---
description: Compare SAS Customer Intelligence 360 vs Google Campaign Manager 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAS Customer Intelligence 360 vs Google Campaign Manager 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Data Platform Software](/directory/31334/customer-data-platform/software) > [SAS Customer Intelligence 360 \<span\>vs\</span\> Google Campaign Manager 360](https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360)

# Compare SAS Customer Intelligence 360 vs Google Campaign Manager 360

Canonical: https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360

> Detailed comparison between SAS Customer Intelligence 360 and Google Campaign Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SAS Customer Intelligence 360 | Google Campaign Manager 360 |
| **Overall rating** | 4.9/5 | 4.3/5 |
| **Total Reviews** | 8 | 6 |
| **Starting Price** | USD 8,000.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### SAS Customer Intelligence 360

SAS Customer Intelligence 360 anticipates the needs of companies across all geographies, primarily serving chief marketing officers, digital transformation officers, and customers experience leaders.

### Google Campaign Manager 360

Large enterprises

## Key features

### SAS Customer Intelligence 360

- Attribution Modeling
- Campaign Planning
- Channel Management
- Customizable Reports
- Data Integration
- Data Source Connectors
- KPI Monitoring
- Lead Management
- Mobile Ad Serving
- Mobile Alerts
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Natural Language Processing
- Performance Metrics
- Real Time Data Collection
- Real-Time Analytics
- Real-Time Data
- Website Visitor Tracking

### Google Campaign Manager 360

- Campaign Planning
- Channel Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics

## Links

- [View SAS Customer Intelligence 360 Profile](https://www.capterra.com.au/software/78209/sas-customer-intelligence-360)
- [View Google Campaign Manager 360 Profile](https://www.capterra.com.au/software/1024556/google-campaign-manager-360)
- [View Original Comparison](https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SAS Customer Intelligence 360 vs Google Campaign Manager 360 Comparison - Capterra Australia 2026","description":"Compare SAS Customer Intelligence 360 vs Google Campaign Manager 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360","about":[{"@id":"https://www.capterra.com.au/software/78209/sas-customer-intelligence-360#software"},{"@id":"https://www.capterra.com.au/software/1024556/google-campaign-manager-360#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"SAS Customer Intelligence 360","description":"SAS Customer Intelligence 360 (CI 360) is an enterprise marketing solution focusing on intelligent, purpose driven marketing. Using dynamic data collection, CI 360 enables marketers to gain a holistic view of all components of the customer journey. With SAS CI 360, marketers can use owned data to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6125c50c-4027-4c81-b36e-4e17bbd43c5b.png","url":"https://www.capterra.com.au/software/78209/sas-customer-intelligence-360","@id":"https://www.capterra.com.au/software/78209/sas-customer-intelligence-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Campaign Manager 360","description":"Google Campaign Manager 360 is a cross-channel ad management solution for large enterprises. This platform allows businesses to centralize ad serving across channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/59091562-8615-4523-95b1-764a44652a23.jpeg","url":"https://www.capterra.com.au/software/1024556/google-campaign-manager-360","@id":"https://www.capterra.com.au/software/1024556/google-campaign-manager-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":6},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platform Software","position":2,"item":"/directory/31334/customer-data-platform/software","@type":"ListItem"},{"name":"SAS Customer Intelligence 360 vs Google Campaign Manager 360","position":3,"item":"https://www.capterra.com.au/compare/78209/1024556/sas-customer-intelligence-360/vs/google-campaign-manager-360","@type":"ListItem"}]}]}
</script>
