AB Testing Tools

Use AB Testing software to increase your website's conversions. By split testing different versions of your web page, you can quickly learn which design elements, colors, and calls to actions have the best results. These applications help you optimize your conversion rate quickly and easily, often with very little coding needed. Related tools can also be found in Campaign Management software, Business Intelligence software, Web Analytics software, Landing Page software, Product Management software.

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Freshmarketer is a full-fledged A/B testing with marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. Learn more about Freshmarketer Full-stack A/B Testing + Marketing Automation Software. Built for Marketers. Designed for Humans. Learn more about Freshmarketer
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Convertize is an A/B testing and nudge marketing platform. Key features: - A/B testing - Split testing - Nudge marketing notifications (scarcity, urgency, and social proof) - SmartPlugins (dynamic text & geolocation) - Autopilot mode (for all the heavy statistical lifting) - A library of 250 optimisation tactics (as used by Amazon and other leading websites) Learn more about Convertize Convertize is the easiest way to AB Test your ideas. Edit your website and add notifications to turn more visitors into customers Learn more about Convertize

by Zoho PageSense

(6 reviews)
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Zoho PageSense is a complete A/B testing & CRO platform. Equipped with an intuitive UI and an assortment of features, PageSense makes the process of increasing website conversion rates streamlined, data-backed, and effortless. Learn more about Zoho PageSense The complete A/B testing and conversion rate optimization platform. Learn more about Zoho PageSense
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Forget traditional A/B testing that involves lots of efforts and lots of changes for minimal reward - try Yieldify's dynamic website personalization that increases your conversions, leads and order value in a simpler, smarter way. Get started in minutes and benefits from Yieldify's expertise in customer journey optimisation to get meaningful, measurable results for your e-commerce store. Learn more about Yieldify Increase conversions and improve your customer experience with smart onsite messages delivered based on visitor behaviour. Learn more about Yieldify
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Userfeel is a usability testing tool that gives you videos of real users speaking their thoughts as they use your website or app. Userfeel was designed and developed by Usability Researchers for Usability Researchers but also for newcomers to UX Research and anyone who wants to optimize their website or app. Learn more about Userfeel.com Quick and Easy Remote Usability Testing for Websites and Apps. Our panel consists of more than 60,000 testers speaking 40 languages. Learn more about Userfeel.com
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Marketing Automation Software AI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device Customer Engagement, Conversion rate optimization and Analytics Software. NotifyVisitors A/B testing tool works across mobile, tablet and desktop. It provides in-depth analytics which will help you increase conversions and grow your business. It lets you visually analyse visitor¿s behaviour. This is the ultimate conversion rate optimization tool. Learn more about NotifyVisitors Marketing Automation Software AI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device Learn more about NotifyVisitors
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Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns. Own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform.
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Automated marketing technology that provides an opportunity to extract value from abandoning visitors. Picreel is the solution that makes it possible to convert web traffic into high quality leads by serving tailored offers to segmented visitors. It is all based on automated customer capture technology called exit intent. This technology tracks the website behavior of visitors and triggers a specially prepared message when potential consumers leave a website. Automated marketing technology that provides an opportunity to extract value from abandoning visitors.
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Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps.
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VWO is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps. A/B testing tool for website and conversion rate optimization. Features include heatmaps, targeting, personalization, and analytics.
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At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze how and why their users engage, convert, and retain across devices. Then send messages and run experiments from what they learned-all in Mixpanel. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore. Mixpanel helps companies analyze user behavior across devices - then use that data to run tests and grow their business.
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Heatmaps, User Recordings & A/B Testing. 300,000 Customers. Heatmaps show you how customers scroll, click, engage and experience your website or application. Filters help you understand specific customer segments &use cases. User Recordings help you follow individual user journeys through your website or application. You can organize Recordings into playlists to quickly identify patterns. A/B Testing and Editing helps you translate what you've learned into experiments to improve UX. Heatmaps, User Recordings and A/B Testing. 300,000 Customers. Alive and kicking since 2005.
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UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTestings on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting helps organizations to create the best customer experience powered by human insights.
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Omniconvert is designed to be the Swiss knife of any conversion rate optimization specialist. This is why we bundled together 3 of the most important CRO tools: online surveys, AB testing & web personalization, saving both time and money for our clients. Time because our clients only have to login in one dashboard and have just one learning curve instead of 3, and money because the 3 main tools that we provide are priced as one. Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.
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BlueConic, the worlds leading customer data platform (CDP), liberates marketers first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. More than 240 consumer and B2B brands leverage BlueConic to unify their first-party customer data into robust, person-level profiles, and then activate it across their marketing ecosystem. BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem.
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Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached. Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, and emails.
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The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web). The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web).
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UX/usability testing platform that lets you watch videos of real people in your target market using your websites & apps. UX/usability testing platform that lets you watch videos of real people in your target market using your websites & apps.
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Only Evergages real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to deliver 1-to-1 engagement, across channels. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails one at a time, in the moment and at scale. Evergage's real-time personalization platform enables digital marketers to transform the dream of 1:1 customer engagement into reality.
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Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence Apptimize enables them to test and optimize these apps to reach and exceed business goals. Apptimize is an innovation engine providing industry-leading experimentation and feature release management.

