---
description: Compare mParticle Analytics vs Hotjar to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics vs Hotjar Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Business Intelligence (BI) Tools](/directory/23/business-intelligence/software) > [mParticle Analytics \<span\>vs\</span\> Hotjar](https://www.capterra.com.au/compare/76555/163516/mparticle-analytics/vs/hotjar)

# Compare mParticle Analytics vs Hotjar

Canonical: https://www.capterra.com.au/compare/76555/163516/mparticle-analytics/vs/hotjar

> Detailed comparison between mParticle Analytics and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | mParticle Analytics | Hotjar |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 32 | 541 |
| **Starting Price** | USD 950.00 | USD 39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### mParticle Analytics

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Key features

### mParticle Analytics

- A/B Testing
- API
- Behavior Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Performance Metrics
- Single Sign On
- Third-Party Integrations
- Uninstall Tracking
- Visual Analytics

### Hotjar

- A/B Testing
- API
- Behavior Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Dashboard
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Monitoring
- Performance Metrics
- Real-Time Data
- Single Sign On
- Third-Party Integrations
- Visual Analytics

## Links

- [View mParticle Analytics Profile](https://www.capterra.com.au/software/76555/mparticle-analytics)
- [View Hotjar Profile](https://www.capterra.com.au/software/163516/hotjar)
- [View Original Comparison](https://www.capterra.com.au/compare/76555/163516/mparticle-analytics/vs/hotjar)

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