17 years helping Australian businesses choose better software
SEO Software
SEO software assists companies with search engine optimisation using analytics, reporting, rank tracking, and auditing tools. Many SEO software tools provide research into desirable keywords, backlink management, traffic tools, and industry benchmarking.
Businesses interested in SEO monitoring tools should also consider Campaign Management software, Marketing Automation software, Web Analytics software, and Content Marketing software. Find the best SEO software for your organisation in Australia.
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"We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as..."
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Brooks
Digital Marketing Specialist in US
This information was sourced from Semrush
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Semrush
Pros:
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
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Cons:
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
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This information was sourced from Semrush
Who Uses Semrush?
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging...
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico
, Netherlands, Singapore, Spain, United Kingdom, United States
and 5 others
Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany
, Hong Kong SAR China, India, Ireland, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States
and 16 others
"I'm able to offer my clients a full white labeled experience on MY site without paying hundreds of..."
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Brent
Owner in US
This information was sourced from SE Ranking
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of SE Ranking
Pros:
Easy to setup - You simply need to add the URL of the website and optionally link Google Analytics and you have a fully featured SEO tool. Rankings, competitors and lovely looking reports.
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Cons:
You have to pay an extra to access some of the tools.
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This information was sourced from SE Ranking
Who Uses SE Ranking?
SE Ranking is an intuitive SEO platform that helps SEO professionals turn complex data into SEO insights.
"I'm delighted to use Wix because it allows me to create extremely impressive website without any..."
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Sydney
Information Technology Engineer in US
This information was sourced from Wix
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Wix
Pros:
Accessible to anyone who has a little interest and commitment. Enables the creation of very professional websites, with an excellent image bank and templates.
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Cons:
Absolutely awful customer service and support when things go wrong (which they do, daily).
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This information was sourced from Wix
Who Uses Wix?
Anyone looking to build and grow their online presence. Whether you’re a self-creator, small business or large organization, you can do it all with...
"It all works together. That is incredibly important. You need all your sources to be able to come..."
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Roy
Vice President Marketing in US
This information was sourced from Marketing 360
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Marketing 360
Pros:
Marketing does not require a lot of hands on but I receive regular updates and the ability to respond if need be. Integrated well, especially email requests for service.
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Cons:
I have two other friends that I referred that are very upset with their experiences and even cc'd me on their emails to their sales person and account manager to express their frustrations.
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This information was sourced from Marketing 360
Who Uses Marketing 360?
Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one...
"Marketo Engage has allowed us to automate the different advertising campaigns focusing on the..."
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Jared
Marketing Specialist in US
This information was sourced from Marketo Engage
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Marketo Engage
Pros:
This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags.
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Cons:
Some of the systems can be quite hard to understand at first.
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This information was sourced from Marketo Engage
Who Uses Marketo Engage?
For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.
"They have a solution for whatever need you might have. And if they don't have it yet, you can..."
Read the full review
Hasan
Marketer in Canada
This information was sourced from Ahrefs
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Ahrefs
Pros:
Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.
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Cons:
I don't think there is anything missing from the ahrefs tool.
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"I love it. The UI is clean and nice and it integrates amazingly with Jarvis!"
Read the full review
David
Director of Social Media Marketing in US
This information was sourced from Surfer
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Surfer
Pros:
Last but not least, as a senior designer, the interface is intuitive and easy to use, and in my opinion, it's better than anything else on the market.
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Cons:
In the keyword density tool, they once changed the relevancy descriptions from percentages to low, medium, and high.
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This information was sourced from Surfer
Who Uses Surfer?
Creators, teams, agencies, and enterprises looking to grow organic traffic and build brands.
"Scalenut helped me in social media content writing and optimization of this social media content."
Read the full review
Muhammad
Manager in Pakistan
This information was sourced from Scalenut
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Scalenut
Pros:
Additionally to everyone's favorite Write with AI, there are AI connectors, AI operators, and Templates available in the long form editor. With everything in one place, writing becomes much easier.
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Cons:
At the moment there is a lack of integration (e.g. with Wordpress) and especially of languages other than English in both content generation and settings.
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"I do not perform SEO constantly, it is not my main job. So paying every month for something I do..."
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Jason
Web Developer in US
This information was sourced from SEO PowerSuite
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of SEO PowerSuite
Pros:
And the customer support is always top notch. Shout out to Olga who just extremely patiently answered a million questions I had about new ways to use the product).
Read more
Cons:
It is very discouraging. The app has to be installed and is not on the cloud, which is also falling short on the competition.
Read more
This information was sourced from SEO PowerSuite
Who Uses SEO PowerSuite?
SEO PowerSuite covers every step of an SEO campaign, from rankings to on-page to backlinks. With its intuitive UI and pro-level features, it's a...