by ChangeAgain

(3 reviews)
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A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses. A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses.

by Kaleidoscope Global

(3 reviews)
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Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers. Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.
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SiteSpect is the leading A/B testing and optimization solution enabling businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers experiences. With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags.
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AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty helps marketers optimize their websites and increase conversion rates through testing, personalization and user engagement.

by UseItBetter

(2 reviews)
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UseItBetter understands how your website is built and automatically tracks everything visitors do. You can use CSS selectors, just like you would do in jQuery, to measure visitors actions or use them as Triggers to A/B test changes to your website. Also: - discover why users are failing to convert (Heat Maps, Form Analytics and Session Replays) - measure impact of users behaviour on your KPIs (Behavioral Analytics, Segmentation) Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience
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Automated user testing for your website or mobile app with real in-context user feedback videos. Create a test in seconds to improve conversion, retention and more with deeper understanding of why your users behave they way they do. Automated user testing for your website or mobile app with real in-context user feedback videos.
Provides advanced A/B/n testing and full-factorial ANOVA approach for customer experience testing, personalization, and improvement. Provides advanced A/B/n testing and full-factorial ANOVA approach for customer experience testing, personalization, and improvement.
A/B testing software designed to optimize online business conversion and improve customer experience. A/B testing software designed to optimize online business conversion and improve customer experience.

by SimpleHeatmaps

(1 review)
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A simple and fast way to see how customers are interacting with your website. Track clicks, mouse movement, and scrolls with no impact to user experience. View beautiful heatmaps right on the page to see how customers are interacting with your site. Analyze heatmaps for desktops, tablets, and mobile devices. SimpleHeatmaps automatically detects device types and generates appropriate heatmaps for different device types. A simple and fast way to see how customers are interacting with your website. Track clicks, mouse movement, and scrolls with no impact

by SplitMetrics

(1 review)
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SplitMetrics creates state-of-the-art tools for app marketers, allowing them to automate, optimize and scale marketing activities to reach maximum efficiency. Trusted by 7,000+ users (Google, Rovio, Wargaming, etc.), SplitMetrics products are the ultimate solution for app publishers, marketing agencies and venture funds who assess companies on pre-launch stage. Optimize App Conversion Rates on the App Store and Google Play with A/B Testing.
Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more. Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more.

by Prisma Campaigns

(1 review)
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Prisma Campaigns is a smart omnichannel marketing orchestrator designed for Financial Institutions. Based on customer data it allows FIs to effectively execute segmented and personalized campaigns through all digital and non-digital channels, providing relevant, personal and contextual offers that increase conversion rates. Prisma uses machine learning algorithms to automatically predict the next best marketing action for any specific customer in a specific context. Prisma Campaigns is a smart omnichannel marketing orchestrator designed for Financial Institutions.

