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Real Estate CRM Software

Real Estate CRM software provides specialised customer relationship tools to realty companies. Real Estate CRM systems often include lead management and follow-up features, automated email marketing, mobile tools, and sales force automation. Related categories include Customer Relationship Management software, Sales Force Automation software, Contact Management software, Real Estate Agency software, Marketing Automation software, Hospitality Property Management software, Lease Management software, Lead Management software, Real Estate Property Management software, Vacation Rental software, and Rental Property Management software. Find the best CRM software for real estate organisations in Australia. Read more Read less

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Featured software

MRI Vault

MRI Vault

(0)

Pipedrive

Pipedrive

4.5 (3,002)

monday CRM

monday CRM

4.7 (393)

Zoho CRM

Zoho CRM

4.3 (6,820)

Most reviewed software

Explore the products reviewed the most by our users in the Real Estate CRM Software category

Salesforce Sales Cloud

4.4 (18,589) #1

Mailchimp

4.5 (17,194) #2

Zoho CRM

HubSpot CRM

Pipedrive

Related Categories

Show local products

MRI Vault

(0)

This information was sourced from MRI Vault

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from MRI Vault

Who Uses MRI Vault?

MRI Vault CRM is the trusted partner to more than one in three real estate offices across Australia and New Zealand. Solutions for individual agents...

Countries available

Australia, Gibraltar, Indonesia, New Zealand, United Kingdom

Languages

English

Pipedrive

This information was sourced from verified user reviews of Pipedrive

Ease of Use 4.5
Customer Service 4.4
Value for Money 4.4

Verified reviewers

"Very happy so far with PipeDrive - agonised initially about using it because of weaker marketing..." Read the full review

Peter

CEO in UK

This information was sourced from Pipedrive

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Pipedrive

Pros:

Neatly organized and friendly application. The most liked feature is the chat support team. Read more

Cons:

The only thing that is kinda confusing especially to non-technical person is on integrating with third-party tools. Most of it needs to be connected with Zapier which is again another subscription. Read more

This information was sourced from Pipedrive

Who Uses Pipedrive?

Sales teams and small and mid-sized businesses looking for a simple yet powerful sales tool to help them stay organized.

Countries available

Albania, Algeria, American Samoa, Andorra, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh , Barbados, Belarus, Belgium, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Cook Islands, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Guam, Guatemala, Guernsey, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Iran, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Kazakhstan, Kiribati, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Marshall Islands, Mauritius, Mexico, Micronesia, Moldova, Monaco, Montenegro, Morocco, Nauru, Netherlands, New Caledonia, New Zealand, Nigeria, Norfolk Island, North Macedonia, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Rwanda, Samoa, San Marino, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tonga, Trinidad & Tobago, Tunisia, Tuvalu, Türkiye, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vanuatu, Venezuela, Vietnam, Wallis & Futuna, Åland Islands and 127 others

Languages

Czech, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian , Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian and 6 others

monday CRM

This information was sourced from verified user reviews of monday CRM

Ease of Use 4.7
Customer Service 4.6
Value for Money 4.5

Verified reviewers

"We are using Monday.com for our internal strategy work. We use Basecamp for project management for..." Read the full review

Kory

Sales Manager in US

This information was sourced from monday CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of monday CRM

Pros:

Monday.com has been one of the easiest project management tools I have ever used, it has great UX and UI. Read more

Cons:

Hard to prioritise jobs. Hard to get a sense of everything not done for one contact. Read more

This information was sourced from monday CRM

Who Uses monday CRM?

Best for mid and small businesses, monday CRM is a fully-customizable and AI-powered CRM that enables revenue to sell faster and streamline communicat...