"Moz-Pro not only provides you with SEO software but also tools and training platform. It provides..."
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Chamath
Chief Technology Officer in Sri Lanka
This information was sourced from Moz Pro
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Moz Pro
Pros:
The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time.
Read more
Cons:
Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
Read more
This information was sourced from Moz Pro
Who Uses Moz Pro?
Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help...
"I recently had the pleasure of interacting with the customer service team at Bright Local, and I..."
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Bashir
Marketing Manager in Canada
This information was sourced from BrightLocal
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of BrightLocal
Pros:
Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.
Read more
Cons:
One thing I struggle with is knowing HOW to explain the data to a client. I don't 100% know what all the things on a report mean so how can I advise my clients.
Read more
This information was sourced from BrightLocal
Who Uses BrightLocal?
Marketing agencies.
SEO agencies.
In-house marketers.
Multi-location businesses.
Enterprise businesses.
Local brick-and-mortar businesses.
Service-are...
"Keyword research
Competitor analysis
Serp output
Easy to use dashboard"
Read the full review
Diptish
Digital Transformation Consultant in India
This information was sourced from Ranktracker
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Ranktracker
Pros:
It's has clean and easy to use functionality and a user friendly interface. This is ideal for a start up business looking to keep all their SEO tools in one place.
Read more
Cons:
Currently the keyword difficulty is not the easiest to determine as it is hidden and has to be manually requested.
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"Screpy is a great tool if you want to improve your website seo rating. It's a all-in-one SEO tool..."
Read the full review
Mónica
CEO in Spain
This information was sourced from Screpy
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Screpy
Pros:
The information is well structured and there was no need for me to contact their support team or check the documentation. Their dashboards are rich with actionable insights.
Read more
Cons:
Being limited by the number of "Keywords Tracker.
Read more
This information was sourced from Screpy
Who Uses Screpy?
Website owners
Marketing professionals
SEO experts
In-house marketing teams
Marketing agencies
"If you're looking for a suite of powerful SEO tools coupled with an outstanding AI writing..."
Read the full review
Brinda D
Serial Marketing Expert in Côte d’Ivoire
This information was sourced from WriterZen
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of WriterZen
Pros:
Writerzen not only saves time by streamlining the process but the value for money with the amount of features is incredible. Plagiarism checker is a rival to any I've used.
Read more
Cons:
I think in the current state, they are not giving enough focus on the editor part.
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"I have been using Google Search Console for more than 5 years. This is a very accurate and reliable..."
Read the full review
Arika
Manager in India
This information was sourced from Google Search Console
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Google Search Console
Pros:
It is relatively straight forward to use and provides easy integration options with your website. Also integrates with other Google platforms as required.
Read more
Cons:
The cons that can pointed is its a bit hard to use.
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This information was sourced from Google Search Console
Who Uses Google Search Console?
SEO tool that helps users measure their website's search traffic and performance, resolve issues, and improve ranking in Google Search results.
"From the day we started using Squirrly it has been 100% helpful. About 2 months ago when trying to..."
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Albert
Management Consultant, legal/commercial adviser in Australia
This information was sourced from Squirrly SEO
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Squirrly SEO
Pros:
It covers almost every aspect of SEO - from making improvements to your site and increase your ranking to social media integration. In other words, Squirrly is a complete SEO package.
Read more
Cons:
It was a bit laggy, glitch and didn’t work that well but eh.
Read more
This information was sourced from Squirrly SEO
Who Uses Squirrly SEO?
- business owners
- marketers
- personal brands
- agencies (marketing, SEO, social, web dev)
- freelancers
- affiliate marketers
- content marketers
This information was sourced from verified user reviews of SpyFu
Pros:
The platform is able to pull quite a bit of data around competitors' adwords campaigns and can streamline competitive analysis for marketers.
Read more
Cons:
I can pay for it once, use it extensively for analysis and than close the account. I don't see why I should keep it longer.
Read more
This information was sourced from SpyFu
Who Uses SpyFu?
Digital marketing agencies, advertisers, and SEO specialists.
"Seobase is an effective SEO tool that provides a comprehensive set of features to optimize and..."
Read the full review
Naveen
Manager in India
This information was sourced from Seobase
Website Analytics
Google Analytics Integration
Competitive Analysis
Content Management
Performance Metrics
Mobile Keywords
Reporting & Statistics
Dashboard
Localization Automation
Link Management
Keyword Research Tools
This information was sourced from verified user reviews of Seobase
Pros:
Both rookies and pros will find it simple to use and economical. Customer service is kind and quick to answer.
Read more
Cons:
Sometimes a keyword position seems to be a little bit off in comparison to other tools and unfortunately it's currently not possible to use multiple search engines or locations for a single project.
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