by Scaled Inference

(1 review)
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Amp.ai, by Scaled Inference, uses AI to analyze all available signals to match your variants with the precise audience segments that would benefit most from them. Amp.ai actively monitors your segments and adapts to any changes to consistently achieve the best possible metrics over time. Amp.ai's continuous optimization use cases include Checkout & Purchases, Subscriptions, Personalization, User Experience, Cancellations, Search Engine Optimization. Performance Improvement Guarantee, try now! AI platform that helps enterprises improve metrics with contextual and continuous optimization of their website, mobile app, UX and UI.

by Alter.com

(1 review)
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Alter helps automatically convert more website visitors with personalized content recommendations. Alter helps automatically convert more website visitors with personalized content recommendations.
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Quitsnap is a tool that allows to display targeted content to Your visitors, track their path, and react to the actions. Quitsnap is a tool that allows to display targeted content to Your visitors, track their path, and react to the actions.

by Taplytics

(0 reviews)
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Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests. Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests.

by Userbrain

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Userbrain is a remote usability testing service with focus on continuous testing. You can order and watch videos of real people interacting with your website. You will hear what users think and see what they do, to build better products for happier customers. Userbrain is a remote usability testing service with focus on continuous testing.

by Kameleoon

(0 reviews)
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Kameleoon¿s A/B testing solution has been designed to be extremely easy to use. It enables you to create A/B tests and multivariate (MVT) tests within minutes, be it on client side or server side, with linear traffic allocation or multi-armed bandit (allocation of the traffic to the variant with the highest performance). The experiment runs until the confidence level is high enough. An estimation of test duration is helpful for test organization. Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms.

by UpSellit

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Increase online conversions with custom on-site and email marketing solutions. UpSellit analyzes your shopper behavior in order to design highly personalized online conversion experiences that incorporate product recommendations, low-stock notifications, dynamic incentives and behavior-based messaging. With one line of javascript, UpSellit will develop a comprehensive conversion strategy on a pay-for-performance price model. Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions.

by Convert Insights

(0 reviews)
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Convert Experiences is a fully GDPR compliant A/B testing solution for businesses that want to mature their optimization program. With 4X faster support, 80 + integrations with tools that are already part of your tech stack, flexible monthly billing, and advanced developer options, it is the ideal solution for ambitious testing and profitable optimization. We have transparent pricing, direct access to free trials and demos and a friendly team ready to answer your questions. A fully GDPR compliant A/B testing solution that only uses first party cookies and offers 4X faster support.

by Curious Labs

(0 reviews)
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Makes it easy to track content changes, A/B tests and performance levels of competing brands. Makes it easy to track content changes, A/B tests and performance levels of competing brands.

by Sentient Technologies

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Sentient Ascend is a conversion rate optimization solution that uses evolutionary algorithms to accelerate your testing 10-100X or more, finding winning designs faster. Remove the barriers to optimization with AI-powered CRO

by Concurra

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An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites. An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites.

by Cxense

(0 reviews)
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Web-based solution that provides data management through analysis, conversions, customization and more. Web-based solution that provides data management through analysis, conversions, customization and more.

by SystemEXE

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A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data. A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data.

by Conver.fit

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Implement Conver.fit on your e-commerce website to create personalized, smart campaigns. Implement Conver.fit on your e-commerce website to create personalized, smart campaigns.

by Split Hero

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A/B split testing platform for Wordpress that helps agencies and their client's optimise their site. A/B split testing platform for Wordpress that helps agencies and their client's optimise their site.

by Convincely

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Platform that turns visitors into customers by gamifying their entire experience. Platform that turns visitors into customers by gamifying their entire experience.

by Conductrics

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Powerful solution that helps businesses optimize web and app content and user experience using AB testing, AI and ML algorithms. Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites.