17 years helping Australian businesses
choose better software

About Mailchimp

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Learn more about Mailchimp

Pros:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Cons:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Mailchimp ratings

Average score

Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Likelihood to recommend

8.4/10

Mailchimp has an overall rating of 4.5 out 5 stars based on 17,210 user reviews on Capterra.

Have you used Mailchimp before?

Share your experiences with other software buyers.

Filter reviews (17,210)

Jeff
Jeff
CEO in Canada
Verified LinkedIn User
Graphic Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A great platform that keeps growing to suit our needs

5.0 4 years ago

Comments: It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Pros:

The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Cons:

Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

Henry
Henry
Digital Marketing Manager in US
Verified LinkedIn User
Restaurants, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for freelancer and SMB email marketing, not a CRM replacement

4.0 3 years ago

Comments: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Pros:

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Cons:

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

Chris
Director in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very good and highly recommended Email Program

4.0 2 weeks ago New

Pros:

Very easy to use and to integrate into our internal marketing and also to use for our clients.

Cons:

A little bit of a learning curve, but overall, not bad.

Cynthia
Director in Canada
Airlines/Aviation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for Anti-Spam Compliance

3.0 2 months ago New

Comments: My overall experience with Mailchimp has been satisfactory. The ability to achieve compliance with anti-spam legislation is of sufficient importance to override the frustrations of working with the system.

Pros:

The best feature of Mailchimp is the ability to maintain a mailing list in compliance with anti-spam legislation. Although the platform is not specifically set up to comply with Canadian legislation, the user can manage their subscription so as to achieve compliance.

Cons:

Mailchimp can be clunky and non-responsive. When creating a mailing, the format appearing on the screen does not necessarily reflect the format that appears in the actual mailing.

Stephen
CEO in US
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is one of the best autoresponders in the business.

5.0 4 months ago

Comments: My overall experience with mailchimp has been excellent over the years I've been using them for well over 12 years now has never have any issue the platform just keeps getting better and better and I recommend them to friends that are getting started online all the while and they love the platform as well.

Pros:

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Cons:

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Robert
Ceo in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

MailChimp an Ok Product

3.0 last month New

Comments: It was ok. MailChimp was nothing really special.

Pros:

Easy to setup and has a free tier. It is also Canadian now.

Cons:

Expensive when you move to a paid tier. There are better options .

Casey
Office Manager in US
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Big Fan of Mailchimp!

5.0 last month New

Comments: Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass email. The click map is crucial and helps me to keep my clients happy.

Pros:

I am a big fan of mailchimp. I like how easy it is to create beautiful emails, and track who clicked on each link and view a click map, you can send your email out in a social share easily and replicate emails easily. You can start a chat with their customer service at any time, and they will not leave you without solving your problem which I immensely appreciate.

Cons:

It took me a long time to realize how to get moving ads inside the email, it has to be a GIF and it can be really tricky to do sizing. They had an update to move campaign manager where you can view all emails, and it's hard to find.

Kathryn
Administrative Assistant in US
Education Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp Review

5.0 2 months ago New

Comments: Mail chimp is a fantastic platform that I would recommend because of the features and the ease of using.

Pros:

Mailchimp is a marketing platform that allows you to easily create, schedule, and send emails for a large audience. The features allow you to be able to segment your email list to send to a more specific group and even create an automated email chain.

Cons:

The only con in my opinion is that MC limits the number of master email lists you can create.

Nidhin
Marketing Executive in Ireland
Wholesale, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best Email Campaign Software

5.0 last month New

Comments: Very happy with using MailChimp, have sent out hundreds of Email campaigns and the integration feature allows to link our social media accounts and Google analytics to get even more insights into our campaigns.

Pros:

The ability to send multi emails to our customer base, track open rates and A&B Testing.

Cons:

It looks complicated the first time you use the platform. Will get used to it over time.

ADAM
MANAGER in Australia
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

MailChimp is a must for email marketing

5.0 last month New

Comments: very happy with using mail chimp and provides easy email marketing

Pros:

Mailchimp is excellent software and very useful for email marketing

Cons:

the initial set up of the campaigns can take a while but easy once set up

Amy
Marketing Consultant in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

5.0 5 years ago

Comments: I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Pros:

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Cons:

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

Lisandro
Lisandro
Head of Marketing in Dominican Republic
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Mailchimp is behind the competition

4.0 5 years ago

Comments: MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Pros:

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Cons:

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Geoff
Geoff
VP Marketing in US
Verified LinkedIn User
Financial Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to get started, still needs some additional features

5.0 5 years ago

Comments: I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Pros:

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Cons:

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Greg
Greg
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Packed with Features, MailChimp is the best choice for list management and digital marketing

5.0 5 years ago

Comments: Our overall experience has been fantastic and we've gotten great results from using the features available. We've done everything from creating sign-up popups for use on our website, installed a sign-up form on social media platforms, and then created drip campaigns to multiple segments of our list. The reporting and data that we get back from Mailchimp is also incredibly helpful, and we've been able to create follow-up campaigns for people who either did or did not interact with previous emails very easily.

