---
description: See the list of the best AI Marketing Tools for businesses in Australia. Our free interactive tool makes software selection fast and easy allowing to filter by price, feature or user rating.
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title: AI Marketing Tools - Comparison & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [AI Marketing Tools](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software)

# AI Marketing Tools

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> AI Marketing Tools help automate complex tasks and optimize marketing processes by using predictive modeling, machine learning, and natural language processing. These tools offer features such as behavior analytics, AI content creation, personalization, campaign management, email marketing, and SEO management.

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## Products

1. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
2. [Brevo Marketing Platform](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3521 reviews) — Cloud-based platform for email, SMS, and WhatsApp marketing with automation, CRM, live chat, transactional email, and loyalty program.
3. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2569 reviews) — Cloud-based marketing and sales automation platform with email, SMS, WhatsApp, CRM, landing pages, and AI-driven automation.
4. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2329 reviews) — Semrush One merges keyword-based SEO metrics with prompt-level AI search insights in one platform.
5. [Bitrix24](https://www.capterra.com.au/software/113540/bitrix24) — 4.2/5 (1005 reviews) — Cloud-based or on-premises workspace with CRM, project management, team chat, HR tools, and website builder.
6. [Birdeye](https://www.capterra.com.au/software/152997/birdeye) — 4.7/5 (707 reviews) — Cloud-based reputation and marketing platform for multi-location brands managing reviews, listings, social media, and surveys.
7. [Klaviyo](https://www.capterra.com.au/software/156699/klaviyo) — 4.6/5 (539 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
8. [Salesforce Marketing Cloud](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud) — 4.2/5 (531 reviews) — Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud Growth Edition.
9. [Pepper](https://www.capterra.com.au/software/1011692/peppertypeai) — 4.6/5 (521 reviews) — Cloud-based content marketing platform with AI agents, content editor, and tools for SEO, GEO, and creative channels.
10. [Simplified](https://www.capterra.com.au/software/1019633/simplified) — 4.7/5 (310 reviews) — Cloud-based design platform combining graphic design, AI copywriting, video editing, and social media scheduling with real-time.
11. [Brand24](https://www.capterra.com.au/software/149054/brand24) — 4.7/5 (255 reviews) — Brand24 is a social listening tool with real-time access to mentions and insights from social media, news, blogs, and online sources.
12. [SOCi](https://www.capterra.com.au/software/173850/soci) — 4.5/5 (251 reviews) — Cloud-based local marketing platform for multi-location brands to manage local search, listings, reviews, and social media across all.
13. [Braze](https://www.capterra.com.au/software/155423/appboy) — 4.7/5 (168 reviews) — Cloud-based customer engagement platform for cross-channel messaging, journey orchestration, audience segmentation, and real-time.
14. [Yext](https://www.capterra.com.au/software/140176/yext) — 4.2/5 (114 reviews) — Yext is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data infrastructure for local bus
15. [Ortto](https://www.capterra.com.au/software/131879/autopilot) — 4.6/5 (113 reviews) — Ortto's AI-powered platform unifies data, messaging, and analytics to help teams automate smarter and personalize at scale.
16. [Attentive](https://www.capterra.com.au/software/179576/attentive) — 4.8/5 (110 reviews) — Cloud-based mobile marketing platform for SMS, email, and push notifications with list growth tools, automated journeys, and audience.
17. [Gemini](https://www.capterra.com.au/software/1065607/gemini) — 4.6/5 (91 reviews) — Cloud-based and on-device AI model family supporting text, image, audio, video, and code tasks with agentic workflow tools.
18. [Motion](https://www.capterra.com.au/software/214264/motion) — 4.3/5 (89 reviews) — Suki is Motion AI Marketing Assistant that automates campaigns, analyzes performance, and adapts strategies in real time.
19. [Iterable](https://www.capterra.com.au/software/143902/iterable) — 4.3/5 (63 reviews) — Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers.
20. [CleverTap](https://www.capterra.com.au/software/155737/clevertap) — 4.4/5 (59 reviews) — world's \#1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value
21. [Vision6](https://www.capterra.com.au/software/154672/vision6) — 4.7/5 (58 reviews) — Get more business with Australia’s most trusted Email \& SMS Marketing Software. Create powerful campaigns. Start free today.
22. [Bloomreach](https://www.capterra.com.au/software/173203/bloomreach) — 4.8/5 (56 reviews) — Bloomreach uniquely integrates real-time customer and product data into AI, enabling personalized marketing, product discovery, content
23. [AdScale](https://www.capterra.com.au/software/173312/adscale) — 4.5/5 (40 reviews) — AI-driven software to optimize \& automate cross-platform PPC management. +30% ROI, -80% management time. Free Trial - Real Results\!
24. [Screendragon](https://www.capterra.com.au/software/132576/screendragon) — 4.6/5 (37 reviews) — Screendragon is an all-in-one AI-powered marketing work management solution for enterprise marketing and marketing agency teams.
25. [Luna](https://www.capterra.com.au/software/1037616/luna) — 4.7/5 (35 reviews) — Luna.ai is an all-in-one B2B AI outbound sales platform that provides quality leads from our database of over 265 million verified cont

