---
description: Compare ActiveCampaign vs BowNow to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs BowNow Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> BowNow](https://www.capterra.com.au/compare/79367/1025630/activecampaign/vs/bownow)

# Compare ActiveCampaign vs BowNow

Canonical: https://www.capterra.com.au/compare/79367/1025630/activecampaign/vs/bownow

> Detailed comparison between ActiveCampaign and BowNow. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | BowNow |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 2561 | 0 |
| **Starting Price** | $20.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### BowNow

BowNow serves sales and marketing professionals in major Japanese companies with significant marketing needs. It is useful in retail, sales, and marketing sectors across multiple industries.

## Key features

### ActiveCampaign

- Batch Processing
- Calendar/Reminder System
- Campaign Management
- Channel Management
- Client Management
- Customizable Reports
- Data Recovery
- Deal Management
- Email Marketing
- Email Monitoring
- For Startups
- Lead Generation
- Lead Management
- Marketing Automation
- Monitoring
- Multi-Channel Marketing
- Pipeline Reports
- Real-Time Data
- Sales Activity Management
- Website Visitor Tracking

### BowNow

- Campaign Management
- Email Marketing
- Lead Generation
- Marketing Automation
- Multi-Channel Marketing

## Links

- [View ActiveCampaign Profile](https://www.capterra.com.au/software/79367/activecampaign)
- [View BowNow Profile](https://www.capterra.com.au/software/1025630/bownow)
- [View Original Comparison](https://www.capterra.com.au/compare/79367/1025630/activecampaign/vs/bownow)

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