---
description: Discover and compare Marketing Analytics Software Applications & Tools for Windows. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Marketing Analytics Software for Windows - Price comparison & Reviews - Capterra Australia 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [LeadBoxer](https://www.capterra.com.au/software/141290/leadboxer) — 4.8/5 (10 reviews) — LeadBoxer is a Sales Leads Generation App, enabling your B2B sales-team to act on enriched data as it becomes available, in real-time.
2. [Apteco Orbit](https://www.capterra.com.au/software/178726/apteco-orbit) — 4.7/5 (10 reviews) — INSIGHT INTO ACTION Online access to your data, insights, and campaigns for everyone who needs it.
3. [Apteco FastStats](https://www.capterra.com.au/software/101009/faststats) — 4.8/5 (9 reviews) — INSIGHT INTO ACTION Apteco FastStats® is the first part of your journey to a true understanding of your customers and prospects.
4. [Quini Data](https://www.capterra.com.au/software/178772/quini-data) — 4.8/5 (9 reviews) — Near-real time consumer analytics for wine marketers. Learn exactly how to promote your wines to every customer segments.
5. [Agency360](https://www.capterra.com.au/software/199775/agency360) — 4.7/5 (9 reviews) — Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, etc.
6. [Kolsquare](https://www.capterra.com.au/software/204343/kolsquare) — 4.1/5 (9 reviews) — Kolsquare is Europe’s \#1 Influencer Marketing platform, empowering marketers to scale and manage impactful campaigns end-to-end.
7. [Thalox](https://www.capterra.com.au/software/1037076/thalox) — 4.7/5 (9 reviews) — Thalox is the ultimate audience segmentation tool for HubSpot. Focus on your most engaged contacts and turn them into sales.
8. [Adsmurai Marketing Platform](https://www.capterra.com.au/software/197096/adsmurai) — 4.5/5 (8 reviews) — Adsmurai Planning \& Dashboards help brands and agencies move faster, smarter, and with greater impact.
9. [Click Analytic](https://www.capterra.com.au/software/1016513/click-analytic) — 4.8/5 (8 reviews) — Simplify influencer marketing. Manage campaigns, connect with creators, track performance, and generate UGC seamlessly.
10. [Pipestream](https://www.capterra.com.au/software/1017229/pipestream) — 4.6/5 (8 reviews) — Pipestream is a powerful ETL pipeline that enables you to stream raw data from your website to BigQuery within 60 seconds or less.
11. [Zoho Marketing Plus](https://www.capterra.com.au/software/1030869/zoho-marketing-plus) — 4.6/5 (8 reviews) — Zoho Marketing Plus is a unified marketing platform that can track all marketing activities across multiple channels.
12. [Black Crow AI](https://www.capterra.com.au/software/1061742/black-crow-ai) — 4.9/5 (8 reviews) — Black Crow AI is a Shopify tool that uses machine learning to predict shopping behavior patterns to efficiently acquire and retain more
13. [Wope](https://www.capterra.com.au/software/1066718/wope) — 4.4/5 (8 reviews) — Wope is your all-in-one marketing sidekick, harnessing advanced AI to simplify SEO, content optimization, and competitor research.
14. [Marketing Optimizer](https://www.capterra.com.au/software/81919/marketing-optimizer) — 4.6/5 (7 reviews) — Generate and sell more Internet leads with the only email automation and lead generation software made for Internet marketing experts.
15. [SmartShare](https://www.capterra.com.au/software/1032862/smart-share) — 4.9/5 (7 reviews) — Shorten, track, and optimize your links with catchy call-to-actions, retargeting pixels, branded links, and powerful analytics.
16. [7Learnings](https://www.capterra.com.au/software/1071114/Performance-Marketing-Optimization) — 4.6/5 (7 reviews) — 7Learnings is a smart dynamic pricing software that helps retailers boost profits using AI-powered predictive pricing.
17. [SessionCam](https://www.capterra.com.au/software/156841/sessioncam) — 4.7/5 (6 reviews) — Cloud-based web analytics software to analyze traffic on the website and monitor web sessions to check customer activities.
18. [Industrytics](https://www.capterra.com.au/software/1018497/industrytics) — 4.3/5 (6 reviews) — 360° Decision Intelligence for your company. Achieve your business goals with the help of a 360° overview and AI for SMEs.
19. [Webrivage](https://www.capterra.com.au/software/1036004/webrivage) — 4.7/5 (6 reviews) — Webrivage is the solution to collect qualified leads from 0,10 €. Traffic generation and data enrichment.
20. [Objective Platform](https://www.capterra.com.au/software/1041765/objective-platform) — 4.3/5 (6 reviews) — MMM SaaS platform enabling brands to optimise spend, prove impact and boost sales by up to 20% through data-driven insights.
21. [FUNNELCAST](https://www.capterra.com.au/software/1042274/funnelcast) — 5.0/5 (6 reviews) — Data-driven sales forecasting, optimization and planning. Concise predictive and prescriptive insights that help you sell more.
22. [EXADS](https://www.capterra.com.au/software/1022023/exads) — 4.8/5 (5 reviews) — EXADS is a white-label and self-service ad technology provider that allows businesses to scale, customise, and automate advertising.
23. [Slingshot](https://www.capterra.com.au/software/1038954/slingshot) — 5.0/5 (5 reviews) — Streamline decisions with Slingshot: Custom AI transforms scattered data into immediate, actionable intelligence for market success.
24. [AnyRoad](https://www.capterra.com.au/software/144252/anyguide) — 4.5/5 (4 reviews) — AnyRoad is the leading experiential marketing platform that enables brands to increase ROI and streamline event operations.
25. [ZoomInfo Marketing](https://www.capterra.com.au/software/1031434/zoominfo-marketing) — 4.3/5 (4 reviews) — ZoomInfo Marketing is an ABM platform that helps businesses identify and convert suitable accounts using real-time intent data.

