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Retargeting Software
Retargeting software provides the tools advertisers need to attract visitors back to their sites through relevant display ads.
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"Overall, a definitely good-to-have tool if you do a lot of internal and external email campaigns...."
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Vikas
Product Marketing Manager in India
This information was sourced from Mailchimp
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Mailchimp
Pros:
It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.
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Cons:
They have a really strange billing system that is designed in such a way that it sucks money out of you.
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This information was sourced from Mailchimp
Who Uses Mailchimp?
Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective...
"The software is simple to use. Worldclass support team. Social media intergration has really helped..."
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Martin
Marketing Manager in Kenya
This information was sourced from Marketing 360
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Marketing 360
Pros:
Marketing does not require a lot of hands on but I receive regular updates and the ability to respond if need be. Integrated well, especially email requests for service.
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Cons:
I have two other friends that I referred that are very upset with their experiences and even cc'd me on their emails to their sales person and account manager to express their frustrations.
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This information was sourced from Marketing 360
Who Uses Marketing 360?
Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one...
Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh
, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile, China, Colombia, Congo - Brazzaville, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, Guernsey, Guinea, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kenya, Latvia, Liberia, Liechtenstein, Lithuania, Luxembourg, Macao SAR China, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montenegro, Morocco, Namibia, Netherlands, New Zealand, Niger, Nigeria, North Macedonia, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, San Marino, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Türkiye, US Virgin Islands, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam, Åland Islands
and 98 others
"Easy to create popups to collect emails and integrate drip campaigns for turning leads in to..."
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Robert
CEO in US
This information was sourced from Justuno
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Justuno
Pros:
You can use Justuno to increase your sales by converting most of the visitors to your business through different features enabling in justuno such as email pop ups, sign up bars, chats, help desk etc.
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Cons:
I'm having a hard time transferring the leads I collect with Justuno pop-ups to other e-mail marketing platforms that I'm testing (Mailchimp, Seguno, and Klaviyo).
Read more
This information was sourced from Justuno
Who Uses Justuno?
Digital marketers who are looking to increase traffic conversion, generate new leads, and drive more sales with targeted website promotions and...
Albania, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados
, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Cuba, Cyprus, Czechia, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Falkland Islands, Faroe Islands, Finland, France, French Guiana, Germany, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guatemala, Guernsey, Guyana, Haiti, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Jamaica, Japan, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Martinique, Mexico, Moldova, Monaco, Montenegro, Montserrat, Netherlands, New Zealand, Nicaragua, North Macedonia, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, St Pierre & Miquelon, St. Kitts & Nevis, St. Lucia, St. Martin, St. Vincent & Grenadines, Suriname, Sweden, Switzerland, Trinidad & Tobago, Turks & Caicos Islands, Türkiye, US Virgin Islands, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vatican City, Venezuela, Åland Islands
and 104 others
"Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all..."
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Rafael
Data Insights AdTech Manager in Brazil
This information was sourced from AppsFlyer
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of AppsFlyer
Pros:
The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options.
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Cons:
However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.
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This information was sourced from AppsFlyer
Who Uses AppsFlyer?
App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia
, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Romania, Russia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States, Vietnam
and 31 others
Languages
English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
"I have a SaaS and I'm always looking for tools to help me manage and understand my users, so this..."
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Roberto
CEO in US
This information was sourced from Froged
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Froged
Pros:
Before to start working with Froged our team was using different tools such as Active Campaign and HelpCrunch. Nowadays we can do the same in just one tool, saving times and costs.
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Cons:
I dont like that you have to pay a price for each new feature, although you just want to try and test it.
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This information was sourced from Froged
Who Uses Froged?
If you are looking for one, affordable and easy-to-use, platform that improves onboarding, increases retention & engagement and provides proactive...
"Their people are great and they really do care about how we get on with the platform and to see..."
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Barak
VP marketing in Israel
This information was sourced from Opensend
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Opensend
Pros:
The setup process was smooth, and I appreciate that there's no need to build specific email flows. The leads automatically integrate into our existing marketing workflows, which saves us time.
Read more
Cons:
Currently that is fully managed by the algorithm and the team. There are times I would want to be more aggressive if I know I'm bringing in a lot of new traffic or making a big push.
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"I have been using it to manage my FB ads campaigns - it helped me scale right out of the box which..."
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Andrew
E-commerce Manager in Malta
This information was sourced from Madgicx
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Madgicx
Pros:
The automated tactics are spot on from the prebuilt ones made by top marketers that can be implemented at the click of a button or build your own.
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Cons:
Its a bit hard to understand at first. They should make a class.
