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Coach, motivate, and empower your employees to make every customer experience awesome. Learn more about AskNicely
Get more repeat purchases and referrals by improving your customers' experiences. Collect real-time customer feedback to motivate, engage, and coach your service providers so they can deliver exceptional customer experiences, every time. Discover why AskNicely is the leading Customer Experience Management solution. Learn more at asknicely.com. Learn more about AskNicely

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
GetFeedback is the #1-rated feedback solution for Salesforce. Seamlessly connect all of your CX surveys for actionable insight. Learn more about GetFeedback
With GetFeedback for Salesforce, you can automatically collect customer feedback at critical touchpoints in the customer journey. Pull more context into your surveys then push feedback into Salesforce so you can measure valuable customer metrics like NPS, CSAT, or CES and take intelligent action to improve your customer experience. GetFeedback customers see a 240% increase in response rates and 7x faster implementation than other cx survey platforms. Learn more about GetFeedback

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
With active listening enabled across your entire organization, you can increase employee engagement, productivity, and inclusivity. Learn more about Workday Peakon Employee Voice
Workday Peakon Employee Voice is an employee engagement platform that converts feedback into meaningful insights that drive execution excellence and transformational success. Workday Peakon Employee Voice provides a continuous listening platform spanning the employee lifecycle and giving real-time visibility into employee engagement, sentiment and productivity. Learn more about Workday Peakon Employee Voice

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Momentive combines people-centric solutions with an agile AI-powered platform to reshape your customer experience. Learn more about Momentive
Momentive combines people-centric solutions with an agile, AI-powered platform to give every decision-maker in your organization the power to reshape your customer experience, your product, or your industry. Leveraging 20 plus years of expertise and over 55 billion responses by 6 billion respondents, Momentive is powered by real human inputs, based on proven best practices and delivers exceptional user experience. Trusted by over 98% of Fortune 500 companies. Learn more about Momentive

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
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ELMO Survey enables organisations to conduct and manage staff surveys throughout all points of the employee lifecycle. Learn more about ELMO Software
ELMO Survey enables organisations to conduct and manage staff surveys throughout all points of the employee lifecycle to gain actionable insights into your employees’ attitudes and opinions towards work. Access a range of ready-made HR survey templates built by industry professionals with over 18 years of experience to help make better business decisions. Learn more about ELMO Software

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce. Start for free! Learn more about Connecteam
Don’t make assumptions, use Connecteam's team engagement app to gain real-time feedback to make better business decisions based on results. Send surveys to specific groups or individuals, create a virtual ‘Suggestion Box’ so users can easily share ideas, and start a live poll to grow engagement as a team. Start for free now! Learn more about Connecteam

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
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Powerful survey software tool for businesses and consultants to uncover knowledge & ideas, make decisions & drive action. Learn more about Spark Chart
Powerful survey software tool with 24 x 7 support & advice from survey experts. Perfect tool for businesses and consultants to uncover knowledge & ideas, make decisions & drive action. Create & deploy any type of survey. Engage employees and teams to uncover their suggestions & improve performance. Discover what customers say & recommend. Find out your Net promoter Score (NPS). Explore opinions & generate ideas. Conduct research on markets & potential customers. Learn more about Spark Chart

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Get better data from your surveys with interactive videos. Learn more about VideoAsk
Give your audience a reason to complete your surveys: ask them face-to-face with pre-recorded videos. With VideoAsk's quick and easy cloud-based video chats you can scale personal interactions to an unlimited degree. Plus there are text and audio options when video isn't possible, multiple choice, and more. Gathering answers is also easy with automatic transcriptions. Your surveys will never be the same again. Learn more about VideoAsk

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Survey software for the creation, distribution, and analysis of surveys, polls, and forms. Learn more about QuestionPro
QuestionPro is a leading SaaS survey solutions company providing a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of the audience. Collect data and gain insights that help you make smarter decisions. Send surveys in under 5 mins with 40+ question types, ready-made survey templates, and customizable design themes. We are ISO 27001 certified and comply with leading data security standards and data privacy laws including GDPR. Learn more about QuestionPro

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Mobile and cloud-based market research solution for businesses that helps collect, share and collaborate over research-based data. Learn more about SurveyMonkey Enterprise
SurveyMonkey Enterprise empowers businesses to capture and act on critical feedback to drive growth and innovation at scale with advanced security and compliance features. Integrate survey feedback with your technology stack to enrich decision-making and automate workflows. SurveyMonkey's products, enterprise solutions, and integrations enable more than 335,000 organizations to deliver better customer experiences, increase employee retention, and unlock growth and innovation. Learn more about SurveyMonkey Enterprise

