17 years helping Australian businesses choose better software
Keyword Research Tools
Keyword Research Tools software helps businesses discover, identify and analyze relevant keywords to improve their SEO performance.
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
"It's a practical tool for digital marketing, equipped with a variety of features such as keyword..."
Read the full review
Eugenia
Digital Marketer in Poland
This information was sourced from Semrush
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Semrush
Pros:
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
Read more
Cons:
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
Read more
This information was sourced from Semrush
Who Uses Semrush?
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging...
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico
, Netherlands, Singapore, Spain, United Kingdom, United States
and 5 others
"They have a solution for whatever need you might have. And if they don't have it yet, you can..."
Read the full review
Hasan
Marketer in Canada
This information was sourced from Ahrefs
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Ahrefs
Pros:
Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.
Read more
Cons:
I don't think there is anything missing from the ahrefs tool.
Read more
"I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their..."
Read the full review
Joshua
Digital Marketing Specialist in US
This information was sourced from Moz Pro
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Moz Pro
Pros:
The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time.
Read more
Cons:
Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
Read more
This information was sourced from Moz Pro
Who Uses Moz Pro?
Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help...
"I am very surprised by the quality vs pricing of SE Ranking. They are fair, projects are great,..."
Read the full review
Eduardo Danton
Strategist in Brazil
This information was sourced from SE Ranking
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of SE Ranking
Pros:
Easy to setup - You simply need to add the URL of the website and optionally link Google Analytics and you have a fully featured SEO tool. Rankings, competitors and lovely looking reports.
Read more
Cons:
You have to pay an extra to access some of the tools.
Read more
This information was sourced from SE Ranking
Who Uses SE Ranking?
SE Ranking is a comprehensive toolset for agency and in-house pros. It delivers unique data insights and flexible pricing plans designed with teams’...
"Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors..."
Read the full review
Hasan
Marketer in Canada
This information was sourced from SpyFu
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of SpyFu
Pros:
The platform is able to pull quite a bit of data around competitors' adwords campaigns and can streamline competitive analysis for marketers.
Read more
Cons:
I can pay for it once, use it extensively for analysis and than close the account. I don't see why I should keep it longer.
Read more
This information was sourced from SpyFu
Who Uses SpyFu?
Digital marketing agencies, advertisers, and SEO specialists.
"First class service with helpful knowledgeable staff via email or on-site chat."
Read the full review
John
Maker/Designer in UK
This information was sourced from Wincher
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Wincher
Pros:
I am still learning but the platform is easy to integrate and use. I have WooCommerce on Wordpress, with Yoast and all I have to do is click a button on each product/page etc to get it on Wincher.
Read more
Cons:
The restriction of having to compare just 5 competitors at a go.
Read more
This information was sourced from Wincher
Who Uses Wincher?
Wincher is a perfect solution for business owners, marketers, and SEO professionals interested in improving their business's online presence and...
"This keyword tool is based on Google's and other search engines' auto complete features to provide..."
Read the full review
Eeva
Senior Consultant, Full Stack Marketing in Finland
This information was sourced from Keyword Tool
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Keyword Tool
Pros:
The interface is simple and logical making it easy to use especially as a new user. As an occasional blogger, I also like the question suggestions based on the keywords I've searched for.
Read more
Cons:
A cancel your subscription AND. B write to keywordtool.io at https://keywordtool.io/contact to request for a full refund WITHIN the first 30 days of your purchase.
Read more
This information was sourced from Keyword Tool
Who Uses Keyword Tool?
Ideal for content marketing agencies & SEO professionals, it is a solution that identifies keywords from search engines including YouTube, Play...
"Excellent. We now have 87 keywords on page 1 in Google. We've had 56 keywords improve ranking since..."
Read the full review
Joe
Managing Partner in US
This information was sourced from CanIRank
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of CanIRank
Pros:
CanIRank does that for me. It updates all metrics daily and provides a step by step list of tasks for me to do that isn't too difficult for me to understand.
Read more
Cons:
I also got several errors during use. Some of the content suggestions are a bit low quality.
Read more
This information was sourced from CanIRank
Who Uses CanIRank?
SaaS, ecommerce, financial services, health, and other startups and small businesses looking to grow their search traffic without needing to build...
"I usually used Screamingfrog for crawling and check any SEO errors. But after certain point, it's..."
Read the full review
Tejas
CMO in India
This information was sourced from NinjaSEO
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of NinjaSEO
Pros:
NinjaSEO is a very useful SEO tool for tracking your rankings, monitoring your backlinks and getting insight into what your on-page optimization is doing for your site.
Read more
Cons:
One potential downside of Ninjaseo is that it can be a bit overwhelming at first.
Read more
This information was sourced from NinjaSEO
Who Uses NinjaSEO?
Best for all levels of SEO marketing professionals of small, medium and large enterprises.
Australia, Canada, France, Germany, India, Ireland, Italy, Mexico, Netherlands, New Zealand
, Philippines, Singapore, South Africa, United Arab Emirates, United Kingdom, United States
and 6 others
"Overall it's an impressive tool, with so much granularity. We are using it primarily for Moldova,..."
Read the full review
Dorel
Digital partner in Moldova
This information was sourced from Share of Searching
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from Share of Searching
Who Uses Share of Searching?
Marketers, advertisers, brand managers, advertising agencies, media agencies, digital agencies, consultancies, media owners, anyone who is interested...
Sponsored
Vendors bid for placement within our listings. This option sorts the directory by those bids, highest to lowest.
Vendors who bid for placement can be identified by the orange “Visit Website” button on their listing.
Highest Rated
Sorts products as a function of their overall star rating, normalized for recency and volume of reviews, from highest to lowest.
Capterra is free for users because vendors pay us when they receive web traffic and sales opportunities. Capterra directories list all vendors—not just those that pay us—so that you can make the best-informed purchase decision possible.