---
description: Page 2 - See the list of the best Marketing Automation Software for businesses in Australia. Our free interactive tool makes software selection fast and easy allowing to filter by price, feature or user rating.
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title: Page 2 - Marketing Automation Software - Comparison & Reviews - Capterra Australia 2026
---

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# Marketing Automation Software

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> Marketing Automation software enables organisations to automate their marketing functions including campaign creation, market segmentation and response analysis. Marketing Automation tools also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation platforms enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. 

Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Find the best marketing automation platform for your organisation in Australia.

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## Products

1. [Bitrix24](https://www.capterra.com.au/software/113540/bitrix24) — 4.2/5 (984 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
2. [Act\!](https://www.capterra.com.au/software/133171/act) — 3.9/5 (857 reviews) — Act\! Marketing Automation optimizes all the ways you communicate with prospects \& customers to maximize engagement and drive business.
3. [SendPulse](https://www.capterra.com.au/software/146369/sendpulse) — 4.6/5 (772 reviews) — SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.
4. [Marketo Engage](https://www.capterra.com.au/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
5. [ClickFunnels](https://www.capterra.com.au/software/156583/clickfunnels) — 4.5/5 (665 reviews) — Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
6. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com.au/software/134593/pardot) — 4.1/5 (649 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
7. [Meritto](https://www.capterra.com.au/software/1011572/comprehensive-admission-suite) — 4.6/5 (616 reviews) — Purpose-built to grow your enrollments
8. [iContact](https://www.capterra.com.au/software/31513/icontact) — 4.5/5 (603 reviews) — Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
9. [Ahrefs](https://www.capterra.com.au/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
10. [ZeroBounce](https://www.capterra.com.au/software/169340/zerobounce) — 4.7/5 (553 reviews) — Automate email cleaning by adding the ZeroBounce API to your email signup forms. Block invalid and risky emails with zero effort.
11. [Salesforce Marketing Cloud](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) — Generate high-quality leads, increase lead and account conversion, and drive efficient growth with marketing automation.
12. [Agile CRM](https://www.capterra.com.au/software/135148/agile-crm) — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
13. [Klaviyo](https://www.capterra.com.au/software/156699/klaviyo) — 4.6/5 (524 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
14. [GetResponse](https://www.capterra.com.au/software/153948/getresponse) — 4.2/5 (521 reviews) — Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.
15. [Campaign Monitor by Marigold](https://www.capterra.com.au/software/76928/campaign-monitor) — 4.5/5 (505 reviews) — Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
16. [Thryv](https://www.capterra.com.au/software/156926/thryv) — 4.2/5 (505 reviews) — Thryv is an AI-powered CRM and marketing platform helping small businesses capture leads, automate follow-ups, and grow.
17. [Deltek Vision](https://www.capterra.com.au/software/1404/deltek-vision) — 4.1/5 (471 reviews) — Project-based solution for PS firms that combines project accounting, resource management, project mgmt, time/expense and client mgt.
18. [Spotler CRM](https://www.capterra.com.au/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Easy to use CRM with optional marketing tool that helps you work smarter by managing and tracking your leads, customers and engagement.
19. [Mailjet](https://www.capterra.com.au/software/130105/mailjet) — 4.2/5 (451 reviews) — The best email marketing software that’s built for devs and loved by marketers
20. [Campaigner](https://www.capterra.com.au/software/1034605/campaigner) — 3.9/5 (428 reviews) — All the basic and advanced email marketing features you need to grow your business without added marketing suite expense.
21. [Robly](https://www.capterra.com.au/software/149327/robly) — 4.5/5 (426 reviews) — All the Email features you want, none of the extra cost. Robly is perfect for beginners and experts alike.
22. [SugarCRM](https://www.capterra.com.au/software/20344/sugarcrm) — 3.8/5 (410 reviews) — Sugar Market is the all-you-need marketing automation solution built to work for you.
23. [Scalenut](https://www.capterra.com.au/software/1017788/generateai) — 4.8/5 (397 reviews) — Scalenut is an all-in-one GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.
24. [lemlist](https://www.capterra.com.au/software/173776/lemlist) — 4.6/5 (386 reviews) — lemlist is the go-to tool for cold outreach, enabling direct inbox access and get replies.
25. [BigMarker](https://www.capterra.com.au/software/167140/bigmarker) — 4.8/5 (378 reviews) — BigMarker is the world's most customizable platform for webinars, virtual and in-person events.

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## Related Categories

- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.com.au/directory)

-----

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From brand visibility and content planning to optimization and measurement, Scalenut provides everything teams need to grow sustainably in an AI-first search ecosystem.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f31723c0-218d-46b2-8706-c5ae084e1bff.jpeg","url":"https://www.capterra.com.au/software/1017788/generateai","@type":"ListItem"},{"name":"lemlist","position":24,"description":"lemlist is a sales engagement platform that enables sales teams, recruiters, and agencies to automate and personalize their outbound outreach across email, LinkedIn, and calls. It helps users create tailored multi-channel sequences that drive meaningful conversations and improve response rates. By combining automation with dynamic personalization, lemlist allows users to send messages that feel genuinely human while reaching prospects at scale.\n\nThe platform includes a Chrome extension that integrates directly with LinkedIn, allowing users to find, connect, and engage with prospects seamlessly. This extension helps sales professionals streamline their workflow by enabling quick profile visits, connection requests, and direct messaging without leaving LinkedIn.\n\nlemlist also provides advanced personalization features, allowing users to go beyond basic merge tags by incorporating dynamic text, images, and videos into their messages. These capabilities help businesses stand out.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c5b19273-c23b-46cc-9ff6-68280470434f.png","url":"https://www.capterra.com.au/software/173776/lemlist","@type":"ListItem"},{"name":"BigMarker","position":25,"description":"BigMarker is the world's most customizable platform for webinars, virtual, and in-person events. We combine cutting-edge video technology with advanced marketing and interactive tools to deliver one-of-a-kind, fully branded event experiences.\n\nThousands of companies worldwide trust BigMarker’s all-in-one platform to create immersive, interactive, and high-impact events. With seamless integrations, APIs, and white-label solutions, we empower organizations to embed interactive video experiences into their marketing, sales, and learning ecosystems.\n\nFounded in 2010 and headquartered in Chicago, BigMarker powers events for leading brands and organizations around the globe.\n\nLet’s bring your vision to life and build an event experience like no other.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/668c4830-084d-45de-b7bc-ef6d7e9e0937.png","url":"https://www.capterra.com.au/software/167140/bigmarker","@type":"ListItem"}],"numberOfItems":25}
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