Countries available

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark , Ecuador, Finland, France, Germany, Greece, Hong Kong SAR China, India, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States and 29 others

Languages

Brazilian Portuguese, Dutch, English, European Portuguese, French, German, Italian, Japanese, Korean, Portuguese , Russian, Spanish, Swedish, Turkish and 4 others

Zoho CRM

This information was sourced from verified user reviews of Zoho CRM

Ease of Use 4.1
Customer Service 4.1
Value for Money 4.3

Verified reviewers

"Business problems which we are solving using Zoho CRM are as such:- 1) Having better understanding..." Read the full review

Mehandi

Junior Constultant in India

This information was sourced from Zoho CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Zoho CRM

Pros:

I like that it is very flexible, there are many customization possible and the customer support is great. Read more

Cons:

The programming language for the custom functions. Also the Document merge function, lack of fonts, merging wrong characters sometime. Read more

This information was sourced from Zoho CRM

Who Uses Zoho CRM?

Zoho CRM can be used by businesses of all sizes. You can even build your own version of Zoho CRM. Sell smarter and faster with Zoho CRM.

Countries available

Armenia, Australia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Bhutan, Brazil, Canada , China, Colombia, Cyprus, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Greenland, Hong Kong SAR China, Hungary, India, Indonesia, Ireland, Italy, Japan, Kuwait, Luxembourg, Malaysia, Mexico, Myanmar (Burma), Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Türkiye, United Arab Emirates, United Kingdom, United States, Vietnam and 49 others

Languages

Arabic, Brazilian Portuguese, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese , French, German, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese and 17 others

Less Annoying CRM

This information was sourced from verified user reviews of Less Annoying CRM

Ease of Use 4.9
Customer Service 4.9
Value for Money 4.9

Verified reviewers

"Less Annoying CRM was recommended to me years ago when I was trying to get the company I was..." Read the full review

Kelly

Certified Professional Organizer in US

This information was sourced from Less Annoying CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Less Annoying CRM

Pros:

There is a compromise in that full integrations are limited but personally think that was the positive right choice. It is an excellent example of user focused software design. Read more

Cons:

As with all changes, the learning curve was the only obstacle, but the LACRM team was always an email or phone call away if we needed assistance. Read more

This information was sourced from Less Annoying CRM

Who Uses Less Annoying CRM?

Built for small businesses looking for an easy-to-use CRM to simplify managing customers without IT help. Expert support + no hidden costs =...

Countries available

Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, New Zealand, South Africa , United Kingdom, United States and 2 others

Languages

English

Bigin by Zoho CRM

This information was sourced from verified user reviews of Bigin by Zoho CRM

Ease of Use 4.7
Customer Service 4.5
Value for Money 4.7

Verified reviewers

"Easy to use, app is easy to read and use on our cell phones. We were up and running with BIGIN in..." Read the full review

Roger

Business Consultant in US

This information was sourced from Bigin by Zoho CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Bigin by Zoho CRM

Pros:

I am using this becasue of automation, not very costly, and function wise it is very good. Customer care are not very good, they do not help immediately, need to wait for few days only then call back. Read more

Cons:

It broke down several times. However, it finally worked. Read more

This information was sourced from Bigin by Zoho CRM

Who Uses Bigin by Zoho CRM?

Bigin is ideal for small and micro businesses that are looking to move away from inefficient spreadsheets and other legacy sales tools and better...

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia , Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Congo - Brazzaville, Congo - Kinshasa, Cook Islands, Costa Rica, Croatia, Cuba, Curaçao, Cyprus, Czechia, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Eswatini, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macao SAR China, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar (Burma), Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, North Macedonia, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Réunion, Samoa, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, St Helena, St Pierre & Miquelon, St. Kitts & Nevis, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Sweden, Switzerland, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkmenistan, Turks & Caicos Islands, Tuvalu, Türkiye, US Virgin Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia, Zimbabwe, Åland Islands and 219 others

Languages

Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, French, German , Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese and 15 others

Occupier

This information was sourced from verified user reviews of Occupier

Ease of Use 4.8
Customer Service 4.9
Value for Money 4.7

"Very good use, easy to manage" Read the full review

Ana

Facilities Coordinator in Brazil

This information was sourced from Occupier

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from Occupier

Who Uses Occupier?

Lease management software built for organizations managing robust commercial real estate lease portfolios and maintaining lease accounting compliance...

