---
description: Compare OpenAsset vs Brandfolder to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: OpenAsset vs Brandfolder Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Content Management Systems](/directory/10007/content-management/software) > [OpenAsset \<span\>vs\</span\> Brandfolder](https://www.capterra.com.au/compare/73730/133103/openasset/vs/brandfolder)

# Compare OpenAsset vs Brandfolder

Canonical: https://www.capterra.com.au/compare/73730/133103/openasset/vs/brandfolder

> Detailed comparison between OpenAsset and Brandfolder. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | OpenAsset | Brandfolder |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 82 | 445 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### OpenAsset

Architecture, Engineering, Construction (AEC), Real Estate, and Design.

### Brandfolder

Brandfolder is used by brand managers, CMOs, creatives, creative operations, marketers, agencies, financial services, food \&amp; beverage, franchises, manufacturing, and sports businesses.

## Key features

### OpenAsset

- API
- Access Controls/Permissions
- Asset Library
- Asset Sharing
- Collaboration Tools
- Content Library
- Content Management
- Content Publishing Options
- Customisable Branding
- Customizable Templates
- Digital Asset Management
- Document Management
- Document Storage
- File Conversion
- File Transfer
- Reporting/Analytics
- Search/Filter
- Tagging
- Video Management
- Video Support

### Brandfolder

- API
- Access Controls/Permissions
- Asset Library
- Asset Sharing
- Collaboration Tools
- Content Library
- Content Management
- Content Publishing Options
- Customisable Branding
- Customizable Templates
- Digital Asset Management
- Document Management
- Document Storage
- File Conversion
- File Transfer
- Reporting/Analytics
- Search/Filter
- Tagging
- Video Management
- Video Support

## Links

- [View OpenAsset Profile](https://www.capterra.com.au/software/73730/openasset)
- [View Brandfolder Profile](https://www.capterra.com.au/software/133103/brandfolder)
- [View Original Comparison](https://www.capterra.com.au/compare/73730/133103/openasset/vs/brandfolder)

-----

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