18 years helping Australian businesses
choose better software

About Mailchimp

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Learn more about Mailchimp

Pros:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Cons:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Mailchimp ratings

Average score

Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Likelihood to recommend

8.4/ 10

Mailchimp has an overall rating of 4.5 out 5 stars based on 17,348 user reviews on Capterra.

Have you used Mailchimp before?

Share your experiences with other software buyers.

Filter reviews (17,348)

Samuel
Samuel
Digital marketing manager in Nigeria
Verified LinkedIn User
Logistics & Supply Chain, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Incredible email management tools

5.0 last month New

Comments: I enjoy using mailchimp because of its flexible and easy setup, it is perfect for email marketing and management with step by step suggestions built into it, I strongly recommend

Pros:

It's easy to setup with editable templates for suggestive email samples

Cons:

While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage

Chris
Functional Fitness Coach in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Mailchimp is brilliant I highly recommend it

5.0 last month New

Comments: For sending out newletters to contacts this has been amazing to just get on and do it

Pros:

Ease of use and as someone starting out with email marketing this was a god send.

Cons:

The only con I can think of really is just actually making sure I saved everything but not really an issue

Annie-Claude
PR Agent in Canada
Public Relations & Communications, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A classic!

3.0 4 weeks ago New

Comments: We are doing good with Mailchimp, proof is we came back after leaving.

Pros:

- The software is intuitive and userfriendly - Reports are useful and clear - A lots of options regardind audiences

Cons:

- Templates are not that flexible - It's not THAT mobile device responsive - It is kinda pricy for what you get

Shella
Marketing Specialist in Canada
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Full-featured email, landing pages, groups and automations

4.0 3 months ago

Comments: As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.

Pros:

It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.

Cons:

Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.

Susie
Brand Strategist in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use and often recommended

4.0 3 weeks ago New

Comments: I've been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.

Pros:

Mailchimp is easy to use and set up. They also make it easy to customize your branding, I don't often find this on other email platforms.

Cons:

It seems better suited for e-commerce than for newsletters, which is a shame because newsletters could be a lot more attractive and engaging with Mailchimp's branding features.

Christian
Co-Founder in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great to use!

4.0 2 months ago New

Comments: Overall it's good. I always recommend mailchimp first to people rather than constant contact.

Pros:

It's easy to use and the templates are great. What we like most is that they we can plug and play templates.

Cons:

The cost. The cost of it dramatically went up since the pandemic.

Tyler
Director of Operations in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp on cutting edge and easily integrated

5.0 2 months ago New

Comments: I have used MailChimp and its competitors for over 15 years. I find Mailchimp to be on the cutting edge, initiating many features others adopt later on. I also like that Mailchimp is easily integrated with many third party apps compared to competitors.

Pros:

I like the user-friendliness and intuitiveness of the software.

Cons:

Some of the design options feel cookie-cutter to me, but overall, I have learned this is necessary in order to be accessible by many different email clients.

Nicola
Owner in Australia
Executive Office, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great platform to start with

4.0 2 months ago New

Comments: Great overall, but has changed over the years making it less appealing to small businesses.

Pros:

Stepped pricing for growth of business, offer a free trial period.

Cons:

Quite expense now and has become less user friendly overtime.

ANDREW
Owner in US
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great all around communication option

5.0 3 weeks ago New

Comments: We used them for email for a bit but now use them through EZ text

Pros:

free option and they make it easy to use

Cons:

They have integrated text software the work together well

Laina
Campaign Specialist in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Mailchimp to stay in contact

5.0 2 months ago New

Pros:

Easy to add graphics and make an excellent visual marketing email or newsletter

Cons:

It is a little more expensive than some options but it has the most features and is reliable

Margaret
Owner - Administrator in US
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Email Tool

5.0 5 months ago

Comments: I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.

Pros:

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons:

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Sasha
Junior Digital Marketing Manager in Spain
Consumer Goods, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Mailchimp: Email Marketing Made Awesome

4.0 3 months ago

Comments: Since our email marketing efforts, we use Mailchimp, which proved invaluable. From analytics provided by the robust platform through to the mobile UI, we’ve leveraged the platform to build and implement compelling tactics. For the advantage of simplicity, we used Mailchimp for the amount of features it offers and its scalability. Delivery rates here were good, and the platform had a good reputation for reliable delivery and also good customer support. In terms of the integrated marketing tools and automation capabilities, it all fit perfectly into what we required.

Pros:

Its convenient drag and drop email builder and full analytics dashboard make it stand out. Through the behavioral targeting capabilities and advanced segmentation options, you enjoy unmatched control over campaign personalization.

Cons:

Better duplicate handling is needed in the contact management system. More complex flag branching would be great for the automation builder.

Carolyne
Owner in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is as good as other more expensive competitors

4.0 8 months ago

Comments: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp

Pros:

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Cons:

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Joy
Communications and Events Officer in UK
Nonprofit Organization Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great industry standard but sometimes overly complicated and expensive

4.0 4 months ago

Comments: I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!