Countries available

Canada, United States

Languages

English

Salesforce Sales Cloud

This information was sourced from verified user reviews of Salesforce Sales Cloud

Ease of Use 4.0
Customer Service 4.1
Value for Money 4.0

Verified reviewers

"Very, very pleased and satisfied in almost 5 years of usage!" Read the full review

Dina

Director of Data-Driven Product in Serbia

This information was sourced from Salesforce Sales Cloud

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Salesforce Sales Cloud

Pros:

The dashboard is in every case exceptionally alluring and basic. The interface is delightful and generally has an excellent cost. Read more

Cons:

There are countless strides to having a total record, so this is definitely not a languid program. In case you will utilize it, focus on utilizing it, in any case, nonsense in, nonsense out. Read more

This information was sourced from Salesforce Sales Cloud

Who Uses Salesforce Sales Cloud?

With Salesforce's multi-tenant cloud computing model we can serve the needs of companies of all sizes, in any industry. Our customers benefit from a...

Countries available

Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India , Indonesia, Ireland, Israel, Italy, Malaysia, Mexico, Netherlands, Norway, Philippines, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Vietnam and 21 others

Languages

English, French, German, Italian, Russian, Spanish, Swedish

Mailchimp

This information was sourced from verified user reviews of Mailchimp

Ease of Use 4.4
Customer Service 4.2
Value for Money 4.4

Verified reviewers

"Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course,..." Read the full review

Pedro

FreeLancer in Brazil

This information was sourced from Mailchimp

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Mailchimp

Pros:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others. Read more

Cons:

They have a really strange billing system that is designed in such a way that it sucks money out of you. Read more

This information was sourced from Mailchimp

Who Uses Mailchimp?

Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective...

Countries available

Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain , United Kingdom, United States and 2 others

Languages

Brazilian Portuguese, English, French, German, Italian, Spanish

HubSpot CRM

This information was sourced from verified user reviews of HubSpot CRM

Ease of Use 4.4
Customer Service 4.4
Value for Money 4.3

Verified reviewers

"HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to..." Read the full review

Jay

CEO in US

This information was sourced from HubSpot CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of HubSpot CRM

Pros:

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company. Read more

Cons:

Now I am stuck with some defined items that are inaccessible. Read more

This information was sourced from HubSpot CRM

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract,...

Countries available

Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany , Hong Kong SAR China, India, Ireland, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States and 16 others

Languages

English, French, German, Japanese, Portuguese, Spanish

Airtable

This information was sourced from verified user reviews of Airtable

Ease of Use 4.4
Customer Service 4.4
Value for Money 4.5

Verified reviewers

"Airtable is fantastic. I've made it a part of basically every publication and content hygiene..." Read the full review

Duncan

Content Strategist in Australia

This information was sourced from Airtable

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Airtable

Pros:

It is easy to understand, configure, and use. Customer service is great. Read more

Cons:

The UI is still slightly complicated, and I had a lot of trouble finding documentation on linked fields. Read more

This information was sourced from Airtable

Who Uses Airtable?

For organizations looking to build scalable, flexible apps with powerful governance and administration.

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia , Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Congo - Brazzaville, Congo - Kinshasa, Cook Islands, Costa Rica, Croatia, Cuba, Curaçao, Cyprus, Czechia, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Eswatini, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macao SAR China, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar (Burma), Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, North Macedonia, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Réunion, Samoa, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, St Helena, St Pierre & Miquelon, St. Kitts & Nevis, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Sweden, Switzerland, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkmenistan, Turks & Caicos Islands, Tuvalu, Türkiye, US Virgin Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia, Zimbabwe, Åland Islands and 219 others

Languages

English

Nimble

This information was sourced from verified user reviews of Nimble

Ease of Use 4.3
Customer Service 4.3
Value for Money 4.3

Verified reviewers

"Nimble is our data enrichment application. We use it across departments for the purpose of..." Read the full review

Brad

CEO/Founder in US

This information was sourced from Nimble

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Nimble

Pros:

It is a fairly inexpensive software for data storage. The volume that it can store for the cost is astounding. Read more

Cons:

The work that was produced was sub-par and full of errors. Read more

This information was sourced from Nimble

Who Uses Nimble?

