---
description: Compare ActiveCampaign vs Omnisend to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Omnisend Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> Omnisend](https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend)

# Compare ActiveCampaign vs Omnisend

Canonical: https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend

> Detailed comparison between ActiveCampaign and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Omnisend |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2561 | 836 |
| **Starting Price** | $20.00 | USD 16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customer Database
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Omnisend

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customer Database
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real-Time Data
- Reminders
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.com.au/software/79367/activecampaign)
- [View Omnisend Profile](https://www.capterra.com.au/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Omnisend Comparison - Capterra Australia 2026","description":"Compare ActiveCampaign vs Omnisend to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend","about":[{"@id":"https://www.capterra.com.au/software/79367/activecampaign#software"},{"@id":"https://www.capterra.com.au/software/153508/omnisend#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7b953fd5-8630-4b72-bcb9-b10c24a90331.jpeg","url":"https://www.capterra.com.au/software/79367/activecampaign","@id":"https://www.capterra.com.au/software/79367/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Omnisend","description":"Trusted by 150k+ ecommerce businesses, Omnisend’s an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/088bd3a2-781b-40aa-b94d-3094501d1b96.webp","url":"https://www.capterra.com.au/software/153508/omnisend","@id":"https://www.capterra.com.au/software/153508/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"ActiveCampaign vs Omnisend","position":3,"item":"https://www.capterra.com.au/compare/79367/153508/activecampaign/vs/omnisend","@type":"ListItem"}]}]}
</script>