Pros:

It's really easy to make a great looking email and send it to a large database of contacts

Cons:

If you only need basic email functions then Mailchimp can be overly complicated and expensive

Joe
Director of Operations in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Modern solution for the constant battle of bulk emails

5.0 3 months ago

Comments: Has made our ability to send bulk emails extremely reliable and simple where before it was a constant battle and never really new how successful we were

Pros:

Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.

Cons:

It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience

Andy
Andy
Exeuctive Director in US
Verified LinkedIn User
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

One Stop Shop for Email Marketing

5.0 8 months ago

Comments: It has been great and a net positive for our orgniazation.

Pros:

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Cons:

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Kate
Kate
Owner in US
Verified LinkedIn User
Fund-Raising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Send mass emails without spamming!

4.0 5 months ago

Comments: I love you using MailChimp for when I send bulk emails (about 200) at a time daily for a few weeks. It's pretty easy to set up once I got over the learning curve. There are quite a few YouTube videos on how to get your mass emails set up to send to bulk email addresses.

Pros:

What I like most about MailChimp is that I can send the same email for a large amount of business email addresses.

Cons:

These thing I liked about MailChimp is that it's a little expensive

Jessica
Customer Service in US
Logistics & Supply Chain, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Help me reaching the potential customer and interact with them.

5.0 2 months ago New

Comments: Mailchimp allowed me to personalize communications leading to a more united group of customers. With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform.

Pros:

For a beginner like me, email marketing is simple with Mailchimp. This is a boon for many small businesses with no formal training in design as the drag-and-drop email builder is super intuitive and the large number of templates on it make it a cinch to create campaigns that look pro. I love the robust automation features the platform provides enabling me to send targeted campaigns based on how a subscriber has engaged with the messages and they likes.

Cons:

Although Mailchimp provides a free plan, there are limits on the number of subscriber counts and features as your email list expands.

Chad
President in US
Entertainment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp is an invaluable tool in our dance studio

4.0 11 months ago

Comments: Mailchimp is one of our favorite tools when running our business. We recommend it to anyone who wants to reach their audience creatively and effectively.

Pros:

Mailchimp offers a user friendly interface making it simple to navigate and use efficiently. Our favorite features include: email template creation, duplicating campaigns to use over and over as we need them, scheduling campaigns in the future making easy to "set it and forget it" giving our employees the ability to complete other tasks. Tracking our emails and who and when they were read is also a very valuable tool.

Cons:

There are some limitations within the free version of the software. However, there are plenty of features to take advantage of without spending any money.

Mike
Digital Content Manager in UK
Business Supplies & Equipment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp For Easy Email Marketing

5.0 6 months ago

Pros:

Mailchimp is a great addition to our marketing channels. Integrates with our website, allowing for effortless data capture. Mailing lists can be easily created and managed, and there are a robust selection of tools and templates available. We also make use of the messaging plug in.

Cons:

Subscriber based billing system - the more subscribers you have, the more you'll pay, which is par for the course, but it does encourage you to regularly cleanse your data and keep records up to date.

Jordan
Graphic Designer in US
Architecture & Planning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Design your emails with Mailchimp!

5.0 4 months ago

Comments: It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement.

Pros:

It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.

Cons:

I wish there were more design features or made easier to insert custom code.

Jesse
Managing Director in Australia
Events Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp helps our business grow

5.0 6 months ago

Comments: Mailchimp has been a great partner for our business, helping us to put our brand in front of our audience with its great tools and features.

Pros:

I love being able to integrate Mailchimp with many of our other apps and services to ensure we are capturing useful data to build our marketing campaigns.

Cons:

I would love to see a small reduction in the cost per month for Mailchimp, however I do see value in it's features. The reason it becomes expensive for us is due to the currency conversion from USD to AUD.

ABDUR
ABDUR
Transaction Analyst in India
Verified LinkedIn User
Banking, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

One of the best email marketing tool

5.0 last month New

Comments: My overall experience with this product is it offers a solid and User-Friendly experience, especially for a small to medium sized businesses.

Pros:

Mailchimp stands out for its user-friendly interfaces, Making it easy for both beginners and advanced users to create, send and analyze email campaigns.

Cons:

One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows. Also, it harder to gain deep insights into user behavior and campaign performance.

Dylan
Dylan
Software Developer in UK
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A rock solid marketing platform

5.0 last year

Comments: In my consultancy, Mailchimp allowed many of our clients to quickly ramp up their marketing efforts with very small teams and little effort. It does get expensive as companies scale though.

Pros:

The low barrier to entry. The pricing for small businesses is very attractive, and between transactional mails, templates and automations it has everything.

Cons:

The biggest issue with Mailchimp is how quickly their pricing ramps up, making it preventatively expensive to maintain larger mailing lists.

Chris
President in Canada
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great for beginners and experts

4.0 3 months ago

Comments: Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Pros:

There are many things I like about Mailchimp, but the main thing I like is that it is feature rich yet intuitive and simple to use

Cons:

The iPad app is virtually unusable for campaign creation. The app as a whole isn’t very user friendly either