Business Services Media & Internet Software Manufacturing Finance

Countries available

Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

Languages

English

Intercom

This information was sourced from verified user reviews of Intercom

Ease of Use 4.4
Customer Service 4.3
Value for Money 4.0

Verified reviewers

"Better and more convenient contact between us and our customers is always appreciated. Easy history..." Read the full review

Emma

Senior Director Product Marketing in US

This information was sourced from Intercom

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Intercom

Pros:

Combined with my WordPress website, it has revolutionized my customer service. It's very easy to use for both the end user and me as an admin, yet so powerful. Read more

Cons:

Customer service is terrible and they just don't give two hoots about their customers. Constantly introducing new features but not actually fixing the main feature that someone would need. Read more

This information was sourced from Intercom

Who Uses Intercom?

Customer service teams from more than 25,000 global organizations, including Atlassian, Amazon and Microsoft, rely on Intercom to deliver efficient...

Countries available

Australia, Canada, France, Germany, Hong Kong SAR China, Ireland, Netherlands, New Zealand, Singapore, Taiwan , United Kingdom, United States and 2 others

Languages

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew , Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish and 12 others

EngageBay CRM

This information was sourced from verified user reviews of EngageBay CRM

Ease of Use 4.5
Customer Service 4.8
Value for Money 4.7

Verified reviewers

"It's developer-friendly - important when you want to customise something like a contact form or..." Read the full review

David

Web Developer in Ireland

This information was sourced from EngageBay CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of EngageBay CRM

Pros:

I love using a multiform that can manage all of my data and daily functions in the one place without having to sync and integrate multiple platforms using third party service providers. Read more

Cons:

NO SMS Function However I have been told this is coming soon. Read more

This information was sourced from EngageBay CRM

Who Uses EngageBay CRM?

Small to medium size businesses that require affordable, all in one sales and marketing software to acquire, engage, nurture and convert visitors to...

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia , Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Congo - Brazzaville, Congo - Kinshasa, Cook Islands, Costa Rica, Croatia, Cuba, Curaçao, Cyprus, Czechia, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Eswatini, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macao SAR China, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar (Burma), Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, North Macedonia, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Réunion, Samoa, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, St Helena, St Pierre & Miquelon, St. Kitts & Nevis, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Sweden, Switzerland, Syria, São Tomé & Príncipe, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkmenistan, Turks & Caicos Islands, Tuvalu, Türkiye, US Virgin Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia, Zimbabwe, Åland Islands and 219 others

Languages

English

Salesforce Service Cloud

This information was sourced from verified user reviews of Salesforce Service Cloud

Ease of Use 4.1
Customer Service 4.2
Value for Money 4.2

Verified reviewers

"My overall experience with Salesforce Service Cloud has been excellent. It has helped me improve my..." Read the full review

Imran

Team Coordinator in Bangladesh

This information was sourced from Salesforce Service Cloud

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Salesforce Service Cloud

Pros:

Salesforce is a powerful swiss army knife, with plenty of features and capabilities to cover a multitude of use cases. Read more

Cons:

Sometimes is a little bit confusing on the new front end. Read more

This information was sourced from Salesforce Service Cloud

Who Uses Salesforce Service Cloud?

Businesses in need of service-as-a-software solution for the Communications industry.

Countries available

Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany , India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Vietnam and 23 others

Languages

Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish , Swedish, Thai, Traditional Chinese and 3 others

Apptivo

This information was sourced from verified user reviews of Apptivo

Ease of Use 4.2
Customer Service 4.7
Value for Money 4.7

Verified reviewers

"Our business started Apptivo when we were quite small, and there were several issues with the..." Read the full review

Marisela

US

This information was sourced from Apptivo

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Apptivo

Pros:

A impressive level of integration into other platforms and customization. Read more

Cons:

Some features are missing (Round Robin algorithm, duplication filter, etc). Read more

This information was sourced from Apptivo

Who Uses Apptivo?

