Act! Response

10 months ago

Thank you for letting us know that Act! is easy to use and is helping you do your job, William. You made our day!

William
President in US
Financial Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Customer Management System

5.0 8 months ago

Pros:

Customer contact history and email records.

Cons:

Occasional glitch in performance. Some minor performance errors that were largely corrected by support personnel.

Act! Response

7 months ago

We are thrilled to hear that you're leveraging Act!'s powerful data management features around contact history and email records. It's great to know we are helping you manage and grow your financial business!

Christine
Owner in US
Insurance, Self Employed
Used the Software for: 2+ years
Reviewer Source

Use it Daily!

5.0 9 months ago

Comments: I have looked at other products but am used to the ease of ACT so choose not to change.

Pros:

I use ACT for my customer database and storing info about my clients. I use it daily for writing letters or referring to information I keep in the notes. I also use it for printing labels for my newsletters

Cons:

It has trouble opening on occasion which makes using it frustrating

Act! Response

7 months ago

It's great to hear, Christine, that Act! is helping you manage your clients' information and coordinate outreach. We really appreciate you letting us know!