---
description: Compare Emma by Marigold vs Cellcast to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs Cellcast Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> Cellcast](https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast)

# Compare Emma by Marigold vs Cellcast

Canonical: https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast

> Detailed comparison between Emma by Marigold and Cellcast. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | Cellcast |
| **Overall rating** | 4.2/5 | 4.8/5 |
| **Total Reviews** | 156 | 5 |
| **Starting Price** | USD 99.00 | $0.47 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### Cellcast

\-

## Key features

### Emma by Marigold

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Communication Management
- Contact Database
- Customisable Branding
- Customizable Templates
- Engagement Tracking
- Mass Texting
- Message Personalization
- Multi-Channel Marketing
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- SMS Messaging
- Scheduled Messaging

### Cellcast

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Communication Management
- Contact Database
- Customisable Branding
- Customizable Templates
- Engagement Tracking
- Mass Texting
- Message Personalization
- Multi-Channel Marketing
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- SMS Messaging
- Scheduled Messaging

## Links

- [View Emma by Marigold Profile](https://www.capterra.com.au/software/75428/emma)
- [View Cellcast Profile](https://www.capterra.com.au/software/1031541/cellcast)
- [View Original Comparison](https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Emma by Marigold vs Cellcast Comparison - Capterra Australia 2026","description":"Compare Emma by Marigold vs Cellcast to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast","about":[{"@id":"https://www.capterra.com.au/software/75428/emma#software"},{"@id":"https://www.capterra.com.au/software/1031541/cellcast#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast#webpage","publisher":{"@id":"https://www.capterra.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.capterra.com.au/#website"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a robust email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a5f30b41-36a6-428c-bb92-c10ea03af8f7.webp","url":"https://www.capterra.com.au/software/75428/emma","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/75428/emma#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":156,"ratingValue":4.2},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Cellcast","description":"SMS and MMS marketing solution that helps businesses add media to text marketing campaigns, send bulk messages and monitor performances.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8c840472-438a-4f28-ae4e-7f72bd212f7c.png","url":"https://www.capterra.com.au/software/1031541/cellcast","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/1031541/cellcast#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":5,"ratingValue":4.8},"offers":{"price":"0.47","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs Cellcast","position":3,"item":"https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/75428/1031541/emma/vs/cellcast#breadcrumblist"}]}
</script>
