---
description: Discover and compare Free Marketing Automation Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Free Marketing Automation Software - Capterra Australia 2026
---

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# Marketing Automation Software

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> Marketing Automation software enables organisations to automate their marketing functions including campaign creation, market segmentation and response analysis. Marketing Automation tools also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation platforms enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. 

Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Find the best marketing automation platform for your organisation in Australia.

-----

## Products

1. [Factoreal](https://www.capterra.com.au/software/204180/factoreal) — 5.0/5 (2 reviews) — An omnichannel marketing automation platform, delivering journey automation, channel coverage, and budget control.
2. [DotcomPal](https://www.capterra.com.au/software/1018325/dotcompal) — 5.0/5 (2 reviews) — DotcomPal is the ultimate launchpad for entrepreneurs, SMBs, and digital creators to build and scale high-converting online businesses
3. [displ](https://www.capterra.com.au/software/1019616/displayforce) — 5.0/5 (2 reviews) — DISPL is an AI-powered platform for in-store marketing combining Visitors' Analytics and Digital Signage
4. [appICE](https://www.capterra.com.au/software/1026226/appice) — 5.0/5 (2 reviews) — A machine learning based mobile marketing automation platform helping businesses build trustworthy relationships with their customers.
5. [Ovonts](https://www.capterra.com.au/software/1036750/ovonts) — 5.0/5 (2 reviews) — With Ovonts you can understand your audience,drive conversions,increase engagement,enhance retention through intelligent social media
6. [JangoMail](https://www.capterra.com.au/software/7725/jangomail) — 2.0/5 (1 reviews) — Ready to make your email marketing the stuff of legends? Create unique, personalized email campaigns. Your email, your way.
7. [Pega Sales Automation](https://www.capterra.com.au/software/21285/pega-sales-automation) — 5.0/5 (1 reviews) — Streamline processes for enterprise sales teams with personalized sales engagement based on customer knowledge and prior experiences.
8. [LocBox](https://www.capterra.com.au/software/149381/fetchrev) — 5.0/5 (1 reviews) — All-in-one marketing solution to engage your customers, build your online reputation, and attract new customers.
9. [PushAlert](https://www.capterra.com.au/software/162435/pushalert) — 5.0/5 (1 reviews) — A user engagement and retention platform which uses web push notifications to target users in real-time.
10. [LeadBI](https://www.capterra.com.au/software/164242/leadbi) — 5.0/5 (1 reviews) — A marketing automation software application that uncovers information about your website visitors and turns them into leads.
11. [DOTS Lead Validation](https://www.capterra.com.au/software/167351/dots-lead-validation) — 5.0/5 (1 reviews) — Verify and enhance the quality of leads by constantly cross-validating names, phone numbers, addresses, etc. to confirm reliability.
12. [CASA](https://www.capterra.com.au/software/173152/casa) — 4.0/5 (1 reviews) — Marketing platform that helps retailers understand customer behavior and increase sales with personalized marketing.
13. [Alter](https://www.capterra.com.au/software/181815/alter) — 5.0/5 (1 reviews) — Alter helps automatically convert more website visitors with personalized content recommendations.
14. [Samba](https://www.capterra.com.au/software/186404/samba) — 5.0/5 (1 reviews) — Great customer experiences are built with Samba's artificial intelligence and automation capabilities.
15. [Appgain](https://www.capterra.com.au/software/188996/appgain) — 5.0/5 (1 reviews) — A full-stack web \& mobile app marketing platform.
16. [RetentionForce](https://www.capterra.com.au/software/193493/retentionforce) — 5.0/5 (1 reviews) — The all-in-one digital solution for loyalty program, feedback, reviews, CRM, referrals, and a lot more using the FB Messenger platform.
17. [SMS Marketing Services](https://www.capterra.com.au/software/197733/sms-marketing-services) — 5.0/5 (1 reviews) — SMS Marketing Services is one of a kind fully integrated cloud based Text-Email-Social-IM-Voice platform with AI Google Assistant BOT.
18. [Cue](https://www.capterra.com.au/software/202377/cue) — 3.0/5 (1 reviews) — Cue is a social proof, FOMO and conversion rate optimization tool that helps you turn website visitors into paying customers.
19. [Fleeg](https://www.capterra.com.au/software/208434/fleeg) — 4.0/5 (1 reviews) — Fleeg is a Brazilian lead \& customer management software. It includes a CRM, marketing automation, lead nutrition, scoring \& tracking.
20. [WowSender](https://www.capterra.com.au/software/1015540/wowsender) — 5.0/5 (1 reviews) — WowSender helps you send targeted emails to your customers, track how your campaigns performed, and provide actionable insights.
21. [AcyMailing](https://www.capterra.com.au/software/1022459/acymailing) — 3.0/5 (1 reviews) — AcyMailing is a newsletter and email marketing extension for the creation of personalized content.
22. [Mailsoftly](https://www.capterra.com.au/software/1032901/mailsoftly) — 5.0/5 (1 reviews) — Put your marketing on autopilot—with personalized email journeys that run themselves.
23. [The Convert Way](https://www.capterra.com.au/software/1036375/the-convert-way) — 5.0/5 (1 reviews) — Convertway is an SMS \& WhatsApp Marketing Automation Tool, which helps online stores market/remarket their products to customers.
24. [theMarketer](https://www.capterra.com.au/software/1060530/themarketer) — 5.0/5 (1 reviews) — Grow your business with theMarketer - your strategic partner for personalized email campaigns, loyalty programs, automations \& more\!
25. [mavic](https://www.capterra.com.au/software/1070786/mavic) — 5.0/5 (1 reviews) — mavic.ai: AI for branding. Build a pro brand kit, auto-create posts \& AI images, schedule, analyse, grow without complex prompting.

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## Related Categories

- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.com.au/directory)

-----

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