---
description: Discover and compare Free Marketing Automation Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Free Marketing Automation Software - Capterra Australia 2026
---

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# Marketing Automation Software

Canonical: https://www.capterra.com.au/directory/6/marketing-automation/software

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> Marketing Automation software enables organisations to automate their marketing functions including campaign creation, market segmentation and response analysis. Marketing Automation tools also allow greater integration between sales staff and management as well as expanded abilities to evaluate the effectiveness of marketing campaigns. Marketing Automation platforms enable the enterprise-wide sharing of information, providing an essential conduit between management, sales and marketing operations. 

Marketing Automation software is related to Campaign Management software, Email Marketing software and Search Marketing software. Find the best marketing automation platform for your organisation in Australia.

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## Products

1. [Winday](https://www.capterra.com.au/software/1071402/Winday) — 5.0/5 (1 reviews) — Winday is a no-code marketing software that allows users to create and distribute gamified campaigns.
2. [eLoop](https://www.capterra.com.au/software/116179/eloop) (0 reviews) — An all inclusive, perfectly priced, email marketing and marketing automation solution for medium to high volume senders.
3. [LeadScale Engine](https://www.capterra.com.au/software/120276/lolagrove) (0 reviews) — LEADSCALE® ENGINE, is a "self-service global demand center".
4. [CRMBOOST](https://www.capterra.com.au/software/129904/crmboost) (0 reviews) — Web-based solution that helps to manage contacts, sales leads, products, provides support case management and mobile access.
5. [Leadfwd](https://www.capterra.com.au/software/145290/inbox25) (0 reviews) — Marketing Automation for SugarCRM/SuiteCRM users ONLY.. SMB/Mid-market focused. Live support, no contracts\!
6. [Intempt](https://www.capterra.com.au/software/165022/intempt) (0 reviews) — Acquire, engage and retain more customers with Intempt - the User Lifecycle Automation platform.
7. [FORTVISION](https://www.capterra.com.au/software/173897/fortvision) (0 reviews) — FORTVISION is an all-in-one marketing automation and personalization software designed to help you achieve your sales \& marketing KPIs.
8. [BOTNATION AI](https://www.capterra.com.au/software/180090/botnation-ai) (0 reviews) — With BOTNATION.AI, Improve your business and customer engagement with chatbot and conversational marketing
9. [WiWink](https://www.capterra.com.au/software/181221/wink) (0 reviews) — Cloud-based software for businesses that helps automate marketing activities, CRM, sales, human resources, etc.
10. [Signum.ai](https://www.capterra.com.au/software/190436/signum) (0 reviews) — Monitor Your Clients’ Activity to Identify Who Is Ready to Buy
11. [SilverCrest](https://www.capterra.com.au/software/192994/lmap) (0 reviews) — Silvercrest's proprietary LMap is the only automation platform that allows brands to manage and access all of marketing \& media needs
12. [Meera](https://www.capterra.com.au/software/193323/meera-conversational-a-i-platform) (0 reviews) — A text-based marketing automation platform that puts customers’ communication preferences first \& emulates 1:1 human conversations.
13. [Funnelfly](https://www.capterra.com.au/software/194321/funnelfly) (0 reviews) — Scale your outbound messaging while personalizing it to each contact. Convert leads to customers through one-to-one communication.
14. [PostPilot](https://www.capterra.com.au/software/197677/postpilot) (0 reviews) — Easily create and send automated, personalized postcard campaigns. Boost your online store revenue \& LTV with a profitable new channel.
15. [Apifon](https://www.capterra.com.au/software/198678/apifon) (0 reviews) — Grow you audience, engage your customers and automate your messages. Do it with multiple channels using our mobile marketing platform.
16. [Rule](https://www.capterra.com.au/software/200102/rule) (0 reviews) — Automate and personalize customer journeys across Email and SMS/RCS. Rule is built to scale with any business, in any industry.
17. [IKVALA](https://www.capterra.com.au/software/207453/ikvala) (0 reviews) — IKVALA is an affiliate marketing software that boosts business sales by connecting brands with publishers to promote products.
18. [Stannp](https://www.capterra.com.au/software/1018289/stannp) (0 reviews) — Stannp is a SaaS direct mail platform. Get ready to create and launch direct mail campaigns in minutes\!
19. [BowNow](https://www.capterra.com.au/software/1025630/bownow) (0 reviews) — A marketing automation tool that helps sales agents and marketers generate prospective customers in the Japanese business scene.
20. [XCAMPAIGN](https://www.capterra.com.au/software/1026892/xcampaign) (0 reviews) — XCAMPAIGN is an email marketing tool that supports the acquisition of new customers and the improvement of customer relationships.
21. [AutoLine](https://www.capterra.com.au/software/1025817/autoline) (0 reviews) — Marketing tool that integrates with LINE to enable Japanese marketers to collect viewership behavior data and buyer demographics.
22. [PostMonster](https://www.capterra.com.au/software/1035637/postmonster) (0 reviews) — THE ADVERTISING BUTTON IS HERE. Click for same day search and social ads with franchise dashboards for your local digital marketing.
23. [LocaliQ](https://www.capterra.com.au/software/1042229/localiq) (0 reviews) — LocaliQ is a digital marketing platform that helps businesses find, convert, and keep customers.
24. [Aivie](https://www.capterra.com.au/software/1042909/aivie) (0 reviews) — Open source marketing automation with the convenience of a SaaS solution.
25. [ContractorHalo](https://www.capterra.com.au/software/1044528/contractorhalo) (0 reviews) — All-in-one CRM and job management software for contractors—capture more leads, automate follow-ups, and manage projects from first call