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## Related Categories

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [Content Marketing Software](https://www.capterra.com.au/directory/30796/content-marketing/software)
- [SMS Marketing Software](https://www.capterra.com.au/directory/30842/sms-marketing/software)
- [Personalisation Software](https://www.capterra.com.au/directory/30965/personalization/software)
- [Customer Data Platform Software](https://www.capterra.com.au/directory/31334/customer-data-platform/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/34136/ai-marketing-tools/software)
- [All Categories](https://www.capterra.com.au/directory)

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Built on the world's most comprehensive competitive intelligence dataset for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/29c2613c-6ccd-4a1c-bf65-997dc452fd24.png","url":"https://www.capterra.com.au/software/140176/yext","@type":"ListItem"},{"name":"Ortto","position":15,"description":"Ortto is an AI-powered marketing platform that unifies customer data, multi-channel messaging and analytics to help businesses deliver remarkable experiences across the customer journey.\n\nOrtto's AI capabilities are built into the core of the platform: from AI-assisted content creation that helps teams write messages faster, to predictive analytics that surface insights about customer behavior. Ortto's AI scoring helps identify your most engaged users, so you can focus your efforts where they matter most.\n\nOrtto’s MCP server allows you to connect your AI assistants with Ortto to build audiences, query live customer data, and launch reports using natural language.\n\nCombined with a visual journey builder and real-time reporting, Ortto gives marketing teams the tools to automate smarter, personalize at scale, and continuously optimize performance.\n\nSince 2015, Ortto has empowered over 16,000 customers worldwide, including Microsoft, TrustRadius, Westfund, Frame.io, and LiveChat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/420c243c-8f1a-4172-beec-55de4b2fb4fd.png","url":"https://www.capterra.com.au/software/131879/autopilot","@type":"ListItem"},{"name":"Attentive","position":16,"description":"Reach your customers where they are—their phones. 87% of consumers are interested in hearing from brands via text message. Attentive’s SMS-powered platform has helped over 5,000 brands do exactly that. We can help you drive 10x more revenue than email alone by reaching the right audience in the right place with the right message. And with our flexible integrations, it's easy to connect with the rest of your marketing stack. Learn more about our free 30-day trial.","image":"https://images.g2crowd.com/uploads/product/image/0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png","url":"https://www.capterra.com.au/software/179576/attentive","@type":"ListItem"},{"name":"Gemini","position":17,"description":"Gemini is a cloud-based and on-device AI model family that processes and generates text, images, audio, video, and code within a single platform. Businesses and developers access it through Google AI Studio, Vertex AI, the Gemini app, and integrated Google Workspace tools like Gmail, Docs, and Sheets.\n\nTeams use Gemini to automate multi-step workflows, build AI assistants, analyze large volumes of content, and generate creative assets including images, video, and music. A context window of up to one million tokens allows the platform to handle very long documents or complex tasks in one session.\n\nCore features include a Deep Think reasoning mode for advanced science, math, and engineering problems, on-device Nano models for summarization and text tasks on limited hardware, real-time audio via the Live API, and robotics models that translate visual and language input into physical robot actions.","image":"https://images.g2crowd.com/uploads/product/image/521403d6a48eb17eca3614f7ae90d517/google-gemini.png","url":"https://www.capterra.com.au/software/1065607/gemini","@type":"ListItem"},{"name":"Motion","position":18,"description":"Suki is Motion’s intelligent AI Marketing Employee, designed to act as a proactive teammate for marketing teams. She autonomously manages agentic workflows—from planning and launching campaigns to optimizing performance and generating creative ideas. Suki can draft emails, schedule posts, track KPIs, analyze engagement trends, and instantly adjust strategies based on real-time data. Integrated within Motion’s unified workspace, she collaborates with human teammates and other AI Employees (AI bots), ensuring seamless execution across channels. With continuous learning, context awareness, and adaptive prioritization, Suki helps marketing teams save time, reduce operational complexity, and achieve higher