Pros:

The robust feature set related to list management is where Mailchimp truly shines. The ability to bring people into our list, tag them based on where they came from, and then automate custom drip campaigns to each of those segments of our list is a powerhouse feature that has made a big difference in our business. Mailchimp does all of this affordably and also allows us to create emails that look great.

Cons:

Sometimes the sheer number of features available can make it a little harder to find just what you want to do. As the platform has grown, adding new features at a rapid pace, it's inevitable that the user interface will get more confusing. In recent years, the learning curve to use Mailchimp well has increased a bit, but it's still something that even a beginner can use and pick up relatively quickly.

Avash
Avash
WordPress Developer and Pagespeed Optimization Specialist in Nepal
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

One of the Best Email Marketing Software

5.0 4 years ago

Comments: Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it. I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.

Pros:

I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp. Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy. While I started using Mailchimp just to send newsletters, I have been enjoying other features too.

Cons:

In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does. I think the User Interface(UI) can definitely be improved. Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.

Krishnamoorthy
Krishnamoorthy
Founder in Sri Lanka
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Mailchimp is the best email marketing software

5.0 3 years ago

Comments: Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After that, we keep note of how many conversations we are having as a result of the exercise. Mailchimp offers a plethora of useful tools that we really like using, such as email automation. Additionally, it enables us to create our own email templates as well as import from other sources. Mailchimp is a fantastic platform for any kind of company that wants to send out emails to its consumers on a regular basis.

Pros:

Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform.

Cons:

When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

Mike
Mike
Online Marketing Consultant in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Streamline Your Email Marketing: Mailchimp is there to help you with minimal to no costs

4.0 2 years ago

Comments: I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It helps me to create automated email sequences, customize my messages to each customer, and track the effectiveness of my campaigns. It's saved me a lot of time and effort with its easy-to-use interface, and I'm able to quickly create professional looking emails for maximum impact.

Pros:

I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.

Cons:

I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.

Georgiana
Owner in Belize
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Why get Mailchimp

5.0 2 years ago

Comments: Ovall I love it! and it helps my business grow a lot.

Pros:

Mailchimps helps to manage your business web. Mailchimp distribution is effortless and also provides transparency when used. It also captures your orders whenever you connect them to your business. The app helps to keep a tag on your account activity and is very safe. Mailchimp has all your orders and helps to keep you in touch. It also helps to create room for you to focus on your strategy. This app helps to track your orders and send notifications as well. All announcements for this app show what is happening and give you real-time reports about your business. This app makes making different orders easy because the data is easily exported. The fields also help keep your data organized and easily found.

Cons:

The only thing that I do not like is that some data goes in the Spam and I need to check it frequently.

Ngala Emmanuel
Ngala Emmanuel
Web Designer in Cameroon
Verified LinkedIn User
Graphic Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

All-in-one marketing Software even for independent busineses.

5.0 last year

Comments: It's our favorite. I work with it, the team works with it. We design lead forms, and marketing templates with MailChimp -it's an amazing tool to try.

Pros:

MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.

Cons:

While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.

Verified Reviewer
Verified LinkedIn User
Hospital & Health Care, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Useful pioneer in simplifying mass email marketing

4.0 6 years ago

Comments: Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.

Pros:

Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap. Free options to test out products initially to see how it fits your company/departments needs.

Cons:

There are a lot of limiting factors based on anti-spam marketing laws (emails), FTC, etc., that MailChimp doesn't necessarily let you know before purchasing and sending out campaigns. You learn quickly limitations such as the inability to send out emails to mass email lists through MailChimp because they don't want to violate these laws. Your lists must be organically obtained (such as through your website or ATS landing site, job ads, advertisements, etc.) in order for them to be used through MailChimp. So forget purchasing an email list from a recruitment organization and then emailing thousands of cold candidates through MailChimp, you will be flagged. Also, you need to be aware AND track candidates that asked to be removed from future emails and ensure you do NOT email them again to stay compliant.

Javier
CEO in Spain
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A must-have to mail marketing

5.0 4 years ago

Comments: The overall experience using this tool is fantastic, I've been using for last 7 years in many clients with small database below 2000 clients (there is even a free plan with advertising) to really big campaigns to near 500000 customers and the functionality has been always nearly perfect and with great delivery times

Pros:

Mailchimp is a really complete solutions to email marketing. It can be used for a wide range of users, from the most basic use with only text messages; their awesome and really easy-of-use templates; your own HTML messages; to own written templates using their facilities to fill user data in order to customize the message content. The automatization functionality are really helpful to construct a robust marketing campaign offering the possibility to send a series of messages like welcome, iinformation, birthday gifts, to even, an most interesting to monetize, recover lost carts, get product feedback, opinions, etc The analytical part is interesting because you can see inside the platform the deliverity, opening, clicking... in an easy way. Also you can use your own tracking platform to see result in your analytical platform as i.e. google analytics The integrations is really simple and can be made manually using its API or you can use any of the plugins to connect with main web platforms as woocommerce, prestashop to even zapier so you can expand even more their automation capabilities

Cons:

There are a few things i don't like from mailchimp service, probably the biggest will be the segmentations capabilities: You can organize your users in list and in order to refine which one should receive one mail, you must add basic queries based in things like "has/hasn't opened last X previous messages", their gender and age (if you don't have this data it tries to interfere from user interactions), state, likes, etc, but you can only use 5 of them so if you have a really big database it can be insufficient and must duplicate some campaigns to sucessive refinining in order to get you desired audience. The other black point could be price if you have a big list (or even worse if any of your customers are in many list because then its counted as many times as lists its included). For really big customers I prefer active Campaign due to the pricing and better automation options.

