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About Zapier

Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs.

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Pros:

The ease of use - comfortable UI that allows the user to implement a process flow is a great way for us to automate tasks across multiple platforms.

Cons:

Unfortunately, it can be a little limited, mostly to the other tools' fault and not zapier. Because the triggers and actions can be very limited.

Zapier ratings

Average score

Ease of Use
4.3
Customer Service
4.3
Features
4.6
Value for Money
4.4

Likelihood to recommend

8.7/ 10

Zapier has an overall rating of 4.7 out 5 stars based on 2,950 user reviews on Capterra.

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Filter reviews (2,950)

Lucas
Lucas
Project Manager in US
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A highly usable and reliable platform

5.0 3 months ago

Comments: We use Zapier to connect internal tools like SharePoint with outward-facing tools like Ticket Tailor.

Pros:

Zapier makes automation elegant. Their editor works well and walks me, a non-coder, through the process. And Zapier Tables is a great addition.

Cons:

Zapier tends to be more expensive than the competition, and it is pricy for us as a nonprofit.

Christopher
Coach in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

The Perfect Middle man for everything!

5.0 2 months ago New

Comments: Great, I only use it for basic functions but I am starting to use it for more complex ones as i have started using it more. Easy to navigate and set up

Pros:

What is not to like, Zapier basically is the middle man to automate and connect anything with anything. All done in your sleep once you have set Zaps up work.

Cons:

Not super simple to start at first but once you get the hang of it, you can flow through Zaps, the help section is also great and it gives you suggestions to fix any issues you have and work arounds, a really good feature.

Jenna
IOC in US
Construction, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Useful and helpful

3.0 2 weeks ago New

Comments: Good overall. It can connect different software that otherwise doesn't connect.

Pros:

It can connect lots of different software

Cons:

It's not easy to learn and set up. They should offer training.

Franck
Field Support Engineer in France
Information Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Zapier--The powerful and flexible automation tool

4.0 3 months ago

Comments: Overall, my experience with Zapier has been very positive. It has allowed me to automate repetitive tasks, freeing up time for more strategic activities. The “Zaps” are reliable, and Zapier provides clear documentation to troubleshoot errors or build more complex workflows. All in all, it's an excellent tool for anyone looking to automate tasks without needing custom development.

Pros:

Zapier is a powerful and flexible automation tool that makes connecting different apps and tools easy without any coding needed. What I liked most is the user-friendly interface that makes creating “Zaps” (automated workflows) intuitive and quick. It offers a wide range of integrations with popular apps, enabling nearly any automation you can think of. For example, automatically sending data from Google Sheets to Slack saves a lot of time.

Cons:

One downside to Zapier is the limitation of the free plan, which allows only a few automations before requiring a paid subscription. Additionally, some advanced automation can feel a bit pricey, especially for small businesses. A few advanced features may also require a bit of a learning curve.

Stephen
Head of Product and Marketing in Ireland
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool for automating across marketing stack

5.0 4 weeks ago New

Comments: Zapier has been an incredibly valuable tool for us, constantly innovating and offering an impressive breadth of integrations that have transformed how we work. It’s easy to learn and use, making it accessible to the whole team, and it’s helped us create significant cost and resource efficiencies across our marketing and customer service operations. The no-code/low-code approach is brilliant for setting up automations quickly, but it does have its limitations when it comes to handling more complex workflows. Pricing can also be a challenge, as costs can add up quickly when you’re running multiple Zaps at scale. That said, Zapier remains an essential part of our toolkit, offering super convenience and functionality for streamlining our processes.

Pros:

Constantly innovating. Easy to learn. The breadth of tools that can be connected is amazing. We've created cost & resource efficiencies across the full marketing & customer service stack

Cons:

Pricing - if you utilise a number of zaps that costs can really add up. Zapier is a great no code / low code tool but not always the best solution if you're looking for highly complex automations

Mathew
CEO in UK
Computer Networking, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing tool with endless use cases

5.0 2 weeks ago New

Comments: Overall, I absolutely love Zapier and find it an essential tool in my suite of work tools. The features are incredible, being able to connect most apps to each other, and it's never failed on me ever.

