--- description: Learn more about Freshmarketer price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Freshmarketer Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/34136/ai-marketing-tools/software) > [Freshmarketer](/software/1008465/freshmarketer) # Freshmarketer Canonical: https://www.capterra.com.au/software/1008465/freshmarketer Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/1008465/freshmarketer?page=2) > Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans. > > Verdict: Rated **4.4/5** by 25 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 25 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Freshworks - **Location**: San Mateo, US - **Founded**: 2011 ## Commercial Context - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Freshmarketer offers several premium plans, starting at $15/month. - Free: "$0 - /month, with 100 marketing contacts" to $0/month, with 100 marketing contacts" - Enterprise: "$15 /month, with 500 marketing contacts billed annually" or $18 /month, with 500 marketing contacts billed monthly" - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, Hong Kong SAR China, India, Ireland, Israel, Japan, Mexico, New Zealand, Singapore, Spain, Switzerland, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - Activity Dashboard - Audience Targeting - Automated Responses - Behavior Tracking - CRM - Campaign Analytics - Campaign Management - Campaign Tracking - Contact Management - Conversion Tracking - Customer Segmentation - Data Visualization - Email Marketing - Event Triggered Actions - Funnel Analysis - Heatmaps - Landing Pages/Web Forms - Marketing Automation - Marketing Management - Mass Texting - Multi-Channel Marketing - Performance Metrics - Personalization - ROI Tracking - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - Scroll Maps - Segmentation - Social Marketing - Split Testing - Statistical Analysis - Subscriber Management - Template Management - Visual Analytics - Visual Editor ## Integrations (9 total) - Freshdesk - HubSpot CRM - HubSpot Marketing Hub - Mailchimp - PandaDoc - QuickBooks Money - ResponseTap - Shopify - TeamViewer ONE ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [AI Marketing Tools](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software) ## Related Categories - [AI Marketing Tools](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software) - [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software) - [Landing Page Software](https://www.capterra.com.au/directory/30844/landing-page/software) - [Conversational Marketing Software](https://www.capterra.com.au/directory/31562/conversational-marketing-platform/software) - [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software) ## Alternatives 1. [EngageBay CRM](https://www.capterra.com.au/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 2. [Omnisend](https://www.capterra.com.au/software/153508/omnisend) — 4.7/5 (836 reviews) 3. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 4. [Mailchimp](https://www.capterra.com.au/software/110228/mailchimp) — 4.5/5 (17572 reviews) 5. [Marketing 360](https://www.capterra.com.au/software/148516/marketing-360) — 4.5/5 (1132 reviews) ## Reviews ### "Efficient Multi-tool for your Marketing Team" — 5.0/5 > **Jake** | *9 March 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own > > **Cons**: Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best ----- ### "All-in-one tool for marketers" — 5.0/5 > **Verified Reviewer** | *7 November 2018* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features. > > **Cons**: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving. > > I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses. ----- ### "Conversion rate optimization doesn't work at all, Support is tragically bad" — 1.0/5 > **Vilius** | *4 October 2020* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: It was really widely marketed, you can found something advertised about freshmarketer on the every search query. > > **Cons**: The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all. > > The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already. ----- ### "Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc." — 5.0/5 > **Verified Reviewer** | *24 April 2018* | Recommendation rating: 10.0/10 > > **Pros**: - Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation. > > **Cons**: - Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find > > It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions ----- ### "Insane Insights" — 5.0/5 > **Verified Reviewer** | *17 May 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature. > > **Cons**: It takes time to set up the first test. Just like everything, there is a learning curve involved. > > You can try it for free\! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.au/software/1008465/freshmarketer?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/1008465/freshmarketer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Structured Data