---
description: Compare Salesforce Marketing Cloud vs Klaviyo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Klaviyo Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Klaviyo](https://www.capterra.com.au/compare/7723/156699/salesforce-marketing-cloud/vs/klaviyo)

# Compare Salesforce Marketing Cloud vs Klaviyo

Canonical: https://www.capterra.com.au/compare/7723/156699/salesforce-marketing-cloud/vs/klaviyo

> Detailed comparison between Salesforce Marketing Cloud and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Klaviyo |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 526 | 524 |
| **Starting Price** | USD 25.00 | USD 20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### Salesforce Marketing Cloud

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Klaviyo

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Branding
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud)
- [View Klaviyo Profile](https://www.capterra.com.au/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.com.au/compare/7723/156699/salesforce-marketing-cloud/vs/klaviyo)

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