---
description: Compare ActiveCampaign vs Google Marketing Platform to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Google Marketing Platform Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform)

# Compare ActiveCampaign vs Google Marketing Platform

Canonical: https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform

> Detailed comparison between ActiveCampaign and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Google Marketing Platform |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2561 | 25 |
| **Starting Price** | $20.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Google Marketing Platform

\-

## Key features

### ActiveCampaign

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Segmentation
- Customizable Reports
- Email Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Tagging
- Visual Analytics

### Google Marketing Platform

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Segmentation
- Customizable Reports
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics

## Links

- [View ActiveCampaign Profile](https://www.capterra.com.au/software/79367/activecampaign)
- [View Google Marketing Platform Profile](https://www.capterra.com.au/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Google Marketing Platform Comparison - Capterra Australia 2026","description":"Compare ActiveCampaign vs Google Marketing Platform to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform","about":[{"@id":"https://www.capterra.com.au/software/79367/activecampaign#software"},{"@id":"https://www.capterra.com.au/software/213341/google-marketing-platform#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7b953fd5-8630-4b72-bcb9-b10c24a90331.jpeg","url":"https://www.capterra.com.au/software/79367/activecampaign","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/79367/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Google Marketing Platform","description":"Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns &amp; understand customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/46da041c-9a82-47fe-8502-d45c62c45aa1.png","url":"https://www.capterra.com.au/software/213341/google-marketing-platform","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/213341/google-marketing-platform#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"ActiveCampaign vs Google Marketing Platform","position":3,"item":"https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform#breadcrumblist"}]}
</script>