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Get valuable feedback or conduct research online with Jotform's customizable, mobile-friendly surveys, questionnaires, and polls. Learn more about Jotform
Whether you need to conduct market research or obtain valuable feedback for your business, Jotform makes it easier than ever to create powerful online surveys that get answers fast. Build engaging and easy-to-fill surveys, questionnaires, polls, and more without any coding. Save responses in a collaborative spreadsheet-powered database platform, or turn them into visual reports in just one click to better analyze and present results. Learn more about Jotform

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Create engaging, platform-independent and beautiful surveys. We empower companies - large & small - & individuals, to collect feedback. Learn more about SurveyLegend
SurveyLegend is the next generation of online surveys engaging, platform-independent & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Now you can create great-looking surveys on your PC or tablet, customize the look of your survey however you like, & display collected data with eye-catching & insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. Learn more about SurveyLegend

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Best customer feedback tool for companies requiring actionable feedback from customers to detect satisfaction gaps and resolve issues. Learn more about Qualaroo
Qualaroo is a powerful customer feedback tool that helps you collect customer insights 10 times more valuable than email surveys. Its proprietary pop-up surveys called Nudges, allow you to ask your users the right questions at the right time. Ready-made nudge templates help you save time in creating web, in-app, and link surveys. Its AI-powered sentiment analysis feature backed by IBM Watson easily deciphers users motives and feelings from their responses to open-ended survey questions. Learn more about Qualaroo

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Turn surveys into conversations with our chat-like surveys. Engage better with your customers & employees. Learn more about SurveySparrow
SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience. SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With easy sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to easily collect feedback from your targeted audience. Learn more about SurveySparrow

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Collect more useful feedback with surveys that look and feel great. 120+ integrations to your favorite apps. Learn more about Typeform
Get more insights and useful feedback using Typeform: over 1.5 million typeforms are submitted every single day. Why? Our forms look amazing (and are fully customizable to your brand), plus the smooth and responsive UI makes filling them in a pleasure. 120+ integrations to your favorite apps lets you send data automatically wherever you need it. Plus, it's quick and simple to make a typeform: get started with our easy form builder, and launch your survey in minutes. Learn more about Typeform

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Survey Anyplace is a software platform to create your own online surveys and automatically generate personalized reports. Learn more about Survey Anyplace
Survey Anyplace is a software platform to create online surveys with auto-generated personalized reports. Discover why companies like Capgemini, EDF, and Bare International, as well as many midsize consulting and coaching companies, automate the delivery of personalized advice with Survey Anyplace. Whether the goal is to scale your business, generate leads, or save time through automation, Survey Anyplace makes it easy. Start your 7-day free trial with all features enabled today. Learn more about Survey Anyplace

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
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Run customized engagement surveys for your team and understand the results with intelliHR people-analytics. Learn more about intelliHR
Our strategic HR platform helps you create a culture based on continuous feedback, enables performance by empowering employees and gives leaders real-time HR analytic insights like never before - Centralise all employee data - Seamlessly onboard new team members - Automate and transform team performance processes - Align, track and celebrate goals - Develop culture with continuous employee feedback - Customise engagement surveys and eNPS - Self-service team details and compliance Learn more about intelliHR

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
A feedback management platform for organizations of all sizes that seamlessly automates data collection and analysis. Learn more about SoGoSurvey
SoGoSurvey's feedback management platform seamlessly automates data collection and analysis for organizations of all sizes. From designing and distributing a questionnaire to analysis and closing the loop, the platform does everything with ease and at a level of sophistication that is rare in the industry. SoGoSurvey is differentiated by its best-in-class, 24/7 customer support, deep analytics, industry-leading data security, and its ability to scale with organizations' growing needs. Learn more about SoGoSurvey

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Fulcrum enables users to build and deploy mobile surveys with iOS & Android devices. Learn more about Fulcrumapp.com
Fulcrum, a product of Spatial Networks, is a leading cloud-based mobile forms software and data collection app that enables organizations to build custom forms using a drag-and-drop builder. (No coding necessary!) Field workers collect geo-tagged data accurately and efficiently using their iOS or Android devices, with or without internet connectivity. More than 47,000+ organizations across 180+ countries use Fulcrum to streamline their workflows and optimize the way they leverage their data. Learn more about Fulcrumapp.com

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Refiner is a customer & user survey platform built for SaaS companies Learn more about Refiner
Close the customer feedback loop with a survey platform for SaaS. Launch NPS, CSAT, CES, PMF or build your own custom survey. Get more survey responses with our highly configurable in-app survey widgets, automate actions based on answers, and quickly. Uncover new insights instantly, increase conversions and better retain your customers. Alert your team, enrich CRM profiles, trigger personalised campaigns, or update your backend API with webhooks. Learn more about Refiner