ROI while maintaining full human oversight and brand consistency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/171197b5-a9f5-45fa-a9d5-0677a7daa868.jpeg","url":"https://www.capterra.com.au/software/214264/motion","@type":"ListItem"},{"name":"Iterable","position":19,"description":"Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands like Redfin, DoorDash, Fender, Calm, and Asana choose Iterable to build customer-centric experiences at scale by delivering the right content to the right audience at the right time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/817c89ac-a3b5-4252-bbef-e6fd176f34bb.png","url":"https://www.capterra.com.au/software/143902/iterable","@type":"ListItem"},{"name":"CleverTap","position":20,"description":"CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. \n\nPowered by TesseractDB (TM), the world’s first purpose-built database for user engagement & retention, CleverTap delivers incredible performance, and lightning-fast processing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/896207e8-109c-4080-b776-7cad5946111e.png","url":"https://www.capterra.com.au/software/155737/clevertap","@type":"ListItem"},{"name":"Vision6","position":21,"description":"Promote your brand & grow your business with Australia's Most Trusted Email & SMS Marketing Software. Create email campaigns that look beautiful on any device with our class-leading email designer & professionally designed templates. Send powerful promotional or transactional emails with workflow automation & personalisation tools. Boost your engagement with SMS marketing. Grow your leads with Web Forms and improve ROI with real-time reports. Plus support when you need it. Pricing from $9 AUD/mo","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f1e5f6d-5d48-46ca-b77d-bf20e797a38c.png","url":"https://www.capterra.com.au/software/154672/vision6","@type":"ListItem"},{"name":"Bloomreach","position":22,"description":"Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi AI, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping.","image":"https://images.g2crowd.com/uploads/product/image/9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg","url":"https://www.capterra.com.au/software/173203/bloomreach","@type":"ListItem"},{"name":"AdScale","position":23,"description":"AI-driven software to optimize & automate PPC management across advertising platforms. +30% ROI, -80% management time.\n\nOur features: cross-platform budget management, 24/7 bid optimization, automated cross-platform reporting,  real-time alerts, click fraud protection, insightful dashboards & recommendations, and more. Start improving your ROI with 30-day free trial!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ad2555f4-bcf8-414b-8d55-29b0b69a6fe8.png","url":"https://www.capterra.com.au/software/173312/adscale","@type":"ListItem"},{"name":"Screendragon","position":24,"description":"Screendragon is an all-in-one AI-powered marketing work management platform built for enterprise marketing and marketing agency teams. The platform is the orchestration engine that marketing and agency teams need to unify AI, automation, and humans working together. \n\nGlobal enterprise organisations and agencies utilise Screendragon to manage projects, processes, profits, and people, all on one solution. Screendragon's platform sophistication allows teams to customise processes to work how they want, enabling companies to streamline their operations, improve speed-to-market, and reduce costs.  \n\nScreendragon's AI studio offers advanced agentic workflows, alongside their AI Foundary, where teams get access to expert consultants who help design, deploy, and govern AI systems. \n\nWith over 20 years as a leading software provider, Screendragon is used and loved by global brands and agencies, such as Kellanova, BP, TBWA & McCann World Group, and many more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e4bdcce6-17d6-41c0-8b3e-b15e918a7966.jpeg","url":"https://www.capterra.com.au/software/132576/screendragon","@type":"ListItem"},{"name":"Luna","position":25,"description":"Luna.ai is an all-in-one B2B AI outbound sales platform that provides quality leads from our database of over 265 million verified contacts. With Luna.ai, you can effortlessly create lead lists and engage with them through highly personalized emails that get results.\n\nOur proprietary LLM is trained on the expertise and insights of thousands of sales professionals, ensuring that our AI understands your preferences and writing style.\n\nStart your forever-free plan today!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d47b79bf-0511-486f-ba60-270a78b8f610.png","url":"https://www.capterra.com.au/software/1037616/luna","@type":"ListItem"}],"numberOfItems":25}
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