---
description: Compare Salesforce Marketing Cloud vs Adapt to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Adapt Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Adapt](https://www.capterra.com.au/compare/7723/178759/salesforce-marketing-cloud/vs/adapt)

# Compare Salesforce Marketing Cloud vs Adapt

Canonical: https://www.capterra.com.au/compare/7723/178759/salesforce-marketing-cloud/vs/adapt

> Detailed comparison between Salesforce Marketing Cloud and Adapt. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Adapt |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 526 | 53 |
| **Starting Price** | USD 25.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Adapt

Sales and marketing teams globally.

## Key features

### Salesforce Marketing Cloud

- API
- CRM
- Campaign Segmentation
- Contact Management
- Customer Segmentation
- Dashboard
- Data Import/Export
- Drip Campaigns
- Email Marketing
- Email Monitoring
- Email Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Prospecting Tools
- Search/Filter
- Third-Party Integrations

### Adapt

- API
- CRM
- Campaign Segmentation
- Contact Management
- Customer Segmentation
- Dashboard
- Data Import/Export
- Drip Campaigns
- Email Marketing
- Email Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Prospecting Tools
- Search/Filter
- Third-Party Integrations

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud)
- [View Adapt Profile](https://www.capterra.com.au/software/178759/adapt)
- [View Original Comparison](https://www.capterra.com.au/compare/7723/178759/salesforce-marketing-cloud/vs/adapt)

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