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Easily create beautiful, mobile friendly assessments that provide automated scoring and feedback. Learn more about Assessment Generator
Easily create beautiful, mobile friendly assessments that provide automated scoring and feedback. Customize your assessments with your brand logos and colors. Supports scoring in multiple categories that you define. Provide customized feedback on-screen, in an email, and/or as a PDF. Automatically send responses to your CRM or any of thousands of applications. Redirect respondents to the URL of your choice depending on how they score on the assessment. Learn more about Assessment Generator

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Easy to use, but industry strength cloud based mobile, online, CAPI and CATI platform for the professional Market Research industry. Learn more about Nfield
Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys. Nfield is available for CAPI and Online interviewing. Nfield is delivered as a service: hosted and managed by NIPO Software. For you this means: no servers, no licenses and no IT costs. NIPO Software takes care of running the IT infrastructure and making sure the platform is available 24x7. Learn more about Nfield

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Birdeye Surveys is an easy-to-use product that turns customer feedback into revenue and is part of the Experience Marketing platform. Learn more about Birdeye
Birdeye Surveys gives you an easy-to-use Survey Builder to build out surveys with advanced skip logic to survey your customers, prospects, and employees. Survey Automation allows you to send out automated survey requests, and ask for reviews [and referrals roadmap Q2] along with your survey. Set up email alerts to notify specific locations/employees when survey responses come in. Survey Insights analyzes customer feedback at scale using Athena, a Natural Language Processing engine. Learn more about Birdeye

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Nicereply is a customer satisfaction survey tool for support teams. Create and send one-click surveys to measure CSAT, NPS & CES. Learn more about Nicereply
Nicereply is a customer satisfaction survey tool built for support teams. Teams at companies like Microsoft, Lenovo and Hubspot use Nicereply to: - Measure CSAT, NPS and CES per agent, team or company - Send post-resolution email surveys automatically after resolving a ticket - Ask customers for feedback at the bottom of every email - Increase survey response rates by 200% - See data in helpdesk and set triggers based on it - Customize surveys in terms of branding, questions and scales Learn more about Nicereply

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Pollfish is a DIY, mobile-first survey platform, offering access to 450M+ mobile consumers across more than 160 countries. Learn more about Pollfish
Pollfish is the only consumer-focused survey platform that owns the full end-to-end experience, enabling brands, agencies and SMEs to reach over 500 million real mobile consumers who are randomly selected to spontaneously take surveys in the apps already installed on their devices - leading to better quality data, delivered faster and at a lower cost than traditional market research companies or legacy DIY offerings. Learn more about Pollfish

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
The most professional survey software for your company (NPS, Customer satisfaction, HR, Employee feedback, Customer Experience) Learn more about Startquestion
The most professional survey software for your company. Popular survey types: - NPS, Customer satisfaction, - HR, Employee feedback, Customer Experience, Exit Interview, Candidate Experience - Website widget Learn more about Startquestion

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Zonka Feedback CX Platform is a multichannel Survey & Feedback Software. Measure, improve and transform Employee Customer Experiences. Learn more about Zonka Feedback
Zonka Feedback Survey Platform is a multichannel Survey & Feedback Software to transform the way you manage Employee & Customer Experience. Measure the right CX metrics including Net Promoter Score, Customer Effort Score & CSAT Score. Take feedback & conduct surveys across multiple channels: iPads, Android Tablets, Smartphones, Email, & SMS. Keep your team aligned, view responses, and collaborate to close the feedback loop. View insightful reports to target Customer Delight & Growth. Learn more about Zonka Feedback

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Listen, understand & act on employee feedback. Build a people first culture & elevate employee experience with Empuls platform. Learn more about Empuls
Get continuous & real time understanding of employee feedback through engagement pulse surveys on Empuls employee experience platform. Run eNPS surveys, analyze results and identify what makes your employees advocates or detractors. Access Custom built surveys for employee lifecycle milestones like onboarding, exit, wellbeing, diversity & inclusion. 1000+ organizations trust Empuls to elevate their employee experience. Learn more about Empuls

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Blue is a robust enterprise-class survey system with best-in-class integration, unmatched automation, and a powerful reporting engine. Learn more about Blue
With Blue, you will spend less time managing complex survey processes and more time implementing actions from insights gained. AUTOMATION: By leveraging current or event-based data at the source, you can automatically gather the feedback you need from your HRIS, LMS, SIS, etc. ROBUSTNESS: An enterprise-class survey system, Blue is built for performance, scalability, privacy, and security. ANALYTICS: With Blue’s powerful reporting engine, you can customize reports to fit your needs. Learn more about Blue