Pros:

I like how easy it is to get going with Zapier. They have a really clean and simple UI/UX that makes things really easy to get going with. The AI helper is a great addition as well.

Cons:

I think Zapier comes across slightly overwhelming at times when editing zaps, but it's still manageable if you take your time to sort things out.

Kirsten
Head of Customer Success in UK
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Zapier is a great tool!

5.0 5 days ago New

Comments: Overall experience with zapier has been really good :) easy to use and super simple to integrate with everything we use.

Pros:

Easy to use and there are a lot of integrations. Also really like how you can briefly suggest what you need and it helps work out the prompt you need.

Cons:

Sometimes the zaps turn off unexpectedly or break easily when you change one thing and it can be a little annoying to go back and fix them.

Damien
Owner in US
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The Glue to Our Business

5.0 last month New

Pros:

Zapier is the most mission critical software we have. It connects all of our different apps and is imperative for our business

Cons:

There's nothing we dislike about Zapier currently.

Arshad
Process Optimisation Specialist in South Africa
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier in review

4.0 4 weeks ago New

Comments: Good scope of functionality & easy to use. Quick to get going and get things up and running.

Pros:

The vast library of connectors to ad from different platforms.

Cons:

The costing can sometimes make it unfeasible.

bénédicte
CEO in France
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

A safe bet for experienced users

4.0 last month New

Comments: I've been using Zapier for many years now, as a paid version, and I've seen it evolve a lot. The platform knows how to adapt to trends, even if it would benefit from being more accessible in terms of price and complexity.

Pros:

the platform is very comprehensive, enabling you to create both very simple automations and very advanced scenarios if you know enough about them

Cons:

The most advanced automations are difficult to get to grips with, and the learning curve is long enough to put off newcomers. Artificial intelligence was a good idea, but unfortunately not effective enough.

Stefano
Owners in Italy
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Streamline Your Workflow with Automation

5.0 9 months ago

Comments: My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to focus on more strategic activities. This boost in productivity can lead to significant improvements in overall business efficiency.

Pros:

We do have an online store and , Zapier is a powerful tool for anyone looking to streamline their workflows and increase productivity through automation. Its extensive integrations, user-friendly interface, and flexible pricing make it accessible to a wide range of users, from individuals to large enterprises. We are a small enterprise and was an excellent cost-benefit ratio.

Cons:

Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve. Users might need to spend some time experimenting to fully leverage its capabilities.

Trevor
Operations Consultant in US
Professional Training & Coaching, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Zapier is my go-to automation tool

4.0 3 months ago

Comments: It's been great! Customer serivce has helped me solve my issues and provide recommendations for improvement.

Pros:

It's easy to use and has helped save me more time than I can account for. As a single person operations, I don't think I would be able to survive as a business without Zapier.

Cons:

I wish there more integrations with other tools that I use.

David
Operations Manager in UK
Real Estate, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier really is for everyone

5.0 4 months ago

Comments: Overall positive journey with Zapier, having little no code experience I now build complex automation workflows and save hours of manual processing time.

Pros:

Allows you to overcome the challenges of software interaction and automation in a user friendly and simple way. Automations and user interfaces are slick, clean, easy to build, and less problematic due to the easy to follow Zapier code free programming.

Cons:

The only downfall is that not every piece of software has connectivity.

Nivetha
Content Specialist in India
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Zapier streamlines my work

5.0 2 months ago

Comments: Overall, Zapier has been a solid tool for streamlining my workflow. It's not perfect, but it definitely makes my work life easier. The time I've saved is worth the investment, and I appreciate how it helps me focus on more important aspects of my business instead of getting stuck in manual data entry. If you're looking to automate some of your routine tasks, it's definitely worth checking out.

Pros:

Zapier has been super helpful in connecting my apps without me having to do everything manually. I love how it automatically moves information between my tools - like when a new lead comes in, it instantly updates my spreadsheet and sends a welcome email. It's saved me a ton of time, especially with repetitive tasks that used to eat up my day.

