17 years helping Australian businesses choose better software
Website Optimisation Tools
Website Optimization Tools allow website owners and webmasters to improve website performance and website visibility in search engines.
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
This information was sourced from verified user reviews of accessiBe
Pros:
The audits are quite helpful, and the user interface is simple to navigate. We use AccessiBe since it ensures that your company users may access your website.
Read more
Cons:
The software can be difficult to sell to people who are not as invested in their digital presence.
Read more
Australia, Austria, Belgium, Brazil, Canada, Colombia, Costa Rica, Dominican Republic, Ecuador, France
, Germany, India, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Panama, Peru, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States
and 20 others
Languages
Arabic, Chinese, Dutch, English, French, German, Hebrew, Italian, Japanese, Portuguese
, Russian, Spanish, Traditional Chinese
and 3 others
"I went from having no APM solution to having a full-fledged monitoring system in mere minutes. New..."
Read the full review
Arjun
Founder in US
This information was sourced from New Relic
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of New Relic
Pros:
It is a well known software so everyone have heard about it and probably use it. And also there are a lot of tutorials from the website or from community.
Read more
Cons:
The designers and developers are clearly bad or mediocre.
Read more
This information was sourced from New Relic
Who Uses New Relic?
Small to large businesses focused on delivering excellent customer experience, business success, and more.
Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy
, Japan, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States
and 10 others
"I am very surprised by the quality vs pricing of SE Ranking. They are fair, projects are great,..."
Read the full review
Eduardo Danton
Strategist in Brazil
This information was sourced from SE Ranking
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of SE Ranking
Pros:
Easy to setup - You simply need to add the URL of the website and optionally link Google Analytics and you have a fully featured SEO tool. Rankings, competitors and lovely looking reports.
Read more
Cons:
You have to pay an extra to access some of the tools.
Read more
This information was sourced from SE Ranking
Who Uses SE Ranking?
SE Ranking is a comprehensive toolset for agency and in-house pros. It delivers unique data insights and flexible pricing plans designed with teams’...
"It's a practical tool for digital marketing, equipped with a variety of features such as keyword..."
Read the full review
Eugenia
Digital Marketer in Poland
This information was sourced from Semrush
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Semrush
Pros:
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
Read more
Cons:
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
Read more
This information was sourced from Semrush
Who Uses Semrush?
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging...
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico
, Netherlands, Singapore, Spain, United Kingdom, United States
and 5 others
"It is definitely the best product for session recording, heatmaps, user/visitor analytics. I have..."
Read the full review
Wojciech
Founder in Poland
This information was sourced from LiveSession
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of LiveSession
Pros:
LiveSession shows me all of the basics, with great opportunities to dive deeper into data, site visitors, and ways to capitalize on the visits.
Read more
Cons:
The technical documentation is not as extense as other tools. It can be compensated by asking directly to the developers which does the trick.
Read more
This information was sourced from LiveSession
Who Uses LiveSession?
Ideal for product and other data-driven teams. Professionals use LiveSession to understand user segments, fix bugs, track users, and make informed...
Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, Estonia, Finland, France
, Germany, Greece, India, Ireland, Israel, Italy, Japan, Liechtenstein, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, Türkiye, United Arab Emirates, United Kingdom, United States
and 27 others
Argentina, Australia, Austria, Brazil, Canada, Chile, China, Czechia, Denmark, Ecuador
, Estonia, Finland, France, Germany, Iceland, India, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Türkiye, United Arab Emirates, United Kingdom, United States, Uruguay
and 31 others
"I am satisfied with it. My experience is good. The Divi is stable, and I like it more than..."
Read the full review
Stasha
Web Designer in Serbia
This information was sourced from Divi
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Divi
Pros:
The software integration is absolutely user-friendly and the technical support team is great.
Read more
Cons:
The websites made with it are bloated with unnecessary code. That makes websites made with Divi much slower to load than those that are done with the built in block editor.
Read more
This information was sourced from Divi
Who Uses Divi?
WordPress Professionals, web designers, site owners, marketers, developers.
"They have a solution for whatever need you might have. And if they don't have it yet, you can..."
Read the full review
Hasan
Marketer in Canada
This information was sourced from Ahrefs
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Ahrefs
Pros:
Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.
Read more
Cons:
I don't think there is anything missing from the ahrefs tool.
Read more
"I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their..."
Read the full review
Joshua
Digital Marketing Specialist in US
This information was sourced from Moz Pro
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Moz Pro
Pros:
The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time.
Read more
Cons:
Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
Read more
This information was sourced from Moz Pro
Who Uses Moz Pro?
Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help...
"I am using Hostinger since 2016. It has been awesome since then.
Its the first choice for shared..."
Read the full review
Manoj Kishore
CEO in India
This information was sourced from Hostinger
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Hostinger
Pros:
I enjoy the constant upkeep and adaptive innovations of hostinger. The dashboard is very easy to use.
Read more
Cons:
Hostinger don't accept monthly payments compared to other hosting companies. Users will be forced to pay yearly payments which sounds more expensive.
Read more
Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, Finland, France, Germany
, Greece, Hong Kong SAR China, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Liechtenstein, Luxembourg, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States
and 28 others
"Screpy was a little buggy at first, however after a refresh and re-audit the missing data was..."
Read the full review
Dustin
Director of UX development, social media and SEO/SEM in US
This information was sourced from Screpy
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Screpy
Pros:
The information is well structured and there was no need for me to contact their support team or check the documentation. Their dashboards are rich with actionable insights.
Read more
Cons:
Being limited by the number of "Keywords Tracker.
Read more
This information was sourced from Screpy
Who Uses Screpy?
Website owners
Marketing professionals
SEO experts
In-house marketing teams
Marketing agencies
"Overall the day we turned it on we noticed an immediate difference. It's like breathing for the..."
Read the full review
Matt
Director in US
This information was sourced from CHEQ Essentials
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of CHEQ Essentials
Pros:
Very easy to integrate in the website, won't take more than 10 minutes to integrate. They give proper dataset so that one can ask for refund from adwords with proof.
Read more
Cons:
If it’s for my display ads, the service wouldn’t pay for itself, because those have such a low CPC.
Read more
Australia, Austria, Belgium, Bosnia & Herzegovina, British Virgin Islands, Bulgaria, Canada, Croatia, Cyprus, Czechia
, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Greenland, Hong Kong SAR China, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Luxembourg, Malta, Mexico, Monaco, Montenegro, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Türkiye, US Virgin Islands, Ukraine, United Arab Emirates, United Kingdom, United States
and 48 others
"I thought I had a store with fantastic user experience based on my previous shopify stores, but..."
Read the full review
Raad
Marketing Director in Jordan
This information was sourced from Lucky Orange
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Lucky Orange
Pros:
It's difficult to slate the platform considering the price point - Lucky Orange is by far the most affordable (and probably best value for money) heatmapping tool out there.
Read more
Cons:
Its a little bit difficult to learn but as all applications you can learn it.
Read more
This information was sourced from Lucky Orange
Who Uses Lucky Orange?
Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to...
"I love Kajabi. I was able to pick up on how Kajabi works pretty quickly and found it to be an..."
Read the full review
Keri
Systems Manager in US
This information was sourced from Kajabi
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Kajabi
Pros:
Especially in regards to courses and making the most out of your customer relationships. It's user friendly, and allows your courses to look very professional.
Read more
Cons:
The price is what really hurts my heart and my pocketbook.
Read more
This information was sourced from Kajabi
Who Uses Kajabi?
Kajabi is an all-in-one platform for entrepreneurs to build, market, and sell digital products based on their expertise.
"Thanks to Startguestion we got a feedback from people that we help. As a result, we are aware of..."
Read the full review
Magdalena
Przewodnicz¿ca in Poland
This information was sourced from Startquestion
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Startquestion
Pros:
Flexibility, ease of obtaining key data, service availability and support in each integration.
Read more
Cons:
I did not find anything that I did not like. The only thing that can be considered a disadvantage is the price if I did not use part of the system.
Read more
This information was sourced from Startquestion
Who Uses Startquestion?
Small Business, Mid Size Business, Large Enterprises, Freelancers, Public Administrations, Non Profits, Schools.
"Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of..."
Read the full review
Aleksandr
Principal Software Engineer in US
This information was sourced from Mixpanel
Website Analytics
Competitive Analysis
Content Management
Problem Area Alerts
Performance Metrics
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Mixpanel
Pros:
You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.
Read more
Cons:
No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.
Read more
This information was sourced from Mixpanel
Who Uses Mixpanel?
Over 26,000 customers around the world use Mixpanel.
Sponsored
Vendors bid for placement within our listings. This option sorts the directory by those bids, highest to lowest.
Vendors who bid for placement can be identified by the orange “Visit Website” button on their listing.
Highest Rated
Sorts products as a function of their overall star rating, normalized for recency and volume of reviews, from highest to lowest.
Capterra is free for users because vendors pay us when they receive web traffic and sales opportunities. Capterra directories list all vendors—not just those that pay us—so that you can make the best-informed purchase decision possible.