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose to support actionable insight. Learn more about WorkTango
The WorkTango platform creates space for employees to have a voice and helps companies easily gather frequent feedback for any engagement, transformation, or feedback initiative. Using data science and natural language understanding, actionable insights from employee feedback are served in real-time to Human Resources, C-Suite executives, and people leaders. The results are quicker insight, better people actionable decisions, and a more aligned and engaged workforce. Learn more about WorkTango

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Cloud-based experience management platform helps organizations capture, analyze, and act on customer feedback to improve brand value. Learn more about Medallia Experience Cloud
Medallia, the pioneer and global leader in experience management and engagement, helps everyone from the frontline to the C-Suite become customer-aware with actionable insights that keep customers coming back, spending more, and evangelizing your organization. Our cloud-based platform captures the broadest and deepest spectrum of solicited and unsolicited feedback data and serves up intelligent insights to help guide employees' daily decision-making. Learn more about Medallia Experience Cloud

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
FORM MarketX is a comprehensive survey solution powered by real-time data and intuitive, powerful task distribution capabilities. Learn more about FORM MarketX
FORM MarketX is a comprehensive survey software solution powered by real-time data insights and intuitive, powerful task distribution capabilities for anyone from anywhere. Our easy-to-use mobile app streamlines tasks and surveys to distributed teams across the enterprise for ultimate visibility, and even works in offline mode for always-on productivity. Including industry-leading features like dynamic task management, real-time photo reporting, and custom data insights. Learn more about FORM MarketX

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
FastField is an extremely flexible mobile forms solution to collect data and automate your digital forms workflow. Learn more about FastField
FastField is a mobile forms automation solution for efficient and accurate data collection. FastField allows for offline data capture to achieve a completely paperless workflow. Build highly customizable digital forms for Android, iOS and Web without any prior coding experience. FastField is ideal for audits, inspections, safety reports, and any other custom business forms. With FastField you can integrate proprietary data to pre-populate forms and automatically deliver custom reports. Learn more about FastField

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Reward Gateway's employee engagement platform brings strategic recognition, communications, employee surveys, and discounts together. Learn more about Reward Gateway
Reward Gateway helps clients increase employee engagement and drive business results through a tailored platform that combines employee recognition, communications, surveys, discounts and analytics in one unified hub. Our Client Success Team partners with you to create fully branded solutions aligned to your employee engagement goals, and to reflect your unique mission, culture and employer brand to drive the highest levels of platform usage. Learn more about Reward Gateway

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Idiomatic is the leading SAAS AI platform for customer feedback analytics in the market. Learn more about Idiomatic
Idiomatic is the leading SAAS platform for customer feedback analytics in the market. Idiomatic's AI takes all forms of unstructured customer feedback (emails, chats, phone calls, surveys, reviews, etc.) and automatically categorizes and quantifies what customers are saying. Idiomatic's clients can take action with confidence, knowing they are making data-driven, customer-driven decisions about how to improve their products, customer experience, and operations. Learn more about Idiomatic

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
doForms data collection app is smartphone, laptop and desktop-friendly, ready to empower your entire workforce anytime and anywhere. Learn more about DoForms
Ideal for field-based workers in healthcare, retail & other industries, the workforce management tool helps manage operations & more. Learn more about DoForms

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
The fastest way to fast user onboarding. Convert more customers and increase retention. Learn more about Userflow
The fastest way to fast user onboarding You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without code. Convert more customers and increase retention. Learn more about Userflow

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Empowering businesses to build, integrate, and analyze interactive lead generation flows per simple drag & drop. Learn more about Heyflow
Heyflow enables businesses to create interactive and engaging web experiences with outstanding design and analytics capabilities. With Heyflow, businesses can easily create sign-up funnels, lead-generation flows, multi-step forms, and interactive clickflows to convert website visitors into leads, sign-ups and sales. Analyze the performance of your flows by natively integrating with the marketing tools growth marketeers need. Built in Germany, hosted in Europe and 100% GDPR compliant. Learn more about Heyflow

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Survey builder application that allows one to create customizable forms that could be shared among sample using a web URL.
Survey builder application that allows one to create customizable forms that could be shared among sample using a web URL. Learn more about Google Forms

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
A market-leading survey platform.
Trusted by 98% of the Fortune 500 and used in more than 335,000 organizations worldwide, SurveyMonkey's platform gives millions of people a way to turn feedback into action that drives growth and innovation. Get access to expert-written survey templates that speak to customers, employees, or your target audience. Create simple to advanced surveys in minutes. Discover why SurveyMonkey is a leading survey platform around the globe! Learn more about SurveyMonkey