Fateyma
Marketing manager in UK
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

MailChimp is the best all in one marketing solution for all types of businesses

5.0 2 years ago

Comments: We wanted an all-in-one marketing platform to use for all our marketing activities, for building landing pages, designing workflows for marketing automation, managing all our campaigns and sending emails. The platform has been great and very effective for us.

Pros:

1. Offers truly exceptional UX/UI 2. Comes in a very great pricing 3. Plenty of data available for training 4. Very easy to build workflows for marketing automation 5. Easy to manage all your leads and campaigns 6. Excellent for forms and surveys

Cons:

1. Customer support is not the best 2. It is ideal for sending emails under 5000 contacts, for bulk sending I would never recommend MailChimp 3. Reporting and analytics is very basic and not customisable

Hicham
Freelancer in Morocco
Computer Software, Self Employed
Used the Software for: 6-12 months
Reviewer Source

A Comprehensive Review of Mailchimp: The Good, The Bad, and The Ugly

5.0 2 years ago

Comments: I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.

Pros:

Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email marketing platforms, so you can find the right fit at the right price. Let’s get started! There's a reason why Mailchimp is one of the most popular email marketing platforms out there. Here are some of the things that make it great -It's easy to use. — Mailchimp has an intuitive interface that can be used by anyone — The pricing plans are designed for small businesses (more on this later) — Mailchimp integrates with many other apps like Shopify, WordPress, etc. — There are tons of awesome templates to choose from when designing your campaign or project, which helps you save time — The autoresponder option is great for setting up drip campaigns or projects, so you don't have to spend hours manually sending emails every day/week/month — Their customer service team is always available if you need help, and they're pretty responsive too. They also offer live chat if you want even faster help.

Cons:

1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but also some not-so-great ones. It would be nice to have more consistent support. 4. Their pricing structure is a bit confusing and changes regularly. I wish it were simpler and more transparent. I think the free account is too limited and will probably lead most people to subscribe before they know what the limitations are. The first plan – Basic – starts at $9/month with a 100 subscriber limit. The second plan – Professional – starts at $19/month with a 1000 subscriber limit. And the third plan – Pro Plus – starts at $29/month with no limit on subscribers.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Perfect For Beginners, Great E-Commerce Integration, Super Simple, Awesome Support

4.0 7 years ago

Pros:

If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing. What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software. The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from. There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers. What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.

Cons:

MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other. Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them. A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this. Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.

Angelica
University Intern in Ecuador
Verified LinkedIn User
Pharmaceuticals, 501–1,000 Employees
Used the Software for: Free Trial
Reviewer Source

Drive Customer Engagement and Growth with Mailchimp's Integrated Marketing Tools

5.0 last year

Comments: I had the chance to use Mailchimp for email correspondence with business people and research participants during my internship in the university's pharmaceutical product development and research department. We were able to produce aesthetically appealing newsletters and send crucial updates to our stakeholders thanks to the program. The segmentation tools in Mailchimp were especially useful because they allowed us to customize our messages according to the traits and preferences of the recipients. The open rates and click-through rates were revealed by the analytics and reporting tools, which let us evaluate the efficacy of our communication tactics. Overall, Mailchimp was extremely important in helping us maintain efficient communication channels and streamline our email marketing activities.

Pros:

Numerous tools are available in Mailchimp that can be used to streamline and improve email marketing campaigns. Users may easily generate aesthetically stunning emails and newsletters using its user-friendly interface and customized templates. The program offers sophisticated segmentation and targeting capabilities, allowing for individualized and focused customer communication. The automation tools provided by Mailchimp, such as drip campaigns and triggered emails, assist companies in providing their audience with timely and pertinent material. In-depth analytics and reporting tools are also provided by the platform, enabling customers to monitor the effectiveness of their campaigns and take data-driven decisions. Additionally, Mailchimp readily connects with a variety of third-party programs, increasing its capabilities and streamlining workflow.

Cons:

One drawback of Mailchimp is its price structure, which can get expensive as the number of subscribers rises. Users of lower-tier plans are restricted access to some complex capabilities because they are only offered in higher-tier subscriptions, such as multivariate testing. Although Mailchimp offers a wide range of email marketing options, its automation capabilities might not be as advanced as those of other specialized marketing automation solutions. Users occasionally may encounter deliverability problems or difficulties with spam filters, necessitating proactive management.