Cons:

The pricing can get a bit steep if you want to do more advanced automations. The free version is pretty limited, so you'll likely need to upgrade as your needs grow. Sometimes the app connections can be tricky, and if something changes in one of your apps, your workflow might break unexpectedly.

Benson
Software Developer in UK
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier is just amazing.....Can't function without it.

4.0 5 months ago

Pros:

I like that Zapier has infinite possibilities of automation if you are creative enough.very simple and easy to use even for team members who are not tech savvy.

Cons:

Nothing so far everything is working just as we've always wanted.

Joseph
Joseph
Marketing Manager in US
Verified LinkedIn User
Accounting, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Automations to optimize your entire workflow, amazing!

5.0 4 months ago

Pros:

So many automations possible, I use it for so many tasks to optimize efficiency across our whole organization

Cons:

I don't really have any, except that sometimes the software I want to create zaps with isn't available, but that's not really Zapier's fault

Verified Reviewer
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

the OG of automation and workflows

5.0 8 months ago

Comments: Overall, Zapier's been a game-changer! My workflow feels smoother and i just know certain tasks are being handled

Pros:

It automates those annoying, time-consuming and repetitive tasks that used to slow me down, freeing me up to focus on my design work.

Cons:

There's a bit of a learning curve to set up the automations (Zaps), but there are tons of tutorials, and honestly, it's worth the effort for the time I save now.

Yatunyi
Full Stack Developer in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Am incredibly happy with Zapier

5.0 6 months ago

Pros:

Endless possibilities for our non technical teams.I enjoy that it does all the work for me when moving lists,also how Zapier executes our actions at a particular time of our choice is incredible.Finally it has so many options to automatize a lot of things and is extremely easy to learn and use.

Cons:

Apart from the upgraded plan being costly I have encountered no hitches using this platform.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Realiable but flimsy

5.0 8 months ago

Comments: Great, as worflow management tool it does its work, however, there's definitely room for improvement when it comes to usability

Pros:

I do like the integrations available, there little to no main platforms that you can't use in your workflow

Cons:

Most definitely the UI, it's not user friendly or intuitive, sometimes it makes it harder tor even the smallest of the operations

Nikita
Nikita
Marketing Manager CRM in Germany
Verified LinkedIn User
Machinery, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Market Leader Automatization Tool

4.0 7 months ago

Pros:

It feels that new native integrations are always being introduced to Zapier and some tools that had to be manually managed are now there from the start. We used Zapier on some of our trickiest integrations where other tools as Integromat were not covering us enough.

Cons:

The pricing model is quite expensive and limiting, we have very few users with high capacity requirement, often we ended up paying extra.

Zainab
PROCESS EXECUTIVE in India
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

all good i like everything about zapier

5.0 7 months ago

Pros:

all good i like everything about zapier

Cons:

nothing telll all good . good soft ware easy to use

Edward
App integrations specialist in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The IPaaS of choice

5.0 6 months ago

Pros:

Flexibility. Robust platform with supporting infrastructure such as logging, alerts and replays.

Cons:

The graphical editing experience is sometimes frustrating.

Angel
Angel
VP of Sales in US
Verified LinkedIn User
Professional Training & Coaching, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Incredible Integration Tool - Can't live without it

5.0 8 months ago

Comments: very good. great technology. It works really well.

Pros:

I like it how easy it is to use, and to configure. how fast you can integrate very different systems.

Cons:

That it is difficult to track the information that is running through the app.

Glen
Owner in Australia
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

4 Stars Review

4.0 4 months ago

Comments: Overall it is a handy product and certainly speeds up a lot of automations.

Pros:

Its pretty easy to use and setup for most tasks.

Cons:

The cost of the premium is a bit much if you only want to do a couple of things with it.

CHARLES BOAMPONG
CHARLES BOAMPONG
Software Engineer in South Africa
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome Workflow Automation and App Integration Tool

5.0 last year

Comments: Zapier is a versatile tool with a broad range of integrations and automation capabilities, making it accessible for users with varying technical expertise.

Pros:

Zapier has flexibility in handling data from different sources simultaneously.

Cons:

Users may need to carefully configure Zaps to handle multiple data sources effectively, and this process can be complex for some users.