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Utilize our Survey tools for insight into customer feedback so that you can plan what to do next and increase customer satisfaction.
Get instant feedback from your contacts with custom surveys and polls. Use pre-written questions or craft your own. Question type ranges from Multiple Choice to Sliding Scales. Customize your survey with your logo and colors. Share your survey online by embedding your survey in an email or posting it to your website. With our user-friendly online polling tools, you'll get real-time insight into customer feedback so you can plan what to do next and increase customer satisfaction. Learn more about Constant Contact

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating. Learn more about iContact

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Easy-to-use | Award Winning | Survey platform packed with powerful features. Works on all devices.
Survio is an online survey platform packed with powerful features to help your grow your business. Cooperate with your colleagues through workspaces, set roles and permissions. Get your large team onboarded safely with SSO. Automate your workflows with access to our API and integrate your data to hundreds of popular apps through Zapier. Use built-in BI dashboards and have them sent regularly to your inbox. Survio is ISO 27001 certified and follows strict GDPR standards. Learn more about Survio

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Bring the voice of the customer to your decision-making with on-site and external Surveys from Hotjar!
Bring the voice of the customer to your decision-making with on-site and external Surveys from Hotjar. Hotjar Surveys allow you to ask your site visitors an unlimited number of questions, from an unlimited number of respondents. On-site surveys appear as pop-up widgets on your webpage(s), and external link surveys appear as stand-alone pages with their own designated web address (URL). Use our pre-built templates or create your own. Learn more about Hotjar

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
From customer insights to market segmentation to concept testing, Qualtrics is the single solution for all of your experience data.
Qualtrics CoreXM is the top rated online survey tool to capture, analyse and act on data. Our flexible platform features makes it easy for you to build beautiful, complex surveys with drag and drop ease. You are in control. Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, randomisation, and all the advanced features you'll ever need. Have our team of industry experts help you get started today! Learn more about Qualtrics CoreXM

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Online survey tool that lets you create unlimited surveys, distribute them and analyze the data with ease.
Zoho Survey is easy-to-use online survey and questionnaire building software. Our features are scalable to suit yourneeds, with everything essential to create surveys, distribute them, and analyze responses.Survey panels are also available, if you needdata from specific demographics. Informed decisions are just around the corner.Learn more about Zoho Survey at https://www.zoho.com/survey/. Learn more about Zoho Survey

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Alchemer Survey Software gives everyone in your organization powerful, easy-to-use survey software and no per-response fees.
Alchemer Survey Software gives everyone in your organization powerful, easy-to-use survey and customer feedback software that’s flexible enough for each team to use it their way, while still giving IT full security control and insight. Alchemer won Fastest Implementation, Easiest Setup, and Best Meets Requirements from users at G2.com. Get the feedback you need with the most question types and no per-response fees. Learn more about Alchemer

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes.
Make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness,streamlining critical business processes across and beyond customer touch points, and quickly adapting to changing business and customer needs. Learn more about SAP Customer Experience

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey
Get answers fast with Nextiva Surveys, a custom online survey software. Collect the answers you need to understand your audience.
Get answers fast with Nextiva Surveys, our custom online survey software. Collect the answers you need to understand your audience and make better decisions. Featuring nine question types, survey templates, email notifications, skip logic, and more, Nextiva Surveys provides all the tools needed to measure respondents. Plus, businesses can customize landing pages, thank you pages, colors, and everything in between! Seamlessly integrate with other Nextiva products for a full view of audiences. Learn more about Nextiva

Features

  • Question Branching
  • Email Marketing
  • Question Library
  • URL Customization
  • Skip Logic
  • Mobile Survey

Survey Software Buyers Guide

Introduction

Survey software allows users to design, carry out, and otherwise manage electronic surveys, polls, questionnaires, and other similar methods of gathering information from a sample of people. Generally, the aim of these surveys is to conduct market research, measure customer satisfaction levels, understand public opinion, or access feedback from employees or other stakeholders. Additionally, the best survey software allows surveys to be scheduled in advance, which enables users to measure opinion at a particular time or in response to a specific event.

Aside from the creation and publication of surveys, applications of this kind can help users to monitor the actual performance of a survey, such as the number of people that have taken part, the number of people that have stopped before completing the survey, and how long the survey takes. This then makes it easier to optimise surveys so that as many people as possible actually take part, making the eventual conclusions or interpretations more reliable.