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This information was sourced from Madgicx
Who Uses Madgicx?
Industries:
SMEs, Enterprises, Ad agencies, Solopreneurs.
Verticals:
E-Commerce, Lead Generation, App Installs and local businesses
DTC Expertise
"Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform."
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Mont
Digital Marketing Consultant in US
This information was sourced from Taboola
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Taboola
Pros:
Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.
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Cons:
What i don't like is that it does not have so much credibility so people don't click a lot on them.
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This information was sourced from Taboola
Who Uses Taboola?
Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.
American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria
, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, Estonia, Faroe Islands, Finland, France, French Guiana, Germany, Gibraltar, Greece, Greenland, Guam, Guatemala, Guernsey, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Moldova, Monaco, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Türkiye, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vatican City, Venezuela
and 74 others
Languages
Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese
, Spanish, Thai, Traditional Chinese
and 3 others
"Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the..."
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Joshua
Software Engineer in US
This information was sourced from Kevel
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Kevel
Pros:
The product is easy to use and setup. Implementing different ad types and sizes was easy on our four company websites and in our email newsletters.
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Cons:
There is some basic information that isn't accessible without parsing the log data which is inconvenient but not the end of the world.
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This information was sourced from Kevel
Who Uses Kevel?
Kevel's industries span from eCommerce to social networks to standard publishers, with several in between. They all share the same desire of building...
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark
, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States
and 26 others
"I was truly satisfied we chose User.com. It wasn't easy to learn, but it was a profitable investment..."
Read the full review
Jakub
Web Analyst in Poland
This information was sourced from User.com
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of User.com
Pros:
Email Automation, CRM, Analytics features that l liked most. Also, I like the simple UI design of this tool.
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Cons:
I really miss a section of the tool where i could gather product feedback from users.
Read more
This information was sourced from User.com
Who Uses User.com?
A Marketing Automation solution that helps Small businesses, Startups, Enterprises, Agencies, and more automate and manage users across an omni-market...
"It greatly speeds up and simplifies the launch of Facebook campaigns. Additionally, it integrates..."
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Bartosz
Digital Marketer in Poland
This information was sourced from Scalify
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of Scalify
Pros:
It greatly speeds up and simplifies the launch of Facebook campaigns. Additionally, it integrates with GA and WooCommerce which allows me to analyse the effects of Facebook campaigns more easily.
Read more
Cons:
At the beginning its difficult to know where start.
Read more
This information was sourced from Scalify
Who Uses Scalify?
e-commerce brands, SaaS businesses, and ad agencies of all sizes. Scalify is for all businesses in need of a better way to generate leads and get...
"One of my favorite online tools. The real value for money at my side starts when I put 1$ in and..."
Read the full review
István
CEO in Hungary
This information was sourced from OptiMonk
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of OptiMonk
Pros:
Smart form display: asking Messenger opt-in instead of forcing email sign ups when the user is logged into Messenger. That’s super useful especially on mobile devices.
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Cons:
Certain customisations are not possible straight forward and need a workaround where you end up losing some in-built features.
Read more
This information was sourced from OptiMonk
Who Uses OptiMonk?
Busy ecommerce marketers on platforms such as Shopify, WordPress, WooCommerce, or custom-built stores can increase conversions, expand email and SMS...
"It helped us to target the people who were potential customers for us. With PixelMe we created..."
Read the full review
Nina
Project Manager in Azerbaijan
This information was sourced from PixelMe
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of PixelMe
Pros:
But there are a lot of things under the hood. The one that I love is the ad retargeting pixel so you can build a custom audience from any link that you share.
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Cons:
The sales alignment section is not well established in the software.
Read more
This information was sourced from PixelMe
Who Uses PixelMe?
B2B & B2C marketers or business owners with link tracking and retargeting needs.
"SharpSpring Ads enables precision targeting, selecting clients on the SharpSpring List level. For..."
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Michael
Principal in US
This information was sourced from SharpSpring Ads
Audience Targeting
Mobile Retargeting
Behavioral Targeting
Website Visitor Tracking
Social Media Retargeting
Geotargeting
This information was sourced from verified user reviews of SharpSpring Ads
Pros:
SharpSprings Ads has allowed me to add additional value to not only my business but to my customers. It's easy to use and delivers good results.
Read more
Cons:
Main disadvantage of SharpSpring Ads which I have seen is its reporting capabilities.
Read more
This information was sourced from SharpSpring Ads
Who Uses SharpSpring Ads?
Our vision is a world where every business, large or small, can easily and effectively personalize its marketing.
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