We serve businesses of all shapes and sizes. From independent consultants to billion dollar enterprises, Apptivo offers over 60 business apps that...

Countries available

Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

Languages

English

eWay-CRM

This information was sourced from verified user reviews of eWay-CRM

Ease of Use 4.4
Customer Service 4.7
Value for Money 4.5

Verified reviewers

"I was a 10+ years users of the obsolete, outdated, full of issues Microsoft Business Contacts..." Read the full review

Fernando

Owner in US

This information was sourced from eWay-CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of eWay-CRM

Pros:

Covers everything needed to maintain my client list and stay on top of what's happening. The customer support is friendly and responsive. Read more

Cons:

Has a tendency to crash or slow down laptop as infrequent, random times. Read more

This information was sourced from eWay-CRM

Who Uses eWay-CRM?

If you use Outlook and looking for CRM, you have to try eWay-CRM. It's the only CRM that sits right inside your Outlook. Allows to automatically...

Countries available

Australia, Canada, Germany, Ireland, South Africa, United Kingdom, United States

Languages

Czech, English

Freshsales

This information was sourced from verified user reviews of Freshsales

Ease of Use 4.4
Customer Service 4.4
Value for Money 4.4

Verified reviewers

"We are too big for no CRM, but not big enough to implement the HubSpot and Salesforce CRMs of the..." Read the full review

Paul

Chief Product Officer in US

This information was sourced from Freshsales

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Freshsales

Pros:

It's open API allowed us to develop some really cool things. Such as event tracking from our website that is attached to a users FreshSales profile. Read more

Cons:

We have customers all over the globe and it can sometimes be bothersome to find the customers time zone or simply address to ship their orders. Read more

This information was sourced from Freshsales

Who Uses Freshsales?

With Freshsales, businesses can attract, engage, close, and nurture their leads. You no longer need a CRM and five other tools to run your business,...

Countries available

Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica , Ecuador, France, Germany, Hong Kong SAR China, India, Indonesia, Ireland, Israel, Italy, Japan, Kuwait, Mexico, Netherlands, New Zealand, Oman, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States, Uruguay and 32 others

Languages

Dutch, English, French, German, Italian, Polish, Portuguese, Russian, Spanish, Traditional Chinese

Copper

This information was sourced from verified user reviews of Copper

Ease of Use 4.5
Customer Service 4.3
Value for Money 4.1

Verified reviewers

"I work in a service company that offers hardware and software solutions with hundreds of clients in..." Read the full review

Alirio Rubén

Gerente de Marca - Integrigo in Venezuela

This information was sourced from Copper

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Copper

Pros:

I like the simplicity of how it is laid out. It was easy to customize to some of my company's unique requirements. Read more

Cons:

When I asked about a refund for the past 10 months, they said that I should have cancelled and when I said that I did, they said prove it. Read more

This information was sourced from Copper

Who Uses Copper?

Small and medium-sized businesses on Google Workspace looking for an easy to use CRM that automates repetitive tasks and integrates with the tools...

Countries available

Australia, Canada, Netherlands, New Zealand, United Kingdom, United States

Languages

English

BoldTrail

This information was sourced from verified user reviews of BoldTrail

Ease of Use 4.1
Customer Service 4.3
Value for Money 4.3

Verified reviewers

"I love kvCore and often brag about its features to my peers. I have gained new clients that have..." Read the full review

Bill

Team Leader in US

This information was sourced from BoldTrail

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of BoldTrail

Pros:

Great integrated software in all feelds of RE life. Read more

Cons:

The backend is a little confusing, not everything easy to find and upsell tools/features are displayed in with the basic kvCORE tools. Confusing for our agents. Read more

This information was sourced from BoldTrail

Who Uses BoldTrail?

Real Estate Brokerages, Enterprises, Team Leaders, and Agents.