Some online survey software is focused on a particular type of survey, such as employee engagement survey software, which is specifically designed to allow users to understand levels of engagement within a workforce. The best survey software, however, will facilitate the creation and distribution of a variety of different survey types, which may be aimed at diverse audiences, and which may be intended to serve numerous different purposes.

The nature of the software itself and the various ways in which it can be used means that it is generally seen to be closely related to market research software and customer satisfaction software solutions, and it can potentially replace the need to use these applications. Moreover, it can work in conjunction with solutions like review management software, in order to assist businesses with their reputation management efforts.

Survey applications can include different features and options, although the core features are likely to be similar for the majority of software solutions in this category, and some of those features are so common that they can be considered to be category-defining. With this in mind, regardless of the precise application a user chooses to download, they should expect to be able to achieve the following:

  • Create surveys in a variety of different formats, including multiple-choice and open answer
  • Distribute customised surveys through numerous methods, including email and social media
  • Monitor the results and performance of each individual survey, and make changes
  • Produce, modify and save survey templates, allowing work to be repurposed more easily

What is survey software?

Survey software, also known as online survey software, is designed to allow users to create, distribute and manage electronic surveys in a variety of formats, including polls and questionnaires. These surveys can be produced for a number of reasons, with market research being the most common. Businesses may use surveys to gain a better sense of public opinion, or to monitor current levels of customer satisfaction, while surveys can also be targeted towards specific sample groups, or towards the general population, depending on the aims and objectives.

In addition to allowing for the creation and distribution of surveys to targeted individuals and groups—and providing access to the results of those surveys—the very best survey software will allow users to also monitor the performance of their surveys. This can be in terms of how many people start the survey, how many finish the survey, how many leave the survey before completion, and how long the survey takes people to complete. This information can be crucial for optimising content so that participation is maximised and the results become more dependable.

Some online survey tools of this kind are intended for specific purposes, such as carrying out market research for businesses or, in the case of employee engagement survey software, measuring the performance and overall participation levels of individual employees or the workforce as a whole. However, on the other hand, some software solutions are more comprehensive, all-purpose options intended for use with surveys of almost any kind.

What are the benefits of survey software?

The benefits of online survey software are numerous and are mostly focused around the idea of making it easier to create, distribute, interpret and otherwise manage electronic surveys for market research and other purposes. Of course, with other options available on the market, it is useful to explore some of the more specific benefits associated with using survey tools of this type. The most significant and useful benefits of using the software include:

  • More efficient survey creation: one of the most obvious and most important benefits linked to the use of online survey software is the ability to quickly and easily create electronic surveys for a wide range of purposes. Most applications will allow surveys of different types to be created, and templates will often be provided in order to speed this up even more. Once surveys have been created, it will generally be possible to amend an existing survey so that changes can be made if needs change, while surveys can also be easily repurposed to achieve different objectives. This all means that surveys can be swiftly created, even without advanced technical knowledge.
  • Multiple options for distribution: the best survey software solutions will support numerous methods for actually distributing the surveys that have been created, allowing them to be targeted towards specific individuals or groups, using a variety of methods. The options here are likely to include email marketing, which is where surveys are sent to specific email addresses, along with social media marketing, where the survey is distributed and carried out using social networking platforms. When users are able to select different distribution options, they are more likely to be able to reach the demographics they are trying to target with their survey, making it more useful as a means of gathering data, carrying out market research, or identifying significant trends.
  • Access to survey performance metrics: while the creation and distribution of surveys is of the utmost importance, it is worth highlighting the fact that businesses, marketing professionals, and other users may also need to gain an understanding of how their survey is performing. Without the ability to analyse performance in this way, polls and questionnaires become significantly less reliable. For instance, a survey may be sent to existing customers in order to gain an understanding of how they feel about a particular product or a particular service that is being offered. The answers to the survey may come back and provide an indication of this, but the business may be unaware that more than half of the customers who opened the survey then closed it before completing it, meaning they have only received the opinions of a small section of the target demographic. High-quality survey applications can provide solutions to this through the use of metrics like click-through rates and bounce rates.
  • Careful management of survey budgets: many surveys are sent out with incentives for completion, and although this can make it more likely that recipients will actually take part in the survey, it also means that careful management is essential. After all, if more people participate than is anticipated, it can easily lead to a situation where costs spiral out of control too. Therefore, a major advantage associated with using survey apps is the ability to manage budgets. In some cases, it is also possible to set limits on the number of participants—or the number of people taking part from a particular location—so that the budget for a campaign can never be exceeded.
  • Increased reliability of information: carefully creating a survey, setting controls, ensuring the survey is sent to the right people, and monitoring specific performance metrics can all combine to ensure the information that is gathered from a poll or questionnaire is more useful and dependable. Through the use of the tools provided by high-quality software solutions, it becomes easier to reduce or eliminate issues like bias and avoid some of the other problems that may adversely affect the quality or reliability of the answers provided.
  • More accurate survey data capture: finally, a significant part of turning surveys into useful market research involves the entry of relevant data captured from survey answers. However, when this is a manual process, there is the possibility of human error and, in the worst cases, this can then lead to inaccurate conclusions being drawn. Software solutions can assist with this by automating much of the data capture process. As a result, not only will this make data from surveys more accurate, it can also speed up the entire process, and data can be gathered automatically, without the need for any human user to be present at the time.

