---
description: Compare Salesforce Marketing Cloud vs Loyal Zoo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Loyal Zoo Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Loyal Zoo](https://www.capterra.com.au/compare/7723/143016/salesforce-marketing-cloud/vs/loyal-zoo)

# Compare Salesforce Marketing Cloud vs Loyal Zoo

Canonical: https://www.capterra.com.au/compare/7723/143016/salesforce-marketing-cloud/vs/loyal-zoo

> Detailed comparison between Salesforce Marketing Cloud and Loyal Zoo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Loyal Zoo |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 526 | 104 |
| **Starting Price** | USD 25.00 | USD 47.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Loyal Zoo

Loyalzoo is the easiest digital loyalty and memberships service for any small/medium sized retailers.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Alerts/Notifications
- CRM
- Campaign Management
- Communication Management
- Customer History
- Customer Profiles
- Customisable Branding
- Data Import/Export
- Email Monitoring
- Engagement Tracking
- Loyalty Program
- Multi-Channel Marketing
- Real-Time Data
- Reporting/Analytics
- Rewards Management
- SMS Marketing
- Sales Activity Management
- Social Promotion

### Loyal Zoo

- API
- Activity Tracking
- Alerts/Notifications
- CRM
- Campaign Management
- Communication Management
- Customer History
- Customer Profiles
- Customisable Branding
- Data Import/Export
- Engagement Tracking
- Loyalty Program
- Multi-Channel Marketing
- Real-Time Data
- Reporting/Analytics
- Rewards Management
- SMS Marketing
- Social Promotion

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud)
- [View Loyal Zoo Profile](https://www.capterra.com.au/software/143016/loyal-zoo)
- [View Original Comparison](https://www.capterra.com.au/compare/7723/143016/salesforce-marketing-cloud/vs/loyal-zoo)

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