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Keyword Research Tools
Keyword Research Tools software helps businesses discover, identify and analyze relevant keywords to improve their SEO performance.
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"Semrush helps me to do technical analysis of any clients website, after analysis of website, i can..."
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Bithi
SEO expert in Bangladesh
This information was sourced from Semrush
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Semrush
Pros:
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
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Cons:
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
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This information was sourced from Semrush
Who Uses Semrush?
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging...
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico
, Netherlands, Singapore, Spain, United Kingdom, United States
and 5 others
"Overall the interface is quit easy to use and understand and provide complete analysis."
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Apurva
SEO Executive in India
This information was sourced from Ahrefs
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Ahrefs
Pros:
Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.
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Cons:
I don't think there is anything missing from the ahrefs tool.
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"1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content..."
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Arheer
Marketing Manager in India
This information was sourced from Moz Pro
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Moz Pro
Pros:
The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time.
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Cons:
Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
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This information was sourced from Moz Pro
Who Uses Moz Pro?
Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help...
"I am very surprised by the quality vs pricing of SE Ranking. They are fair, projects are great,..."
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Eduardo Danton
Strategist in Brazil
This information was sourced from SE Ranking
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of SE Ranking
Pros:
Easy to setup - You simply need to add the URL of the website and optionally link Google Analytics and you have a fully featured SEO tool. Rankings, competitors and lovely looking reports.
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Cons:
You have to pay an extra to access some of the tools.
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This information was sourced from SE Ranking
Who Uses SE Ranking?
SE Ranking is an intuitive SEO platform that helps SEO professionals turn complex data into SEO insights.
"Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients..."
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Michael
CEO in US
This information was sourced from SpyFu
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of SpyFu
Pros:
The platform is able to pull quite a bit of data around competitors' adwords campaigns and can streamline competitive analysis for marketers.
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Cons:
I can pay for it once, use it extensively for analysis and than close the account. I don't see why I should keep it longer.
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This information was sourced from SpyFu
Who Uses SpyFu?
Digital marketing agencies, advertisers, and SEO specialists.
"First class service with helpful knowledgeable staff via email or on-site chat."
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John
Maker/Designer in UK
This information was sourced from Wincher
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of Wincher
Pros:
I am still learning but the platform is easy to integrate and use. I have WooCommerce on Wordpress, with Yoast and all I have to do is click a button on each product/page etc to get it on Wincher.
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Cons:
The restriction of having to compare just 5 competitors at a go.
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This information was sourced from Wincher
Who Uses Wincher?
Wincher is a perfect solution for business owners, marketers, and SEO professionals interested in improving their business's online presence and...
This information was sourced from verified user reviews of Keyword Tool
Pros:
The interface is simple and logical making it easy to use especially as a new user. As an occasional blogger, I also like the question suggestions based on the keywords I've searched for.
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Cons:
In some ways, it's very limited in what it offers compared to other options that are available today.
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This information was sourced from Keyword Tool
Who Uses Keyword Tool?
Ideal for content marketing agencies & SEO professionals, it is a solution that identifies keywords from search engines including YouTube, Play...
"My overall experience with CanIRank has been positive. The explanations of SEO tasks and terminology..."
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Sarfaraz
SEO Manager in India
This information was sourced from CanIRank
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of CanIRank
Pros:
CanIRank does that for me. It updates all metrics daily and provides a step by step list of tasks for me to do that isn't too difficult for me to understand.
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Cons:
I also got several errors during use. Some of the content suggestions are a bit low quality.
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This information was sourced from CanIRank
Who Uses CanIRank?
SaaS, ecommerce, financial services, health, and other startups and small businesses looking to grow their search traffic without needing to build...
"Overall, I would definitely recommend Ninjaseo to anyone looking for a comprehensive and user-friend..."
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John
Social Media Consultant in Italy
This information was sourced from NinjaSEO
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from verified user reviews of NinjaSEO
Pros:
NinjaSEO is a very useful SEO tool for tracking your rankings, monitoring your backlinks and getting insight into what your on-page optimization is doing for your site.
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Cons:
One potential downside of Ninjaseo is that it can be a bit overwhelming at first.
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This information was sourced from NinjaSEO
Who Uses NinjaSEO?
Best for all levels of SEO marketing professionals of small, medium and large enterprises.
Australia, Canada, France, Germany, India, Ireland, Italy, Mexico, Netherlands, New Zealand
, Philippines, Singapore, South Africa, United Arab Emirates, United Kingdom, United States
and 6 others
"Overall it's an impressive tool, with so much granularity. We are using it primarily for Moldova,..."
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Dorel
Digital partner in Moldova
This information was sourced from Share of Searching
Keyword Rank Tracking
Competitive Analysis
Keyword Discovery
Keyword Analysis
This information was sourced from Share of Searching
Who Uses Share of Searching?
Marketers, advertisers, brand managers, advertising agencies, media agencies, digital agencies, consultancies, media owners, anyone who is interested...
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