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## Related Categories

- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.com.au/directory)

-----

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It's easier than an email campaign and typically costs less than a click.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/94886eb3-9f12-4da9-b03c-24c358cab020.png","url":"https://www.capterra.com.au/software/197677/postpilot","@type":"ListItem"},{"name":"Apifon","position":15,"description":"Apifon is a technology company that develops business messaging services. Through Apifon platform businesses can grow their audience, create multichannel messaging campaigns, measure their performance and enable marketing automations to increase revenues and improve customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f758e02d-c689-4acf-a9ea-8a521a0012f8.png","url":"https://www.capterra.com.au/software/198678/apifon","@type":"ListItem"},{"name":"Rule","position":16,"description":"Rule is a Swedish SaaS platform for Marketing Automation and Customer Engagement, built for marketing teams, CRM professionals, and growth-focused businesses. Automate personalized customer journeys across Email, SMS, RCS, and Social Channels with ease. Rule helps businesses of all sizes streamline communication across the entire lifecycle — from onboarding to retention — with advanced segmentation, trigger-based workflows, and real-time data.\n\nFounded in 2007, Rule is trusted by startups and global enterprises alike. With powerful integrations, scalability, and a privacy-first infrastructure (hosted in Sweden and GDPR-compliant), Rule fits into any tech stack and grows with your needs.\n\nKey features include:\n\n- Omnichannel campaign automation\n\n- Real-time personalization and segmentation\n\n- Scalable workflows\n\n- CRM/e-commerce integrations\n\n- GDPR-ready data privacy\n\nWhether you're scaling or simplifying, Rule makes powerful communication effortless.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/13b0ad6d-9fd2-4b96-bfba-99014c2b5917.png","url":"https://www.capterra.com.au/software/200102/rule","@type":"ListItem"},{"name":"IKVALA","position":17,"description":"IKVALA is an affiliate marketing software that helps businesses grow revenue through affiliate programs. The software provides tools to recruit, manage, and pay affiliate marketers who drive sales. This allows companies to expand their marketing reach. Key features include affiliate tracking, payment processing, promotional tools, and analytics to optimize program performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f731067a-d6c2-458d-b39d-fd139b2cfc02.png","url":"https://www.capterra.com.au/software/207453/ikvala","@type":"ListItem"},{"name":"Stannp","position":18,"description":"Stannp is a SaaS direct mail platform. This solution allows companies and individuals to create and launch direct mail campaigns in minutes. Users can choose to upload artwork and data, or integrate with existing CRM systems. Whether marketing, or sending critical communications, its simpler with Stannp.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/94aa005e-9973-4483-ab12-86a73402107d.jpeg","url":"https://www.capterra.com.au/software/1018289/stannp","@type":"ListItem"},{"name":"BowNow","position":19,"description":"BowNow is a multi-functional marketing automation system with tools used for Japanese marketing. It is designed for sales and marketing departments and helps automate marketing functions. Users can generate new leads using the list approach and prioritize prospective customers. The Account-Based Marketing (ABM) template feature classifies leads and identifies prospective customers that agents can approach. Sales teams can use the software with simplified templates and automated features. It is also ideal for companies with few employees, and users can select marketing functions suitable for their business. The marketing tool automates corporate and user information analysis, and it allows users to leverage the data for streamlining lead generation. The form creation feature allows users to collect information and identify potential customers. The software also helps with email marketing and includes customer support