Countries available

Canada, United States

Languages

English

Wise Agent

This information was sourced from verified user reviews of Wise Agent

Ease of Use 4.1
Customer Service 4.6
Value for Money 4.5

Verified reviewers

"Wise Agent has many features that I use every day. Their customer support is fantastic, with 24/7..." Read the full review

Ed

Reator in US

This information was sourced from Wise Agent

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Wise Agent

Pros:

I like the integration with my google contacts so I don't have to manually load in the people I want to interact with. I like the monthly newsletter a lot. Read more

Cons:

I also HATE that I cannot CLEAR a required date (such as a closing date - for a transaction that has cancelled) and instead I need to pick a date in the PAST, because it won't accept an empty field. Read more

This information was sourced from Wise Agent

Who Uses Wise Agent?

Wise Agent is an intuitive client influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why...

Countries available

United States

Languages

English

Thryv

This information was sourced from verified user reviews of Thryv

Ease of Use 4.1
Customer Service 4.3
Value for Money 4.0

Verified reviewers

"Fantastic Overall Experience! We now have an up-to-date software that serves our company and our..." Read the full review

Stephen R.

Vice President of Sales and Marketing in US

This information was sourced from Thryv

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Thryv

Pros:

Thryv was easy to use once you became familiar with how things worked. The integration in the business was made easy with the help from Thryv. Read more

Cons:

It can not connect to a dialer system which i need really bad may have to get another crm due to this issue. Read more

This information was sourced from Thryv

Who Uses Thryv?

Being a small business owner can be overwhelming. At Thryv, we created simple software to help you get organized, communicate with your customers,...

Countries available

Australia, Barbados, Canada, Cayman Islands, United States

Languages

English, Spanish

Five9

This information was sourced from verified user reviews of Five9

Ease of Use 4.2
Customer Service 4.3
Value for Money 4.1

Verified reviewers

"When I worked at the call center over the web Fivenine was a quickly learnable calling program. It..." Read the full review

Ilan

Graphic Designer in US

This information was sourced from Five9

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Five9

Pros:

The cost of this product is very inviting. The reporting is very extensive and takes some getting used to, but it's also very thorough. Read more

Cons:

There have been a lot of log-in issues for me (typically an error saying the plugin needed to be installed or an endless loading symbol). Read more

This information was sourced from Five9

Who Uses Five9?

Five9 is a leading provider of cloud contact center software, serving thousands of customers and helping organizations of every size transition from...

Countries available

Brazil, United Kingdom, United States

Languages

English, French, German, Polish, Portuguese, Spanish

ResMan

This information was sourced from verified user reviews of ResMan

Ease of Use 4.6
Customer Service 4.4
Value for Money 4.6

Verified reviewers

"On Facebook there is a group called Apartment Management and Maintenance Support Group. Every..." Read the full review

Amy

Regional Manager in US

This information was sourced from ResMan

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of ResMan

Pros:

They are easy to get along with and I predict they will give Yardi and Onesite a run for their money. Read more

Cons:

I don't think at this time there is anything missing or needed to be done. Read more

This information was sourced from ResMan

Who Uses ResMan?

ResMan is a property management tool built for multifamily & affordable housing operators, which provides robust operational, accounting, and...

Countries available

United States

Languages

English

Spotler CRM

This information was sourced from verified user reviews of Spotler CRM

Ease of Use 4.5
Customer Service 4.6
Value for Money 4.5

Verified reviewers

"We were using CRMs that were overkill for our business purpose so we were excited to finally find..." Read the full review

Lori

Founder in US

This information was sourced from Spotler CRM

Lead Capture
Referral Tracking
Email Marketing
Workflow Management
Segmentation
Client/Property Matching
Lead Nurturing
Reporting/Analytics
Contact Database
Campaign Management
Document Management

This information was sourced from verified user reviews of Spotler CRM

Pros:

The account pages are a simple set up and really easy to use and easy to customise with information relevant to your individual organisation. Read more

Cons:

Occasionally it crashes- but this usually lasts no longer than a couple minutes. Read more

This information was sourced from Spotler CRM

Who Uses Spotler CRM?

Designed for growing teams in both small and mid-sized B2B organizations.