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## Related Categories

- [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software)
- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [Marketing Attribution Software](https://www.capterra.com.au/directory/31081/marketing-attribution/software)
- [All-in-One Marketing Tools](https://www.capterra.com.au/directory/32155/all-in-one-marketing/software)

## Links

- [View on Capterra](https://www.capterra.com.au/directory/31018/marketing-analytics/software)
- [All Categories](https://www.capterra.com.au/directory)

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Key features include privacy-friendly tracking, customer tracking, and user recognition.\n\nKey Benefits:\n- Grow email and SMS lists through more onsite opt-ins.\n- Increased abandonment email/SMS flows.\n- Better personalization and customer-journey identification.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/166de65a-b34f-442e-9e28-f9cb1ae946b4.png","url":"https://www.capterra.com.au/software/1061742/black-crow-ai","@type":"ListItem"},{"name":"Wope","position":13,"description":"Wope is the all-in-one SEO toolkit that simplifies and supercharges your online marketing efforts. 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Simply share your smart link on social media networks, email newsletters, or any other way choose.  Anyone who visits that link will see your call-to-action.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/12b6ab89-7ba8-4fa1-ae30-fba877f7fe22.png","url":"https://www.capterra.com.au/software/1032862/smart-share","@type":"ListItem"},{"name":"7Learnings","position":16,"description":"7Learnings is an AI-powered predictive pricing software for retailers. It uses machine learning to forecast the impact of pricing and marketing decisions on profit, revenue, sales, and inventory. This enables retailers to set competitive, optimized prices aligned with their business goals. Unlike traditional pricing, 7Learnings dynamically adjusts prices based on predicted outcomes, analyzing data like historical transactions, product attributes, seasonal factors, and competitor prices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/82b07c55-727b-4987-98a0-3962202edbde.jpeg","url":"https://www.capterra.com.au/software/1071114/Performance-Marketing-Optimization","@type":"ListItem"},{"name":"SessionCam","position":17,"description":"SessionsCam records all customer activities on the website and identifies web pages which are causing problems to the viewers. Users can monitor customers through individual recordings to monitor customer behavior on the website. The conversion funnel provides the analysis of customer journey across the website and identifies the pages where maximum users drop-off. Funnel also compares the performance of different customer segments accessing websites on different devices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/05176c56-6406-4139-a2af-7fdd0485542e.png","url":"https://www.capterra.com.au/software/156841/sessioncam","@type":"ListItem"},{"name":"Industrytics","position":18,"description":"Make better business decisions, automate your data process and optimise your business with Decision Intelligence.\n\nWith industrytics, you can connect, analyse and visualise all the metrics and data about your business and the feedback from your stakeholders in an intelligent 360° business dashboard and get data-driven and AI-powered improvement suggestions for your SME business.\n\nAlways up to date. 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By unifying online and offline data, our privacy-compliant econometric models deliver clear, actionable insights on which channels, campaigns, and time periods drive the greatest returns. Marketing teams can confidently optimise budgets, improve ROI, and achieve sales uplifts of up to 20%. Flexible data pipelines and configurable models ensure a perfect fit for each business, even in fast-changing market and regulatory environments. Trusted by leading brands like Unilever, Deutsche Telekom Group, Vattenfall and PostNL, Objective Platform empowers marketers to take control of spend, prove impact and plan for growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bed83981-42b8-4346-851a-e3af85568a15.jpeg","url":"https://www.capterra.com.au/software/1041765/objective-platform","@type":"ListItem"},{"name":"FUNNELCAST","position":21,"description":"Data-driven sales forecasting, optimization, and planning.  If you need better opportunity reviews, management forecasts, or board presentations, countless summaries won’t help. Funnelcast delivers concise predictive forecasts you can stand behind and prescriptive insights that help you sell more.\n\nWe are uniquely focused on modeling your entire sales process from demand generation to close. You get forecasts and optimization insights—for current quarter to next year.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e50121ef-faa4-4ae3-8514-be78650a8d4a.webp","url":"https://www.capterra.com.au/software/1042274/funnelcast","@type":"ListItem"},{"name":"EXADS","position":22,"description":"Trusted by networks, advertisers, publishers, and agencies, EXADS is a powerful and easy-to-use ad server that will take your advertising business to new heights. Our white-label ad tech infrastructure is fully customizable. We offer a full range of advertising solutions and powerful APIs to help your business save time and money. Secure and reliable at 99.9% uptime with lightning-fast ad responses, EXADS is a robust ad server that helps to serve 12+ billion ad impressions daily.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5dd10fd4-ed2a-46cc-968c-4146a85735af.png","url":"https://www.capterra.com.au/software/1022023/exads","@type":"ListItem"},{"name":"Slingshot","position":23,"description":"Slingshot overcomes the problem of fragmented business data across diverse sources into a single, intelligent platform. Slingshot’s AI, custom-trained on your business data, unites your scattered data into a single source of truth, giving you real-time insights and enabling faster decision-making so you get to market faster. Tear down silos, build greater cross-team collaboration, and unlock your organization’s full potential with a comprehensive work management solution that does more than manage work.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b6d3e88c-f1ef-47eb-9770-c420754884c4.jpeg","url":"https://www.capterra.com.au/software/1038954/slingshot","@type":"ListItem"},{"name":"AnyRoad","position":24,"description":"AnyRoad is the leading experiential marketing platform, which enables brands to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI from their guest experiences. \n\nIt allows companies to streamline and scale their experiential programs with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a29b654f-b794-46df-a878-19e470403dc4.png","url":"https://www.capterra.com.au/software/144252/anyguide","@type":"ListItem"},{"name":"ZoomInfo Marketing","position":25,"description":"ZoomInfo Marketing is an account-based marketing platform that helps identify, engage, and convert potential customers. The system combines AI-powered technology with comprehensive data management to create targeted marketing campaigns.\n\nThe platform provides detailed views of target accounts using verified global data, including firmographic, technographic, and intent insights. This information allows marketing teams to align with sales departments and engage accounts through personalized multi-channel campaigns at optimal times.\n\nZoomInfo Marketing integrates with existing technology stacks and offers AI-driven recommendations to streamline workflows. The platform includes features such as cross-channel advertising, buyer intent tracking, website visitor identification, and web form enrichment to help marketing teams create precision audiences and launch effective campaigns. The system ultimately helps marketing departments increase conversions and strengthen their sales pipelines.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e1fcb339-7a8a-450f-a372-127984fcdbf0.jpeg","url":"https://www.capterra.com.au/software/1031434/zoominfo-marketing","@type":"ListItem"}],"numberOfItems":25}
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