---
description: Discover and compare Marketing Attribution Software Applications & Tools for Windows. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Marketing Attribution Software for Windows - Price comparison & Reviews - Capterra Australia 2026
---

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# Marketing Attribution Software

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> Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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## Products

1. [monday.com](https://www.capterra.com.au/software/147657/monday-com) — 4.6/5 (5726 reviews) — An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.
2. [Wrike](https://www.capterra.com.au/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
3. [Looker](https://www.capterra.com.au/software/169053/looker) — 4.5/5 (282 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
4. [Liine](https://www.capterra.com.au/software/184326/liine) — 4.9/5 (161 reviews) — AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices
5. [Affise](https://www.capterra.com.au/software/164591/affise) — 4.6/5 (84 reviews) — Affise MMP is a marketing attribution platform that allows you to grow your app by enabling you to identify the best channels and users
6. [Phonexa](https://www.capterra.com.au/software/156125/phonexa) — 5.0/5 (75 reviews) — Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more.
7. [Lebesgue](https://www.capterra.com.au/software/1019489/lebesgue) — 4.9/5 (43 reviews) — Accurate e-comm attribution with AI \& Le-Pixel (first-party pixel). Connects ads/sales for true marketing ROI \& smarter spend decisions
8. [Swaarm](https://www.capterra.com.au/software/215758/swaarm) — 4.8/5 (32 reviews) — Swaarm is a performance-based marketing platform that provides an innovative martech tracking and campaign management solution.
9. [Singular](https://www.capterra.com.au/software/153688/unified-marketing-platform) — 4.6/5 (27 reviews) — Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.
10. [Adjust](https://www.capterra.com.au/software/156559/adjust) — 4.2/5 (26 reviews) — Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world.
11. [Kochava](https://www.capterra.com.au/software/171691/unified-audience-platform) — 4.6/5 (25 reviews) — Data analytics platform that helps businesses plan marketing campaigns, measure media spend, prevent mobile ad frauds, and more.
12. [Trackier](https://www.capterra.com.au/software/162311/vnative) — 4.3/5 (18 reviews) — Trackier is a performance and mobile marketing software that enhances ROI by creating, automating, measuring, and optimizing campaigns.
13. [EasyInsights](https://www.capterra.com.au/software/1020829/easyinsights) — 4.8/5 (11 reviews) — EasyInsights is marketing attribution and data activation platform designed for performance marketers from the ground up.
14. [Apteco Orbit](https://www.capterra.com.au/software/178726/apteco-orbit) — 4.7/5 (10 reviews) — INSIGHT INTO ACTION Online access to your data, insights, and campaigns for everyone who needs it.
15. [Apteco FastStats](https://www.capterra.com.au/software/101009/faststats) — 4.8/5 (9 reviews) — INSIGHT INTO ACTION Apteco FastStats® is the first part of your journey to a true understanding of your customers and prospects.
16. [Adsmurai Marketing Platform](https://www.capterra.com.au/software/197096/adsmurai) — 4.5/5 (8 reviews) — Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.
17. [Black Crow AI](https://www.capterra.com.au/software/1061742/black-crow-ai) — 4.9/5 (8 reviews) — Black Crow AI is a Shopify tool that uses machine learning to predict shopping behavior patterns to efficiently acquire and retain more
18. [RedTrack](https://www.capterra.com.au/software/169871/redtrack-io) — 5.0/5 (7 reviews) — RedTrack is an advanced ad tracking \& conversion attribution tool to track, manage, analyze, and automate media-buying campaigns.
19. [adverfly](https://www.capterra.com.au/software/1045055/adverfly) — 5.0/5 (4 reviews) — DSGVO-compliant and cost-effective ad tracking in online marketing. This allows you to measure e. g. how many sales an ad has achieved.
20. [Flowcode](https://www.capterra.com.au/software/1017561/flowcode) — 4.5/5 (2 reviews) — By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease.
21. [Eulerian](https://www.capterra.com.au/software/1020497/eulerian) — 5.0/5 (1 reviews) — A French SaaS platform that helps marketing teams monitor cross-channel campaign performance, measure conversions and activate data.
22. [Triple Whale](https://www.capterra.com.au/software/1045686/triple-whale) — 5.0/5 (1 reviews) — Triple Whale is the Smart Data Platform. Manage analytics, attribution, and creative for your Shopify store in one place.
23. [OptiMine](https://www.capterra.com.au/software/154903/optimine-insight) (0 reviews) — Agile marketing measurement and optimization to help brands measure marketing and optimize their performance, covering all channels.
24. [TV & Radio Attribution](https://www.capterra.com.au/software/210981/tv-attribution) (0 reviews) — Our software measure every commercial in media schedule independently.
25. [AQUAJI Marketing Analytics Software](https://www.capterra.com.au/software/219072/aquaji-marketing-analytics-software) (0 reviews) — Aquaji is Navori Labs’ AI-enhanced computer vision software that delivers reliable and comparable marketing analytics data.