What are some of the most common features of online survey software?

The features of online survey software are primarily intended to assist with the creation, management, and distribution of electronic surveys, while also helping businesses and other users to get the most from the data stemming from those surveys. Although the precise features and options available will vary from one app to the next, the core features tend to be fairly similar. This means that the majority of survey applications will offer the following features:

  • Survey builder: create questionnaires, polls, and other surveys through the use of built-in tools. Most software solutions of this kind will provide support for a variety of different question types, including multiple-choice questions using radio buttons, multiple-choice questions using drop-down menus, ratings scale questions, or a combination of these question types. Crucially, the very best survey tools will allow for the creation of surveys that are logical, easy-to-understand, user-friendly, and genuinely useful. Additionally, the surveys can be created so that data is easy to access for marketers, businesses, and others who use them for purposes like market research, employee engagement monitoring, and customer satisfaction tracking.
  • Multi-channel distribution: send surveys to people through a variety of different channels, in order to maximise reach and levels of participation. Some of the channels that may be supported within survey platforms or software solutions include surveys sent via email, surveys hosted on corporate websites, and social media surveys. A single survey can be optimised for and distributed across all of these different platforms, or surveys can be optimised for one particular channel, depending on business needs or personal preference.
  • Reporting/analytics: view important information about the performance of surveys and analyse the ways in which participants have responded. In many cases, this will include real-time data, such as bounce rates, completion rates, and the average amount of time taken to complete a survey. Additionally, the reporting and analytics feature may also allow for the creation of reports that focus on the survey responses. This can potentially make it easier to understand the most popular responses to questions, along with the questions that caused the greatest diversity in terms of public opinion. Information can generally be presented in a number of different formats so that it can be easily read, understood, and delivered to either internal stakeholders or the public.
  • Customisable templates: utilise survey templates to speed up the creation process and customise those templates so that they can be more easily re-used in the future. Many businesses, marketers, and individuals need to create surveys on a regular basis, and templates can help to provide a level of consistency in terms of format, layout, and content. With that being said, one of the single biggest plus points associated with templates is the ability to produce surveys quickly and easily, even without an in-depth knowledge of how the software works.
  • Question library: build, maintain, and refer back to a centralised question library, where users can access previous questions that have been asked in surveys and easily add those questions to new surveys they are creating. Storing questions in a library in this way can dramatically speed up the process behind survey creation and can also allow the wording of questions to be optimised over time. As a result, questions are more likely to be fully understood and generate answers that are useful to marketers or to a business as a whole.
  • Email marketing: create mailing lists and email marketing campaigns, with links to a survey contained within the main body of the email. From there, it is possible to track the performance of the email marketing campaign with metrics like click-through rates. Campaign information can typically be adjusted so that a different audience or demographic is targeted and so people who opt-out of receiving emails of this kind are removed from the mailing list. In many cases, corporate survey tools will offer a variety of options for automation, too, making the creation and management of email marketing campaigns significantly more efficient.
  • Question branching: create branching surveys, which provide users with different questions, depending on their answers to previous questions. To provide an example, a Capterra survey on sustainability found that 61 per cent of Australian consumers are reassessing the way they buy in order to make more sustainable choices. Using business survey software, it would be relatively easy to set this up as a branching question, with those 61 per cent being given a follow-up question that differs from the follow-up question given to the remaining 39 per cent of participants. A key benefit of this is the ability to ensure all questions asked are actually relevant to each individual user. The option to ask branching questions can also reduce the need to send out additional follow-up surveys.

What should be considered when purchasing survey software?

