---
description: Compare Benchmark Email vs Mailchimp to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Benchmark Email vs Mailchimp Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [Benchmark Email \<span\>vs\</span\> Mailchimp](https://www.capterra.com.au/compare/71152/110228/benchmark-email/vs/mailchimp)

# Compare Benchmark Email vs Mailchimp

Canonical: https://www.capterra.com.au/compare/71152/110228/benchmark-email/vs/mailchimp

> Detailed comparison between Benchmark Email and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Benchmark Email | Mailchimp |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 195 | 17572 |
| **Starting Price** | USD 19.00 | USD 13.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Benchmark Email

Benchmark Email serves busy marketers at growing businesses (11–500 employees) who need a simple, fast, and effective email tool to send campaigns and grow sales without the clutter.

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Key features

### Benchmark Email

- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Email Distribution
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Live Chat
- Monitoring
- Personalization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Search/Filter
- Segmentation
- Subscriber Management
- Template Management

### Mailchimp

- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Email Distribution
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Live Chat
- Monitoring
- Personalization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Search/Filter
- Segmentation
- Subscriber Management
- Template Management

## Links

- [View Benchmark Email Profile](https://www.capterra.com.au/software/71152/benchmark-email)
- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Original Comparison](https://www.capterra.com.au/compare/71152/110228/benchmark-email/vs/mailchimp)

-----

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