Countries available

Australia, Canada, Guernsey, Ireland, Isle of Man, Jersey, Netherlands, New Zealand, South Africa, United Kingdom , United States and 1 others

Languages

English

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Real Estate CRM Software Buyers Guide

Table of Contents

What is real estate CRM software?

Real estate customer relationship management (CRM) software provides specialised customer relationship tools to realty companies of all sizes. Estate agents and agency managers can manage leads and contacts through all phases of the sales cycle. Estate agents and property managers can access application tools via mobile devices. Sales teams can automate the distribution of marketing materials and sales forecasts.

What are the benefits of real estate CRM software?

Contact and lead management: In addition to the standard contact fields common in most CRM apps, real estate CRM software also stores and compares information specific to the property market such as client budgets and preferred target neighbourhoods. Dashboard and calendar functions remind estate agents when to reconnect with leads and clients so that valuable opportunities are never lost.
Targeted listings: By keeping up-to-date information on potential clients, estate agents can automatically match new listings with client preferences. In doing so, the information you provide clients will better reflect their needs. Real-time listings and marketing materials can automatically be distributed to potential clients via email and other messaging platforms.
Agency pipeline management: In addition to managing contact information for new sales opportunities, real estate CRM system allows estate agents to calculate closure success rates and timelines for past listings. This in turn provides an accurate tool for estate agents to forecast projected sales based on deals currently in the pipeline.

What are the features of real estate CRM software?

Contact management: Enables users to store and search contact information by fields such as name, address, and telephone number. The software also stores market information for contacts such as housing budget and current mortgage information.
Lead management: Tracks and manages sales leads through the entire sales process. Allows you to create reminders for when to contact potential clients at later dates.
Dashboard: Provides an "at-a-glance" interface for monitoring the status of tracked sales opportunities. Gives sales managers a tool to monitor sales agent activity.
Email marketing: Uses the contact database to generate commercial messages to specific target markets using email or other messaging platforms.
Customer segmentation: Uses contact information across the entire database to identify market segments based on criteria such as income and location.

The real estate CRM software directory lets you filter by feature(s) to view only options that meet your business needs, which can help you narrow your software shortlist.

What should be considered when purchasing real estate CRM software?

Market-specific vs general CRM: Many CRM offerings are not designed for a specific vertical market. Although they provide customisation via powerful configuration tools, smaller estate agents may not have the IT staff or support to take advantage of this breadth of features. On the other hand, real estate CRM system packages are specifically designed for estate agents of all sizes, but may lack the customisation features of broader-scale CRM or project collaboration products.
CRM vs ERP: Many enterprise resource planning (ERP) packages offer CRM as a component of a more comprehensive enterprise solution. If you are looking for a solution that will integrate with other business functions—for example, accounting, human resources, and asset management—then a broader ERP solution may be a consideration.
Platform dependency: Considering that many property sales are conducted in the field, it's important to understand the features and limitations of a real estate CRM's mobile component. Although most products available in today's market provide apps that work across all major mobile platforms (iOS, Android, and mobile web browsers), there may be functionality limitations for mobile versions.

What are the most relevant real estate CRM software trends?

Real estate CRM software will increasingly depend on artificial intelligence (AI) and machine learning to forecast trends in property markets: You don't have to own property be aware of (and affected by) the cyclical nature of property markets. The ability to forecast the timing of these cycles can make all the difference for investors. Many current real estate CRM system offerings uses sales cycle data to forecast an agency's projected income. Considering that 68% of small businesses will adopt AI in some respect in the next few years, it's likely that we will see real estate CRM programmes that intelligently augment forecasts with real-time market data.
The use of virtual reality (VR) in property will change the role of real estate agents: It is projected that the use of VR will contribute an additional USD 2.6 billion in revenue to the property market until 2025. Currently, many property websites only show listing photos and information when the potential client provides contact information. This data is then stored in a real estate CRM system and the lead is passed on to an estate agent to schedule a viewing. However, given that viewings will be increasingly conducted via VR, collecting contact information in a real estate CRM will become even more crucial for tracking potential clients.