When purchasing survey software, there are a number of important things to consider first, and these can have a major bearing on the final purchasing decision. Decision-makers need to seek out software solutions that are right for their specific needs, and this could mean that simply exploring the best online survey tools reviews may be insufficient. Generally, the best way to approach this is to ask some key questions first, such as the following:

  • How much does survey software cost? The price of different solutions is a major factor in any purchasing decision, but careful thought is required. While it may be possible to acquire high-quality survey software free of charge, those options are likely to be more basic in terms of features. The missing features may not be significant for all users, however, so free survey software can still be viable in some cases. Going further, it is crucial to view the issue of cost in terms of the total cost of ownership. Clearly, there will be upfront costs, such as the price of acquiring the software and setting it up, but there are also likely to be some hidden costs too, such as the cost of training employees to use the software or the cost of accessing updates or professional support. These hidden costs could mean that solutions with a low initial price may actually end up being deceptively expensive in the longer term.
  • Why use online survey software? The precise reasons for investing in a dedicated survey application also need to be considered carefully so that an appropriate choice can be made. Business survey software, for instance, is an ideal solution for companies that want to carry out market research, but these solutions may not be the most suitable choice for an individual website owner wishing to gather quick reader opinions. Similarly, employee engagement survey software is useful for that specific purpose, but a more well-rounded option could be better for businesses that are likely to use surveys for more than one purpose. It is vital to be as clear as possible about the reasons for buying the software so that the best selection can be made for those particular needs.
  • What types of surveys are supported? Online survey software is ideal for the creation of electronic surveys, but these can take different forms, and the ideal design will depend on factors like the subject and target audience. Moreover, some marketing professionals may have more advanced needs. For example, the requirements of some businesses or market researchers may extend to a need for telephone survey support within software or even support for one-to-one, in-person interviews. All of this means it is essential to consider the types of surveys that are supported by the different programs on the market. From there, it becomes much easier to find the most suitable option based on the relevant features provided.
  • Who needs access to the software? Another important consideration when seeking out online survey software is the question of who is going to need access to it. This then brings about some secondary questions, which centre on issues like where those people are going to be based and how they intend to access the software. If everyone who needs access is going to be working within the same office, the software requirements are likely to be different from situations where employees need access across multiple different sites. Logically, this then extends further if remote and mobile access are desirable. Therefore, it is vital to think carefully about who will be using the software, the devices and operating systems they will be using, and the logistics of sharing that access.
  • Is open source survey software better? There are several benefits associated with open source software, including the lack of upfront costs, greater transparency, and the potential for a community to form around the software, resulting in continuous improvements and additional support. The code can also be reviewed and vetted by that community, potentially offering security benefits too. However, this needs to be weighed up against some of the possible disadvantages, such as reduced assistance with initial setup and training, and the fact that open source software tends to offer limited warranties when viewed in comparison to proprietary software.

Buyers also need to give some thought to the main trends that are relevant to online survey software too. It is worth taking the extra time to ensure the software selected has been designed with an awareness of some of the most significant trends in mind because it can help to ensure the software is useful for the foreseeable future, rather than serving only as a short-term solution. With regards to survey apps, some of the key trends to be aware of include:

  • Increased prevalence of remote work: One of the major workforce trends of recent times has been the increased prevalence of remote work and the growing demand among employees for more opportunities to work from home. This is evidenced by Gartner research, which identified the end of 2021 as the point at which more than half of the world's knowledge-intensive workers would be working remotely. With so many people likely to be working remotely in the years ahead, either on a permanent basis or as part of a hybrid work model, there are knock-on effects for software and these need to be considered prior to making an investment. For a start, employees may need access to the software across multiple devices, and these devices may be using different operating systems.
  • The rise of cloud-based software: A related trend has been the rise of cloud-based software solutions, often deployed on a Software as a Service (SaaS) basis. These options are ideal for providing access to software from anywhere, using a variety of devices, and the storage of data in the cloud also offers security advantages, along with additional options for content sharing and collaboration. With that being said, cloud-based software does tend to require the payment of a subscription fee, while the complete reliance on a working internet connection can be prohibitive for some organisations. The pros and cons should, therefore, be weighed up carefully.
  • A need for mobile optimised surveys: Mobile optimisation has been a key trend across online marketing, with web content and other forms of marketing all needing to be optimised so that they can be viewed and easily digested using mobile devices. The same is true for surveys, which are increasingly being viewed by users on mobile phones, and if businesses want high levels of participation, mobile optimisation is critical. This necessitates software that is able to be used to create and manage mobile-focused questionnaires, polls, and other surveys.
  • Use of AI chatbots for survey work: Increased adoption of artificial intelligence (AI) technology and the growing popularity of conversational user interfaces are two of the main trends that businesses need to be aware of. Within survey platforms, these trends can combine to provide users with access to AI chatbots. When utilised to the greatest effect, this can help to make surveys more interactive and more like a two-way conversation, rather than a more impersonal list of questions. The AI capabilities also open up the possibility of surveys that are more personalised, with questions changing in real-time, depending on the answers given.