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Marketing Planning Tools
Marketing Planning software helps businesses outline marketing strategy, budgets, and goals and measure progress against these parameters.
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Albania, Andorra, Australia, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia
, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey, Hong Kong SAR China, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Türkiye, Ukraine, United Arab Emirates, United Kingdom, United States, Vatican City, Åland Islands
and 51 others
"It has a learning curve at the beginning. Still, later on, and not so long after, you will find..."
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Tomás
Senior Software Engineer in Canada
This information was sourced from Confluence
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Confluence
Pros:
It is a very practical and simple software, it is not necessary to invest a lot of time to learn how to use it. Its graphic interface is very friendly, it is very intuitive software.
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Cons:
Now I need to upload to google docs and import as google doc rather than word. The error messages sometimes are on the level of "something went wrong.
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This information was sourced from Confluence
Who Uses Confluence?
Today all kinds of functional departments of any size use Confluence, from technical teams and project management groups, to marketing, HR, legal,...
Angola, Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany
, Hong Kong SAR China, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, United Arab Emirates, United Kingdom, United States
and 27 others
"Bionic was built from the ground up working with active digital media buyers. Long gone our the..."
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Peter
President in US
This information was sourced from Bionic Media Planning Software
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Bionic Media Planning Software
Pros:
It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching.
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Cons:
Auto-fill based on program (outlet) / product can be tricky between rows, campaigns and clients.
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This information was sourced from Bionic Media Planning Software
Who Uses Bionic Media Planning Software?
Media planners and media buyers at advertising agencies and in-house media teams.
Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Iceland
, India, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Philippines, Singapore, South Africa, Spain, Sweden, Switzerland, Ukraine, United Arab Emirates, United Kingdom, United States
and 19 others
"It has served our company for many years and really filled the gap where it was needed. I sold my..."
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Tom
Owner in US
This information was sourced from Jira
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Jira
Pros:
It’s ease of use to set up different help desks or ticket requests was fairly easy. Each help desk can be unique to the department it serves.
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Cons:
It can be costly and there are nasty sides on the licensing. For example, you can't use plugins for a limited number of users, and only pay for that the number of users.
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Angola, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France
, Germany, Iceland, India, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Philippines, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, United Arab Emirates, United Kingdom, United States
and 22 others
Languages
Czech, Danish, English, French, German, Italian, Japanese, Polish, Portuguese, Russian
, Spanish, Traditional Chinese
and 2 others
"Using Asana has helped me work more effectively and professionally by keeping a detailed track of..."
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Thomas
MGR Technical Training in US
This information was sourced from Asana
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Asana
Pros:
Furthermore, Asana's extremely adjustable and attractive GUI makes interacting with it a lot more enjoyable. It was well worth the money.
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Cons:
When you set up a new account, you naturally are opted in to the email notifications, which can be really annoying and a pain to remove. My only suggestion to the Asana team would be to change that.
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This information was sourced from Asana
Who Uses Asana?
Teams across all industries looking for a collaborative project management tool.
"My overall experience with Monday.com was a surprising one! It hooked right up with four other..."
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Sharlene
Billing Coordinator in US
This information was sourced from monday.com
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of monday.com
Pros:
I do like how its helps with organization and timelines...alot have to do list but this one integrates deadlines into the display in a way you can visually see it right away.
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Cons:
The layout is confusing and hard to follow the chain of events in each task.
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This information was sourced from monday.com
Who Uses monday.com?
A multitude of teams, big, small, and cross-functional, in a variety of industries worldwide. Its intuitive interface and customization capabilities...
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica
, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Greece, Hong Kong SAR China, India, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Philippines, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States
and 32 others
Andorra, Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Brunei, Canada
, Chile, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Qatar, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States
and 42 others
"I worked with a few other applications like Quip, Airtable, and excel, but Smarsheets has a..."
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Danny
Director, Digital Marketing Automation in US
This information was sourced from Smartsheet
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Smartsheet
Pros:
Dashboards can be a nice way to have an overview with links to different sheets if you have a project with several documents, and are willing to spend the extra time and money to set it up.
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Cons:
It's also sometimes difficult to tell where user error plays a role in mathematic mistakes. I'd like to see more effort put into these areas.
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This information was sourced from Smartsheet
Who Uses Smartsheet?
Smartsheet's intuitive online project management app is used broadly across organizations to track and manage diverse types of work for teams large...
Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India
, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Singapore, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States
and 16 others
"In my role as a marketing professional, Paymo has become my go-to solution for managing tasks and..."
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Francesca
Marketing and Communication Strategist in Italy
This information was sourced from Paymo
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Paymo
Pros:
The customer support is RAPID and knowing that I'm speaking to good humans is that authentic extra that many other platforms lack.
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Cons:
The timeline for viewing schedules was very hard to use and my team and I just oped to ignore our managers push to use Paymo's timeline scheduling and use google calendar.
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This information was sourced from Paymo
Who Uses Paymo?
Small businesses and teams of up to 20 people—Digital, Creative, and Marketing Agencies, Web Development and Engineering firms, Architecture firms,...
"I'm really looking forward to prolonging my trial into a subscription for at least the rest of my..."
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Andree
MASTER'S STUDENT in Canada
This information was sourced from GanttPRO
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of GanttPRO
Pros:
I really enjoy the project management UI design. The visually clear and easy-to-use features in defining projects and collaborations are very helpful.
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Cons:
Kanban view has limited column options. It needs to be customizable.
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This information was sourced from GanttPRO
Who Uses GanttPRO?
Project and portfolio managers, startups, creative/design/event agencies, construction companies, educational services, and any business that strives...
"Fantastic staff. We have a complex setup using a request for and through their team, and the team..."
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Tyson
Digital Marketing Manager in US
This information was sourced from ProWorkflow
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of ProWorkflow
Pros:
It's very intuitive and easy to use. I love the upgrade they released a while back that allows you to drag/drop the tasks in order.
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Cons:
When invoices transfer to xero they keep the hourly rate - so I can't activate auto invoice reminder in xero otherwise i have to remove that rate off each task (no time for that).
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This information was sourced from ProWorkflow
Who Uses ProWorkflow?
From small start-ups to huge enterprises - ProWorkflow is the best tool to keep track of progress and people. Customizable & adaptable to all of your...
Australia, Bahrain, Canada, Jordan, Netherlands, New Zealand, Qatar, South Africa, Ukraine, United Arab Emirates
, United Kingdom, United States
and 2 others
"Taskworld is great regarding its cost and benefits. Keep our company moving and make me a workaholic..."
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Rafet
Kindful helps our organization to get more funds in Bangladesh
This information was sourced from Taskworld
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Taskworld
Pros:
Trello like with chat and project oriented features. Multi level chat : individual, task, project, group and everyone levels.
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Cons:
Timeline : Timeline seems to be analogous to Gantt, but there is a slight lack of function than Gantt. There's no zoom in out feature that can be viewed as a whole.
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This information was sourced from Taskworld
Who Uses Taskworld?
Teams that require a clean yet powerful tool to collaborate, share ideas and get work done.
"It helped us to give real time reports to management that helped them to get financial planning..."
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Joel Neil
Specialist Recruiter in UK
This information was sourced from Workday Adaptive Planning
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of Workday Adaptive Planning
Pros:
The basic plan option is solid for a SMB, though there are some individual bells and whistles that I would like it to have like Office Connect that require a more expensive membership.
Read more
Cons:
Setting up Adaptive Insights is a crucial, timely, and difficult process. However, the time you put into building your instance initially saves time and pays dividends in the future.
Read more
This information was sourced from Workday Adaptive Planning
Who Uses Workday Adaptive Planning?
Finance and FP&A teams who are still using spreadsheets for budgeting and forecasting, but need an affordable solution to solve for broken links,...
Australia, Canada, Denmark, Finland, France, Ireland, Japan, Netherlands, New Zealand, Norway
, Singapore, South Africa, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States
and 8 others
"universal aggregate timeslip entries by project/client across all employees is amazing. the..."
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Adam
Sr. Technologist & Project Manager in Canada
This information was sourced from FunctionFox
Marketing Calendar
Project Management
Media Planning
Roadmapping
Budgeting/Forecasting
Goal Setting/Tracking
This information was sourced from verified user reviews of FunctionFox
Pros:
Easy setup of new clients, projects, tasks and hourly rates. Very easy to pull reports of timesheets and associated fees in order to understand actuals, and use these in preparing invoices.
Read more
Cons:
User interface is confusing for most new users. A lot of the information shows on the lower half of the screen which is non-intuitive and creates confusion.
Read more
This information was sourced from FunctionFox
Who Uses FunctionFox?
Graphic design, advertising, communications, marketing, multimedia, public relations, and interactive firms all choose FunctionFox as their web-based...
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