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## Related Categories

- [Mobile Marketing Software](https://www.capterra.com.au/directory/31308/mobile-marketing/software)
- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Affiliate Software](https://www.capterra.com.au/directory/30836/affiliate/software)
- [Customer Data Platform Software](https://www.capterra.com.au/directory/31334/customer-data-platform/software)
- [Marketing Analytics Software](https://www.capterra.com.au/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/31081/marketing-attribution/software)
- [All Categories](https://www.capterra.com.au/directory)

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This allows you, for example, to measure how many sales an ad has achieved, and make informed decisions to either scale up the ads or turn them off. This is how the tracking problems (Apple, Google, Meta, etc.) are being solved.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5242800e-6c14-47d7-a709-dbf7c69f9c5e.jpeg","url":"https://www.capterra.com.au/software/1045055/adverfly","@type":"ListItem"},{"name":"Flowcode","position":20,"description":"Flowcode is the offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease. Privacy compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. \n\nFlowcode offers an API which allows for QR code creation and measurement integrated into any workflow or application.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4a4ce9a8-3074-47e8-8638-6b0a821aee94.jpeg","url":"https://www.capterra.com.au/software/1017561/flowcode","@type":"ListItem"},{"name":"Eulerian","position":21,"description":"Eulerian is a French advanced marketing attribution, analytics & activation software built to deliver precise multi-touch attribution and unified cross-channel tracking. The platform centralises first-party data to map complete user journeys across digital and offline touchpoints, enabling accurate conversion tracking and reliable marketing ROI measurement. \n\nEulerian helps brands and enterprises eliminate data silos, improve budget allocation, and optimise campaign performance with actionable, real-time insights. \n\nWith collected and unified data, marketers can easily activate marketing campaigns by creating audiences or segments and sending them to activation platforms (e.g., to re-engage abandoned shopping carts).\n\nBy combining robust data governance, server-side tracking, and powerful analytics, Eulerian empowers marketing teams to make confident, data-driven decisions and maximize revenue growth.\n\nVisit : eulerian.com","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0f3defb9-051c-4505-b973-3f52280c62dc.jpeg","url":"https://www.capterra.com.au/software/1020497/eulerian","@type":"ListItem"},{"name":"Triple Whale","position":22,"description":"Triple Whale is the Smart Data Platform. Manage analytics, attribution, and creative for your Shopify store in one place. As your holistic ecommerce OS, Triple Whale gives you accurate attribution data across all your channels and campaigns, creative insights, cohort analysis, CDP access, AI-generated data analysis and insights with recommendations on how you can efficiently grow your revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/dca979aa-7c70-428c-a372-4c1f5a05530b.png","url":"https://www.capterra.com.au/software/1045686/triple-whale","@type":"ListItem"},{"name":"OptiMine","position":23,"description":"OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data. \n\nOptiMine was recently named a LEADER in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Our granular tactic recommendations, production and deployment speed, and vast partner network set us apart from other Marketing Mix Modeling solutions on the market!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/25c706e4-5b0f-48e8-ad7d-9f4a236446ca.png","url":"https://www.capterra.com.au/software/154903/optimine-insight","@type":"ListItem"},{"name":"TV & Radio Attribution","position":24,"description":"We measure actions not audiences. \n\nRatings estimates are not meaningful enough to predict advertising outcomes. Marketers need a smarter way to buy offline media such as TV Broadcast, Cable, Satellite TV. Algorithmic TV Attribution is the best method of measuring offline advertising effectiveness. \n\nWe support attribution at the national and local level simultaneously and one of the only companies to also measure local Radio.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/82796191-827d-473e-9e73-3fa1fc93f56b.png","url":"https://www.capterra.com.au/software/210981/tv-attribution","@type":"ListItem"},{"name":"AQUAJI Marketing Analytics Software","position":25,"description":"Aquaji is proprietary software developed by Navori Labs, a Swiss innovator and global leader in AI-enhanced computer vision technologies. Aquaji interprets video feed from one or more cameras to produce reliable and comparable marketing analytics data. It delivers visitors foot-traffic, demographics, experience, and attention span in physical spaces. The software can be used to manage physical stores, assess marketing activities, and improve the customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5eee6c83-f1fb-42c3-a51b-90de5a9d9bb4.jpeg","url":"https://www.capterra.com.au/software/219072/aquaji-marketing-analytics-software","@type":"ListItem"}],"@id":"https://www.capterra.com.au/directory/31081/marketing-attribution/deployment-options/windows/software#itemlist","numberOfItems":25}
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