functions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d89b1e96-ff14-42b2-a28d-78fceaf29b27.png","url":"https://www.capterra.com.au/software/1025630/bownow","@type":"ListItem"},{"name":"XCAMPAIGN","position":20,"description":"XCAMPAIGN: Swiss excellence in professional, efficient email marketing. Automate campaigns, personalize content based on recipient behavior and interests. Assess success with interactive stats. Our API integrates seamlessly with your CRM system. With servers in Europe, we're GDPR compliant, fortified with XCRYPTO for top-notch security. Unique personal support and email address rental add substantial value to your email marketing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0143bb5a-ddf4-4496-8335-1d3c3d24eaf9.jpeg","url":"https://www.capterra.com.au/software/1026892/xcampaign","@type":"ListItem"},{"name":"AutoLine","position":21,"description":"AutoLine is a specialized marketing automation tool for LINE operations, developed by TimeTechnologies for Japanese marketing companies. The application is available only in Japanese, and its list of features includes web behavior analysis, page view data, conversion records, click rate, migration statistics, referral leads, and built-in demographics surveys for LINE. Using machine learning, the tool can also handle dynamic remarketing on the LINE chat screen, with integrated LINE ID linkage. Users who don’t use LINE can also collate phone numbers, utilizing this database to deliver notifications to viewers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d5f48fbf-30d8-4bc1-ac44-92d4798bc080.jpeg","url":"https://www.capterra.com.au/software/1025817/autoline","@type":"ListItem"},{"name":"PostMonster","position":22,"description":"PUSH BUTTON. POST ADS. One digital marketing asset manager does have it all. Get dynamic search ads, SEO and a free social media manager tool with dashboards for local franchise marketing. PostMonster curates the best of the best digital marketing apps, including free alternatives to HootSuite, Salesforce and SEMrush. Finally integrated and all in one place, including Facebooks ads, Yext directory listing sync pro, ConstantContact, ActiveCampaign CRM and streaming TV ads on Hulu, YouTube and…","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/913a16d1-fefe-4931-bac1-031fc832b48b.png","url":"https://www.capterra.com.au/software/1035637/postmonster","@type":"ListItem"},{"name":"LocaliQ","position":23,"description":"LocaliQ is a digital marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, lead dashboard and insight tools, plus expert-led services.\n\nThe LocaliQ platform is powered by proprietary cross-media optimization technology. 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With Aivie you can automate, control and measure your mar","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0115724d-4975-4a16-b2ad-78e9c326e3d5.png","url":"https://www.capterra.com.au/software/1042909/aivie","@type":"ListItem"},{"name":"ContractorHalo","position":25,"description":"ContractorHalo is an all-in-one CRM and project management solution designed specifically for contractors, home service businesses, and field professionals who need a smarter way to win and manage jobs. Built with the unique challenges of contractors in mind, ContractorHalo streamlines lead capture, automates follow-up, and centralizes communication so that teams can focus less on paperwork and more on delivering quality service.\nWith ContractorHalo, you can capture new leads from multiple sources—including web forms, inbound calls, and referrals—and never let opportunities slip through the cracks. Automated text and email follow-ups help nurture prospects until they are ready to book, while customizable sales pipelines give you full visibility into every stage of the job.\nBeyond sales, ContractorHalo empowers your business to schedule crews, manage estimates, send invoices, and track project progress in real time. The platform integrates easily with accounting and communication tools,","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/13569ccc-0ed1-4185-b057-69ff9a4720f1.png","url":"https://www.capterra.com.au/software/1044528/contractorhalo","@type":"ListItem"}],"numberOfItems":25}
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